Aurelia Group
Aurelia Group is an Australian industrial sensing company that builds and sells the proprietary PSM-Q ultrasonic sensor system for real-time, non-destructive paper stiffness measurement, serving paper mills, carton board producers, and corrugated board manufacturers globally through direct enterprise sales, hardware, and ongoing support services.
- Company typePrivate
- Founded2015
- HeadquartersCroydon, Australia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Aurelia Group does
Aurelia Group is an Australian-founded industrial sensing company headquartered in Croydon South, Victoria, that builds and sells non-destructive ultrasonic measurement systems for the paper and packaging industry. Its core technology is the proprietary PSM-Q sensor platform, which mounts on paper machines, corrugators, and carton board machines to deliver continuous, real-time paper stiffness and strength measurements every two seconds, replacing slow and destructive laboratory top-of-reel testing. The company augments the hardware with property-prediction know-how validated at r² > 0.95–0.97 against laboratory results, and is developing a forthcoming Paperform Predictive Software analytics layer, alongside cooperative research projects on ZD stiffness profiling, MD shear stiffness, and medium performance for corrugated boxes.
Aurelia serves paper mills, carton board producers, and corrugated board/box manufacturers globally, with documented installations in Australia, Germany, and references to Sweden and the USA; referenceable enterprise customers include MM Board & Paper (Gernsbach Mill), Hamburger Containerboard (Prinzhorn Group, Gelsenkirchen Mill), and Manildra Group. The product portfolio is anchored by the PSM-Q/PSM-Qube sensors, the Opportunity Assessment consulting service, and the Medium Performance and Shear Stiffness research projects.
The business model combines hardware sales of the PSM-Q sensor unit with recurring support and service packages (installation, commissioning, ongoing engineering support, and 'Autobot Aurion' support) and professional services revenue from Opportunity Assessment engagements. Pricing is not publicly disclosed and is delivered through a consultative enterprise sales motion with multi-year contracts, targeting enterprise paper and packaging manufacturers directly with no reseller or distributor network. The company is privately held, founder-led by Managing Director Russell Allan, with no disclosed external funding rounds.
Aurelia Group firmographics
Firmographics- Name
- Aurelia Group
- Legal name
- Aurelia Group
- Website
- https://aureliagroup.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aurelia Group is an Australian industrial sensing company that builds and sells the proprietary PSM-Q ultrasonic sensor system for real-time, non-destructive paper stiffness measurement, serving paper mills, carton board producers, and corrugated board manufacturers globally through direct enterprise sales, hardware, and ongoing support services.
- Ownership category
- akta.pro rank
Aurelia Group industry classification
Industry- Product category
- Industrial Paper Testing Equipment
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)
- akta.pro secondary industry
- Metrology, Inspection & Machine Tool Accessories (CMMs, Probing, Gauging) (IMAHADAK)
Keywords
Where Aurelia Group is headquartered
LocationHeadquarters
- HQ city
- Croydon
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Aurelia Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- PSM-Q Hardware and Sensor Sales: Sale of the PSM-Q physical sensor unit (a ruggedised on-line paper stiffness measurement device) to paper mills and corrugated board manufacturers. The unit is installed on paper machines and provides continuous quality monitoring.
- Support and Service Packages: Aurelia offers a range of different support packages to provide ongoing support for the PSM-Q. Includes friendly engineers, Autobot Aurion support, and assistance with installation, commissioning, and optimisation.
- Opportunity Assessment Consulting: Consulting engagement where Aurelia applies its on-line sensing technology and unique measurement capabilities to identify areas of biggest impact on a customer's paper machine. Includes evaluation, reporting, and expert consultation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enquiry-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Aurelia Group product offering
Product offeringCore offering
Aurelia Group manufactures and sells the PSM-Q sensor, a real-time, non-destructive paper stiffness measurement device installed on paper machines, corrugators, and carton board machines to deliver continuous paper quality monitoring every two seconds. The company also provides consulting services, support packages, and ongoing engineering assistance for paper mill and packaging manufacturer customers.
Product overview
Aurelia Group offers a portfolio of real-time, non-destructive paper measurement systems centered on the PSM-Q sensor platform. The core offering includes the PSM-Q/PSM-Qube sensor that provides continuous paper quality monitoring every two seconds, measuring tensile stiffness, bending stiffness, and estimating key strength properties. This is complemented by the Paperform Predictive Software (upcoming) for advanced analytics, and the Opportunity Assessment consulting service for identifying optimization opportunities. Additionally, the company conducts cooperative research projects including the Medium Performance Project and Shear Stiffness Medium Integrity Project to develop new measurement methodologies for the corrugated board and paper industry.
Differentiator
Problem solved
Functional benefit
Brands
- PSM-Q: A real-time, non-destructive paper measurement sensor system for the paper industry that measures paper quality properties including Tensile Stiffness Index, bending stiffness, and estimates key strength properties.
- PSM-Qube
- Paperform Predictive Software
Products and services
- PSM-Q
Quantifiable outcome
- Saves over $11M per machine per year
- +9 more outcomes
Companies that use Aurelia Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Aurelia Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Aurelia Group partnerships and signals
Strategic signalScale indicators14 records
Recent moves1 record
Expansion highlights5 records
Aurelia Group competitors and assessment
Company assessmentDirect peers
- Voith: Major paper machinery OEM offering integrated quality control systems (QCS) and on-line measurement as part of complete paper machine packages. Directly comparable as a competing supplier of process measurement for paper mills.
- Valmet: Global pulp and paper industry supplier with automation and Quality Management System offerings for paper machines. Competes with Aurelia in on-line measurement and process optimisation for the same end customers.
- ANDRITZ: Pulp and paper equipment supplier with process measurement and automation solutions for paper mills. Direct competitor in serving large paper manufacturers with sensor-based optimisation offerings.
- Körber: Supplier of machinery and quality control systems for the paper and tissue industries. Directly comparable as a competing provider of measurement and process technology to Aurelia's corrugated and paper mill customers.
- BTG Group: Specialty instrumentation supplier focused on pulp and paper process measurement and control. Closest direct comparable to Aurelia's specialist focus on paper and corrugated measurement applications.
Broad incumbents
- ABB: Diversified industrial automation incumbent offering measurement, control, and paper-industry solutions (historically including the L&W paper testing portfolio). Competes broadly across Aurelia's measurement categories from a much larger platform.
- Honeywell Process Solutions: Industrial process measurement and control incumbent with a broad portfolio that overlaps Aurelia's on-line sensing territory. While not paper-specialised, competes for process optimisation budgets in pulp and paper.
- Emerson Automation Solutions: Global industrial automation supplier with measurement instrumentation and process control offerings. Overlaps with Aurelia's industrial sensing and process optimisation value proposition.
Emerging players
- NDC Technologies: Provider of on-line web measurement solutions for various industries including paper, film, and nonwovens. Partial overlap with Aurelia's on-line sensing niche for paper-related applications.
- Futec: Specialty supplier of on-line defect detection and measurement systems for paper and film webs. Comparable as a niche technology specialist serving the same paper quality inspection use cases as Aurelia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Aurelia Group social profiles
Digital presenceAurelia Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aurelia Group leadership team
Management profileNumber of profiles
Profiles3 records
Aurelia Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aurelia Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aurelia Group
What does Aurelia Group do?
Aurelia Group manufactures and sells the PSM-Q sensor, a real-time, non-destructive paper stiffness measurement device installed on paper machines, corrugators, and carton board machines to deliver continuous paper quality monitoring every two seconds. The company also provides consulting services, support packages, and ongoing engineering assistance for paper mill and packaging manufacturer customers.
Is Aurelia Group a public or private company?
Aurelia Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aurelia Group founded?
Aurelia Group was founded in 2015. It employs 1 to 10 people.
Where is Aurelia Group based?
Aurelia Group is headquartered in Croydon, Australia, in the Oceania region.
How does Aurelia Group make money?
Three revenue lines are on record. PSM-Q Hardware and Sensor Sales are the primary driver. The others are support and Service Packages and opportunity Assessment Consulting.
Who are Aurelia Group's main competitors?
Direct peers on record are Voith, Valmet, ANDRITZ, Körber and BTG Group. Broad incumbents are ABB, Honeywell Process Solutions and Emerson Automation Solutions. Emerging players are NDC Technologies and Futec.
Does Aurelia Group have an API?
No public API is recorded for Aurelia Group.
What industry is Aurelia Group in?
Aurelia Group's product category is Industrial Paper Testing Equipment. Its primary akta.pro industry code is IMAGAFAC, Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches), with a secondary code of IMAHADAK, Metrology, Inspection & Machine Tool Accessories (CMMs, Probing, Gauging). Its NAICS code is 334519 and its SIC code is 3823.