Ageas Seguros

What Ageas Seguros does

Ageas Seguros is a Portugal-domiciled multi-line insurance brand operating under Grupo Ageas Portugal, which is itself a subsidiary of the international Ageas Group headquartered in Belgium. Founded in Portugal in 2005, with the Ageas Seguros brand itself formalized around 2015–2016, the company serves approximately 1.9 million customers across personal and commercial insurance lines including automobile (Protec, Seguro Por Dias), home (Casa Segura, Alojamento Local, Arte, Responsabilidade Civil Familiar), health (Saúde Família, Saúde Sénior, Médis Dental/Light), life and savings (Ritmo Vida Família, Viva Plus, Multiplic Proteção+, PPR+, Maximus Poupança, Flex+, Invest+), pet (Pétis), travel (Viagem Segura, Bombordo, Ponto de Mira), personal accidents, workers' compensation, and a broad SME/commercial book including D&O, Cyber Risks, and environmental liability. The technical backbone consists of a digital insurance platform with web portal, the App Mundo Ageas Seguros mobile application (iOS and Android), an online Área de Cliente self-service portal, and the Cartão Mundo loyalty platform integrated with 250+ partner brands.

The business operates under a hybrid distribution model. The primary channel is a network of over 2,000 certified insurance Mediadores (brokers/agents) operating approximately 200 branded physical locations across Portugal, complemented by direct-to-consumer digital sales (ageas.pt, app), an inside-sales contact center operating weekdays 8:30–19:00, and exclusive group-insurance protocols with 12+ Portuguese professional orders (Ordem dos Médicos, Engenheiros, Farmacêuticos, Arquitectos, Psicólogos, among others). Revenue is generated through recurring insurance premiums across P&C, health, life, and unit-linked savings products, with promotional and multi-policy discounts (up to 35% on auto, 30% on home, 20% multi-policy discount, 1 month free on health) and loyalty-driven retention via Cartão Mundo benefits (including up to 9% on Repsol energy tariffs). The company is structured under two ASF-registered legal entities: Ageas Portugal - Companhia de Seguros, S.A. (non-life, ASF 1129) and Ageas Portugal - Companhia de Seguros de Vida, S.A. (life, ASF 1039). Customer concentration is structurally low given the granular retail base, and brand equity is supported by 7 consecutive Superbrands, 9 consecutive Prémio Cinco Estrelas, and 3 consecutive Marca Excellentia recognitions.

Name

Ageas Seguros

Legal name

Ageas Portugal - Companhia de Seguros, S.A.

Website

https://ageas.pt

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ageas Seguros is a Portugal-based multi-line insurance brand under Grupo Ageas Portugal (Ageas Group), serving approximately 1.9 million customers through auto, home, health, life, savings, and commercial coverage, distributed via a 2,000-mediator network, ~200 branded stores, digital channels, and professional-order protocols.

Ownership category

akta.pro rank

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Non-Life Insurance Premiums (Seguros Não Vida): Collection of recurring insurance premiums from property and casualty products including automobile (Protec, Seguro Por Dias), home (Casa Segura, Alojamento Local, Arte, RC Familiar), travel (Viagem Segura, Bombordo, Ponto de Mira), personal accidents, and workers' compensation insurance.
2. Health Insurance Premiums (Seguros Saúde): Recurring premiums from health insurance products including Saúde Família, Saúde Sénior, Médis Dental, and Médis Light, with associated Médis clinical network services.
3. Life Insurance Premiums and Savings Products (Seguros de Vida e Poupança): Collection of life insurance premiums and savings/investment products including Ritmo Vida Família, Viva Plus, Solução Jovem, Multiplic Proteção+, Maximus Poupança, PPR+, Rendimento Flexível, Flex+, and Invest+ unit-linked products.
4. Pet Insurance Premiums: Recurring premiums from pet insurance product Pétis covering household pets (dogs and cats), with pricing starting from approximately €9.90/month.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Ageas Seguros underwrites and distributes a multi-line insurance portfolio for Portuguese individuals and businesses, including automobile, home, health, life, pet, travel, personal accident, workers' compensation, savings and investment products. It also operates complementary digital services such as the App Mundo Ageas Seguros mobile app, the Cartão Mundo loyalty card, and risk-consulting services (PAR) for SMEs, distributing through mediators, its own stores, digital channels and professional-order protocols.

Product overview

Ageas Seguros is a comprehensive insurance provider offering a broad portfolio of insurance products and services for both individual customers (Particulares) and businesses (Empresas). The company operates as a multi-product insurer with distinct product lines organized by coverage type. For individuals, the core offerings include automobile insurance (Protec, Seguro Por Dias), health insurance (Saúde Família, Saúde Sénior, Médis Dental, Médis Light), home insurance (Casa Segura, Alojamento Local, Arte, Responsabilidade Civil Familiar), life insurance (Ritmo Vida Família, Viva Plus, Solução Jovem, Multiplic Proteção+), pet insurance (Pétis), personal accident insurance, work accident insurance, travel insurance (Viagem Segura, Bombordo, Ponto de Mira), and savings/investment products (Maximus Poupança, PPR+, Rendimento Flexível, Flex+, Invest+). The company also offers a specialized senior program called 'Mais Idade Mais' for customers aged 55+. For business customers, offerings include employee benefits (Saúde PME, Vida, Acidentes de Trabalho, Médis Dental/Light), liability coverage (Responsabilidade Civil Geral, D&O, Cyber Risks, Environmental), and property insurance (Multirriscos, Avaria de Máquinas, Equipamento Eletrónico, construction insurance). Additional services include the Cartão Mundo loyalty program with 250+ brand partners, the App Mundo mobile application, and PAR risk consulting for SMEs.

Differentiator

Problem solved

Functional benefit

Brands

• Médis: Health insurance brand offering health plans including Saúde Família, Saúde Sénior, Médis Dental, and Médis Light.
• Ageas Pensões
• Ocidental
• Seguro Directo
• Clínica Médis
• Ageas Repara
• Cartão Mundo Ageas Seguros
• App Cartão Mundo Ageas Seguros

Products and services

• Protec Comprehensive automobile insurance product for individual customers covering vehicle risks and including VIP travel assistance.
• Seguro Por Dias Pay-per-day automobile insurance allowing customers to pay for vehicle coverage only when needed.
• Saúde Família Family health insurance providing comprehensive medical coverage for families.
• Saúde Sénior Health insurance specifically designed for senior citizens aged 55 and above.
• Médis Dental Dental insurance providing coverage for dental care and procedures.
• Médis Light Basic health insurance plan with essential coverage at reduced cost.
• Casa Segura Home insurance covering damage to residential property from various risks including flooding.
• Alojamento Local Insurance specifically designed for local accommodation (short-term rental) properties.
• Arte Insurance covering valuable art collections and artworks kept in the home.
• Responsabilidade Civil Familiar Family civil liability insurance covering damages caused to third parties.
• Ritmo Vida Família Life insurance designed for families, providing financial protection for loved ones.
• Ritmo Vida Família - Crédito Habitação Life insurance linked to home mortgage loans, covering the outstanding loan balance.
• Viva Plus Life insurance product offering savings and investment components.
• Solução Jovem Life insurance designed specifically for young people starting their insurance journey.
• Multiplic Proteção+ Unit-linked investment and protection product combining savings with life coverage.
• Pétis Pet insurance covering veterinary expenses for dogs and cats, with pricing starting from approximately €9.90/month.
• Acidentes Pessoais Individual Personal accident insurance providing 24/7 coverage for accidents in personal or professional life.
• Acidentes de Trabalho - Conta Própria Work accident insurance for self-employed professionals.
• Acidentes de Trabalho - Empregados Domésticos Work accident insurance coverage for domestic employees.
• Viagem Segura Travel insurance providing coverage for trip-related risks and emergencies.
• Bombordo Travel insurance product for nautical and maritime travel.
• Ponto de Mira Hunting and shooting sports insurance coverage.
• Maximus Poupança Savings investment product with guaranteed minimum returns.
• PPR+ Retirement savings plan (PPR - Plano Poupança Reforma) with tax benefits.
• Rendimento Flexível Flexible income investment product allowing periodic withdrawals.
• Mais Idade Mais Comprehensive insurance and protection program for individuals aged 55 and above, covering future planning needs.
• Saúde PME Health insurance designed for small and medium-sized enterprises covering employees.
• Empresa Viva Life insurance solution for businesses protecting employees and company interests.
• Acidentes de Trabalho - Conta de Outrem Mandatory work accident insurance for employees under employer's coverage.
• Acidentes Pessoais Coletivo Group personal accident insurance for company employees.
• Médis Dental Empresas Group dental insurance plan for business employees.
• Médis Light Empresas Basic group health insurance for businesses at reduced cost.
• Responsabilidade Civil Geral General civil liability insurance covering business operational risks.
• Ecosfera - Responsabilidade Ambiental Environmental liability insurance covering pollution and ecological damage risks.
• Administradores e Gestores (D&O) Directors and Officers liability insurance protecting management from legal claims.
• Cyber Risks Empresas Cyber liability insurance covering digital risks, data breaches and cyber attacks for businesses.
• Multirriscos Segurtrade Multi-risk insurance for trade and commercial establishments.
• Multirriscos Indústria Industrial multi-risk insurance covering manufacturing and production facilities.
• Avaria de Máquinas Machinery breakdown insurance covering repair or replacement of damaged equipment.
• Equipamento Eletrónico Electronic equipment insurance covering computers, servers and electronic devices.
• Mãos à obra - Todos os Riscos de Construção e Montagem All-risk construction and erection insurance covering building projects.
• Bens em Leasing Insurance for leased assets covering damage and loss during the leasing period.
• Ensino Insurance specifically designed for educational institutions and schools.
• PAR - Serviço de Consultoria e Aconselhamento de Risco Risk consulting and advisory service for SME clients to identify and evaluate business risks.
• Cartão Mundo Ageas Seguros Loyalty card offering access to discounts with over 250 partner brands across various categories.
• App Mundo Ageas Seguros Mobile application providing access to the Mundo Ageas Seguros benefits platform with over 250 partner discounts.

Quantifiable outcome

• Approximately 1.9 million customers served across all Grupo Ageas Portugal brands
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• CNN PortugalminorGTM or Marketing PartnerPartnership between Grupo Ageas Portugal and CNN Portugal for the 'Histórias Seguras' project, producing video testimonials of real-life insurance stories to build brand trust and emotional connection with customers.
• ColorADDminorStrategic or Co-development PartnerAgeas Seguros adopted the ColorADD color identification system for colorblind individuals, making it the 1st global insurance brand to use this inclusive code in its communications, enhancing accessibility for daltónico customers.
• Repsol (Portugal)minorGTM or Marketing PartnerCartao Mundo Ageas Seguros members who contract Repsol electricity and natural gas plans receive up to 9% discount on kWh consumption, offering exclusive energy tariffs to Ageas insurance customers.
• Universidade Católica and Nova SBEminorImplementation/ SI/ Consulting PartnerAgeas Seguros has certification programs for its mediator network in areas such as Soluções PME, with training and certification provided by reputable institutions including Universidade Católica and NOVA SBE (School of Business & Economics).
• Grupo Ageas PortugalcoreOthersAgeas Seguros is a commercial brand of Grupo Ageas Portugal, which comprises Ageas Seguros, Ageas Pensões, Médis, Ocidental, and Seguro Directo. The group also operates Clínica Médis (healthcare services) and Ageas Repara (water leak repair services), complementing the insurance offering.
• Fundação AgeasminorOthersFundação Ageas is an IPSS (private social solidarity institution) founded in 1998 that pursues social solidarity objectives in the community, supporting volunteering and developing programs with social impact, reflecting the group's corporate social responsibility commitment.
• Portuguese Professional Orders (12+ orders including Ordem dos Médicos, Engenheiros, Farmacêuticos, Dentistas, Veterinários, Psicólogos, Enfermeiros, Arquitectos, Biólogos, Economistas, Solicitadores, Juízes)minorGTM or Marketing PartnerAgeas Seguros holds exclusive protocol agreements with 12+ Portuguese professional orders providing group insurance products for members, with dedicated phone lines and email contacts for each order (e.g., mé[email protected], [email protected]).
• Autoridade Nacional de Segurança Rodoviária, Prevenção Rodoviária Portuguesa, Infraestruturas de Portugal, BRISAminorOthersAgeas Seguros supported the road safety campaign 'Circule pela via da direita nas estradas de Portugal' alongside road safety authorities and infrastructure operators to promote responsible driving behavior.
• CIMPAS - Centro de Informação, Mediação e Arbitragem de SegurosminorOthersCIMPAS is the designated alternative dispute resolution entity for insurance sector consumer disputes in Portugal. Ageas Seguros participates in this ADR mechanism for consumer complaints resolution, with offices in Lisbon and Porto.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fidelidade: Fidelidade is the largest insurance group in Portugal, offering a comparable multi-line portfolio (life, auto, home, health, accidents) through an extensive agent and branch network — the most direct head-to-head competitor to Ageas Seguros in the domestic market.
• Generali Tranquilidade: Generali Tranquilidade is one of Portugal's largest multi-line insurers, providing life, auto, home, health, and workers' comp products through a broad broker network, directly overlapping with Ageas Seguros' customer segments and product mix.
• MAPFRE Portugal: MAPFRE's Portuguese subsidiary is a multi-line insurer focused on auto, home, life, and health for individuals and SMEs, competing with Ageas Seguros in the same Iberian group-owned competitive set.
• Zurich Portugal: Zurich's Portuguese operation offers personal and commercial insurance (auto, home, life, health, SME) through agents and direct channels, making it a like-for-like competitor with overlapping distribution and product lines.
• Allianz Portugal: Allianz's Portuguese subsidiary provides life, auto, home, health, and accident insurance to consumers and companies via agents and digital channels, competing directly for the same multi-line household wallet as Ageas Seguros.
• AXA Portugal: AXA's Portuguese business sells multi-line personal and commercial insurance (auto, home, health, life) primarily through mediators, mirroring Ageas Seguros' channel strategy and product breadth.
• Lusitania Seguros: Lusitania is a long-standing Portuguese multi-line insurer offering life, auto, home, health, and workers' comp products, competing in the same domestic agent/broker-driven segment as Ageas Seguros.

Emerging players

• Multicare: Multicare is the health-insurance arm of José de Mello Saúde focused primarily on health and dental plans; it overlaps meaningfully with Ageas's Médis health franchise but does not compete across the full multi-line portfolio.
• Liberty Seguros Portugal: Liberty Seguros operates in Portugal with a multi-line product range (auto, home, life, health) but a smaller market position, making it a comparable though less dominant rival to Ageas Seguros.

Broad incumbents

• Generali Group: Generali is one of the largest global insurance groups and the parent of Tranquilidade in Portugal; it is included as a broad incumbent because it sets the competitive benchmark and pricing dynamics that constrain Ageas Seguros' Portuguese results.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ageasseguros
• Xx.com/AgeasSeguros
• Facebookfacebook.com/AgeasSeguros

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ageas Seguros