BLKJ HAVAS

What BLKJ HAVAS does

BLKJ Havas is an independent creative agency headquartered in Singapore that engineers marketing moments for brands in culture, entertainment, and media, positioning itself as an 'UN-advertising agency' that rejects traditional advertising formats. Founded in 2016 with 11–50 employees, the firm operates within the Vivendi global network alongside Lagardère, Gameloft, Havas Media, and Havas CX, leveraging cross-platform entertainment and media assets while maintaining an independent brand identity. Its service portfolio spans creative campaign development, cultural movement engineering, and technology-enabled marketing solutions for enterprise clients and government organizations across insurance (Great Eastern), e-commerce (Amazon, Lazada), logistics (NinjaVan), consumer electronics (JBL/Quantum), telecommunications (U Mobile, Scoot), real estate (JLL), F&B (Brewlander, Haraku Ramen), healthcare (He Health), and public sector (Singapore Tourism Board, NAC).

The agency's productized work includes proprietary-feeling technology builds such as JBL Quantum Guide Play (AI/ML accessibility tool emulating echolocation for visually impaired gamers, Spikes Asia 2024 Grand Prix winner), Project iContact (smart-glasses software combining facial recognition and AR to assist individuals with autism), The Block creative unit (a dedicated tourism-marketing unit for Singapore Tourism Board), Made With Passion (a collective supporting 48 Singaporean lifestyle brands), and unconventional product innovations like One Noodle (a 3.5-meter gaming meal for Haraku Ramen). Revenue is generated through project-based professional services — quote-driven creative campaigns, ongoing agency partnerships, and dedicated creative units — with no publicly disclosed pricing or revenue figures. Go-to-market is sales-led via direct enterprise and government relationships, supported by award-driven earned media (Spikes Asia 2024 Singapore Agency of the Year and Top 10 APAC; CampaignBrief 2024 #1 Singapore, #8 Asia; multiple Effies Singapore 2024 wins).

Name

BLKJ HAVAS

Legal name

BLKJ Havas

Website

https://blkjhavas.agency

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

BLKJ Havas is a Singapore-based independent creative agency that designs award-winning campaigns, technology-enabled marketing, and cultural moments for enterprise brands and government clients across APAC, operating within the Vivendi network.

Ownership category

akta.pro rank

Product category

Creative / Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Creative advertising services
• Marketing campaign services
• Brand strategy agency
• Digital marketing services
• Creative content production

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: B2B creative agency providing marketing and advertising services to enterprise clients, brands, and government organizations. Revenue generated through project-based creative work, campaign development, and ongoing agency partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BLKJ HAVAS is an independent creative agency based in Singapore that develops integrated marketing campaigns, brand strategies, and creative content for enterprise clients. Founded in 2016 as part of the Havas global network (under Vivendi), the agency delivers advertising work spanning digital, social, film, and experiential activations, and has also produced proprietary AI and AR tools (e.g., JBL Quantum Guide Play, Project iContact) as campaign deliverables.

Product overview

BLKJ Havas is an independent creative agency that engineers marketing moments for brands in culture, entertainment and media. Rather than traditional advertising, the agency creates campaign experiences, product innovations, and technology solutions. The portfolio includes AI-powered accessibility tools (JBL Quantum Guide Play for visually impaired gamers, Project iContact for autism support), health technology campaigns (He Health AI photo analysis), product innovations (One Noodle gaming meal), and brand initiatives (Made With Passion Singapore collective, The Block tourism creative unit). The agency also produces major marketing campaigns for clients including Amazon, NinjaVan, Great Eastern, Durex, and NAC. BLKJ Havas is powered by the global network of Vivendi including Lagardère, Gameloft, Havas Media and Havas CX.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Agency Services End-to-end creative agency services including brand strategy, integrated campaign development, digital and social creative, film production, and experiential activations for enterprise brands across Southeast Asia.
• JBL Quantum Guide Play AI-powered accessibility software tool developed for JBL that assists deaf and hard-of-hearing gamers by translating in-game audio cues into visual signals. Produced as a standalone software deliverable as part of the JBL Quantum campaign.
• Project iContact Augmented-reality smart glasses software designed to help autistic children interpret emotions and social cues. Developed as a technology-driven campaign deliverable.

Quantifiable outcome

• NinjaVan campaign achieved 35M views in weeks and 56% increase in customers likely to ship more
• +2 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• BrewlandercoreStrategic or Co-development Partner · 3 April 2026Singapore craft beer brand Brewlander collaborated with BLKJ Havas on an unconventional AI-generated marketing campaign, printing AI prompts on posters, billboards, and magazines instead of traditional commercials, inviting fans to generate their own beer advertisements.
• Singapore Tourism BoardflagshipStrategic or Co-development Partner · 9 March 2026Singapore Tourism Board partnered with BLKJ Havas to lead its global marketing efforts. The partnership introduced 'The Block', a creative unit aimed at revitalizing Singapore's tourism campaigns through innovative, targeted marketing promoting cultural and experiential attractions to international tourists.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/madewithpassionsg
• Xx.com/WeAreBlkJ

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLKJ HAVAS