ZONE Fitness Clubs LLC

What ZONE Fitness Clubs LLC does

ZONE Fitness Clubs LLC operates two affordable fitness centers in Florida's Tampa Bay area — the original Trinity/New Port Richey club opened in 2013 and a second Carrollwood/Tampa club opened in January 2017 — under founder Tim Forrest, an industry veteran since the early 1990s. The company serves individual fitness consumers, seniors (including Silver Sneakers members), and results-oriented fitness enthusiasts with a tiered subscription model: Basic Fitness memberships at approximately $24.99-$27.99/month and Premier ZONE memberships at $34.99-$37.99/month, with a Carrollwood-only $14.99 12-month Basic tier as an acquisition option. The flagship product is the BURN Workout, a proprietary 60-minute small group interval training program (capped at 12 participants with one certified personal trainer) built on EPOC exercise physiology and instrumented with MYZONE heart rate belts to drive sustained post-workout calorie burn. Members can add BURN 4/8/12 small group training packages, one-on-one personal training, hydro massage, red light therapy, and InBody composition analysis as ancillary services.

The business model is direct-to-consumer monthly recurring subscriptions with no contractual lock-in (month-to-month with 30-day cancellation notice), bank draft or credit card billing through third-party processor ABC Financial, member management via ClubAutomation, and customer acquisition through a self-serve online signup portal, free trial guest passes, email/SMS marketing, Facebook, and member referral programs. The technology stack is composed entirely of third-party operational tools — MYZONE wearables for intensity tracking, InBody analyzers for body composition, ClubAutomation for member/account management, and ABC Financial for billing — with no proprietary software platform and no AI/ML components disclosed. All locations are staffed with certified personal trainers, and the company maintains ADA compliance, WCAG 2.0 AA web accessibility, and CCPA-aligned privacy practices.

Name

ZONE Fitness Clubs LLC

Legal name

ZONE Fitness Clubs LLC

Website

https://zonefitnessclub.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

ZONE Fitness Clubs LLC operates two affordable fitness centers in Florida's Tampa Bay area offering tiered monthly memberships, certified personal training, and a proprietary EPOC-based BURN Workout small group training program.

Ownership category

akta.pro rank

Product category

Health Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning Bootcamps (HSADABAB)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Small-Group Personal Training (Semi-Private) (HSADAAAN), Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Fitness club memberships
• Personal training services
• Small group training
• Group exercise classes
• Affordable gym access

Headquarters

HQ city

New Port Richey

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Membership Subscriptions: Recurring monthly membership fees billed via bank draft (checking account) or credit card. Two membership tiers: Basic Fitness and Premier ZONE. Members receive unlimited gym access, with tier-dependent amenities including hydro massage, guest privileges, and monthly fitness evaluations.
2. Small Group Training (SGT) Sessions: Additional paid sessions under the BURN 4, BURN 8, and BURN 12 programs offering 4, 8, or 12 sessions per month respectively. No-contract month-to-month billing for flexible participation.
3. Personal Training Add-ons: One-on-one personal training sessions with certified trainers available as premium add-on. Nationally-certified trainers provide individualized exercise programming and technique instruction.
4. A la Carte Products: MYZONE Heart Rate Belt sold to members for $99 (regular $149). Optional add-on products and packages available at front desk.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

ZONE Fitness Clubs LLC operates two Florida-based fitness club locations (Trinity/New Port Richey and Carrollwood/Tampa) offering tiered monthly memberships (Basic Fitness and Premier ZONE), small group training programs led by certified personal trainers (The BURN Workout, SGT 360), and one-on-one personal training. Members gain access to cardio and strength equipment, hydro massage, red light therapy, group exercise classes, and InBody body composition analysis. The company sells MYZONE heart rate belts as a la carte products and accepts the Silver Sneakers senior fitness program.

Product overview

ZONE Fitness Clubs LLC operates a two-location fitness center chain in the Tampa Bay, Florida area (Carrollwood and Trinity). The company offers a tiered membership structure with Basic Fitness and Premier ZONE Fitness memberships as the core products, supplemented by small group training programs (The BURN Workout, SGT 360) and personal training services. The flagship BURN Workout is a 60-minute EPOC-based interval training program using MYZONE heart rate technology, available through tiered plans (BURN 4, BURN 8, BURN 12). Additional offerings include group exercise classes (Body Sculpt, HIIT, Mind/Body, FIT 101 Senior), HYDRO Massage, Red Light Therapy, and InBody Composition Analysis. The business model emphasizes affordable pricing with a non-intimidating atmosphere, differentiating through certified personal trainers at all locations and proprietary workout programming.

Differentiator

Problem solved

Functional benefit

Brands

• The Burn Workout: The signature small group training program combining strength, functional and cardio equipment for a 60-minute interval training session.
• SGT 360
• BURN 4/8/12

Products and services

• Basic Fitness Membership Entry-level monthly membership granting unlimited access to cardio and strength training equipment, locker room amenities including showers, and two complimentary personal training sessions at enrollment. Priced at $24.99/month via bank draft or $27.99/month via credit card; annual prepaid option at $349.
• Premier ZONE Fitness Membership Premium tier monthly membership including all basic benefits plus daily HYDRO Massage access, bring-a-guest privileges, drink discounts, monthly fitness evaluation by certified trainer, red light therapy lamp access, monthly InBody composition analysis, and reciprocal club access. Priced at $34.99/month via bank draft or $37.99/month via credit card.
• The BURN Workout (Small Group Training) 60-minute small group interval training program combining strength, functional, and cardio equipment, designed to produce EPOC (afterburn effect) burning an estimated 900 calories during the session plus 200-400 additional calories over 24-36 hours post-workout. Uses MYZONE heart rate monitoring to track intensity. Limited to 12 participants per session with a certified personal trainer. Available through BURN 4, BURN 8, and BURN 12 monthly session packages on a month-to-month, no-contract basis.
• Personal Training One-on-one training with nationally certified personal trainers who provide motivation, proper exercise instruction, and customized routines. Includes a complimentary fitness coaching session for new members covering health history review, optional measurements, goal identification, and nutritional planning.
• MYZONE Heart Rate Belt Heart rate monitoring belt sold to members for $99 (regular $149) for tracking workout intensity and optimizing EPOC for maximum calorie burn during BURN Workout sessions.
• InBody Composition Analysis Body composition analysis service using InBody technology to measure lean mass, fat mass, water mass, and Basal Metabolic Rate. Complimentary monthly with Premier membership; $25 value per session for Basic members. Available at select clubs.
• Body Sculpt Class Group strength training class combining weights, functional equipment, dumbbells, body movement, core exercises, and cardio. Open to all fitness levels.
• HIIT Class High Intensity Interval Training class with bursts of strength and cardio in short intervals to boost cardiovascular capacity and tone the body. Moderate to advanced fitness level.
• Mind/Body Class Flexibility, stretching, core strength, and breathing exercise class suitable for all fitness levels.
• FIT 101 Senior Class Low impact senior fitness class compatible with the Silver Sneakers program. Beginner to entry level fitness class designed for older adults.

Quantifiable outcome

• Burn an estimated 900 calories in a 60-minute BURN Workout session
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

One partnership is on record.

• ABC FinancialoperationalOthersThird-party billing service provider handling all membership payment processing including credit card transactions and electronic funds transfer (EFT) from checking accounts. Membership changes and billing updates processed through ABC Financial systems.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ZoneFitnessClubs

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZONE Fitness Clubs LLC