Agung Sedayu Group

What Agung Sedayu Group does

Agung Sedayu Group is a privately-held Indonesian property developer founded by Sugianto Kusuma, operating as one of Indonesia's largest integrated real estate platforms. The group develops across four asset classes — masterplanned townships, mixed-use high-rises, branded hospitality, and managed retail/commercial real estate — with a flagship 800+ hectare PIK2 coastal development spanning North Jakarta and Tangerang Regency as its core growth engine. Other flagship assets include the District 8 mixed-use complex in Jakarta's SCBD (Treasury Tower, Prosperity Tower, Langham Hotel, Ashta District 8), Sedayu City Kelapa Gading, Golf Island PIK, Green Sedayu Mall, and PIK Avenue. The group's hospitality stack operates under international brand contracts with Accor (Swissotel, Harris Vertu), Hilton (Hilton Garden Inn), Langham Hotels & Resorts, and Minor Hotels (Anantara), and in 2026 the group extended into Australia via the Golden Sedayu JV with Perth-based Golden Group for the AUD $3.8 billion Burswood Point masterplan. Principal partners are Salim Group (multiple PIK2 sub-projects) and Buddha Tzu Chi Foundation (community/CSR programs); subsidiary PT Pantai Indah Kapuk Dua (PIK2) is publicly listed on the Indonesia Stock Exchange under ticker PANI.

The business operates three revenue streams: one-time property sales (residential houses, apartments, township land, commercial units — the dominant revenue source); recurring hospitality revenue from owned hotels and resorts; and recurring commercial property management revenue from malls, offices, and retail. The group monetizes PIK2 across all three streams within a single integrated township, which structurally compounds wallet share per buyer. Distribution is sales-led: direct sales through on-site marketing galleries (PIK Avenue, Pasir Putih), enterprise field sales for hotel and JV partnerships, and a physical showroom model backed by a multi-language website, Instagram, YouTube, and an ASG E-Magazine content property. Pricing is not publicly disclosed and varies by project, unit type, and phase.

Customer segments split across three use cases: individual residential property buyers purchasing houses, apartments, or township land; commercial and hospitality investors/operators (hotel flag partners, retail tenants); and masterplanned-community residents of PIK2 and adjacent developments. In January 2026 the group launched TangerangFast, a digital services platform for PIK2 and surrounding residents, signalling a move from pure real estate into a recurring-engagement consumer digital layer. Headcount sits in the 5,001–10,000 band, supported by wholly-owned construction subsidiaries (PT Duta Graha Karya, PT Perkasa Abadi Jaya) that vertically integrate build capability into the development pipeline. The group has accumulated consecutive BCI Asia Top 10 Developer awards (2022–2024) and multiple PropertyGuru and FIABCI awards across hospitality, commercial, green development, and master planning categories.

Name

Agung Sedayu Group

Legal name

Agung Sedayu Group

Website

https://agungsedayu.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Agung Sedayu Group is an Indonesian privately-held property developer operating integrated masterplanned townships, mixed-use high-rises, branded hospitality, and managed retail real estate, anchored by the 800+ hectare PIK2 development in North Jakarta and expanding into Australia via the Golden Sedayu JV with Golden Group Perth.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Corporate, Subsidiary, and Regional Managing Offices (551114), Management of Companies and Enterprises (55111), Management of Companies and Enterprises (55)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Regional & Land Use Planning (BPAHAKAE)

akta.pro secondary industries

Construction Management & General Contracting (EPCM, Scheduling, QA/QC, HSE) (EUAMAFAJ), Energy & Sustainability Management (Energy Audits/Optimization/Carbon & ESG Programs) (IMAIAAAM)

Keywords

• Integrated township development
• Real estate development
• Residential property sales
• Hospitality and retail operations
• Estate management services

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Property Sales: Primary revenue stream from selling residential (houses, apartments, townships) and commercial properties (malls, offices, hotels). Revenue is generated through one-time property sales transactions at various price points.
2. Hospitality Operations: Revenue from hotel and resort operations including Swissotel, Harris Vertu, Hilton Garden Inn, and other managed properties within their developments.
3. Commercial Property Management: Ongoing revenue from managing and operating commercial spaces including malls (Green Sedayu Mall, PIK Avenue), office complexes (District 8), and retail spaces.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Agung Sedayu Group is an Indonesian property developer that builds and operates large-scale integrated townships, residential clusters, mixed-use commercial developments (including District 8), shopping malls, hotels, and resorts, anchored by its flagship 800+ hectare PIK2 project in Northern Jakarta. The group sells or leases these real-estate assets to Indonesian and regional buyers and supports them through in-house estate management, hospitality operations, and selective joint-venture co-developments.

Product overview

Agung Sedayu Group is an Indonesian real estate developer operating a diversified, platform-of-projects model that spans multiple property segments. Its core portfolio includes township and city developments (PIK2, Golf Island, Ebony 2, Sedayu City Kelapa Gading), high-rise residential and mixed-use buildings (District 8, Fatmawati City Center, Gold Coast), hospitality assets under international brand partnerships (Swissotel, Harris Vertu, The Langham, Ashta District 8, Anantara Perth), retail and commercial spaces (Green Sedayu Mall, PIK Avenue, Central Market PIK, Ginza Beachwalk, Indonesia Design District), and the Amantara wellness resort sub-brand. The group also operates PIK2 as its flagship masterplanned township spanning over 800 hectares in North Jakarta/Tangerang, and recently launched TangerangFast, a digital service platform for PIK2 and surrounding communities.

Differentiator

Problem solved

Functional benefit

Brands

• Amantara: Lifestyle hospitality brand operated by Agung Sedayu Group, featuring hotel and resort properties
• ASG E-Magazine
• CSR PIK2

Products and services

• PIK2 (Pulau Indah Kapuk 2) Integrated Township An 800+ hectare flagship integrated township development in Northern Jakarta combining residential clusters, commercial districts, retail, hotels, and recreational amenities; targeted at upper-middle-class Indonesian homebuyers, retail tenants, and hospitality operators.
• Golf Island PIK A waterfront residential township component of the PIK2 development offering premium landed housing around a golf lifestyle concept; targeted at high-end Indonesian homebuyers and investors.
• Ebony 2 Residential Cluster A named residential cluster within Agung Sedayu's PIK2 township delivering gated landed housing units; targeted at individual Indonesian homebuyers seeking a turnkey home in an integrated community.
• Sedayu City Kelapa Gading An integrated mixed-use township in Kelapa Gading, North Jakarta developed by Agung Sedayu, combining residential units with commercial components for individual buyers and commercial tenants.
• District 8 Mixed-Use Complex A premium high-rise mixed-use complex combining serviced apartments, office space, retail outlets, and hospitality offerings; targeted at affluent residents, corporate tenants, and lifestyle consumers.
• Hospitality and Resort Operations Hotels and resorts owned and operated by Agung Sedayu Group, offering accommodation, F&B, and event services to domestic and international guests in Jakarta, Bali and other locations.
• Estate Management Services An in-house estate and property management service offered by Agung Sedayu to homeowners, tenants, and joint-venture partners across its developments, covering security, maintenance, and landscaping.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Golden Group (Perth-based)coreStrategic or Co-development Partner · 26 February 2026Golden Sedayu is a joint venture partnership between Perth-based Golden Group and Indonesia's Agung Sedayu Group. This partnership is developing the AUD $3.8 billion Burswood Point masterplanned development on the Swan River waterfront in Perth, Australia. The project includes the 150-room Anantara Perth Hotel, marking the first Anantara brand property in Australia, with anticipated opening in 2032.
• Universitas Multimedia Nusantara (UMN)minorImplementation/ SI/ Consulting Partner · 29 July 2025Training partnership for Pantura MSME upskilling program. Joint training held on July 29, 2025 in Tangerang Regency to help MSMEs in northern coastal areas adapt to digital developments and move upmarket.
• Bank BNIminorGTM or Marketing Partner · 18 June 2025MSME assistance and guidance collaboration with CSR PIK2 for supporting small businesses in Teluknaga area. Event held on October 16, 2025 to help local MSMEs grow and develop.
• Himpunan Nelayan Seluruh Indonesia (HMNI) Tangerang RegencyminorGTM or Marketing Partner · 18 June 2025MoU signed and symbolic handover of BPJS Employment Cards to 1,000 coastal fishermen on June 18, 2025. Partnership for fishermen welfare and social security support in Tangerang coastal areas.
• Banten Provincial Government Manpower & Transmigration OfficeminorImplementation/ SI/ Consulting Partner · 10 February 2021Partnership agreement for job training center program. Signed MoU on February 10, 2021 between Banten Provincial Manpower Office and PIK2 for workforce development and training programs for local communities.
• Salim GroupcoreStrategic or Co-development PartnerJoint development partner for multiple large-scale projects including PIK2, Sedayu City Kelapa Gading, Pasir Putih Residences, Pantjoran PIK, Batavia PIK, and various other integrated township developments. The partnership combines Agung Sedayu's real estate expertise with Salim Group's conglomerate resources.
• Buddha Tzu Chi Foundation IndonesiacoreStrategic or Co-development PartnerLong-standing CSR partnership for community development, humanitarian aid, and social welfare programs. Joint initiatives include rice distribution, disaster relief, house renovation programs (Bebenah Kampung), health services, and educational support. The partnership operates under Tzu Chi ASG initiative and has been active since at least 2020.
• PT Surya Pertiwi Tbk (TOTO)minorStrategic or Co-development PartnerSanitation program collaboration for Open Defecation Free (ODF) declaration in Tangerang Regency. Partnership in constructing healthy latrines and clean water facilities in Kampung Besar Village and Pakuhaji Subdistrict.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ciputra Group: Major Indonesian diversified property developer with township, residential, commercial, and hospitality portfolios across Indonesia. Comparable scale and integrated development approach to Agung Sedayu.
• Pakuwon Jati: Listed Indonesian developer known for mixed-use superblock developments (e.g., Tunjungan Plaza, Pakuwon Mall). Directly comparable in combining township, retail, and hospitality within integrated masterplans.
• Alam Sutera Realty: Indonesian integrated township developer (Alam Sutera township in Tangerang). Direct overlap with ASG's PIK2 catchment, similar product categories, and target customer segments in Greater Jakarta.
• Sinar Mas Land: Indonesian masterplanned township developer behind BSD City and other large-scale integrated developments. Directly comparable to Agung Sedayu's PIK2 in scale, product mix, and target buyer segments in the Greater Jakarta market.
• Intiland Development: Listed Indonesian developer focused on mid-to-high-end residential and mixed-use projects in Greater Jakarta and Surabaya. Comparable in residential and mixed-use product positioning to ASG's high-rise portfolio.
• Summarecon Agung: Listed Indonesian property developer operating large masterplanned townships (Summarecon Serpong, Bekasi, Bandung). Comparable integrated township model with residential, commercial, and hospitality components targeting middle-to-upper market buyers.

Broad incumbents

• CapitaLand (Singapore): Large Asian real estate group operating integrated developments, serviced residences, and retail across Asia. Comparable in cross-border integrated development expertise relevant to ASG's Australian expansion.
• Hongkong Land: Asia-focused investment and development group with premium mixed-use and masterplanned assets. Relevant comparable for ASG's premium high-rise and mixed-use positioning (e.g., District 8 SCBD).
• Lippo Group / Lippo E-Net: Large Indonesian conglomerate with extensive property, township, retail, and hospitality operations. Overlaps with ASG in integrated township and hospitality, but operates across a wider diversified portfolio.

Regional players

• IOI Properties Group: Malaysian-listed property developer with integrated townships and mixed-use projects, including a notable joint venture in Australia. Comparable in masterplanned development model and recent international (Australian) expansion strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCf3YVhg0hBJ3kiwZyvRAI9w
• Instagraminstagram.com/agungsedayugroupofficial/?hl=en
• Xx.com/GroupSedayu
• Facebookfacebook.com/Agung-Sedayu-Group-245541512188239
• LinkedInlinkedin.com/company/agung-sedayu-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agung Sedayu Group