Intimissimi
- Company typePrivate
- Founded1996
- HeadquartersVillafranca, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Intimissimi does
Intimissimi is an Italian intimate apparel brand founded in 1996 and headquartered in Villafranca, Italy, operating as a subsidiary of the privately held Calzedonia Group. The company manufactures and retails a collection of knitwear, lingerie, sleepwear, and accessories for women (Intimissimi) and men (IUMAN Intimissimi Uomo), with product depth spanning bras, panties, lingerie, knitwear, pajamas, bridal and shaping wear for women, and boxers, briefs, t-shirts, knitwear, pajamas, socks, and swimwear for men. Core product technology centers on premium natural and engineered fibers including cashmere, silk, modal, cotton, linen, microfiber, wool-silk blends, and ultrasoft lace, with optional customization services on select items.
The business model is asset-light and franchise-led: Intimissimi distributes through over 1,400 franchised shops in 40 countries, supported by an in-house franchise IT system that simplifies order placement and merchandise re-assortment, plus company-provided training and marketing. Direct channels include the intimissimi.com e-commerce platform, iOS and Android mobile applications, the My Intimissimi loyalty program, and a network of 45+ US retail stores operated under Calzedonia USA Inc. (New York). Pricing is unit-based across three tiers — basic underwear starting around $10-$20, standard knitwear and pajamas in the $30-$110 range, and premium-fiber items priced higher — with promotional bundles (e.g., Buy 3 Get 1 Free) supporting volume. Marketing spans social media (Facebook, Instagram, TikTok, YouTube, X), email, mobile, TV/billboard campaigns, and in-store print materials.
Customer concentration is structurally low given a consumer retail model serving millions of individual buyers across 40 countries through franchised points of sale and direct digital channels. The brand's primary segments are female and male consumers seeking premium Italian-designed intimate apparel, with secondary growth into younger price-sensitive buyers via a dedicated Student & Graduate Discount program. Intimissimi operates as a brand within a larger Calzedonia Group portfolio (Tezenis, Falconeri, Signorvino, Eme, VeronesiLaTorre), which provides shared back-office and corporate infrastructure; no independent funding rounds, leadership, or financial disclosures for Intimissimi itself are available in the input data.
Intimissimi firmographics
Firmographics- Name
- Intimissimi
- Legal name
- Calzedonia USA Inc.
- Website
- https://intimissimi.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Intimissimi industry classification
Industry- Product category
- Intimate Apparel and Lingerie
- NAICS
- Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Women's, Misses', Children's & Infants' Undergarments (2340), Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industries
- Intimates, Lingerie & Sleepwear Retail (CRAAABAF), Luxury Intimates, Loungewear & Sleepwear (CRAAAFAJ)
Keywords
Where Intimissimi is headquartered
LocationHeadquarters
- HQ city
- Villafranca
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Intimissimi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Retail Product Sales: Direct sales of branded underwear, lingerie, sleepwear, and knitwear products through company-owned and franchise retail stores as well as e-commerce platform
- Franchise Revenue: Revenue generated from franchising network where independent operators operate Intimissimi retail locations under brand license, paying franchise fees and purchasing merchandise through the company
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic/Budget Tier - Essential underwear and basics |
| Unit Pricing | Pay-as-you-go | Standard Tier - Core collection items |
| Unit Pricing | Pay-as-you-go | Premium Fibers Tier - High-end materials |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Intimissimi product offering
Product offeringCore offering
Intimissimi designs, manufactures, and retails Italian intimate apparel including bras, panties, lingerie, knitwear, sleepwear, swimwear, and accessories for women, alongside the men's IUMAN Intimissimi Uomo line covering boxers, briefs, t-shirts, knitwear, pajamas, socks, and swimwear. The brand is sold globally through a franchised retail network, company-operated stores, an e-commerce platform, and mobile applications, with a focus on premium fiber materials such as cashmere, silk, modal, and mercerized cotton.
Product overview
Intimissimi is an Italian underwear, lingerie, and sleepwear brand owned by Calzedonia Group, offering a comprehensive product portfolio across two main sub-brands: Intimissimi for women and IUMAN Intimissimi Uomo for men. The women's line includes bras (balconette, triangle, push-up, bralette, strapless, wireless, underwire, padded/non-padded), panties (brazilian cut, bikini, boyshorts, thongs, high-waisted), lingerie (slips, babydolls, bustiers, corsets, garter belts), knitwear (t-shirts, camisoles, turtlenecks, cardigans, dresses), pajamas and loungewear, bridal wear, shaping underwear, and accessories. The men's line includes boxers, briefs, t-shirts, polo shirts, tank tops, sweatshirts, jackets, pants, pajamas, socks, and swimwear. Products feature premium fabrics including cashmere, cotton, wool-silk blends, linen, microfiber, modal, and silk. The company operates through company-owned and franchised retail stores, an e-commerce platform, and a mobile application.
Differentiator
Problem solved
Functional benefit
Brands
- IUMAN Intimissimi Uomo: Men's underwear, knitwear, and sleepwear line
- Intimissimi Woman
Products and services
- Intimissimi Women's Lingerie and Intimate Apparel Women's Italian intimate apparel line offering bras (balconette, triangle, push-up, bralette, strapless, wireless, underwire, padded/non-padded), panties (Brazilian cut, bikini, boyshorts, thongs, high-waisted), lingerie (slips, babydolls, bustiers, corsets, garter belts), knitwear (t-shirts, camisoles, turtlenecks, cardigans, dresses), pajamas and loungewear, bridal wear, shaping underwear, swimwear, and accessories, targeting female consumers seeking premium Italian-designed intimate apparel with inclusive B-DD+ cup sizing.
- IUMAN Intimissimi Uomo Men's Apparel Men's Italian apparel line offering boxers, briefs, t-shirts, polo shirts, tank tops, sweatshirts, jackets, pants, pajamas, socks, and swim trunks with multiple fit options (Stretch, Slim, Regular, Muscle, Oversize), targeting male consumers seeking premium everyday underwear, knitwear, and casual apparel.
- My Intimissimi Loyalty Program Customer loyalty program offering rewards, personalized experiences, and promotional communications for registered members shopping across Intimissimi and IUMAN channels.
- Intimissimi Mobile Application Native mobile app for iOS and Android that enables direct consumer shopping, brand experience content, and access to the Intimissimi and IUMAN Intimissimi Uomo product catalog.
Companies that use Intimissimi
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Intimissimi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Intimissimi partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Intimissimi competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Intimissimi social profiles
Digital presenceIntimissimi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intimissimi leadership team
Management profileNumber of profiles
Intimissimi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intimissimi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intimissimi
What does Intimissimi do?
Intimissimi designs, manufactures, and retails Italian intimate apparel including bras, panties, lingerie, knitwear, sleepwear, swimwear, and accessories for women, alongside the men's IUMAN Intimissimi Uomo line covering boxers, briefs, t-shirts, knitwear, pajamas, socks, and swimwear. The brand is sold globally through a franchised retail network, company-operated stores, an e-commerce platform, and mobile applications, with a focus on premium fiber materials such as cashmere, silk, modal, and mercerized cotton.
Is Intimissimi a public or private company?
Intimissimi is a private company. It is classified as corporate owned and is currently operating.
When was Intimissimi founded?
Intimissimi was founded in 1996. It employs 11 to 50 people.
Where is Intimissimi based?
Intimissimi is headquartered in Villafranca, Italy, in the Europe region.
How does Intimissimi make money?
Two revenue lines are on record. Retail Product Sales are the primary driver. The others are franchise Revenue.
Does Intimissimi have an API?
No public API is recorded for Intimissimi.
What industry is Intimissimi in?
Intimissimi's product category is Intimate Apparel and Lingerie. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of CRAAABAF, Intimates, Lingerie & Sleepwear Retail. Its NAICS code is 315 and its SIC code is 2340.