What RINAlliance does

RINAlliance is a privately held U.S. firm headquartered in Urbandale, Iowa, specializing in Renewable Identification Number (RIN) management and Renewable Fuel Standard (RFS) compliance services for the renewable fuels industry. Founded around 2005 coincident with the enactment of the RFS under the Energy Policy Act of 2005, the company has operated for approximately 20 years and reports guiding "hundreds of companies" through RFS compliance. It serves fuel distributors, blenders, importers, renewable fuel producers, and obligated parties (refiners and importers subject to Renewable Volume Obligations) across the United States only, with Terms of Use explicitly restricting service availability outside the U.S.

The company's core offering is a web-based RIN management and trading platform that integrates with the EPA's Fuels Programs system, providing daily RIN valuation, holdings and transaction dashboards, bulk transactions, scheduled forward sales, automated Product Transfer Document (PTD) generation, and customizable reconciliation reports. The platform is positioned as a productivity-enhancing complement or replacement to EPA's free Electronic Moderated Transaction System (EMTS). Supplementing the platform are two service modules: Compliance Services (quarterly EPA filings, annual reports and attestations, remedial actions for reporting errors, and EPA registration and account maintenance) and RIN Marketing (aggregated weekly sales for small-volume RIN holders and spot marketing for larger volumes, with manual due diligence to mitigate fraud risk and ensure RIN marketability).

RINAlliance monetizes through three streams — subscription-based platform access (quote-based annual billing), professional services fees for compliance work, and transaction-based fees on RIN marketing. The firm operates with a sales-led, direct-engagement go-to-market model, driving customer acquisition through website CTAs ("Request Demo / Contact"), thought leadership content (blog, regulatory news, RFS education authored by named in-house experts), and Constant Contact email newsletters. The company is independently operated with 1-10 employees, no disclosed external funding, no institutional investors, no M&A activity, and no public revenue figures.

Name

RINAlliance

Legal name

RINAlliance

Website

https://rinalliance.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

RINAlliance is a privately held Urbandale, Iowa-based firm that provides a web-based Renewable Identification Number (RIN) management platform and Renewable Fuel Standard compliance services to U.S. fuel distributors, blenders, importers, producers, and obligated parties.

Ownership category

akta.pro rank

Headquarters

HQ city

Urbandale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Platform Subscription: SaaS-style platform access for RIN management, tracking, trading, and reporting. Clients pay for platform usage to manage RIN positions, execute transactions, and generate compliance reports.
2. Compliance Services: Full-service EPA compliance management including quarterly filings, annual reports and attestations, remedial actions, EPA registration and account maintenance. Services range from one-time filings to complete compliance program management.
3. RIN Marketing Services: Aggregated marketing (weekly aggregation of smaller RIN volumes) and spot marketing (larger volumes) services. RINAlliance manages negotiations and agreements, with payments transferred within a week of aggregated sales. Due diligence reduces fraud risk and ensures RIN marketability.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

RINAlliance provides a web-based RIN (Renewable Identification Number) management and trading platform integrated with the EPA Fuels Programs system, alongside expert RFS (Renewable Fuel Standard) compliance services. The company helps fuel distributors, blenders, importers, refiners, and renewable fuel producers track RIN holdings, execute transactions, generate automated Product Transfer Documents, and fulfill EPA quarterly filings, annual reports, and attestations. It also offers aggregated and spot RIN marketing services with counterparty due diligence.

Product overview

RINAlliance offers a unified platform combining a web-based RIN management software with expert compliance and marketing services. The core product is the RINAlliance Web Platform, which provides RIN tracking, trading, valuation, and compliance tools. This is supplemented by two service modules: Compliance Services for EPA reporting and regulatory filings, and RIN Marketing for selling RINs at competitive prices with fraud protection.

Differentiator

Problem solved

Functional benefit

Products and services

• RINAlliance Web Platform A web-based SaaS platform for RIN (Renewable Identification Number) management, tracking, trading, and compliance under the Renewable Fuel Standard. Features include real-time RIN holdings dashboard with daily valuation, bulk transactions, scheduled forward sales, automated Product Transfer Document generation, inventory reports, and reconciliation. Integrated with the EPA Fuels Programs system.
• Compliance Services Full-service EPA compliance management including quarterly RFS filings, annual reports and attestations, remedial actions for reporting errors, and EPA registration and account maintenance. Services range from one-time filings to complete compliance program management. Includes real human IT support, staff training, and Excel/data analytic support.
• RIN Marketing RIN sales and marketing services including aggregated marketing (weekly aggregation of smaller RIN volumes) and spot marketing (larger volumes). RINAlliance manages negotiations and agreements, with payments transferred within a week of aggregated sales. Due diligence reduces fraud risk and ensures RIN marketability through counterparty acceptability checks.

Quantifiable outcome

• Clients switching from EMTS to RINAlliance report significant time savings
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• S&P Global Commodity Insights (Platts): Global commodity intelligence and benchmark pricing business that covers RIN markets, biofuels, and the broader renewable fuels value chain. Comparable to RINAlliance because both serve obligated parties and producers needing RIN market visibility, but S&P Global does so as part of a much wider commodity data portfolio.
• Hart Energy: Energy industry media, data, and research firm covering biofuels, renewable diesel, and RFS-related policy news. Comparable as a content and intelligence provider into the same buyer personas as RINAlliance, though its primary monetization is subscription research and events rather than transactional RIN services.
• OPIS (Oil Price Information Service): Established commodity price reporting agency owned by Dow Jones that publishes daily RIN price benchmarks and biofuel market data used by the same customers RINAlliance serves. Comparable as a market infrastructure player in RIN trading, but operates at much broader scale across petroleum and feedstock markets rather than serving as a transactional intermediary.

Direct peers

• EcoEngineers: Environmental compliance consulting and engineering firm focused on renewable fuels, RFS compliance, carbon markets, and LCFS work. Directly comparable to RINAlliance because both serve obligated parties, producers, and blenders with regulatory advisory and RIN/credit management under overlapping federal and state low-carbon fuel programs.
• Stillwater Associates: Boutique consulting and advisory firm specializing in RFS, RIN management, and renewable fuels market analysis. Closely comparable to RINAlliance in customer base (refiners, blenders, importers) and in the combination of compliance advisory plus market-facing RIN trading perspective.

Emerging players

• Ascend Analytics: Energy and environmental analytics firm that builds software and consulting products for power markets, renewables, and clean fuels compliance. Comparable to RINAlliance where its work intersects with RFS, low-carbon fuel standards, and emissions credit modeling for fuel market participants.
• RBN Energy: Subscription-based energy market intelligence and consulting provider covering oil, gas, NGLs, and increasingly renewables/biofuels. Comparable to RINAlliance for serving sophisticated fuels-market participants with timely market and regulatory analysis, though RBN is research-led rather than a compliance platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RINAlliance
• LinkedInlinkedin.com/company/rinalliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RINAlliance