Belvedere Museum Vienna

What Belvedere Museum Vienna does

Belvedere Museum Vienna (legal name: Österreichische Galerie Belvedere) is a state-owned Austrian art museum operating across three locations in Vienna: the Upper Belvedere, Lower Belvedere, and Belvedere 21. Founded as a public collection in 1777 within a baroque palace complex commissioned by Prince Eugene of Savoy in 1712, the Belvedere is today one of Austria's most-visited cultural institutions and holds the world's largest Gustav Klimt collection, anchored by 'The Kiss.' The institution is structured as a 'wissenschaftliche Anstalt öffentlichen Rechts' under the Federal Ministry for Arts, Culture, Civil Service and Sport, governed by a Kuratorium (Supervisory Board) chaired by Dr. Ingrid Kapsch-Latzer and led by General Director Stella Rollig and Managing Director Wolfgang Bergmann (both appointed January 2017). It is part of the 25-institution Bundesmuseen network and sits within a UNESCO World Heritage site, where the Austrian State Treaty was signed in 1955.

The museum's product surface spans physical visitation at three venues, time-slot online ticketing (€12–€34 per ticket), annual Gold Pass memberships (€49/year), event venue hire (weddings, corporate events), and on-site retail. Digital products include the Sammlung Online collection database (sammlung.belvedere.at), a print-on-demand e-commerce site (print.belvedere.at), dedicated platforms for 'The Kiss' (thekiss.art) and its 2022 NFT fractionalization, web-based AR games (8th Wall-powered 'The Fantastic Palastics'), 'Future Traces' on itch.io, and 'Art Leap by Belvedere Museum' on Roblox. The Belvedere also administers the Artothek des Bundes (38,000+ works of modern and contemporary Austrian art acquired since 1948) at Belvedere 21.

Commercial revenue is mixed: admission and pass tickets, venue hire, museum shops, print-on-demand sales, donations, and corporate sponsorships — including the Belvedere Cercle high-net-worth donor program. The 2022 NFT 'Kiss' sale generated a one-time gross of approximately €26.6M (14,400 NFTs at ~€1,850 each). Distribution is omnichannel and consumer-direct: on-site ticketing desks, the belvedere.at website with Apple/Android wallet integration, the print shop, and group-booking via a dedicated B2B tourism portal and [email protected]. Marketing spans six social platforms, paid search and retargeting (Google, Meta, Reddit pixels), Microsoft Clarity behavioral analytics, an Emarsys-managed newsletter, and active press relations. The organization employs 251–500 staff across the three venues plus the Artothek.

Name

Belvedere Museum Vienna

Legal name

Österreichische Galerie Belvedere

Website

https://belvedere.at

Company type

Private

Founded year

1777

Operating status

Operating

Headcount range

251–500 employees

Short description

The Belvedere Museum Vienna (Österreichische Galerie Belvedere) is a state-owned Austrian art museum operating three Vienna venues — Upper Belvedere, Lower Belvedere, and Belvedere 21 — housing the world's largest Gustav Klimt collection, and serving general public visitors, educational groups, scholars, corporate events clients, and members via ticketing, annual passes, print-on-demand e-commerce, NFTs, and donations.

Ownership category

akta.pro rank

Product category

Art Museum Services

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (7121), Museums (71211), Museums, Historical Sites, and Similar Institutions (712)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Art museum exhibitions
• Cultural heritage institution
• Guided tours workshops
• Art education programs
• Museum venue hire

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Admission Tickets: The museum generates revenue from single tickets to Upper Belvedere (€23), Lower Belvedere (€20), and Belvedere 21 (€12), as well as combination tickets (2-in-1 at €32, 3-in-1 at €34). Time-slot ticketing is included in the ticket price for Upper and Lower Belvedere.
2. Memberships (Gold Pass): Annual Gold Pass at €49 provides unlimited admission to all three locations for one year, plus additional free offerings such as guided tours and events. The pass does not require time-slot booking.
3. Bundesmuseen Card: Annual Bundesmuseen Card at €99 grants access to all 25 Federal Museums locations and National Library locations for one year, with direct entry without queuing.
4. Print Shop (Giclée Reproductions): The museum operates a print-on-demand shop (print.belvedere.at) selling high-quality giclée reproductions of artworks in various materials, sizes, and frames, including works by Klimt, Monet, Van Gogh, Schiele, Degas, and David. Custom production with 12-color UV-resistant pigment inks on acid-free canvas or watercolor paper, delivered to customers.
5. Venue Hire and Events: The museum rents out its spaces for weddings, events, and private functions, including wedding photography in state rooms of the Upper Belvedere.
6. Gift Cards: Belvedere Gift Cards can be purchased at ticket desks on-site and topped up with any amount, enabling cashless payment at ticket offices and museum shops across all locations.
7. Donations and Fundraising: The museum accepts donations and operates a fundraising and sponsorship program, with the Belvedere Cercle as a select donor group providing financial support and engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Belvedere Museum Vienna operates three baroque palace museum venues (Upper Belvedere, Lower Belvedere, and Belvedere 21) housing one of Austria's most significant art collections, including Gustav Klimt's 'The Kiss'. The museum sells admission tickets and time-slot reservations, annual memberships (Gold Pass), print-on-demand giclée reproductions, NFTs, educational and family programs, guided tours, venue hire for weddings and corporate events, and operates a digital collection platform and online research resources.

Product overview

The Belvedere Museum Vienna (Österreichische Galerie Belvedere) operates as a multi-venue art museum complex consisting of three distinct locations: Upper Belvedere (the baroque palace housing the famous permanent collection including Klimt's 'The Kiss'), Lower Belvedere (home to rotating exhibitions and Baroque collections), and Belvedere 21 (contemporary art museum). The museum's digital product portfolio includes an online ticketing system with mandatory time-slot reservations, the Collection Online database (sammlung.belvedere.at), a Print Shop for giclée reproductions (print.belvedere.at), NFT digital collectibles based on 'The Kiss' (thekiss.art), AR/web-based games ('The Fantastic Palastics' and 'Future Traces'), and an audio tour app. The museum also offers educational programs including the Summer School, Community Outreach, and Public Program events. Revenue streams include ticket sales (single, combination, annual passes), merchandise sales, print-on-demand products, donations, and membership programs (Friends of the Belvedere, Belvedere Cercle, Gold Pass).

Differentiator

Problem solved

Functional benefit

Brands

• Belvedere 21: A significant postwar modernist building (Karl Schwanzer, Expo 1958) serving as the museum for contemporary art
• Artothek des Bundes
• Gold Pass
• Bundesmuseen Card

Products and services

• Museum Tickets and Time-Slot Admissions Online and on-site ticket booking system with mandatory time-slot reservations for Upper and Lower Belvedere, and day selection for Belvedere 21. Includes single tickets, combination tickets, annual passes, and gift cards for individual museum visitors.
• Upper Belvedere Museum Visit Main baroque palace displaying the permanent collection including Gustav Klimt's 'The Kiss', with Austrian art from the Middle Ages to the present, focusing on Wiener Biedermeier, Wiener Moderne, and Vienna around 1900.
• Lower Belvedere Museum Visit Baroque palace housing changing special exhibitions, the Baroque collection, and the Gallery of Medieval and Renaissance art.
• Belvedere 21 Museum Visit Museum for contemporary art located in a significant post-war modernist building, featuring works from 1945 to the present and housing the Artothek des Bundes collection.
• Gold Pass Annual Membership Annual membership at €49 providing unlimited admission to all three Belvedere locations for one year without time-slot booking, plus additional free offerings such as guided tours and events.
• Bundesmuseen Card Annual multi-museum pass at €99 granting access to all 25 Federal Museum locations and National Library locations across Austria for one year, with direct entry without queuing.
• Belvedere Print Shop (Giclée Reproductions) Print-on-demand e-commerce shop selling high-quality giclée reproductions of artworks in various materials, sizes, and frames, custom-made with 12-color UV-resistant pigment inks on acid-free canvas or watercolor paper, delivered to customers.
• Collection Online (Sammlung Online) Online searchable digital collection database providing public access to the museum's holdings, including open content availability, for researchers, scholars, and the general public.
• Research Center Services Documents, indexes, and researches Austrian art production in international context, including provenance research, art market history, and the publication of the Belvedere Research Journal for art historians, curators, and academics.
• Venue Hire and Event Services Rental of museum spaces for weddings, corporate events, private functions, and wedding photography in the state rooms of the Upper Belvedere and palace gardens.
• Family and Educational Programs Programs for children, families, schools, and kindergartens including workshops, art education, family-friendly tours, KunstWoche art week, and inclusive offerings.
• Public Program (Gemeinsame Wagnisse) Performances, readings, concerts, film screenings, and discussions with free admission, featuring interdisciplinary programs at the intersection of visual arts, film, and music.
• Artothek des Bundes Collection Administration Administers over 38,000 works of art acquired by the Republic of Austria since 1948, providing comprehensive documentation of modern and contemporary Austrian art, located at Belvedere 21.
• Museum Shop and Gift Cards On-site museum shops at all three locations selling merchandise, books, catalogs, and gifts, plus gift cards available for purchase and top-up at ticket offices and museum shops.

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability2 records

Feature4 records

Partnerships

14 partnerships are on record, tiered minor and core.

• University of Continuing Education KremsminorStrategic or Co-development PartnerCooperation partner in the Belvedere Summer School program, where the university serves as a jury member alongside the Belvedere and other institutions for participant selection.
• University of Leicester (Institute for Digital Culture)minorStrategic or Co-development PartnerAcademic partner in the Belvedere Summer School program, contributing to the jury selection process for participants.
• Checkpointmedia GmbHminorStrategic or Co-development PartnerPartner in the Belvedere Summer School program.
• Leibniz Institute for Information Infrastructure / FIZ Karlsruhe / University of HeidelbergminorStrategic or Co-development PartnerAcademic partner in the Belvedere Summer School program.
• Monash UniversityminorStrategic or Co-development PartnerAcademic partner in the Belvedere Summer School program.
• German Documentation Centre for Art History – Bildarchiv Foto MarburgminorStrategic or Co-development PartnerAcademic partner in the Belvedere Summer School program.
• MAK – Museum für angewandte KunstminorStrategic or Co-development PartnerPartner institution in the Belvedere Summer School program.
• OpenGLAM.atminorStrategic or Co-development PartnerPartner in the Belvedere Summer School program.
• OÖ Landes-Kultur GmbH / Schlossmuseum LinzminorStrategic or Co-development PartnerAustrian cultural institution partners in the Belvedere Summer School program.
• Ars ElectronicaminorStrategic or Co-development PartnerPartner in the Belvedere Summer School program, providing expertise at the intersection of art and technology.
• Bundesministerium für Kunst, Kultur, öffentlichen Dienst und SportcoreStrategic or Co-development PartnerThe Austrian Federal Ministry is the supervisory authority for the Belvedere as a state institution (Wissenschaftliche Anstalt öffentlichen Rechts). The ministry also receives data for reporting purposes as part of funding arrangements.
• Austrian Court of AuditcoreOthersThe Court of Audit receives financial data from the Belvedere as part of its statutory audit and reporting obligations.
• Bundesgärten (Federal Gardens)minorOthersPermission must be obtained from Bundesgärten for wedding photography in the palace garden. The garden is maintained separately from the museum.
• Jank Weiler Operenyi Rechtsanwälte GmbH (Deloitte Legal)minorImplementation/ SI/ Consulting PartnerLegal service provider managing content of the Whistleblowing Reporting Channel, guaranteeing secure, confidential, and independent processing of reports.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Metropolitan Museum of Art: Global flagship art museum combining historic building, encyclopedic collection, and paid-admission + membership model. Comparable as a benchmark for diversified museum revenue streams (tickets, memberships, retail, special exhibitions).
• Museo del Prado: Spanish national art museum with state ownership, comparable collection depth, and similar dependence on art-tourism demand. Comparable as a tier-one state museum anchored on iconic holdings.
• Louvre: The world's largest and most-visited art museum. Operates at a much broader scale but is comparable as a tier-one national art museum attracting global tourism and operating major digital and educational programs.
• Galleria degli Uffizi: Italian state art museum with historic palace setting and globally iconic collection. Comparable to the Belvedere in being a heritage-palace museum anchoring a major capital city's cultural tourism, with state ownership and ticketed admission.
• The National Gallery, London: Major national art museum with comparable art-historical depth from Medieval to modern masters, government-funded operations, and tourism-driven visitation. Comparable in scale of permanent collection and international brand recognition.

Direct peers

• MAK – Museum für angewandte Kunst: Vienna's applied arts museum and a Belvedere Summer School partner; comparable as a Vienna-based federal/tier-one museum sharing the same tourist, membership (Bundesmuseen Card), and education ecosystem.
• Albertina: Major Viennese art museum with comparable scale (similar Bundesmuseen membership, similar pricing model, similar art-historical collection breadth including works on paper), competing head-to-head for tourism and Viennese cultural audiences.
• Leopold Museum: Vienna's leading museum of Austrian Modernism (Schiele, Klimt, Gerstl), directly competing with the Belvedere for Klimt/Schiele-focused visitors and exhibition programming in the same city.
• MUMOK – Museum moderner Kunst: Vienna's leading contemporary art museum located at MuseumsQuartier; comparable because it competes for contemporary art visitors with Belvedere 21 and shares the same Viennese cultural-tourism audience.
• Kunsthistorisches Museum: Vienna's other anchor federal museum of art and history, also part of the Bundesmuseen Card network. Directly comparable as a tier-one state art collection competing for the same tourist, local, and educational audiences in Vienna.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/belvederemuseum
• YouTubeyoutube.com/c/belvederemuseum
• Facebookfacebook.com/belvederemuseum
• LinkedInlinkedin.com/company/belvederemuseum
• Instagraminstagram.com/belvederemuseum
• TikToktiktok.com/@belvederemuseum

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belvedere Museum Vienna