Magoya Software

What Magoya Software does

Magoya Software is a Buenos Aires-headquartered digital product development firm exclusively focused on the agricultural sector. Founded in 2017 by Varina Baldi (CEO) and Leonardo Dopacio (CFO), the company employs 50+ senior technologists, product experts, designers, and agronomists distributed across offices in Argentina and the United States, with operating presence confirmed in Brazil, Mexico, Paraguay, Uruguay, and Germany. The firm operates through three engagement models — project-based delivery, team extension, and staff augmentation — embedding directly into client product teams to design, build, and evolve AgTech platforms. Its revenue model is professional services-based with quote-based engagement pricing.

Magoya's product portfolio spans delivered client platforms and reusable prototypes. Notable client-delivered products include a farmer-facing seed and crop protection recommendation engine (deployed across five Latin American countries for Bayer's Experto brand), a field trial data platform for seed companies, a soy traceability platform (BolsaTech) that has processed 58 million tons and 2 million waybills with 4,000 active users, a centralized quoting and ordering platform achieving 100% dealer adoption for Precision Planting, and an OKTA-integrated sales SSO portal. The firm has also released prototypes for a Dealer Management Platform (unifying CRM, ERP, remote sensing, and ordering with AI-assisted service) and a Risk Management Platform for crop insurers. Its internal RAG-based AI Assistant uses fine-tuned LLaMA 3.1 8B with GPT-4, LangGraph on FastAPI, and PostgreSQL+pgvector.

The client base includes Bayer (Climate Fieldview, Experto, Xarvio), Nidera, Precision Planting, Apeel Sciences, Biome Makers, BCBA (with Corteva, GDM, Syngenta, and Stine), Nera, and others across seed, crop protection, machinery, food preservation, soil diagnostics, digital farming, fintech, and commodity exchange segments. Magoya reports 95% client retention and 5+ year average relationship tenure, supported by a relationship-driven enterprise sales motion, content marketing via its Insights blog, and event participation. The company is privately held with no disclosed institutional funding.

Name

Magoya Software

Legal name

Magoya

Website

https://magoya.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Magoya Software is a Buenos Aires-based digital product development firm serving enterprise agribusinesses through embedded senior teams across product, engineering, design, and agronomy, with operating presence in the Americas and Europe.

Ownership category

akta.pro rank

Product category

AgTech Software Development Services

NAICS

Process, Physical Distribution, and Logistics Consulting Services (541614)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industry

Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

Keywords

• Agtech software development
• Digital product consulting
• Embedded engineering teams
• Agricultural data platforms
• Farm advisory software

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services - Project-Based: Discovery to delivery engagements, fully owned by Magoya. Clients pay for dedicated project teams delivering defined outcomes from scoping through to product launch.
2. Team Extension: Dedicated squads reinforcing client core teams. Magoya embeds senior technologists, product experts, and agronomists as an extension of the client's organization, providing strategic continuity and blended execution.
3. Staff Augmentation: High-quality talent sourcing and placement of AgTech-knowledgeable engineers, designers, and PMs. Includes direct placements as part of internal client teams and short-term talent extension.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Magoya is a digital product development and consulting partner for modern agribusinesses, delivering embedded senior teams of technologists, product experts, and agronomists to design, build, and evolve agricultural platforms and digital tools. Their engagement models include project-based delivery, team extension, and staff augmentation, with clients including Bayer, Corteva, Syngenta, Nidera, GDM, and BCBA. They specialize in building custom AgTech solutions such as farmer-facing recommendation engines, soy traceability platforms, dealer management systems, and field trial data platforms.

Product overview

Magoya Software is a digital product development partner for the agricultural industry, offering strategic consulting and technical execution through embedded teams and staff augmentation. Their service portfolio includes three core platform prototypes—Dealer Management Platform (unifying CRM, ERP, remote sensing, and ordering tools with AI-assisted customer service), Risk Management Platform (connecting policy, claims, and AI-powered claim review for crop insurers), and an Internal AI Assistant (RAG-based knowledge retrieval for their own operations). Beyond platforms, they deliver client-specific products including a Farmer-Facing Recommendation Engine (serving thousands of farmers across Latin America), Field Trial Data Platform (automating seed trial analysis), Soy Traceability Platform (BolsaTech for biotech value capture), Sales SSO Portal (OKTA-integrated single sign-on), and Quoting/Ordering Platform (for agricultural machinery dealers). Service offerings span AI strategy consulting, agronomy software development, platform UX redesign, and enablement content frameworks. The company operates from offices in Florida (USA) and Buenos Aires (Argentina), with a team of 50+ AgTech experts.

Differentiator

Problem solved

Functional benefit

Products and services

• Dealer Management Platform Prototype platform for agricultural retail that unifies CRM, ERP, remote sensing, and ordering tools into a centralized command center for agronomists and advisors. Features a customer dashboard, AI-assisted customer service, and operational analytics for agribusiness dealer networks.
• Risk Management Platform Prototype for crop insurers that connects operational intelligence, agent workflows, and AI-powered claim analysis. Unifies policy, claims, weather, and remote sensing data to streamline enrollment, accelerate claims processing, and manage agricultural risk at scale.
• AI Strategy Consulting Strategic consulting service helping agricultural companies assess where AI can add value, choose the right AI approach (Traditional ML, RAG, Agentic AI, GenAI), and develop practical implementation plans grounded in real data and field realities.
• Agronomy Software Development Custom product development services for agronomy software, including market discovery, user research, persona development, wireframes, and UX design tailored for U.S. and regional agricultural market entry.
• Platform UX Redesign User experience redesign services for agricultural digital platforms, focused on making agronomic insights more intuitive, visual, and actionable to drive adoption among retailers, growers, and agronomic advisors.
• Enablement Content Framework Structured content development services including strategic interviews, content playbooks tailored to specific audiences, messaging frameworks for marketing and training, and localization support for global agricultural companies.
• GenAI Advisory and Support Tools Generative AI solutions for AgTech including advisory bots trained on proprietary documentation, compliance support tools, and internal assistants for customer support or sales teams navigating complex service catalogs.
• Project-Based Engagement Discovery-to-delivery engagement model fully owned by Magoya, providing dedicated project teams delivering defined outcomes from scoping through to product launch for agribusinesses.
• Team Extension Engagement model where Magoya embeds dedicated squads of senior technologists, product experts, and agronomists as an extension of the client's core team, providing strategic continuity and blended execution.
• Staff Augmentation High-quality AgTech-fluent talent placement providing engineers, designers, and product managers as part of internal client teams, including direct placements and short-term talent extension.

Quantifiable outcome

• 95% client retention rate with leading agribusinesses
• +8 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature7 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/magoya-software
• Instagraminstagram.com/magoyasoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magoya Software