misoft
miSoft (mobile i Software LLC) is a private US iOS app developer that designs and distributes 25+ creative, productivity, and entertainment consumer apps via the Apple App Store, and also operates Treasure, a marketplace for fractional co-ownership of historic collectibles.
- Company typePrivate
- Founded-
- HeadquartersFairfax, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What misoft does
miSoft (mobile i Software LLC) is a private US-based iOS mobile application developer that designs, develops, and distributes a portfolio of more than 25 consumer apps across creative, productivity, entertainment, and social categories. Core products include Basic! (an iOS-native BASIC programming app), Animation Creator/Animation HD (#1 selling animation apps on iPhone and iPad), Paint Studio (digital painting with oil, vector, airbrush, and gradient tools), Fireworks! (#1 fireworks app three years running), Card Shop, Blocks!, Writer's Studio, iTab (notes with iCloud sync), and Cineverse (a cloud-based photo and video social platform). The company also operates Treasure (TreasureMarket.com), an online marketplace launched March 8, 2023 that enables users to purchase fractional shares of historic collectibles such as Academy Awards, with secure payment processing handled via Stripe.
The technical foundation is iOS mobile app development, with apps built as universal binaries — a single low-cost purchase works across iPhone, iPad, and iPod touch — and selective use of Apple iCloud for cross-device data synchronization. Distribution is entirely digital and exclusive to the Apple App Store (itunes.com/misoft), and the revenue model combines one-time paid app purchases, freemium "Express/Lite" sub-brand tiers (News Point, Paper Express, Animation Express, Blocks Express, Cineverse Express), in-app advertising through Apple's iAd and Google's AdSense/AdMob networks, and marketplace transactions via Stripe on Treasure. The primary customer segment is general-consumer iOS device owners seeking creative, entertainment, and productivity tools, with no disclosed enterprise or B2B customers. Ownership appears founder-controlled and bootstrapped, with no institutional investors, PE/VC backing, or parent-company relationships identified.
misoft firmographics
Firmographics- Name
- misoft
- Legal name
- miSoft, LLC
- Website
- https://misoft.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- miSoft (mobile i Software LLC) is a private US iOS app developer that designs and distributes 25+ creative, productivity, and entertainment consumer apps via the Apple App Store, and also operates Treasure, a marketplace for fractional co-ownership of historic collectibles.
- Ownership category
- akta.pro rank
misoft industry classification
Industry- Product category
- Mobile Applications
- NAICS
- Software Publishers (5132)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Mobile App Stores & Marketplaces (BPAMADAA)
- akta.pro secondary industries
- Mobile Game Publishing & App Game Stores (BPAMAKAB), Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
Keywords
Where misoft is headquartered
LocationHeadquarters
- HQ city
- Fairfax
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
misoft business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Others
Revenue model
- App Store Sales: Direct sales of iOS applications through the Apple App Store. Apps are sold as one-time purchases with some having free 'Express' versions and premium paid versions.
- Advertising Revenue: In-app advertising using Apple's iAd Network and Google's AdSense & AdMob Networks. The company also promotes its own other apps through in-house advertisements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Express/Lite Apps |
| One time/ perpetual license | Others | Paid Premium Apps |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
misoft product offering
Product offeringCore offering
miSoft (mobile i Software LLC) develops and publishes a portfolio of iOS mobile applications for iPhone, iPad, and iPod touch, including creative tools for animation, painting, and digital writing, alongside entertainment apps. Apps are distributed via the Apple App Store under a universal purchase model with free Express/Lite versions and paid premium versions. The company also operates the Treasure online marketplace for sharing, collecting, and trading shares of historic artifacts.
Product overview
miSoft (mobile i Software LLC) is an iOS-focused app developer offering a diverse portfolio of creative, productivity, entertainment, and social applications. The company operates primarily under the 'miSoft' and 'mobile i Software' brands, with flagship products including Basic! (the only true iOS native programming app), Animation Creator/Animation HD (#1 selling animation apps), Paint Studio (professional digital painting), Cineverse (cloud-based photo/video social platform), and Treasure (online marketplace for collecting historic artifacts). The product lineup includes specialized sub-brands: Kid Series apps (Kid Paint!, Fireworks! Arcade, Chopper Drop Arcade, Kid Pit Stop, Timber Express) for child-friendly entertainment, and Express Series apps (free introductory versions). Most products are universal apps compatible with iPhone, iPad, and iPod touch at a single price point. The company emphasizes no user tracking, no hidden functions, and does not collect or sell user data.
Differentiator
Problem solved
Functional benefit
Products and services
- Treasure
- Animation Creator / Animation HD
- Basic!
- Cineverse
- Paint Studio
- Fireworks!
- Blocks!
- Card Shop
- Writer's Studio
- iTab
Companies that use misoft
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
misoft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
misoft partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Apple Inc.coreApple is the foundational platform partner. miSoft apps are distributed exclusively through the Apple iTunes App Store and are designed for iOS devices (iPhone, iPad, iPod touch). miSoft utilizes Apple's iAd Network for in-app advertising and users must register with Apple iTunes to use products.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
misoft competitors and assessment
Company assessmentDirect peers
- Imangi Studios: Small independent iOS game/app studio (creators of Temple Run) with a similar product-led, bootstrapped model focused on a portfolio of mobile apps sold through the App Store.
- ustwo games: Independent studio behind Monument Valley and other premium iOS creative/entertainment apps; comparable in being a design-led indie studio selling primarily through the App Store.
- Halfbrick Studios: Independent mobile game studio (Fruit Ninja, Jetpack Joyride) with a portfolio of top-ranked iOS apps, comparable in size, indie heritage, and App Store–centric distribution.
- Fireproof Games: Small UK-based iOS studio behind The Room series; comparable as a focused, premium iOS developer with sustained category-leading app store rankings.
- FiftyThree: Creator of the Paper drawing app, a near-direct competitor to miSoft's Paper, Paint Studio, and Animation Creator creative-tooling apps for iOS.
- Outfit7: Mobile-first entertainment app company (Talking Tom Gold Run, My Talking Angela); comparable as a portfolio-driven iOS publisher with multiple category-leading entertainment apps.
- Masterworks: Marketplace platform for fractional ownership of collectible/fine-art assets; the closest direct comparable to miSoft's Treasure business model.
- Rally: Marketplace for fractional shares in collectible assets (cars, comics, trading cards); comparable to Treasure as a regulated, asset-tokenization platform.
Broad incumbents
- Smule: Larger iOS-focused creative/audio app publisher (Sing!, Magic Piano); comparable category (iOS creative apps) with broader scale and active subscription business.
- Niantic: Larger mobile-app publisher with a portfolio of top-grossing iOS apps (Pokémon GO, Monster Hunter Now); comparable in mobile-first product strategy but at materially greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
misoft social profiles
Digital presencemisoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
misoft leadership team
Management profileNumber of profiles
Profiles1 record
misoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
misoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about misoft
What does misoft do?
miSoft (mobile i Software LLC) develops and publishes a portfolio of iOS mobile applications for iPhone, iPad, and iPod touch, including creative tools for animation, painting, and digital writing, alongside entertainment apps. Apps are distributed via the Apple App Store under a universal purchase model with free Express/Lite versions and paid premium versions. The company also operates the Treasure online marketplace for sharing, collecting, and trading shares of historic artifacts.
Is misoft a public or private company?
misoft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was misoft founded?
misoft was founded in -1. It employs 51 to 100 people.
Where is misoft based?
misoft is headquartered in Fairfax, United States, in the North America region.
How does misoft make money?
Two revenue lines are on record. App Store Sales are the primary driver. The others are advertising Revenue.
Who are misoft's main competitors?
Direct peers on record are Imangi Studios, ustwo games, Halfbrick Studios, Fireproof Games, FiftyThree, Outfit7, Masterworks and Rally. Broad incumbents are Smule and Niantic.
Does misoft have an API?
No public API is recorded for misoft.
What industry is misoft in?
misoft's product category is Mobile Applications. Its primary akta.pro industry code is BPAMADAA, Mobile App Stores & Marketplaces, with a secondary code of BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 5132 and its SIC code is 5734.