CBRE
CBRE is the largest global commercial real estate services and investment firm, serving roughly 90 Fortune 100 corporates, healthcare organizations, governments, and data centre operators across 100+ countries with advisory, facilities management, project management, and $90B AUM investment services.
- Company typePublic
- Founded1906
- HeadquartersBudapest, Hungary
- Headcount101–250
- GTM typeB2B
- OfferingServices
What CBRE does
CBRE Group, Inc. (NYSE: CBRE) is the largest global commercial real estate services and investment firm, operating from Dallas with 155,000+ professionals across 100+ countries and 600+ offices, and managing nearly 8.5 billion square feet of property. Following a 2025 reorganization, the business is structured into four segments: Advisory Services (brokerage, leasing, valuation, capital markets), Global Workplace Solutions / Building Operations & Experience (facilities management and, post-Industrious, flexible workplace), Project Management (combined with majority-owned Turner & Townsend, covering 50,000+ projects annually), and Real Estate Investments (approximately $90 billion of assets under management). Customers include roughly 90 of the Fortune 100, major healthcare organizations, public sector institutions, and data centre operators.
The technology platform combines a suite of proprietary CRE tools — CBRE Capital Planner, CBRE Estimator, CBRE Spacer, Kahua project management, CBRE Office Ready, LaborPlan, Global LaborView, Location Intelligence, CostLab, and the Econometric Advisors forecasting platform — alongside third-party occupancy systems (Serraview, Archibus, iOffice, Planon, Tririga). The firm employs 500 in-house researchers producing market intelligence, with CBRE's brand ranked #1 in global CRE on the Lipsey survey for 24 consecutive years and Fortune's Most Admired Real Estate Company for 15 years running.
CBRE generates revenue through a mix of transaction fees (brokerage, leasing, capital markets), recurring managed services (outsourced facilities management, federal base operations via J&J Worldwide Services), professional services (project and program management), and subscription/asset management fees (Real Estate Investments AUM, ESG advisory, research subscriptions). In FY2025, the firm posted record revenue of $40.6 billion (+13% year-over-year) and net income of approximately $1.2 billion (+20%), with the data centre services segment contributing 14% of pre-tax earnings and guided to $2 billion in 2026 revenue.
CBRE firmographics
Firmographics- Name
- CBRE
- Legal name
- CBRE, Inc.
- Website
- https://cbre.hu
- Company type
- Public
- Founded year
- 1906
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CBRE is the largest global commercial real estate services and investment firm, serving roughly 90 Fortune 100 corporates, healthcare organizations, governments, and data centre operators across 100+ countries with advisory, facilities management, project management, and $90B AUM investment services.
- Ownership category
- akta.pro rank
CBRE industry classification
Industry- Product category
- Commercial Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Nonresidential Property Managers (531312), Offices of Real Estate Appraisers (53132), Other Activities Related to Real Estate (531390)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512), Mortgage Bankers & Loan Correspondents (6162), Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
- akta.pro secondary industries
- Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB), Office Brokerage (BPAJABAA), Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC), Multifamily Brokerage (BPAJABAD)
Keywords
Where CBRE is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices4 records
Markets served
CBRE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advisory Services: Brokerage, leasing, valuation, and consulting services for occupiers and investors across all commercial real estate asset classes
- Global Workplace Solutions (Facilities Management): Outsourcing services to major occupiers including corporations, healthcare organizations and public sector institutions - largest global occupier outsourcing business
- Real Estate Investments: Investment management business with approximately $90 billion of investment assets under management, including acquisition of ING Group's real estate investment management business
- Project Management: Project and programme management services through combined Turner & Townsend subsidiary, advising occupiers and investors on more than 50,000 projects annually
- Data Centre Services: Technical services for data centres including consulting, advisory, transaction, project management, and integrated operations - fastest-growing segment contributing 14% of pre-tax earnings
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
CBRE product offering
Product offeringCore offering
CBRE provides commercial real estate services across four business segments: Advisory Services (brokerage, leasing, valuation, capital markets advisory), Global Workplace Solutions (facilities management outsourcing for major occupiers), Project Management (combined with Turner & Townsend subsidiary), and Real Estate Investments (investment management with approximately $90 billion AUM). The firm also offers data centre services, ESG & sustainability solutions, occupancy management, and flexible workspace solutions through Industrious, all supported by proprietary technology platforms and 500 global researchers.
Product overview
CBRE operates as a multi-segment commercial real estate services and investment company offering integrated, data-driven services supported by proprietary technology products. The platform combines four business segments: Advisory Services, Building Operations & Experience, Project Management, and Real Estate Investments. CBRE's technology portfolio includes location intelligence tools (CBRE LaborPlan, CBRE Global LaborView, CBRE Location Intelligence, CBRE CostLab, CBRE Incentives Assessment Tool, CBRE Economic and Fiscal Impact Model, CBRE Incentives Monitoring Tool), project management tools (CBRE Capital Planner, CBRE Estimator, Kahua, CBRE Office Ready, CBRE Spacer, CBRE Plans & Plans Pro), and analytics platforms (CBRE Business Intelligence & Analytics, Econometric Advisors Platform). These proprietary tools support core services including valuation, transaction services, occupancy management, ESG & sustainability solutions, and data centre services across office, retail, industrial, multifamily, hotels, land, and data centre property types. The company also operates subsidiaries including Turner & Townsend (project and cost management) and Industrious (flexible workspace).
Differentiator
Problem solved
Functional benefit
Products and services
- Advisory Services Core brokerage and advisory services including investment sales, tenant representation, landlord leasing, capital markets advisory, and valuation across all commercial property types for occupiers and investors.
- Global Workplace Solutions Outsourcing services for major occupiers including corporations, healthcare organizations, and public sector institutions, encompassing integrated facilities management, building operations, technical services, and workplace solutions.
- Project Management Project and programme management services advising occupiers and investors on more than 50,000 projects annually, delivered through combined Turner & Townsend subsidiary with expertise in real estate, infrastructure, energy, and natural resources.
- Real Estate Investments Real estate investment management services for institutional investors with approximately $90 billion in assets under management, including investment advisory, fund management, and asset management.
- Data Centre Services Technical services for data centres including consulting, advisory, transaction, project management, and integrated operations, with over 25 years of experience serving data centre operators.
- ESG & Sustainability Solutions Comprehensive sustainability services including strategy and planning, reporting and insights, sustainable finance, resource optimisation, sustainable buildings and places, sustainable supply chain, and renewable energy solutions for corporate clients.
- Occupancy Management Leverages occupancy data to support strategic occupancy planning, block and stack planning, and tactical space planning, leveraging CAFM/IWMS software including Serraview, Archibus, SiQ, Manhattan, iOffice, Planon, and Tririga.
- CBRE Research & Market Intelligence Authoritative global thought leadership and market intelligence including market reports, Global Office Rent Tracker, Global Forecasting & Analytics, weekly podcast, and newsletter for commercial real estate decision-makers.
Quantifiable outcome
- $40.6 billion revenue in 2025, up 13% year-over-year
- +3 more outcomes
Companies that use CBRE
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
CBRE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
CBRE partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- MacerichminorLeasing partnership announced October 23, 2025 for Macerich's Deptford Mall property in Deptford, New Jersey. CBRE will supplement Macerich's internal leasing teams and identify additional tenant opportunities for the mall.
- IndustriouscoreAcquired 40% interest in Industrious in 2021, then acquired remaining 60% stake in 2024, following earlier investments that valued the company at $800 million. Created new business segment Building Operations & Experience (BOE). Industrious provides premium flexible workplace solutions.
- Direct Line GlobalcoreAcquired Direct Line Global in 2024, significantly enhancing CBRE's technical expertise in managing data centres. Part of strategy to expand technical services capabilities in fastest-growing segment.
- J&J Worldwide ServicescoreAcquired J&J Worldwide Services in 2024, a leading provider of engineering services, base support operations and facilities maintenance for the U.S. federal government.
- Turner & TownsendcoreAcquired majority interest in Turner & Townsend in 2021, a premier provider of project, program and cost management. Combined CBRE's Project Management business with Turner & Townsend in 2025 to create a new Project Management segment. Turner & Townsend specializes in real estate, infrastructure, energy and natural resources.
Scale indicators10 records
Recent moves11 records
Expansion highlights6 records
CBRE competitors and assessment
Company assessmentEmerging players
- WeWork: WeWork is a flexible workspace provider that competes directly with CBRE's Industrious subsidiary in the premium coworking and flexible office segment. Both target enterprise occupiers seeking flexible, on-demand workspace solutions.
- Marcus & Millichap: Marcus & Millichap specializes in commercial real estate investment sales, financing, and research, with strong focus on smaller middle-market transactions. It overlaps with CBRE's investment sales advisory but addresses a different transaction-size segment.
Direct peers
- Savills: Savills is a UK-headquartered global real estate services firm offering brokerage, property management, valuation, and advisory services. It competes with CBRE particularly in EMEA and Asia Pacific for occupier and investor mandates.
- JLL (Jones Lang LaSalle): JLL is CBRE's closest global competitor, offering commercial real estate brokerage, investment management, project management, and facilities management services worldwide. Both firms target the same Fortune 500 occupiers and institutional investors with comparable service lines.
- Knight Frank: Knight Frank is a privately-held global real estate consultancy providing commercial and residential brokerage, property management, and advisory services. It is a direct peer in EMEA and APAC competing for the same institutional clients and occupiers as CBRE.
- Cushman & Wakefield: Cushman & Wakefield competes head-to-head with CBRE across brokerage, valuation, property management, and project management globally. Both serve enterprise occupiers and investors with similar full-service commercial real estate platforms.
- Newmark Group: Newmark provides commercial real estate advisory, investment sales, leasing, and mortgage banking services that overlap materially with CBRE's Advisory Services segment. It serves many of the same institutional investor and occupier clients in capital markets transactions.
- Avison Young: Avison Young is a global commercial real estate services firm offering brokerage, property management, and advisory across the Americas, EMEA, and Asia Pacific. It competes with CBRE in occupier and investor services, particularly in mid-market and enterprise segments.
- Colliers International: Colliers is a global commercial real estate services firm competing directly with CBRE in brokerage, valuation, and advisory across the Americas, EMEA, and Asia Pacific. Both target enterprise occupiers and institutional investors with comparable service offerings.
Others
- Blackstone Real Estate: Blackstone is the world's largest real estate private equity investor and a major client and capital partner for CBRE's investment management and brokerage businesses. As the dominant principal in commercial real estate, it shapes the demand environment for CBRE's services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
CBRE social profiles
Digital presenceCBRE compliance and trust
Trust signalCompliance5 records
CBRE financial estimates
Financial estimateRevenue estimate
Valuation estimate
CBRE leadership team
Management profileNumber of profiles
Profiles7 records
CBRE subsidiaries and ownership
Company hierarchySubsidiaries12 records
CBRE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CBRE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CBRE
What does CBRE do?
CBRE provides commercial real estate services across four business segments: Advisory Services (brokerage, leasing, valuation, capital markets advisory), Global Workplace Solutions (facilities management outsourcing for major occupiers), Project Management (combined with Turner & Townsend subsidiary), and Real Estate Investments (investment management with approximately $90 billion AUM). The firm also offers data centre services, ESG & sustainability solutions, occupancy management, and flexible workspace solutions through Industrious, all supported by proprietary technology platforms and 500 global researchers.
Is CBRE a public or private company?
CBRE is a public company. It is classified as public and is currently operating.
When was CBRE founded?
CBRE was founded in 1906. It employs 101 to 250 people.
Where is CBRE based?
CBRE is headquartered in Budapest, Hungary, in the Europe region.
How does CBRE make money?
Five revenue lines are on record. Advisory Services are the primary driver. The others are global Workplace Solutions (Facilities Management), real Estate Investments, project Management and data Centre Services.
Who are CBRE's main competitors?
Emerging players on record are WeWork and Marcus & Millichap. Direct peers are Savills, JLL (Jones Lang LaSalle), Knight Frank, Cushman & Wakefield, Newmark Group, Avison Young and Colliers International. Blackstone Real Estate is listed as an others.
Does CBRE have an API?
No public API is recorded for CBRE.
What industry is CBRE in?
CBRE's product category is Commercial Real Estate Services. Its primary akta.pro industry code is FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales), with a secondary code of BPAJANAB, Real Estate Strategy & Portfolio Consulting (Corporate/Institutional). Its NAICS code is 5312 and its SIC code is 6531.