Valoya
Valoya is a Finnish LED grow-light manufacturer that designs wide-spectrum horticultural fixtures and proprietary light recipes for seed companies, research institutions, vertical farms, greenhouses, and medicinal-plant cultivators across 50+ countries.
- Company typePrivate
- Founded2007
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Valoya does
Valoya is a Finnish horticultural LED lighting manufacturer that designs and produces wide-spectrum LED grow lights and proprietary light recipes for plant science, crop breeding, controlled-environment agriculture, and medicinal plant cultivation. The company sells a portfolio of fixture series (LLCV, BX, RF, RX, BL, LLCC, UV) covering intensities from 20 to 1,000 µmol/m²/s across tissue-culture labs, growth chambers, vertical farms, and greenhouses, with the LightDNA system adding dynamic multi-channel daylight and far-red control. Its core technical differentiation rests on 86 patents and an empirical library of spectra validated in 700+ plant trials across 200+ species, with its luminaires referenced in 200+ peer-reviewed academic studies — making Valoya the most-published horticultural lighting brand globally.
The business operates as a brand of Greenlux Lighting Solutions Oy, the parent entity formed by the 2021 merger of Greenlux (founded 2007) and Valoya (founded 2009), with in-house LED manufacturing at the Helsinki headquarters. Valoya generates revenue primarily through B2B hardware sales of LED luminaires, with quote-based pricing, multi-year contracts, custom-spectrum development under minimum order quantities, and free light planning services bundled with each quotation. Distribution combines a direct enterprise sales team — including an Executive Sales Director, a Head of Crop Science, and regional sales managers covering North America, India, DACH, France/Iberia, and Scandinavia — with a 50+ country authorized distributor network (including Conviron, eAge Electronics, Winrich Illum, and Valofresh) and OEM/system-integrator partnerships (Aralab, Weiss Technik, Bronson Climate, IVL, Strader) that embed Valoya lighting into third-party growth chambers and climate-controlled rooms.
Customer concentration sits primarily in five named segments: seed companies (Syngenta, Bayer Crop Science, KWS, Nunhems, Limagrain), research institutions (Max Planck, ETH Zurich), indoor vertical farming (Growing Underground, UrbanFarmUp), greenhouse cultivation (Agris, All Plants), and medical/cannabis cultivation, supported by Selecta Klemm in tissue culture. Pricing is not publicly disclosed, no funding rounds or external investors are referenced, and revenue is not reported — characteristics consistent with a privately held, founder-managed European specialty hardware business.
Valoya firmographics
Firmographics- Name
- Valoya
- Legal name
- Greenlux Lighting Solutions Oy
- Website
- https://valoya.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Valoya is a Finnish LED grow-light manufacturer that designs wide-spectrum horticultural fixtures and proprietary light recipes for seed companies, research institutions, vertical farms, greenhouses, and medicinal-plant cultivators across 50+ countries.
- Ownership category
- akta.pro rank
Valoya industry classification
Industry- Product category
- Horticulture Lighting
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Controlled Environment Lighting (LED Grow Lights, Controls) (AFAAAHAC)
- akta.pro secondary industry
- Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)
Keywords
Where Valoya is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices4 records
Markets served
Valoya business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- LED Luminaire Sales: Sale of horticultural LED luminaires and fixtures across multiple product series (LLCV, BX, BL, RF, RX, LLCC). Products sold directly and through authorized distribution network globally. Standard 8-week delivery for made-to-order products.
- Custom Spectrum Development: Development of custom light spectra and luminaire configurations for specific customer applications, subject to minimum order quantities.
- Light Planning Services: Free light planning services included with quotations, providing customers with exact luminaire counts, placement recommendations, and PPFD calculations based on crop species and cultivation goals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B enterprise pricing with custom quotations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Valoya product offering
Product offeringCore offering
Valoya manufactures LED luminaires and spectral lighting solutions engineered specifically for horticulture and controlled-environment agriculture. The company sells proprietary light spectra — broad-spectrum, narrow-band, UV, and customizable recipes — packaged into product lines such as LLCV, BX, RF, RX, BL, LLCC, and UV Series, designed for greenhouses, vertical farms, crop science research, and medical plant cultivation.
Product overview
Valoya is a research-driven LED grow light manufacturer offering a portfolio of hardware product series and proprietary spectra for horticulture, controlled-environment agriculture, and plant science. The product line spans multiple fixture series (LLCV, BX, RF, RX, BL, LLCC) covering low-to-high intensity applications across tissue culture, growth chambers, indoor farms, greenhouses, and multi-tier cultivation. LightDNA provides dynamic multi-channel spectrum control. Valoya's proprietary spectra — including AP67, NS1, AP673L, Solray, Solray385, and others — are the result of over 700 plant trials across 200+ species and are embedded across all fixture series. A proprietary Light Planning Tool (LPT) supports free light planning for every customer quotation. The company also offers a UV Series for ultraviolet horticultural lighting.
Differentiator
Problem solved
Functional benefit
Products and services
- LLCV Series LED Luminaires
- BX Series LED Luminaires
- RF Series LED Luminaires
- RX Series LED Luminaires
- BL Series LED Luminaires
- LLCC Series LED Luminaires
- UV Series LED Luminaires
- LightDNA
- Spectra
- Light Planning Tool
Quantifiable outcome
- 58% more biomass accumulation in lettuce under AP673L spectrum vs. red/blue LED
- +4 more outcomes
Companies that use Valoya
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
Valoya technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Valoya partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ETH ZurichcoreValoya equipped ETH Zurich's new greenhouse facility at Hönggerberg campus with RX and NS1 luminaires enabling precise sunlight simulation for cutting-edge plant research.
- University of HelsinkicoreOngoing research collaboration studying light quality and intensity effects on cannabis multiplication and rooting in vitro. Joint studies on photobiology and plant physiology with university researchers.
- ConvironcoreAuthorized distributor and system integrator serving Canada, Asia Pacific, and global growth chamber manufacturers. Distributes Valoya products and integrates lighting into controlled environment systems.
- AralabminorSystem integrator specializing in environmental chambers. Partners to integrate Valoya LED lighting into research growth chambers and controlled environment systems.
- Bronson Climate B.V.minorDutch distributor and system integrator for climate-controlled cultivation solutions. Distributes Valoya products in The Netherlands and integrates into complete greenhouse systems.
- Weiss Technik UKminorSystem integrator for environmental control systems in UK. Partners to provide integrated LED lighting solutions for research and commercial cultivation facilities.
- IVL Bedrijfskoeling B.V.minorDutch system integrator for industrial cooling and climate solutions. Provides integrated systems incorporating Valoya horticultural lighting.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Valoya competitors and assessment
Company assessmentDirect peers
- Fluence: Fluence supplies horticultural LED lighting and controls to commercial cultivators and research facilities. Its product scope, enterprise customer base, and controlled-environment applications directly overlap with Valoya's.
- Heliospectra: Heliospectra specializes in smart LED grow lights and lighting-control systems for greenhouses and controlled environments. It is a close product and technology peer to Valoya.
- Sollum Technologies: Sollum offers programmable LED horticultural lighting and dynamic spectral control for greenhouses. It competes directly with Valoya on spectrum customization and lighting controls.
- California LightWorks: California LightWorks manufactures high-power LED grow lights for indoor and greenhouse cultivation. Its fixtures, target growers, and cultivation use cases closely resemble Valoya's commercial offering.
- Hortilux Schréder: Hortilux Schréder provides horticultural lighting, including LED and HPS solutions, to greenhouse growers. It is directly comparable in product category, customer segment, and cultivation applications.
- Illumitex: Illumitex designs horticultural LED fixtures and digital lighting systems for indoor agriculture. Its crop-optimization technology and controlled-environment customer base overlap strongly with Valoya.
- Thrive Agritech: Thrive Agritech develops LED fixtures and control solutions for controlled-environment agriculture. It is directly comparable to Valoya in grow-light products, technology, and target growers.
- MechaTronix: MechaTronix sells horticultural LED products and thermal-management solutions used in grow-light systems. It overlaps with Valoya in high-performance fixtures while also addressing adjacent lighting components.
Broad incumbents
- Signify: Signify offers Philips GreenPower horticultural LED products and controls through a much broader lighting portfolio. It serves the same greenhouse, indoor-farming, and research applications as Valoya.
- Current: Current offers Arize horticultural LED solutions for greenhouses and indoor farms as part of a larger commercial-lighting portfolio. Its application-specific fixtures and controls overlap directly with Valoya's core market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Valoya social profiles
Digital presenceValoya compliance and trust
Trust signalCompliance5 records
Valoya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valoya leadership team
Management profileNumber of profiles
Profiles9 records
Valoya subsidiaries and ownership
Company hierarchySubsidiaries1 record
Valoya funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valoya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valoya
What does Valoya do?
Valoya manufactures LED luminaires and spectral lighting solutions engineered specifically for horticulture and controlled-environment agriculture. The company sells proprietary light spectra — broad-spectrum, narrow-band, UV, and customizable recipes — packaged into product lines such as LLCV, BX, RF, RX, BL, LLCC, and UV Series, designed for greenhouses, vertical farms, crop science research, and medical plant cultivation.
Is Valoya a public or private company?
Valoya is a private company. It is classified as unknown and is currently operating.
When was Valoya founded?
Valoya was founded in 2007. It employs 11 to 50 people.
Where is Valoya based?
Valoya is headquartered in Helsinki, Finland, in the Europe region.
How does Valoya make money?
Three revenue lines are on record. LED Luminaire Sales are the primary driver. The others are custom Spectrum Development and light Planning Services.
Who are Valoya's main competitors?
Direct peers on record are Fluence, Heliospectra, Sollum Technologies, California LightWorks, Hortilux Schréder, Illumitex, Thrive Agritech and MechaTronix. Broad incumbents are Signify and Current.
Does Valoya have an API?
No public API is recorded for Valoya.
What industry is Valoya in?
Valoya's product category is Horticulture Lighting. Its primary akta.pro industry code is AFAAAHAC, Controlled Environment Lighting (LED Grow Lights, Controls), with a secondary code of IMAGAIAA, Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights). Its NAICS code is 335132 and its SIC code is 3640.