Valoya

What Valoya does

Valoya is a Finnish horticultural LED lighting manufacturer that designs and produces wide-spectrum LED grow lights and proprietary light recipes for plant science, crop breeding, controlled-environment agriculture, and medicinal plant cultivation. The company sells a portfolio of fixture series (LLCV, BX, RF, RX, BL, LLCC, UV) covering intensities from 20 to 1,000 µmol/m²/s across tissue-culture labs, growth chambers, vertical farms, and greenhouses, with the LightDNA system adding dynamic multi-channel daylight and far-red control. Its core technical differentiation rests on 86 patents and an empirical library of spectra validated in 700+ plant trials across 200+ species, with its luminaires referenced in 200+ peer-reviewed academic studies — making Valoya the most-published horticultural lighting brand globally.

The business operates as a brand of Greenlux Lighting Solutions Oy, the parent entity formed by the 2021 merger of Greenlux (founded 2007) and Valoya (founded 2009), with in-house LED manufacturing at the Helsinki headquarters. Valoya generates revenue primarily through B2B hardware sales of LED luminaires, with quote-based pricing, multi-year contracts, custom-spectrum development under minimum order quantities, and free light planning services bundled with each quotation. Distribution combines a direct enterprise sales team — including an Executive Sales Director, a Head of Crop Science, and regional sales managers covering North America, India, DACH, France/Iberia, and Scandinavia — with a 50+ country authorized distributor network (including Conviron, eAge Electronics, Winrich Illum, and Valofresh) and OEM/system-integrator partnerships (Aralab, Weiss Technik, Bronson Climate, IVL, Strader) that embed Valoya lighting into third-party growth chambers and climate-controlled rooms.

Customer concentration sits primarily in five named segments: seed companies (Syngenta, Bayer Crop Science, KWS, Nunhems, Limagrain), research institutions (Max Planck, ETH Zurich), indoor vertical farming (Growing Underground, UrbanFarmUp), greenhouse cultivation (Agris, All Plants), and medical/cannabis cultivation, supported by Selecta Klemm in tissue culture. Pricing is not publicly disclosed, no funding rounds or external investors are referenced, and revenue is not reported — characteristics consistent with a privately held, founder-managed European specialty hardware business.

Name

Valoya

Legal name

Greenlux Lighting Solutions Oy

Website

https://valoya.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Valoya is a Finnish LED grow-light manufacturer that designs wide-spectrum horticultural fixtures and proprietary light recipes for seed companies, research institutions, vertical farms, greenhouses, and medicinal-plant cultivators across 50+ countries.

Ownership category

akta.pro rank

Product category

Horticulture Lighting

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Controlled Environment Lighting (LED Grow Lights, Controls) (AFAAAHAC)

akta.pro secondary industry

Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

Keywords

• LED grow lights
• Horticulture lighting
• Plant cultivation lighting
• Greenhouse LED fixtures
• Controlled environment agriculture

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. LED Luminaire Sales: Sale of horticultural LED luminaires and fixtures across multiple product series (LLCV, BX, BL, RF, RX, LLCC). Products sold directly and through authorized distribution network globally. Standard 8-week delivery for made-to-order products.
2. Custom Spectrum Development: Development of custom light spectra and luminaire configurations for specific customer applications, subject to minimum order quantities.
3. Light Planning Services: Free light planning services included with quotations, providing customers with exact luminaire counts, placement recommendations, and PPFD calculations based on crop species and cultivation goals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Valoya manufactures LED luminaires and spectral lighting solutions engineered specifically for horticulture and controlled-environment agriculture. The company sells proprietary light spectra — broad-spectrum, narrow-band, UV, and customizable recipes — packaged into product lines such as LLCV, BX, RF, RX, BL, LLCC, and UV Series, designed for greenhouses, vertical farms, crop science research, and medical plant cultivation.

Product overview

Valoya is a research-driven LED grow light manufacturer offering a portfolio of hardware product series and proprietary spectra for horticulture, controlled-environment agriculture, and plant science. The product line spans multiple fixture series (LLCV, BX, RF, RX, BL, LLCC) covering low-to-high intensity applications across tissue culture, growth chambers, indoor farms, greenhouses, and multi-tier cultivation. LightDNA provides dynamic multi-channel spectrum control. Valoya's proprietary spectra — including AP67, NS1, AP673L, Solray, Solray385, and others — are the result of over 700 plant trials across 200+ species and are embedded across all fixture series. A proprietary Light Planning Tool (LPT) supports free light planning for every customer quotation. The company also offers a UV Series for ultraviolet horticultural lighting.

Differentiator

Problem solved

Functional benefit

Products and services

• LLCV Series LED Luminaires
• BX Series LED Luminaires
• RF Series LED Luminaires
• RX Series LED Luminaires
• BL Series LED Luminaires
• LLCC Series LED Luminaires
• UV Series LED Luminaires
• LightDNA
• Spectra
• Light Planning Tool

Quantifiable outcome

• 58% more biomass accumulation in lettuce under AP673L spectrum vs. red/blue LED
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ETH ZurichcoreStrategic or Co-development Partner · 3 July 2025Valoya equipped ETH Zurich's new greenhouse facility at Hönggerberg campus with RX and NS1 luminaires enabling precise sunlight simulation for cutting-edge plant research.
• University of HelsinkicoreStrategic or Co-development PartnerOngoing research collaboration studying light quality and intensity effects on cannabis multiplication and rooting in vitro. Joint studies on photobiology and plant physiology with university researchers.
• ConvironcoreChannel Partner/ Reseller/ DistributorAuthorized distributor and system integrator serving Canada, Asia Pacific, and global growth chamber manufacturers. Distributes Valoya products and integrates lighting into controlled environment systems.
• AralabminorImplementation/ SI/ Consulting PartnerSystem integrator specializing in environmental chambers. Partners to integrate Valoya LED lighting into research growth chambers and controlled environment systems.
• Bronson Climate B.V.minorChannel Partner/ Reseller/ DistributorDutch distributor and system integrator for climate-controlled cultivation solutions. Distributes Valoya products in The Netherlands and integrates into complete greenhouse systems.
• Weiss Technik UKminorImplementation/ SI/ Consulting PartnerSystem integrator for environmental control systems in UK. Partners to provide integrated LED lighting solutions for research and commercial cultivation facilities.
• IVL Bedrijfskoeling B.V.minorImplementation/ SI/ Consulting PartnerDutch system integrator for industrial cooling and climate solutions. Provides integrated systems incorporating Valoya horticultural lighting.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Fluence: Fluence supplies horticultural LED lighting and controls to commercial cultivators and research facilities. Its product scope, enterprise customer base, and controlled-environment applications directly overlap with Valoya's.
• Heliospectra: Heliospectra specializes in smart LED grow lights and lighting-control systems for greenhouses and controlled environments. It is a close product and technology peer to Valoya.
• Sollum Technologies: Sollum offers programmable LED horticultural lighting and dynamic spectral control for greenhouses. It competes directly with Valoya on spectrum customization and lighting controls.
• California LightWorks: California LightWorks manufactures high-power LED grow lights for indoor and greenhouse cultivation. Its fixtures, target growers, and cultivation use cases closely resemble Valoya's commercial offering.
• Hortilux Schréder: Hortilux Schréder provides horticultural lighting, including LED and HPS solutions, to greenhouse growers. It is directly comparable in product category, customer segment, and cultivation applications.
• Illumitex: Illumitex designs horticultural LED fixtures and digital lighting systems for indoor agriculture. Its crop-optimization technology and controlled-environment customer base overlap strongly with Valoya.
• Thrive Agritech: Thrive Agritech develops LED fixtures and control solutions for controlled-environment agriculture. It is directly comparable to Valoya in grow-light products, technology, and target growers.
• MechaTronix: MechaTronix sells horticultural LED products and thermal-management solutions used in grow-light systems. It overlaps with Valoya in high-performance fixtures while also addressing adjacent lighting components.

Broad incumbents

• Signify: Signify offers Philips GreenPower horticultural LED products and controls through a much broader lighting portfolio. It serves the same greenhouse, indoor-farming, and research applications as Valoya.
• Current: Current offers Arize horticultural LED solutions for greenhouses and indoor farms as part of a larger commercial-lighting portfolio. Its application-specific fixtures and controls overlap directly with Valoya's core market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@valoyalights
• LinkedInlinkedin.com/company/valoya-ltd
• Instagraminstagram.com/valoya.grow
• Xx.com/valoya

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valoya