Sunniland Corporation

What Sunniland Corporation does

Sunniland Corporation operates as a building materials distribution company serving the U.S. roofing industry. The company distributes roofing supplies, siding, solar products, and commercial building materials through a national network of physical branch locations, supplemented by a digital self-service platform called Roof Hub for contractor account management, invoicing, and bill pay. Corporate headquarters are located in McKinney, Texas. The firm was founded in 2008 and has grown through acquisitions of multiple roofing and building materials distributors, including ABC Supply, North American Roofing, PBS, and American Building Solutions, each retained as a wholly owned subsidiary operating under its acquired brand.

The product portfolio combines distributed third-party roofing supplies (shingles, underlayment, flashing) with a proprietary TopShield product line and dedicated solar, commercial roofing, and siding categories. The company maintains partnerships with key roofing material manufacturers and suppliers that are surfaced as a distinct product category on the company website, indicating supplier relationships are a core commercial asset. Roof Hub is positioned as the contractor-facing technology layer, supporting account opening, invoice access, bill payment, and supplier promotions; the company also operates a Spanish-language loyalty program (Programa De Lealtad) under its SRS Para Latinos initiative targeting Latino contractors.

The go-to-market model is a horizontal B2B distribution approach: contractors purchase through local branches or via the Roof Hub digital channel, with pricing handled through account-based relationships rather than public list prices. Marketing combines digital content, supplier co-promotions, industry event sponsorships (notably the Las Vegas Bowl), and community programs (Raise the Roof Foundation). The overall model is wholesale hardware distribution with digital account management overlay rather than a software-led platform business.

Name

Sunniland Corporation

Legal name

SRS Distribution, Inc.

Website

https://sunniland.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Sunniland Corporation is a U.S. building materials distributor that sells roofing supplies, siding, solar, and commercial products to professional contractors through a national branch network and its Roof Hub digital account platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Longwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Building Materials Distribution: Revenue generated through the distribution of roofing supplies, siding, solar products, and commercial building materials to professional contractors through a network of branch locations

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sunniland Corporation is a manufacturer and distributor serving the fertilizer and roofing industries, with detailed operational data describing the roofing supply distribution business: it distributes roofing products, siding, solar roofing products, and commercial building materials to professional contractors through a nationwide network of physical branch locations, supplemented by a digital contractor portal (Roof Hub) for account management, invoicing, and bill pay.

Product overview

SRS Distribution operates as a roofing supply distribution company offering a platform-plus-supplementary-services model. The core offering consists of roofing supply products distributed through branch locations, supplemented by proprietary brands (TopShield), specialized product categories (Solar Products, Commercial Products, Siding), and key supplier partnerships. Additional services include Roof Hub (online contractor portal for account management and bill pay) and a loyalty program (Programa De Lealtad) targeting specific contractor segments.

Differentiator

Problem solved

Functional benefit

Brands

• Roof Hub: Online platform for contractors providing account management, invoices, and bill pay services.
• TopShield
• Commercial Distribution Specialists

Products and services

• Roofing Supply Products Core roofing supply offerings including shingles, underlayment, flashing, and related roofing materials distributed through physical branch locations to professional contractors for installation and construction projects.
• TopShield Proprietary brand of roofing products distributed alongside third-party manufacturer offerings to professional roofing contractors through the branch network.
• Solar Products Solar energy products for residential and commercial roofing applications, distributed to contractors interested in sustainable building options.
• Commercial Products Roofing products and solutions designed for commercial building applications, distributed to contractors serving commercial construction projects.
• Siding Siding products offered as a complementary category alongside roofing supplies, enabling contractors to source complete exterior building material needs from the branch network.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Key SupplierscoreChannel Partner/ Reseller/ DistributorSRS Distribution partners with major roofing material manufacturers and suppliers to stock and distribute their products through the branch network. The company highlights Key Suppliers as a core product category on their website.
• Solar Product ManufacturerscoreChannel Partner/ Reseller/ DistributorPartnerships with solar product manufacturers enable SRS Distribution to offer solar roofing solutions alongside traditional roofing materials, expanding their product ecosystem for contractors interested in sustainable building options.
• Siding ManufacturerscoreChannel Partner/ Reseller/ DistributorSiding product partnerships complement the core roofing offering, allowing contractors to source complete exterior building material needs from SRS Distribution branches.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• ABC Supply Co. Largest wholesale distributor of roofing supplies and exterior building products in North America, serving professional contractors through a national branch network — directly comparable to Sunniland's roofing distribution model and customer base.
• SRS Distribution: Roofing supply distributor operating a national branch network with proprietary digital tools (Roof Hub), multiple acquired regional brands, and a TopShield private-label line — closely mirrors the distribution and brand architecture described in the source data.
• Allied Building Products: Wholesale distributor of roofing, siding, and exterior building materials serving professional contractors across the U.S., overlapping with Sunniland's product mix and contractor customer base.
• Roofing Corp of America: Roofing-focused distribution platform built through roll-up acquisitions of regional distributors, with a multi-brand portfolio strategy directly comparable to Sunniland's acquisition-driven brand approach.
• Beacon Building Products: Major U.S. distributor of roofing materials and complementary building products serving contractors across a national branch footprint; competes head-to-head for professional contractor accounts and adjacent categories such as siding and waterproofing.

Broad incumbents

• Nutrien Ag Solutions: Largest agricultural retailer globally, distributing fertilizer and crop-input products to growers through a North American branch network; a relevant peer for Sunniland's fertilizer manufacturing and distribution vertical.
• GAF Materials: North America's largest roofing manufacturer, producing shingles and roofing accessories; competes with Sunniland's TopShield private-label products in the branded residential roofing segment.
• CertainTeed (Saint-Gobain): Major manufacturer of roofing shingles, insulation, siding, and other building products; a key upstream supplier to roofing distributors and an indirect competitor on branded roofing SKUs carried by Sunniland.
• ICL Group: Global specialty fertilizer and minerals manufacturer producing potash, phosphate, and specialty plant-nutrition products; a peer for Sunniland's fertilizer manufacturing operations.
• IKO Industries: Vertically integrated manufacturer and distributor of roofing shingles and waterproofing products, with North American operations that compete upstream with Sunniland's private-label and branded roofing offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sunnilandcorp
• Facebookfacebook.com/sunniland
• LinkedInlinkedin.com/company/sunniland-corp

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunniland Corporation