What Natural Generation does

Natural Generation Limited is a UK-based solar energy services provider headquartered in Perranporth, Cornwall, founded in 2006. The company designs, installs, and maintains solar photovoltaic systems and battery storage solutions across four primary customer segments: residential homeowners, commercial businesses, agricultural operations, and community/public-sector organisations in the South West of England. Its technical scope spans rooftop and ground-mounted PV arrays, lithium-ion battery systems (via partners including AlphaESS, GivEnergy, and Huawei), sodium-ion battery storage through a Trusted Supplier partnership with Eleven Energy, EV chargers, and solar diverters, with notable technical differentiators including east-west ground-mounted array design, bifacial panel installation, and in-house high-voltage maintenance and switching capability.

The firm operates a dual revenue model combining one-time project-based installation revenue with a recurring operations and maintenance (O&M) stream covering more than 50 solar farms across the UK, supported by regional service hubs in Cornwall, Bristol, Wales, and Scotland. Core go-to-market is direct sales, supplemented by industry-event participation, content marketing, and community partnerships (e.g., Perranzabuloe Action for Climate & Environment). The company holds MCS, NICEIC (10+ years continuous), and BS8555 accreditations and works directly with National Grid on compliant connections.

In March 2026, Natural Generation was acquired by Northern Ireland-based Premier Electrical Group, creating a combined business of nearly 50 staff with a stated target to nearly double combined annual turnover to £15m within two to three years and expand across Great Britain, Northern Ireland, and the Republic of Ireland. Cumulative installed capacity to date exceeds 100MW, and the management team includes Managing Directors Magnus Hamilton and Ivor Thomson, Operations Director Nathan Billings, and Lead Designer Laura Greenish.

Name

Natural Generation

Legal name

Natural Generation Limited

Website

https://naturalgen.co.uk

Company type

Private

Founded year

2006

Operating status

Acquired

Headcount range

11–50 employees

Short description

Natural Generation is a Cornwall-based solar PV installer and O&M services provider serving residential, commercial, agricultural, and community customers across the UK. Founded in 2006, it has installed over 100MW of capacity and maintains 50+ solar farms, and was acquired by Premier Electrical Group in March 2026.

Ownership category

akta.pro rank

Product category

Solar Energy Installation and Maintenance Services

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Renewable Energy Asset O&M (Wind, Solar, Hydro, Geothermal) (EUAEAGAB), Operations, Maintenance & Asset Management (O&M, Vegetation, Spares, SCADA) (EUACAGAH)

Keywords

• Solar PV installation
• Battery storage systems
• Solar farm maintenance
• Renewable energy services
• Commercial solar design

Headquarters

HQ city

Perranporth

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Solar PV Installation: Design and installation of solar panel systems for residential, commercial, agricultural and community customers. Revenue generated from system sales and installation services.
2. Operations and Maintenance Services: Comprehensive O&M services for solar installations including remote monitoring, proactive maintenance, reactive call-outs (4-hour response times), 24-hour emergency response, site optimisation and asset management. Includes scheduled preventative maintenance and regular maintenance reporting.
3. Battery Storage Systems: Installation of battery storage systems including solar batteries, EV chargers, and solar diverters. Complementary to solar PV installations.
4. Solar Farm O&M: Dedicated O&M division managing 50+ solar farms across the UK. Services include IV curve testing, thermal imaging via licensed drone, electroluminescence testing, medium and high voltage switchgear maintenance.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Natural Generation designs, installs, and maintains solar photovoltaic (PV) systems and battery storage solutions for residential, commercial, agricultural, and community customers across Cornwall, Devon, and the South West of England. The company also operates a dedicated O&M division managing 50+ solar farms UK-wide, providing remote monitoring, HV maintenance, reactive call-outs, and asset management services. Complementary offerings include EV chargers (e.g., Zappi), solar diverters (e.g., Eddi), and integration with sodium-ion battery technology via partnership with Eleven Energy.

Product overview

Natural Generation offers a comprehensive renewable energy portfolio centered on solar PV systems and battery storage solutions. The company provides end-to-end services spanning bespoke system design, professional installation, and ongoing operations and maintenance for residential, commercial, agricultural, and community clients. Core offerings include solar PV panel installations across multiple segments (homes, businesses, farms), battery storage systems using various technologies (lithium-ion via AlphaESS, GivEnergy, Huawei; and sodium-ion via Eleven Energy), and dedicated O&M services for solar farms across the UK. The company operates as both designer and principal contractor, with specialist divisions for project management and maintenance support.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Solar PV Installation Bespoke solar PV system design, installation, and commissioning for homeowners in Cornwall, Devon, and the South West, covering rooftop panels, battery storage, and ongoing maintenance. Includes free site survey and quote. Typical 4kW system costs £5,000-£8,000 and saves £300-£500 per year.
• Commercial Solar PV Installation Large-scale commercial solar PV system design and installation including roof-mounted and ground-mounted arrays, hybrid inverters, battery storage, and grid connection management via partnership with National Grid.
• Solar for Farms Specialised renewable energy solutions for agricultural operations including ground-mounted solar PV, wind turbine integration, and battery storage for energy independence on farms in Devon and Cornwall.
• Battery Storage Solutions Solar battery storage system installation using multiple technologies including Huawei hybrid inverter + LiFePO4 systems and Eleven Energy sodium-ion batteries, for storing excess solar energy to enable backup power and energy independence.
• Solar Farm Operations & Maintenance (O&M) Comprehensive subscription-based O&M services for solar farms including remote monitoring with email/text fault alerts, proactive inspections, 4-hour reactive call-outs, 24-hour emergency response, IV curve testing, drone-based thermal imaging, electroluminescence testing, medium and high voltage switchgear maintenance, and asset management.
• High-Voltage (HV) Maintenance and Switching In-house high-voltage maintenance and switching services for solar farm operators, providing lowest-possible downtime capability and reducing reliance on third-party HV contractors.
• Eddi Solar Diverter Installation Service Installation service for Eddi solar diverter devices that automatically convert surplus solar energy into hot water, integrating with solar PV systems to maximise self-consumption.
• Zappi EV Charger Installation Service Installation service for Zappi smart EV chargers that integrate with solar PV systems to charge electric vehicles using excess solar energy, featuring smart tariff optimisation including Octopus Intelligent Octopus compatibility.

Quantifiable outcome

• Over 100MW of solar PV installed to date
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Premier Electrical GroupflagshipStrategic or Co-development Partner · 17 March 2026Premier Electrical Group, a Northern Ireland-based solar and electrical services company, completed the acquisition of Natural Generation. The deal creates a combined business with nearly 50 staff and positions the company to expand its footprint across Great Britain, Northern Ireland, and the Republic of Ireland. Premier Electrical Group has set a target to nearly double annual turnover to £15m within two to three years.
• Eleven EnergycoreTechnology or IntegrationNatural Generation became a Trusted Supplier of Eleven Energy, a UK-based energy storage innovator. Eleven's sodium-ion battery systems are made from seawater, offering a sustainable alternative to lithium batteries with wider operating temperature range (-20C to 55C).
• Perranzabuloe Action for Climate & Environment (PACE)minorStrategic or Co-development PartnerPartnership supporting PACE initiative led by Perranzabuloe Parish Council to tackle the climate emergency at a local level. Project at Perranporth Community Library contributes directly to PACE's mission of creating a cleaner, greener Perranzabuloe.
• National GridcoreStrategic or Co-development PartnerNatural Generation works closely with National Grid to deliver compliant solar PV solutions. Also assists clients with grid applications and G59 upgrade requirements for connecting renewable energy systems.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Solarcentury (Statkraft): One of the UK's largest established solar EPCs, now part of Norwegian renewable major Statkraft. Comparable technology and customer segments but operates at materially larger scale and national footprint.
• British Gas Solar & Storage: Solar PV and battery installation arm of the largest UK energy supplier. Directly comparable products and customer segments but with the parent retail brand, scale economics and captive financing funnel.
• SSE Renewables (Solar & Storage): UK utility-major with growing solar PV and battery installation business for C&I customers. Comparable in target segments but trades primarily on utility-grade scale and corporate sustainability mandates.
• E.ON Solar Solutions (UK): UK arm of major utility E.ON offering residential and commercial solar plus battery storage. Overlaps directly in product/customer but with broader portfolio, deeper balance sheet and nationwide brand.
• EDF Renewables UK: British utility-backed renewable developer and installer with solar PV and battery offerings for homes and businesses. Larger incumbent with national reach and utility customer financing options.
• Octopus Energy (Solar & Batteries): Disruptive UK energy retailer that has rapidly expanded into solar PV and battery installation, leveraging its smart-tariff customer base. Closely comparable offering but vastly larger scale, brand and capital.

Direct peers

• Joju Solar: UK solar EPC and O&M specialist serving residential, commercial and community customers with battery storage integration. Closest direct comparable in scale, customer mix, and geographic focus on community/charity and SME installs.
• MyGridGB: UK regional solar and battery installer offering residential and commercial EPC with Smart Export Guarantee support. Closely comparable regional EPC operator competing in the same SME/homeowner segment.
• Celtic Green Energy: Welsh-based solar PV, battery and EV charger installer serving residential and commercial customers. Comparable SME-focused regional EPC model, directly relevant as a competitor in UK distributed solar.
• Passivsystems: UK solar PV and battery installer focused on residential and small commercial customers with an emphasis on energy management and smart home integration. Comparable product mix and direct-to-consumer GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/naturalgen
• Facebookfacebook.com/naturalgeneration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natural Generation