Creed Foodservice

What Creed Foodservice does

Creed Foodservice is a UK-based B2B foodservice wholesaler registered in England and Wales (company number 01065559) and headquartered in North Shields, Tyne & Wear, with a secondary operations office in Staverton, Gloucestershire. The company supplies restaurants, hotels, pubs, caterers, and event/venue operators through a B2B e-commerce ordering platform that supports account registration, saved favorites and shopping lists, buy-again reordering, and a voice-order interface; ordering is also available via phone and email for both existing customers and applicants. Product coverage spans fresh produce, chilled and dairy, frozen, bakery, alcohol, drinks, meat and poultry, store cupboard, and catering supplies, with three proprietary sub-brands (Kitchen '72, Creed Family Butchers, Creed Fresh Produce). The platform is PCI DSS compliant and processes online payments through PayPal and Braintree, while the marketing footprint includes Facebook, Twitter/X, Instagram, LinkedIn, and YouTube channels.

Creed operates a wholesale distribution model with a £150 minimum delivery value, weekly direct-debit payment terms, and product pricing fixed at the point of delivery. Deliveries are restricted to England and Wales absent director-level approval, defining a regional rather than national geographic perimeter. The company markets itself as a one-stop shop for foodservice operators, prioritizing product breadth, online and offline ordering flexibility, and reliable delivery logistics as the principal value drivers.

In September 2024, Creed was acquired by Kitwave Group, a UK-based foodservice wholesale peer, for £60 million, and now operates as a wholly-owned subsidiary retaining its brand identity and product platform. Source ID coverage spans website material, legal/policy material, and the acquisition context.

Name

Creed Foodservice

Legal name

Creed Foodservice Limited

Website

https://www.creedfoodservice.co.uk

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Creed Foodservice is a UK B2B foodservice wholesaler supplying restaurants, caterers, pubs, hotels, and event venues across England and Wales through an e-commerce platform and direct ordering channels. It operates as a Kitwave Group subsidiary following a 2024 acquisition.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

Special Food Services (7223)

akta.pro primary industry

Private-Label / Own-Brand Broadline Distributors (AFAIAAAI)

akta.pro secondary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Foodservice wholesale
• B2B catering supplies
• Hospitality distribution
• Fresh produce supply
• Own-brand foodservice

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Foodservice Product Sales: Wholesale distribution of food and catering supplies to foodservice operators, caterers, and hospitality businesses. Revenue generated through product sales with standard minimum order value of £150. Payment terms are weekly by direct debit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Creed Foodservice is a UK-based B2B foodservice wholesaler that distributes a comprehensive range of food, beverage, and catering supply products to hospitality operators. Orders are placed through an online e-commerce platform, by telephone, or by email, with delivery fulfilled via Creed's own logistics network across England and Wales. The company also markets proprietary own-brand lines including Kitchen '72, Creed Family Butchers, and Creed Fresh Produce.

Product overview

Creed Foodservice is a UK-based foodservice wholesaler operating a B2B e-commerce platform for the hospitality industry. The platform serves as a unified ordering portal offering a comprehensive product portfolio across multiple categories including fresh produce, chilled and dairy, frozen foods, bakery, meat and poultry, alcohol, drinks, store cupboard staples, and catering supplies. The company also markets proprietary brands including Kitchen '72 (marinated meats and sauces), Creed Family Butchers (meat products), and Creed Fresh Produce. The platform provides account management, favorites, buy-again ordering, and voice order functionality for registered hospitality operators.

Differentiator

Problem solved

Functional benefit

Brands

• Kitchen '72: Marinated meat and sauce brand offering products such as marinated chicken thighs, BBQ sauces, curry sauces, and table sauces
• Creed Family Butchers
• Creed Fresh Produce

Products and services

• Kitchen '72 Proprietary own-brand product line offering marinated meats, table sauces, BBQ sauces, and curry sauces for hospitality businesses and caterers.
• Creed Family Butchers In-house meat and poultry own brand offering beef, lamb, pork, and poultry products to foodservice operators.
• Creed Fresh Produce Own brand fresh produce line supplying fruit, vegetables, and related fresh items to hospitality and catering businesses.
• Fresh Fruit & Vegetables Full fresh produce range including fruits, vegetables, potatoes, salad items, and herbs sourced for the hospitality sector.
• Chilled & Dairy Temperature-controlled dairy and chilled products including butter, cheese, cream, eggs, fresh fish, milk, and yoghurt for foodservice operators.
• Frozen Frozen food range including chips, potatoes, desserts, pastry, fish, vegetarian/vegan options, vegetables, ice cream, pizza, pasta, and ready meals.
• Bakery Bread and baked goods including baguettes, loaves, rolls, specialty bread, tortillas, wraps, cakes, muffins, cookies, and pastries for catering and hospitality.
• Alcohol Beverage alcohol including beer, cider, spirits, cocktails, wine, and champagne supplied to hospitality venues.
• Drinks Non-alcoholic beverages including hot drinks (coffee, tea, hot chocolate) and soft drinks (carbonated, fruit drinks, water, sports drinks).
• Meat & Poultry Fresh and frozen meat and poultry including beef, chicken, turkey, lamb, pork, goose, and game for foodservice operators.
• Store Cupboard Ambient grocery staples including baking ingredients, cereals, confectionery, cooking ingredients and sauces, snacks, oils, vinegar, rice, pasta, pulses, tinned goods, and condiments.
• Catering Supplies Non-food hospitality supplies including chemicals (dishwashing, kitchen, laundry), packaging and disposables, food preparation equipment, front of house items, janitorial supplies, and personal protective equipment.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Kitwave Group: Kitwave Group is Creed Foodservice's parent company and itself a UK foodservice and ambient product distribution platform operating multiple subsidiary brands. Comparable as a broader portfolio operator in the same foodservice wholesale category.

Direct peers

• Reynolds Catering Supplies: Reynolds Catering Supplies is a UK foodservice wholesaler supplying fresh, frozen, and ambient products to independent caterers and hospitality venues. Comparable to Creed in B2B wholesale distribution and customer focus on independent operators.
• Booker Group: Booker is the UK's leading food and drink wholesaler, serving caterers, retailers, and small businesses via cash-and-carry and delivery. Comparable to Creed in B2B foodservice product range and catering customer base, with significantly larger scale as part of Tesco.
• Henderson Foodservice: Henderson Foodservice is a UK-wide foodservice wholesaler operating from multiple depots to supply caterers, hospitality, and healthcare customers. Directly comparable to Creed in B2B wholesale distribution and multi-category offering, with similar mid-tier scale.
• Bidfood: Bidfood is the UK's largest foodservice wholesaler, distributing ambient, chilled, and frozen products to caterers, pubs, restaurants, and care homes nationwide. Directly comparable to Creed as a multi-category B2B foodservice distributor, but at materially larger national scale.
• JJ Foodservice: JJ Foodservice is a UK foodservice wholesaler with a strong online ordering platform serving independent takeaways, restaurants, and caterers. Comparable to Creed in B2B foodservice distribution model and digital ordering emphasis, with national reach.
• Caterfood: Caterfood is a regional UK foodservice wholesaler serving the South West with multi-category delivery to caterers and hospitality operators. Comparable to Creed in B2B wholesale model and product range, though concentrated in a smaller geography.
• Countrywide Catering Supplies: Countrywide Catering Supplies is a UK-based B2B foodservice wholesaler distributing to catering, hospitality, and education customers. Comparable to Creed in multi-category B2B distribution model and target customer segments, at smaller regional scale.
• Brakes Group: Brakes is a major UK foodservice wholesaler serving restaurants, pubs, hotels, and healthcare operators across multiple temperature categories. Closely comparable to Creed in product breadth and B2B customer base, with broader UK geographic coverage.

Regional players

• Musgrave MarketPlace: Musgrave MarketPlace operates cash-and-carry and delivered foodservice across the UK and Ireland, supplying independent retailers and caterers. Comparable to Creed in B2B foodservice wholesale, with primary operational gravity in Ireland/Northern Ireland relative to Creed's England & Wales focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/creedfs
• YouTubeyoutube.com/channel/UC0qUXMPBxVBXaCDaGCRT3SA
• Facebookfacebook.com/CreedFS
• LinkedInlinkedin.com/company/creed-foodservice-ltd
• Instagraminstagram.com/creedfoodservice/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creed Foodservice