Hit-Point
Hit-Point is a privately-held Japanese mobile and VR game studio (founded 2007, Nagoya) that designs and publishes ultra-casual, collection and idle simulation games — most notably Neko Atsume and Travel Frog — for global consumer audiences via freemium IAP, advertising, paid VR, and IP licensing.
- Company typePrivate
- Founded2007
- HeadquartersNagoya, Japan
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Hit-Point does
Hit-Point Co., Ltd. (株式会社ヒットポイント) is a privately-held Japanese mobile and VR game development studio founded on September 4, 2007 and headquartered in Nagoya, with a secondary development office in Kyoto. The company designs and publishes ultra-casual, low-stress collection and idle simulation games featuring cute characters, including the globally viral Neko Atsume (ねこあつめ, 2013) and Travel Frog / Tabikaeru (旅かえる, 2017), both of which received Google Play "Best of" awards. Hit-Point's title portfolio now spans 30+ releases across iOS, Android, Apple Arcade, and Meta Quest, with notable recent entries Tori Note (2023), More! Neko Atsume VR (2023), Neko Atsume 2 (2024), and Inu Atsume VR (2025).
The studio's technical foundation is Unity (C#) supplemented by Java, Objective-C, and C/C++ for cross-platform development, with proprietary gameplay loops built around collection, idle, and simulation mechanics (e.g., birds composing music in Tori Note). A long-standing co-development relationship with KEMCO has produced an extended catalog of mobile RPGs since 2008, and a SEGA TOYS collaboration anchors the Spoon Pets Atsume (スプーペットあつめ) franchise linking digital play to physical toy IP.
Hit-Point monetizes primarily through freemium in-app purchases (clover, feathers, and game items) and Google AdMob advertising across free mobile titles, with one-time paid pricing ($14.99 / ¥2,300) for VR releases such as Inu Atsume VR on Meta Quest. The company is led by Representative Director Hikaru Mitsuoka (光岡優), operates with 11–50 employees, maintains ¥10,000,000 in registered capital, and has not raised institutional funding. Go-to-market is product-led growth via app stores, official X (Twitter) accounts, a YouTube channel, and a dedicated e-commerce storefront ("Atsume Lab"), with additional revenue from IP licensing of Neko Atsume, Tabikaeru, and Hananezumi for merchandise and brand collaborations.
Hit-Point firmographics
Firmographics- Name
- Hit-Point
- Legal name
- 株式会社ヒットポイント
- Website
- https://hit-point.co.jp
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hit-Point is a privately-held Japanese mobile and VR game studio (founded 2007, Nagoya) that designs and publishes ultra-casual, collection and idle simulation games — most notably Neko Atsume and Travel Frog — for global consumer audiences via freemium IAP, advertising, paid VR, and IP licensing.
- Ownership category
- akta.pro rank
Hit-Point industry classification
Industry- Product category
- Mobile Games
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where Hit-Point is headquartered
LocationHeadquarters
- HQ city
- Nagoya
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Hit-Point business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- In-App Purchases (Freemium): Free-to-play games monetized through in-app purchases. Games like Neko Atsume, Tabikaeru, and others offer purchasable virtual items (clover, feathers, etc.) that enhance gameplay. This is the primary revenue stream across all major titles.
- Advertising (AdMob): Games display third-party ads using Google AdMob, generating advertising revenue. Free games like なるものか, Overlaid, and Spoon Pets include ad displays.
- Paid App Sales: Some games and VR titles are sold at fixed prices (e.g., Inu Atsume VR at $14.99/¥2,300).
- License Business: The company pursues licensing of its IP (particularly Neko Atsume, Tabikaeru, Hananezumi) for merchandise, collaborations, and other commercial uses. A dedicated license business inquiry form is referenced.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | In-app purchases (clover, game items) ranging from ~¥100-¥1,000+ |
| One time/ perpetual license | One time/ perpetual license | Inu Atsume VR: $14.99 (¥2,300) one-time purchase |
| Freemium | Pay-as-you-go | Free with ads (なるものか, Overlaid, Spoon Pets) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Hit-Point product offering
Product offeringCore offering
Hit-Point develops and publishes casual mobile and VR games centered on collection mechanics, idle simulation, and cute characters. Its flagship franchises include the Neko Atsume cat-collecting series, the Travel Frog (Tabikaeru) idle travel game, the Tori Note bird-collection/music game, and the Inu Atsume VR pet-simulation title for Meta Quest. Games are distributed globally through the iOS App Store, Google Play, Apple Arcade, and Meta Quest Store, monetized primarily via freemium in-app purchases and advertising.
Product overview
Hit-Point is a Japanese mobile and VR game development company that creates casual simulation, collection, and pet games. The company operates as a portfolio of distinct titles rather than a unified platform. Core consumer-facing products include the Neko Atsume franchise (Neko Atsume, Neko Atsume 2, More! Neko Atsume VR, and Inu Atsume VR), the Travel Frog (旅かえる) idle travel game, Tori Note bird collection game, Spoon Pets Atsume virtual pet game, and various mini-games. Hit-Point also has an extensive history of co-publishing RPG titles with KEMCO, including Fantasy Chronicle, Armed & Golem, Soul of Diva, Crystal Ortha, and numerous others spanning from 2008 to 2023. The company primarily develops for iOS, Android, Meta Quest, and Apple Arcade platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Inu Atsume VR (いぬあつめ VR) A VR/MR pet simulation game for Meta Quest headsets where players pet, play with, train tricks, and take photos of virtual dogs in an immersive mixed-reality experience. Targeted at VR headset owners seeking relaxing pet-simulation content.
- Neko Atsume (ねこあつめ) Hit-Point's flagship mobile cat-collecting game where players attract cats to a virtual yard by placing food and toys, then photograph the visiting cats. A globally recognized franchise with millions of downloads.
- Neko Atsume 2 (ねこあつめ２) The official sequel to Neko Atsume for Android and iOS, continuing the cat-collecting gameplay with new content and features for casual mobile gamers worldwide.
- More! Neko Atsume (もっと！ ねこあつめ) A VR version of the Neko Atsume franchise for Meta Quest headsets, offering an immersive cat-collecting experience in virtual reality.
- Tori Note (とりのあと) An idle simulation game for Android and iOS where players attract various birds with food; each bird produces distinct musical notes, allowing players to compose melodies.
- Travel Frog (旅かえる / Tabikaeru)
Quantifiable outcome
- Google Play Best of 2018 Indie Award and Google Play Best of 2023 Play Pass Award for Tabikaeru
- +2 more outcomes
Companies that use Hit-Point
Customer profileSegments3 records
Ideal customer profiles3 records
Hit-Point technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Hit-Point partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, supporting and minor.
- KEMCOcoreMany Hit-Point games (Armed & Golem, Crystal Ortha, Zombie of the Dot, Wind Hero, Nightmare Farm, etc.) are co-published with KEMCO, which distributes them through its own game portal and app store listings. The partnership spans multiple game titles dating back to 2008.
- SEGA TOYScoreSEGA TOYS collaborated with Hit-Point on Spoon Petsあつめ (スプーンペットあつめ), with SEGA TOYS providing the physical toy line and Hit-Point developing the mobile app. The game features SEGA TOYS' spoon pets characters and merchandise.
- Google LLC (AdMob)supportingHit-Point uses Google AdMob as the advertising SDK across its mobile game apps. AdMob serves targeted third-party ads within games, generating ad revenue.
- Meta (Meta Quest)supportingHit-Point's Inu Atsume VR was developed for and published on Meta Quest platforms (Quest 2, Quest 3, Quest Pro, Quest 3S) through Meta's VR app distribution ecosystem.
- 星空プロジェクト (Hoshizora Project)minorCo-development partner for the Henri (アンリ) game, released in 2014.
- Jiro IshiiminorIndividual game developer credited as co-creator of Zombie of the Dot (ゾンビ・オブ・ザ・ドット), published with KEMCO and Hit-Point.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Hit-Point competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Hit-Point social profiles
Digital presenceHit-Point financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hit-Point leadership team
Management profileNumber of profiles
Profiles1 record
Hit-Point funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hit-Point M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hit-Point
What does Hit-Point do?
Hit-Point develops and publishes casual mobile and VR games centered on collection mechanics, idle simulation, and cute characters. Its flagship franchises include the Neko Atsume cat-collecting series, the Travel Frog (Tabikaeru) idle travel game, the Tori Note bird-collection/music game, and the Inu Atsume VR pet-simulation title for Meta Quest. Games are distributed globally through the iOS App Store, Google Play, Apple Arcade, and Meta Quest Store, monetized primarily via freemium in-app purchases and advertising.
Is Hit-Point a public or private company?
Hit-Point is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hit-Point founded?
Hit-Point was founded in 2007. It employs 11 to 50 people.
Where is Hit-Point based?
Hit-Point is headquartered in Nagoya, Japan, in the Asia region.
How does Hit-Point make money?
Four revenue lines are on record. In-App Purchases (Freemium) is the primary driver. The others are advertising (AdMob), paid App Sales and license Business.
Does Hit-Point have an API?
No public API is recorded for Hit-Point.
What industry is Hit-Point in?
Hit-Point's product category is Mobile Games. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 7131 and its SIC code is 7900.