What MAXIM does

Maxim Label and Packaging Co., Ltd (operating as MAXIM) is a privately held global manufacturing and export conglomerate founded in 1973 and headquartered in High Point, North Carolina. The company produces an integrated portfolio of brand-identity and packaging products for multinational consumer, apparel, and retail brands, including RFID/NFC inlays and labels, heat transfer labels, woven labels, hang tags, paper hangers, variable-data printed labels, premium packaging, accessories and trim, and Digital Activation with 3D Sampling services. Its proprietary EcoTrac® platform provides a Digital Product Passport solution that captures lifecycle events for real-time supply chain visibility and regulatory traceability. Revenue is generated through three primary streams: physical product sales (labels, hang tags, packaging), managed RFID/NFC compliance and integration services, and Digital Activation professional services. Distribution is direct-to-brand through 30 offices and 24 production locations spanning 21 countries across the Americas, EMEA, South Asia, Southeast Asia, East Asia, and Oceania.

The company serves three primary customer segments — Global Consumer Brands, Apparel and Fashion Brands, and Retail and Consumer Products — addressing pain points around RFID mandate compliance, supply chain traceability, sustainability requirements, counterfeit protection, and premium brand presentation. Its go-to-market is sales-led, relying on expert consultants and direct enterprise engagement rather than channel partners. The company has signaled a long-term commitment to carbon neutrality by 2050 and offers alternative-material and reforestation-linked options for hang tags and packaging to support brand ESG mandates.

Operationally, MAXIM employs more than 3,000 subject matter professionals across its global footprint and competes in a fragmented but increasingly regulated labels and packaging market where regulatory drivers (RFID mandates, Digital Product Passport rules, packaging waste laws) are accelerating demand for compliant, traceable, and sustainable product-identification solutions. No financial disclosures, ownership structure, M&A history, leadership changes, patents, certifications, or external funding events are present in the available source data, representing material information gaps for any investment diligence process.

Name

MAXIM

Legal name

MAXIM LABEL AND PACKAGING CO., LTD

Website

https://maxim-group.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MAXIM is a privately held global manufacturer of RFID/NFC labels, heat transfer labels, hang tags, woven labels, and sustainable packaging for multinational apparel, retail, and consumer brands, with 3,000+ employees across 30 offices and 24 production facilities in 21 countries.

Ownership category

akta.pro rank

Product category

Smart and Sustainable Brand Labeling and Packaging

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Labels, Tags & Branding Trims (Woven/Printed Labels/Hangtags/Patches/Heat Transfers) (IMAOALAC)

akta.pro secondary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

Keywords

• RFID mandate compliance
• Heat transfer labels
• Hang tags packaging
• Digital product passport
• Sustainable brand packaging

Headquarters

HQ city

High Point

HQ country

United States

HQ region

North America

Offices32 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Label and Packaging Products: Manufacturing and sale of smart labels, packaging, heat transfer labels, woven labels, hang tags, paper hangers, and accessories for global brands.
2. RFID/NFC Technology Solutions: RFID compliance and integration services, digital product passports, and NFC technology solutions for supply chain visibility and mandate compliance.
3. Digital Activation Services: Digital activation and 3D sampling services for brands seeking innovative customer engagement solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MAXIM Label and Packaging manufactures and supplies smart and sustainable brand identification and packaging products, including RFID/NFC solutions, EcoTrac® Digital Product Passports, heat transfer labels, woven labels, hang tags, paper hangers, variable data printing, and accessories/trim. The company serves global brands with end-to-end brand solutions spanning labeling, packaging, digital activation, and supply chain traceability, supported by 3,000+ subject matter experts across 21 countries and 24 production locations.

Product overview

MAXIM Label and Packaging is a global manufacturing and export conglomerate offering an integrated portfolio of brand solutions. The core product offerings include EcoTrac® (digital product passport for supply chain transparency), RFID/NFC technology, packaging, heat transfer labels, variable data solutions, woven labels, hang tags, paper hangers, accessories and trim, and digital activation with 3D sampling. With over 53 years of experience and more than 3,000 subject matter experts across 21 countries, the company provides smart and sustainable innovation for strategic brand solutions, with a focus on RFID mandate compliance and digital product journeys.

Differentiator

Problem solved

Functional benefit

Brands

• EcoTrac®: Digital product passport solution delivering real-time visibility and traceability for brand supply chains, capturing critical events along a product's lifecycle with transparency and traceability features.

Products and services

• Packaging Premium packaging solutions for brands, providing sustainable and innovative packaging options for product differentiation and consumer engagement.
• Heat Transfer Heat transfer labels and solutions for brand identification and product labeling, primarily serving apparel and consumer goods manufacturers.
• Variable Data Variable data printing and labeling solutions enabling personalized product identification and tracking for brand owners and manufacturers.
• RFID / NFC Radio-frequency identification (RFID) and near-field communication (NFC) technology solutions including expert consultation, technology implementation guidance, and ongoing support for brands navigating RFID mandate compliance.
• EcoTrac®

Quantifiable outcome

• Reduced lead times and cost through digital solutions
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Avery Dennison: Global leader in pressure-sensitive labels, RFID solutions, and branding materials with multi-billion-dollar scale. Directly comparable to MAXIM across woven labels, RFID/NFC, hang tags, and apparel labeling; competes for the same global brand customers.
• CCL Industries: World's largest specialty label manufacturer serving healthcare, consumer products, and apparel markets. Comparable product breadth in woven labels, heat transfer, and RFID, with similar global manufacturing footprint across multiple continents.
• SML Group: Specialist in RFID labels and tags for the apparel and retail industry. Closest direct competitor to MAXIM's RFID/NFC mandate compliance offering, with comparable focus on serving global brand RFID rollouts.
• Checkpoint Systems: Provider of RFID-based inventory management and brand protection solutions for retail. Overlaps with MAXIM's RFID/NFC and brand authentication offerings, particularly in retail apparel and consumer goods verticals.
• Brady Corporation: Manufacturer of labels, identification solutions, and safety products across industrial and commercial applications. Comparable in label manufacturing capabilities and variable data printing solutions, with overlap in identification and tracking use cases.
• Multi-Color Corporation: Premium label solutions provider for global brands in spirits, food, personal care, and home care. Comparable in premium labeling technology and global brand relationships, with similar focus on sustainable premium label offerings.
• Resource Label Group: US-based label manufacturer serving consumer products, wine & spirits, and food markets. Comparable in custom label production and brand solutions, with similar mid-market positioning and multi-vertical approach.

Broad incumbents

• Toppan Printing: Large Japanese printing and packaging conglomerate with significant RFID and smart packaging capabilities. Overlaps with MAXIM in RFID labels and digital product identification, though within a much broader printing/media portfolio.
• Zebra Technologies: Enterprise asset intelligence and RFID solutions provider, with a strong presence in retail RFID tagging. Overlaps with MAXIM's RFID/NFC mandate compliance work, but focuses on hardware/reader infrastructure rather than label manufacturing.
• RR Donnelley (Donnelley Financial Solutions / LSC Communications): Large-scale printing and labels business with capabilities in RFID-enabled labels, packaging, and brand identification. Overlaps with MAXIM across variable data printing, labels, and supply chain documentation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAXIM