Earth Conscious

What Earth Conscious does

Earth Conscious Limited is a UK-based, privately-held manufacturer of natural personal care products, founded in 2014 and operating from a handcrafted workshop at 5 Dodnor Park, Newport, Isle of Wight (Company Registration 9777826). Its core offering centres on plastic-free, aluminium-free natural deodorants delivered in three application formats — 90g push-up sticks in cardboard tubes, 60g balm in recyclable aluminium tins, and 90g Bare Bar solid deodorant with reusable travel tin — supplemented by solid moisturising body bars, solid soap bars, and a 60g certified-organic baby balm. The underlying technology is anhydrous formulation chemistry built around coconut oil, shea butter, sodium bicarbonate, arrowroot powder, sunflower wax, jojoba wax, magnesium oxide and essential oils, designed to neutralise odour by antibacterial action rather than antiperspirant sweat-gland blocking; specialty variants address bicarb sensitivity (Delicate range) and high-sweat users (Strong Protection).

The business operates a hybrid direct-to-consumer and wholesale model. The DTC storefront (earthconscious.co.uk, Shopify-powered) serves UK consumers with free shipping over £25, a 10% "Subscribe and Save" recurring-delivery programme (monthly to six-monthly cadence), and a curated third-party "Earth Conscious Edit" marketplace. Wholesale distribution supplies independent retailers, zero-waste stores, refill shops, online eco-marketplaces, boutiques, gift stores, and community co-operatives with low-minimum, unit-based ordering via [email protected]. Geographic scope is UK-only, with explicit non-shipment to the US, Europe, Canada and Australia. Pricing spans £2.50 (15g try-me mini tin) to £19 (Stick + Tin bundle), with stick SKUs at £12 and 60g tins at £9.

Competitive differentiation rests on certifications (Leaping Bunny, Vegetarian Society Vegan, Nature Watch Foundation endorsement), Certified Organic ingredients (Soil Association), a complete plastic-free packaging and shipping supply chain, and 10+ years of UK brand history. The company is bootstrapped and founder-owned (Angela Manton, Founder), with no disclosed institutional capital, no M&A activity, and no management-team disclosure beyond the founder. Headcount sits in the 11–50 range; the business is operating and shipping but does not disclose revenue.

Name

Earth Conscious

Legal name

Earth Conscious Limited

Website

https://earthconscious.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Earth Conscious Limited is a UK-based, founder-owned manufacturer of plastic-free, aluminium-free natural deodorants and body care products, handcrafted on the Isle of Wight since 2014 and sold direct-to-consumer and via independent retailers across the UK only.

Ownership category

akta.pro rank

Product category

Natural Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Deodorants & Antiperspirants (CRABADAB)

Keywords

• Natural deodorant
• Plastic-free personal care
• Aluminium-free deodorant
• Vegan skincare products
• Sustainable body care

Headquarters

HQ city

Cowes

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Direct to Consumer: One-time purchase of natural deodorants, body bars, soap bars, and baby balms through the e-commerce website. Products available in multiple formats: sticks (90g), tins (60g), and bare bars (90g).
2. Subscription Model: Subscribe and Save option offering 10% discount on regular deliveries. Customers can set delivery frequency from monthly to every 6 months.
3. Wholesale/B2B Sales: Direct wholesale supply to independent retailers, zero-waste stores, refill shops, online eco marketplaces, boutiques, and community shops. Low minimum orders, unit-based ordering.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Earth Conscious manufactures and sells 100% natural, plastic-free, aluminium-free deodorants and body care products handcrafted on the Isle of Wight, UK. The core product range includes natural deodorants in three formats (sticks, balms in tins, and bare bars), complemented by solid moisturising body bars, solid soap bars, and baby balm. Products are sold direct-to-consumer via the company's Shopify e-commerce site and wholesale to independent UK retailers, with a Subscribe and Save option for recurring purchases.

Product overview

Earth Conscious is a UK-based natural personal care company founded in 2014 on the Isle of Wight, specialising in plastic-free, aluminium-free natural deodorants and body care products. The core product portfolio centres on natural deodorants available in three application formats: Natural Deodorant Sticks (90g cardboard tubes), Natural Deodorant Balms in aluminium tins (60g), and Bare Bar solid deodorants (90g with minimal packaging). These are offered across multiple scent collections (Citrus, Floral, Strong Protection, Delicate Bicarb-Free, and Pure Unscented). Complementary body care products include Solid Moisturising Body Bars (80g), Baby Balm (60g), and Solid Soap Bars (90g). The company also curates the Earth Conscious Edit — a selection of third-party eco-friendly products including natural toothpaste, reusable period pads, and biodegradable sponges. All products are 100% natural, vegan, cruelty-free, and packaged in recyclable or compostable materials. The company ships within the UK only and offers a subscription service for regular deliveries.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Deodorant Sticks Cardboard tube-format natural deodorant with push-up application. Available in scents including Grapefruit & Lemon, Lavender & Tea Tree, Jasmine & Rose, Lemon & Rosemary, and Pure Unscented. Plastic-free, 90g size, suitable for men, women and teens.
• Natural Deodorant Balms (Tin) Aluminium tin-format natural deodorant balm applied by hand. Available in 60g tins with various essential oil scents. Packaged in recyclable aluminium tins that are kerbside recyclable.
• Bare Bar Deodorant Solid plastic-free deodorant bar with minimal packaging (greaseproof paper and cardboard). Refillable system using reusable travel/storage tin. 90g format.
• Strong Protection Range Maximum-strength formula natural deodorant range for heavy sweating and active lifestyles. Available in Mint (Peppermint & Spearmint) and Indian Bay Leaf & Orange scents.
• Delicate Range (Bicarb-Free) Bicarb-free natural deodorant formulations for customers with sensitive skin. Available in Peppermint & Spearmint, Pure Unscented, Indian Bay Leaf & Orange, Lavender & Tea Tree, and Grapefruit & Lemon scents.
• Pure Unscented Range Fragrance-free natural deodorant for those preferring no scent or with heightened sensitivity. Free from essential oils. Suitable for children age 9+ and teens.
• Baby Balm Natural organic baby balm/nappy cream in 60g aluminium tin. Gentle on skin, plastic-free, and certified organic. Suitable for helping with nappy rash and moisturising delicate baby skin.
• Solid Moisturising Body Bars Solid lotion/moisturiser bars as plastic-free alternative to bottled lotions. Made with natural oils and butters including Rosehip, Jojoba, Pomegranate, and Cocoa. Available in May Chang & Cocoa and Coconut & Cocoa varieties. 80g size.
• Solid Soap Bars Ergonomic-shaped solid soap bars with certified organic base. Vegan-friendly, cruelty-free, 100% plastic-free. Available in Grapefruit & Lemon, Lavender & May Chang, and Peppermint & Tea Tree scents. 90g size.
• Reusable Storage/Travel Tin Reusable aluminium travel and storage tin for Bare Bar deodorants. Infinitely recyclable aluminium accessory sold as a standalone item.
• Gift Sets Curated natural deodorant and body care gift sets including the Stay Fresh Duo (Strong Protection bundle) and Natural Deodorant & Body Bar Bundle (Plastic-Free Routine) for mindful gifting.
• Mini Natural Deodorant Tin (Try Me Size) 15g mini natural deodorant tin for trying new scents before committing to full-size 60g. 100% natural, plastic-free, cruelty-free.

Quantifiable outcome

• All-day freshness with one application
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the earthconscious.co.uk online store. Handles payment processing, order management, and store infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ben & Anna: Natural deodorant brand offering plastic-free sticks and tin-format deodorants with vegan/cruelty-free credentials. Direct competitor in the European natural deodorant market with a near-identical product matrix and sustainability messaging.
• Wild: UK-headquartered natural deodorant start-up offering refillable, plastic-free deodorants in multiple formats. Most direct head-to-head competitor in the UK natural deodorant category, with comparable sustainability positioning and a similar DTC-plus-retailer distribution model.
• Faith in Nature: UK-based maker of natural shampoo, body wash, soap bars and household cleaning products with vegan/cruelty-free positioning. Overlaps with Earth Conscious on natural soap bars, plastic-free ethos and UK indie-retailer distribution.
• Salt of the Earth: Long-established natural deodorant brand selling crystal, spray, and roll-on aluminium-free deodorants. Directly competes in the natural deodorant subcategory with overlapping 'natural ingredient' positioning and a broader product format set.

Others

• Suma Wholefoods: UK worker co-operative wholesaler specialising in organic, vegetarian, ethical and plastic-free products. Both an indirect supplier to the same indie/zero-waste retail channel that stocks Earth Conscious and a partial product peer in bulk natural personal care.

Broad incumbents

• Green People: Established UK natural and organic personal-care brand with a much wider portfolio (skincare, sun care, baby care, deodorant). Competes in the same eco-conscious retail channel and overlaps on natural deodorant and baby balm categories.
• Lush: UK-headquartered handmade cosmetics retailer/manufacturer with a strong plastic-free, vegan and natural-ingredient ethos. Overlaps with Earth Conscious on solid-format personal care, handcrafted narrative and UK indie-retailer footprint.
• Schmidt's (Henkel): Natural deodorant brand acquired by Henkel, offering aluminium-free sticks and deodorant creams with vegan/cruelty-free credentials. Direct category competitor with the backing of a global CPG parent and significantly larger distribution.
• Native (Unilever): Natural deodorant and personal-care brand acquired by Unilever offering aluminium-free deodorants in multiple scents and formats. A direct category competitor now leveraging Unilever's global scale and retailer relationships.

Regional players

• Beauty Kitchen: UK-based sustainable personal-care brand offering refillable, cruelty-free and natural-ingredient products. Comparable sustainability/circular-economy positioning with a Scotland-centric footprint that overlaps on the natural-deodorant and body-bar categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EarthConscious_
• YouTubeyoutube.com/channel/UCDuXl6Lgrii6et8rC3--sFA
• Facebookfacebook.com/EarthConsciousUK
• Instagraminstagram.com/earthconsciousuk
• Pinterestpinterest.co.uk/EarthConscious_
• LinkedInlinkedin.com/company/earth-conscious

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earth Conscious