What M18PR LLC does

M18PR LLC, operating as M18, is a New York–headquartered public relations firm founded in 2010 by Michael Tavani that specializes in the intersection of luxury hospitality, high-end real estate, and design. The firm delivers full-service PR campaigns for trophy residential developments, luxury hotels and resorts, and select corporate/development clients — including global media relations, brand strategy, synergistic partnerships, social media, influencer seeding, content creation, event ideation, and crisis management. Its track record spans more than 200 communications campaigns and over 25 hotel openings across 40-plus cities, with named clients such as Aman, Four Seasons, Extell Development, Related Companies, DDG, Macklowe Properties, Bentley Residences, One High Line, 432 Park Avenue, Rosewood Residences Mayakoba, One&Only Mandarina, and Sydell Group.

The firm operates from offices in New York (195 Broadway and 36 East 12th Street), Miami (218 NW 24th Street) and Miami Beach (1111 Lincoln Road), with West Coast leadership based in Los Angeles, and executes campaigns internationally in markets including the United Kingdom, Mexico, Italy, and Bermuda. The leadership team comprises Co-Founder and Chief Executive Michael Tavani, Partners Joey Arak and Anna LaPorte (co-heads of the real estate practice), Associate Partners Nicola Amos and Molly Olive (co-heads of hospitality), Head of Social Media Alex Stein, Vice President (South Florida) Samantha Kornberg, and VP of Finance Elwira Ibizugbe. The firm is consistently ranked among the top 50 PR firms in the U.S.

M18 monetizes through retainer-based and project-based professional services engagements with enterprise clients in its target verticals; pricing is custom and not publicly disclosed. In May 2023, BerlinRosen Holdings made an investment in and entered a strategic partnership with M18, making BerlinRosen a parent entity while allowing M18 to retain operational independence and access broader resources to support geographic and service expansion. The firm's technology footprint is minimal — there is no disclosed software platform, API, or proprietary tooling; service delivery is human-led by its team of senior strategists.

Name

M18PR LLC

Legal name

M18PR LLC

Website

https://m18pr.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

M18PR LLC is a New York–headquartered public relations firm specializing in luxury hospitality, trophy real estate, and design, delivering media relations, brand strategy, social media, and crisis management to enterprise clients such as Aman, Four Seasons, Extell, and Related Companies across 40-plus cities worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Public Relations Services: Professional services revenue generated through retainer-based and project-based public relations engagements with hospitality, real estate, and design clients. Services include global media relations, brand strategy, synergistic partnerships, social media, influencer seeding, content creation, event ideation, and crisis management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

M18PR LLC is a full-service public relations agency that designs and executes strategic communications campaigns for clients in the hospitality, real estate, and design sectors. Its offering encompasses global media relations, brand strategy, synergistic partnerships, social media management, influencer seeding, content creation, event ideation, and crisis management, delivered through retainer-based and project-based engagements for high-profile developers, hoteliers, and architects.

Product overview

M18PR LLC operates as a full-service public relations firm offering a unified suite of PR services rather than a software platform. The company's offering centers on strategic public relations for the hospitality, real estate, and design sectors, with services including global media relations, brand strategy, synergistic partnerships, social media, influencer seeding, content creation, event ideation, and crisis management. The firm does not offer modular software products but rather delivers integrated PR campaigns through its team of experienced strategists based in New York, Miami, and Los Angeles.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services Full-service public relations services specializing in the hospitality, real estate, and design sectors, including global media relations, brand strategy, social media management, influencer seeding, content creation, event ideation, synergistic partnerships, and crisis management. Targeted at luxury hoteliers, real estate developers, and design firms seeking high-impact strategic communications and worldwide media exposure.

Quantifiable outcome

• Over 200 communications campaigns executed for renowned real estate and hospitality ventures
• +2 more outcomes

Named customers27 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Expansion highlights5 records

Direct peers

• Quinn PR: Hospitality-focused PR firm with a long-standing reputation in luxury hotel and resort communications, directly comparable to M18's hospitality practice.
• J Public Relations (J/PR): NYC-based public relations agency specializing in travel, tourism, hospitality, and lifestyle, with deep overlap with M18's hospitality client base and campaign style (hotel openings, destination marketing).
• HL Group: Luxury, lifestyle, hospitality and wellness PR firm serving premium consumer and real estate brands, competing head-to-head with M18 for high-end hotel and developer accounts.
• Susan Magrino Agency: Boutique luxury lifestyle public relations firm serving luxury hospitality, real estate, fashion, and design clients, mirroring M18's vertical mix of hospitality + real estate + design.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/m18-public-relations

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M18PR LLC