SHOPCO U.S.A.

What SHOPCO U.S.A. does

SHOPCO U.S.A. is a Houston, Texas-based designer, manufacturer, and installer of metal retail fixtures, operating continuously since 1985 with a stated team of more than 80 professionals across sales, procurement, accounting, CAD design, manufacturing, and installation. The company's core product portfolio comprises three categories: all-metal steel cabinets (prep, low prep, beverage, condiment, waste, and microwave units) for food service areas; tobacco merchandising fixtures built around optimized product facings and pusher systems for cigarettes, vapor, smokeless tobacco, cigars, and alternative nicotine; and modular gondola shelving systems with adjustable uprights and industry-standard compatibility. Gondola systems are produced in partnership with Madix, Inc., and tobacco fixtures are produced in collaboration with ImageWorks Display, while cabinets are designed and fabricated in-house.

The business model combines one-time product sales of metal fixtures with embedded professional services: CAD layout design driven from customer-supplied architectural plans, plus a dedicated in-house installation department (10 installation managers plus part-time installers) providing nationwide deployment. Revenue is generated through project-based quotations rather than disclosed list pricing, with go-to-market executed via direct enterprise field sales targeting national retail chains and convenience store operators, supplemented by an inside sales team that produces quotations from approved CAD drawings. The company is privately held by four owners (David Bird, Sam Glenney, Michael Shuttlesworth, and a fourth unnamed), with no disclosed external institutional capital.

SHOPCO's customer base skews heavily toward convenience retail (Circle K, Murphy USA, BP, Terrible's, CEFCO, Kent Kwik Mart, EG America, Rutter's, Ports Petroleum, Extra Mile, Green Valley Grocery) and adjacent retail verticals including government/military (Army & Air Force Exchange Service), discount retail (DAISO), and electrical wholesale (WESCO, Elliot Electric, Gate Electric, Pirtek). Distribution is entirely domestic (United States) via direct sales and in-house installation crews, with no disclosed digital channels, e-commerce, or international footprint.

Name

SHOPCO U.S.A.

Legal name

SHOPCO U.S.A.

Website

https://shopcousa.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

SHOPCO U.S.A. is a Houston-based designer, manufacturer, and installer of all-metal retail fixtures (cabinets, tobacco merchandising systems, and gondola shelving), serving convenience stores and retail chains across the United States since 1985.

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Fixture Sales: One-time product sales of metal cabinets, tobacco fixtures, and gondola systems to convenience stores, retail chains, and commercial environments. Products are designed for durability and long-term use with multi-location deployment capabilities.
2. CAD Design Services: Detailed layout design services using architectural plans provided by customers. CAD drawings serve as blueprints for project quotations and guide manufacturing and installation processes.
3. Installation Services: Nationwide professional installation services for cabinets, shelving systems, and custom retail fixtures. Includes travel coordination, site readiness, final setup, and customer approval management.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

SHOPCO U.S.A. designs, manufactures, and installs all-metal steel retail fixtures for convenience stores and other commercial retail environments across the United States. Its product portfolio centers on three lines: metal cabinet systems (prep, low prep, beverage, condiment, waste, and microwave units), tobacco merchandising fixtures, and modular gondola shelving systems. The company supports these products with in-house CAD design services for store layouts and a nationwide installation team, providing end-to-end project execution from concept through final installation.

Product overview

SHOPCO USA offers a unified portfolio of retail fixture products designed for convenience stores and retail environments. The core product line includes three main categories: Metal Cabinets (all-metal steel cabinets with prep, beverage, condiment, waste, and microwave unit options), Tobacco Fixtures (retail-optimized merchandising solutions for cigarettes, vapor, smokeless tobacco, and cigars), and Gondola Systems (adjustable all-metal shelving systems for flexible retail merchandising). These products are supported by CAD design services for store layout planning and a dedicated nationwide installation team. The company also provides a downloadable Product Catalog PDF. All products are manufactured with an integrated approach combining sales, design, manufacturing, and installation capabilities under one roof.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Cabinet Systems All-metal steel cabinets designed for high-traffic retail and convenience-store food-service environments, featuring modular construction, adjustable shelving, multiple color options, and food-safe finishes. Options include prep, low prep, beverage, condiment, waste, and microwave units.
• Tobacco Fixtures All-metal retail-optimized tobacco merchandising fixtures for cigarettes, vapor products, smokeless tobacco, cigars, and alternative nicotine categories. Features include adjustable shelving, LED signage support, robust pusher systems, and customizable configurations including cabinets with doors, single or double drawers, and integrated signage.
• Gondola Systems All-metal gondola shelving systems featuring adjustable uprights and shelves, multiple length, height, and depth options, and industry-standard compatibility. Designed for multi-location retail rollouts with modular components for flexible merchandising configurations.
• CAD Design Services Professional CAD layout design services that turn customer architectural plans into detailed store layouts incorporating SHOPCO cabinets, shelving systems, and fixtures. The CAD drawings serve as the basis for project quotations and guide manufacturing and installation.
• Installation Services Professional nationwide installation services for cabinets, shelving systems, and custom retail fixtures, including travel coordination, site readiness verification, final setup, and customer approval management. Provided by SHOPCO's dedicated Installation Department with 10 Installation Managers and part-time installers.

Quantifiable outcome

• Shortest lead times in the store fixture and shelving industry

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Madix, Inc.coreTechnology or IntegrationSHOPCO Gondola Systems are manufactured in partnership with Madix, Inc., a leading U.S. fixture manufacturer with over six decades of experience. Madix provides world-class manufacturing capabilities including heavy-gauge steel engineering and their popular Maxi Line gondola systems, ensuring quality and consistency for multi-store rollouts and long-term retail operations.
• ImageWorks DisplaycoreTechnology or IntegrationSHOPCO Tobacco Fixtures are produced in collaboration with ImageWorks Display, a trusted leader in retail fixture manufacturing since 1996. ImageWorks brings expertise in tobacco back bars, durable display systems, and total in-store fixture solutions for convenience stores and retail chains throughout the U.S.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Madix: Texas-based manufacturer of gondola shelving systems and retail fixtures for convenience stores and mass retailers. Directly comparable as SHOPCO's gondola-systems manufacturing partner and the upstream source for heavy-gauge steel gondolas that SHOPCO resells to enterprise c-store customers.
• Lozier: Nebraska-based manufacturer of gondola shelving, wall systems, and backroom storage used by mass-market, grocery, and convenience retailers. Directly comparable product portfolio and target customer base, competing head-to-head on multi-store retail rollouts.
• Trion Industries: Manufacturer of retail display fixtures, shelving components, and merchandising systems for store environments. Comparable in producing metal fixtures for retail rollouts and competing for similar c-store and specialty retail fixture work.
• Streater: Minnesota-based custom retail fixture manufacturer serving convenience, grocery, and specialty retail. Comparable custom fixture capabilities and target customers, especially on multi-store rollouts requiring project management and installation coordination.
• ImageWorks Display: Specialty manufacturer of tobacco back bars and c-store display fixtures operating since 1996. Directly comparable as SHOPCO's tobacco fixture manufacturing partner and a peer competing for the same tobacco merchandising category.
• The Mocks Company: Ohio-based custom fixture and display manufacturer serving convenience, grocery, and specialty retail. Comparable offerings in custom commercial fixtures and a similar customer mix of regional and national retailers.

Broad incumbents

• Delfield: Established manufacturer of commercial foodservice equipment including metal cabinets, prep stations, and storage. Comparable in metal cabinet fabrication for back-of-house but serves a broader foodservice market beyond retail fixtures.
• Hussmann: Panasonic-owned commercial refrigeration and store fixture manufacturer with a broad portfolio covering c-store, grocery, and food retail. Overlapping capabilities in store fixtures and convenience-store customers but operating across a much wider product portfolio than SHOPCO's specialty focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shopcousa
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHOPCO U.S.A.