SH Jones Wines
SH Jones Wines (Frazier Jones Wine Merchants) is a 1848-founded independent UK wine merchant selling wines, spirits, and accessories to private consumers via e-commerce and to hospitality trade via a dedicated wholesale portal, with bonded storage, en primeur, and bespoke labeling services.
- Company typePrivate
- Founded1848
- HeadquartersBanbury, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What SH Jones Wines does
SH Jones Wines, operating as Frazier Jones Wine Merchants, is an independent UK family wine merchant founded in 1848 and headquartered in Solihull, West Midlands (with a Banbury, UK presence also noted). The company sells wines, spirits, and accessories to two principal customer groups: private consumers through an e-commerce storefront (frazierjones.wine) and the on-trade hospitality sector — restaurants, hotels, bars, and pubs — through a dedicated wholesale trade portal (trade.fjwines.co.uk). Its product portfolio spans red, white, rosé, sparkling, and fortified wines from major producing regions (Bordeaux, Burgundy, Rhône, Champagne, Italy, Spain, South Africa, Australia, New Zealand, USA, Chile), alongside spirits (e.g., Tarquin's gin) and wine accessories.
Beyond transactional sales, the company operates a vertically integrated service stack: bonded warehouse storage with provenance assurance, a dedicated En Primeur pre-release platform, a bespoke wine label service, cellar valuations, a wine find service for hard-to-source bottles, and wine training and tasting events for both consumers and trade customers. Revenue is generated through unit-priced bottle sales (typically £7.45-£52.95) with volume discounts (Buy 6 save 6%, Buy 12 save 10%), wholesale trade pricing under multi-year relationships, recurring bonded storage fees, corporate gifting and bespoke labeling projects, and event/tasting fees. Distribution runs daily across mainland UK via the bonded warehouse in Solihull, supplemented by phone order support and free delivery above a £135 threshold.
The business is privately held by the founding Jones and Frazier families across five generations, with no external investors, parent company, or public listing indicated. Marketing is conducted through Mailchimp email campaigns, a content/news blog on the e-commerce site, and in-person tasting events. Technology is conventional commerce and email tooling — BigCommerce storefront plus Mailchimp — with no proprietary platforms or AI capabilities disclosed. The model is that of a heritage mid-size independent merchant monetizing brand reputation, curated selection, and service depth rather than scale or technology differentiation.
SH Jones Wines firmographics
Firmographics- Name
- SH Jones Wines
- Legal name
- Frazier Jones Wine Merchants
- Website
- https://shjones.com
- Company type
- Private
- Founded year
- 1848
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SH Jones Wines (Frazier Jones Wine Merchants) is a 1848-founded independent UK wine merchant selling wines, spirits, and accessories to private consumers via e-commerce and to hospitality trade via a dedicated wholesale portal, with bonded storage, en primeur, and bespoke labeling services.
- Ownership category
- akta.pro rank
SH Jones Wines industry classification
Industry- Product category
- Wine Retail and Wholesale Distribution
- NAICS
- Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industries
- Fine Wine & Luxury Spirits Retail (CRANABAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where SH Jones Wines is headquartered
LocationHeadquarters
- HQ city
- Banbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SH Jones Wines business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Wine Sales: Direct-to-consumer sales of wines, spirits, and accessories through their e-commerce platform. Products range from everyday wines to premium Champagne and Bordeaux selections.
- Trade/Wholesale: Wholesale wine sales to the on-trade hospitality sector including restaurants, hotels, and bars. Dedicated trade portal and wine list available.
- Corporate Gifts: Corporate gift services including bespoke presentation boxes, branded messaging, and bulk orders for business clients.
- Wine Storage: Bonded warehouse storage services for wine collectors, with cellar valuations offered.
- Wine Services: Additional services including wine tastings, en primeur purchases, bespoke wine label service, wine find service, and wine training/education.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with volume discounts |
| Other | Pay-as-you-go | Free delivery threshold |
| Transaction based/ take rate | Multi-year contract | Trade/Wholesale pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
SH Jones Wines product offering
Product offeringCore offering
SH Jones Wines (trading as Frazier Jones Wine Merchants) sells wines and spirits directly to private consumers through an e-commerce storefront and to the on-trade hospitality sector through a dedicated wholesale trade portal. Alongside merchandise, the company operates a bonded warehouse for wine storage and ageing, en primeur pre-release purchasing, bespoke wine labeling, cellar valuations, wine find sourcing, corporate gifting, and trade-focused wine training and tastings.
Product overview
Frazier Jones Wine Merchants operates as an independent, family-operated wine merchant established in 1848, offering a comprehensive wine and spirits portfolio. The core offering consists of an extensive wine selection spanning red, white, rosé, sparkling, and fortified wines from major global wine-producing regions. The company provides a proprietary Trade Order Portal for wholesale customers, along with En Primeur services for pre-release wine purchases. Supporting services include bonded wine storage, bespoke labeling, cellar valuations, wine training, corporate gifting, and event services including tastings and weddings. The product line extends to spirits (such as Cornish gin) and wine accessories, with various promotional case deals and special offers available.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Portfolio Extensive selection of wines including red, white, rosé, sparkling, and fortified wines from major wine-producing regions worldwide: France (Bordeaux, Burgundy, Rhône, Champagne), Italy, Spain, Australia, New Zealand, USA, South Africa, and Chile. Sold to private consumers and the on-trade.
- Spirits Selection of spirits including gin (for example, Tarquins Handcrafted Cornish Gin) and other alcoholic beverages, available alongside the wine portfolio to consumer and trade customers.
- Gifts and Gift Boxes Gift certificates, presentation boxes, and messaging services for personal and corporate gifting occasions, available via the e-commerce storefront.
- En Primeur Pre-release wine purchasing service allowing customers to buy wines before they are bottled and delivered via a dedicated en primeur platform.
- Trade Order Portal Dedicated online portal for trade customers to place wholesale orders at trade pricing, serving on-trade hospitality customers (restaurants, hotels, pubs, bars).
- Wine Storage Bonded warehouse storage service ensuring wine provenance and quality, with mature wines aged in bonded facilities on behalf of collectors.
- Bespoke Wine Label Service Customised wine labeling service for personalised or corporate branding requirements, supporting branded corporate gifts and event-specific wine.
- Wine Find Service Specialist service to locate and source specific or rare wines on customer request, leveraging the merchant's supplier relationships.
- Cellar Valuations Professional assessment and valuation service for wine collections held by private collectors.
- Wine Training and Education Educational programs and training sessions for trade customers and wine enthusiasts covering wine regions, vintages, and service.
- Tastings and Events Wine tasting events and educational sessions for consumers and trade partners, including weddings, parties, and private corporate events.
- Corporate Gifts Bulk ordering and customisation service for business gifting requirements, including bespoke presentation boxes and branded messaging.
- Weddings and Parties Supply Wedding and party wine packages with volume supply and event-specific coordination, available to private customers.
- Wine Accessories Wine-related accessories available for purchase to complement wine consumption and storage.
Companies that use SH Jones Wines
Customer profileSegments4 records
Ideal customer profiles3 records
SH Jones Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
SH Jones Wines partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
SH Jones Wines competitors and assessment
Company assessmentBroad incumbents
- Majestic Wine: UK's largest specialist wine retailer with both D2C and on-trade wholesale channels. Directly comparable business model to Frazier Jones but at significantly greater scale and with national store coverage.
- The Wine Society: UK's largest wine co-operative, offering a member-based D2C model with curated wines and competitive pricing. Comparable in scope but uses a membership structure rather than open retail.
- Laithwaites: Large UK D2C wine merchant with strong online, telephone sales, and wine club operations; competes with Frazier Jones on direct-to-consumer reach and breadth of producer relationships.
Direct peers
- Berry Bros. & Rudd: Historic London-based wine merchant (founded 1698) with strong fine wine and Bordeaux positioning, bonded storage, and trade/hospitality supply. Closest heritage-style peer to Frazier Jones.
- Corney & Barrow: Independent UK wine merchant with a strong on-trade/hospitality focus, offering wholesale supply to restaurants, hotels, and event venues — directly mirrors Frazier Jones' trade channel.
- Justerini & Brooks: Long-established UK fine wine merchant (part of Diageo), with a strong Bordeaux portfolio, en primeur offerings, and dedicated private client and trade services.
- Lay & Wheeler: Independent UK wine merchant with D2C e-commerce, wine storage, and a curated portfolio including Bordeaux and Burgundy — operates a similar bonded-warehouse-driven model.
- Yapp Brothers: Independent UK wine merchant specializing in Loire, Rhône, and regional French wines; family-run with D2C and trade channels, mirroring Frazier Jones' independent heritage positioning.
- Tanners Wine Merchants: Family-owned independent UK wine merchant established over 180 years ago with retail, wholesale, and auction services — closely aligned to Frazier Jones in heritage, family ownership, and dual-channel approach.
Emerging players
- Naked Wines: Online D2C wine retailer with a subscription/financing model connecting consumers directly to producers; a disruptive competitor challenging traditional independent wine merchants on price and digital experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SH Jones Wines social profiles
Digital presenceSH Jones Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
SH Jones Wines leadership team
Management profileNumber of profiles
SH Jones Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SH Jones Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SH Jones Wines
What does SH Jones Wines do?
SH Jones Wines (trading as Frazier Jones Wine Merchants) sells wines and spirits directly to private consumers through an e-commerce storefront and to the on-trade hospitality sector through a dedicated wholesale trade portal. Alongside merchandise, the company operates a bonded warehouse for wine storage and ageing, en primeur pre-release purchasing, bespoke wine labeling, cellar valuations, wine find sourcing, corporate gifting, and trade-focused wine training and tastings.
Is SH Jones Wines a public or private company?
SH Jones Wines is a private company. It is classified as family owned and is currently operating.
When was SH Jones Wines founded?
SH Jones Wines was founded in 1848. It employs 11 to 50 people.
Where is SH Jones Wines based?
SH Jones Wines is headquartered in Banbury, United Kingdom, in the Europe region.
How does SH Jones Wines make money?
Five revenue lines are on record. Retail Wine Sales are the primary driver. The others are trade/Wholesale, corporate Gifts, wine Storage and wine Services.
Who are SH Jones Wines's main competitors?
Broad incumbents on record are Majestic Wine, The Wine Society and Laithwaites. Direct peers are Berry Bros. & Rudd, Corney & Barrow, Justerini & Brooks, Lay & Wheeler, Yapp Brothers and Tanners Wine Merchants. Naked Wines is listed as an emerging player.
Does SH Jones Wines have an API?
No public API is recorded for SH Jones Wines.
What industry is SH Jones Wines in?
SH Jones Wines's product category is Wine Retail and Wholesale Distribution. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANABAE, Fine Wine & Luxury Spirits Retail. Its NAICS code is 44532 and its SIC code is 5180.