Center for Transformation and Innovation

What Center for Transformation and Innovation does

Center for Transformation and Innovation (CTI), founded in 2005 by the University of South Florida and headquartered in Tampa, Florida, is a private healthcare-focused leadership development, executive coaching, and strategy consulting firm operating through three brand identities — CTI Leadership, the Healthcare Leadership Institute (HLI), and the Physician Leadership Institute (PLI). The company serves health systems, multi-specialty medical groups, hospitals, physicians, nurses, and healthcare executives across the United States, with select engagements in Government, Higher Education, Business, and international markets including Bhutan. CTI's customer base includes HCA Healthcare, Kaiser Permanente (Mid-Atlantic Permanente Medical Group), Moffitt Cancer Center, Lee Health, LifePoint Health, AdventHealth, Children's Wisconsin, and PAGNY, among others.

CTI's product portfolio combines customized on-site academies and fellowships, executive and physician coaching, accredited certification programs (Healthcare Certified Coach and Leadership Certified Coach under ICF Level 1 Accreditation), applied improvement projects, and a 200+ speaker bureau. The company has built a proprietary methodology stack including the registered trademarks Coach Assisted Learning®, Line of Sight alignment, The Second Curve transformation framework, and the Leader-as-Coach framework, with a TikTok-style micro-learning delivery format layered on top. Core distribution leverages an exclusive American Hospital Association endorsement (since 2015) and partnerships with VHA Southeast and the International Hospital Federation (IHF).

The business model is professional services delivered via on-site, quote-based, multi-year enterprise contracts, supplemented by certified coaching program tuition, strategy consulting engagements, and speaker bureau fees. CTI operates as a privately held Florida LLC, has 11–50 employees, is led by founder/CEO Mo Kasti (former GE Healthcare, 10 years) with CMO Dr. Manoj Pawar and COO Rana Edlebi Kasti, and has no disclosed external funding, parent company, or M&A activity. Growth has been organic and is anchored by repeat enterprise healthcare clients and a credentials-driven go-to-market strategy.

Name

Center for Transformation and Innovation

Legal name

Center for Transformation and Innovation LLC

Website

https://ctileadership.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Center for Transformation and Innovation (CTI) is a Tampa-based, healthcare-focused leadership training, executive coaching, and strategy consulting firm founded in 2005, serving health systems, hospitals, physicians, and executives through on-site academies, ICF-accredited coaching programs, and proprietary methodologies.

Ownership category

akta.pro rank

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Leadership Training Programs: On-site physician leadership academies, fellowships, and team development programs delivered at client locations
2. Executive Coaching Services: Individual and group coaching for physicians, executives, and healthcare leaders with certified coaches
3. Strategy Consulting: Healthcare strategy consulting engagements including Line of Sight alignment and organizational transformation
4. CTI Coaching Academy: Healthcare Certified Coach Program and Leadership Certified Coach Program with ICF Level 1 accreditation
5. Speaking Bureau: Over 200 distinguished speakers available for presentations on strategy, leadership, management, cultural transformation, innovation, and process improvement

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

CTI provides on-site, customized leadership training, executive coaching, and healthcare strategy consulting primarily to healthcare organizations including health systems, hospitals, multi-specialty groups, and physician practices. Core offerings include physician leadership academies, fellowships, ICF Level 1 accredited coach certification programs (HCC and LCC), executive coaching engagements, Line of Sight strategic alignment, and a Speaker's Bureau of 200+ experts. Programs are delivered at client sites globally under multi-year enterprise contracts.

Product overview

CTI (Center for Transformation and Innovation) is a training, coaching, and consulting firm that offers a comprehensive portfolio of leadership development solutions primarily serving the healthcare sector. The company operates primarily through two brand identities: Healthcare Leadership Institute (HLI) and Physician Leadership Institute (PLI), both divisions of CTI LLC. The core offerings include Leadership and Team Development programs, Physician Leadership and Coaching services, and the Healthcare Coaching Academy which provides ICF-accredited certification (HCC and LCC programs). The product suite features proprietary methodologies like Coach Assisted Learning® and Coach Assisted Micro Learning, along with strategic alignment tools like Line of Sight. Additional offerings include the Leader-as-Coach Program (in partnership with IHF), HIMSS Executive Training, AMA Physician Leadership Academy, free assessment tools (Burnout and Hassle Factor Assessments), Improvement Projects for applied learning, and a Speaker's Bureau with 200+ experts. Founded in 2005 by the University of South Florida, CTI specializes in customized, on-site delivery for healthcare, government, higher education, and business markets globally.

Differentiator

Problem solved

Functional benefit

Brands

• Coach Assisted Learning: Coach Assisted Micro Learning program with TikTok-style delivery format
• Leader-as-Coach Academy
• CTI Coaching Academy

Products and services

• Leadership and Team Development Programs Customized on-site leadership training and team development programs designed to transform organizational culture and improve leader effectiveness for healthcare, government, higher education, and business clients.
• Physician Leadership and Coaching

Quantifiable outcome

• 133% improvement in ability to lead others
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• International Hospital Federation (IHF)coreStrategic or Co-development Partner · 1 May 2026HLI sponsors IHF's Young Executive Leaders (YEL) Alumni Network. Second edition of Leader-as-Coach professional leadership development program bringing together 20 emerging healthcare leaders from around the world. Participants receive Certified Leader-as-Coach (CLAC) designation.
• VHA SoutheastcoreStrategic or Co-development Partner · 1 February 2015VHA Southeast partnered with The Physician Leadership Institute to create a physician leadership program for member hospitals.
• American Hospital Association (AHA)flagshipGTM or Marketing Partner · 1 January 2015AHA exclusively endorses Physician Leadership Training and Development Services from The Physician Leadership Institute. AHA Solutions conducted proprietary due diligence to identify PLI as leader in physician leadership development.
• Mid-Atlantic Permanente Medical Group / Kaiser Foundation Health PlancoreStrategic or Co-development PartnerCTI leads joint leadership development program with the Mid-Atlantic region of the Permanente Medical Group and Kaiser Foundation Health Plan.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VITAL WorkLife: Provides physician and healthcare executive coaching, leadership development, and well-being programs to hospitals and medical groups. Closely overlaps CTI's executive coaching and physician leadership offerings for healthcare organizations.
• American Association for Physician Leadership: The largest U.S. association dedicated to physician leadership education, offering courses, certifications, and conferences. Directly competes with CTI's Physician Leadership Institute on content, audience, and CME/CE-eligible programming for physician leaders.
• National Center for Healthcare Leadership (NCHL): Nonprofit focused on advancing healthcare leadership through management education, inter-organizational learning, and leadership development programs. Comparable mission and buyer (health systems) to CTI.

Broad incumbents

• Huron Consulting Group: Large consulting firm with a dedicated healthcare practice covering strategy, performance improvement, and organizational transformation. Overlaps with CTI's healthcare strategy consulting and physician engagement work.
• Korn Ferry: Global organizational consulting firm with a substantial healthcare leadership and executive coaching practice. Competes with CTI on enterprise coaching engagements and physician/executive leadership programs at large health systems.
• Press Ganey: Major healthcare performance and workforce partner offering employee/physician engagement, leadership, and coaching solutions to health systems. Adjacent competitor for physician engagement and leadership development contracts.
• FranklinCovey: Public leadership and performance consulting firm with branded content (e.g., The 7 Habits) and enterprise training programs. Competes with CTI in healthcare leadership academies and enterprise training engagements.
• DDI (Development Dimensions International): Global leadership and talent development company providing assessment, training, and coaching at scale. Competes with CTI for enterprise leadership development contracts including healthcare systems.
• Center for Creative Leadership (CCL): One of the largest dedicated leadership development research and training providers globally. Offers executive coaching, leadership programs, and customized enterprise engagements overlapping CTI's training and coaching portfolio.

Others

• American Medical Association (AMA) Ed Hub: The AMA's online learning platform offering CME-eligible leadership and practice management content. A direct distribution competitor and existing co-development partner via the AMA Physician Leadership Academy, making it both ally and rival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ctileadership
• YouTubeyoutube.com/channel/UCvaatVnYBdOUH24J-rE9orA
• Facebookfacebook.com/CTILeadership
• LinkedInlinkedin.com/company/cti-leadership

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center for Transformation and Innovation