Haines Medical

Name

Haines Medical

Legal name

Haines Medical Australia

Website

https://hainesmedical.com.au

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Haines Medical Australia is a privately held, Adelaide-based medical products manufacturer and distributor founded in 1974, supplying Australian hospitals, aged care facilities, and home-care consumers with patient handling, infection prevention, and sustainable healthcare consumables under 13 registered sub-brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Healthcare Medical Supplies Sales: Direct sales of patient handling equipment, infection prevention products, and medical supplies to healthcare facilities, hospitals, aged care facilities, and consumers. Both B2B and B2C channels through e-commerce and phone ordering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Haines Medical Australia designs, develops, manufactures, and supplies physical medical products for healthcare and aged care facilities, with three integrated product lines: Patient Handling (slide sheets, slide tubes, patient slings, air-assisted transfer mats and lifting devices, transfer boards), Infection Prevention (surgical masks, isolation gowns, PPE, tourniquets, medical bedding, hygiene wipes, chlorhexidine skin prep products, antimicrobial curtains), and Greener Solutions (compostable sugarcane bagasse trays, cups, aprons, and underpads). Products are manufactured in ISO-accredited Australian facilities and sold across all Australian states to hospitals, aged care, and home care consumers via the company's own e-commerce storefront and phone ordering.

Product overview

Haines Medical Australia is an Australian-based healthcare supplies company founded in 1974, operating as a diversified medical products manufacturer and distributor. The portfolio consists of multiple integrated product lines organized into three core divisions: Patient Handling (including SlipperySally® slide sheets/tubes, SallySling® patient slings, FloMat® and FloJac® air-assisted transfer devices, and SallyBoard/Banana® transfer boards), Infection Prevention (featuring SmartBarrier® surgical masks and isolation gowns, RediCare® tourniquets, Reynard™ Health wipes and chlorhexidine products, and medical bedding), and Greener Solutions (encompassing Greeny®Care compostable holloware and underpads, and RediCare® recyclable products). Products are sold under sub-brands including RediCare®, SmartBarrier®, WipeClean®, TouchDRY®, and Greeny®Care, targeting Australian hospitals, healthcare facilities, aged care, and the general community. The company also operates a Solutions Lab for custom product development and sponsors the Manual Handling Collective educational program.

Differentiator

Problem solved

Functional benefit

Brands

• SlipperySally®: Slide sheets and tubes for patient handling and transfers
• SallySling®
• FloMat®
• Banana®
• SallyBoard®
• RediCare®
• SmartBarrier®
• WipeClean®
• Greeny®Care
• TouchDRY®
• Reynard™
• SallySocks®
• MediCurtains

Products and services

• SlipperySally Slide Sheets Low-friction slide sheets designed for lateral patient transfers, repositioning, and bed exits; available in single patient use and premium reusable silicone-coated polyester taffeta options; for healthcare and aged care clinical staff and home caregivers.
• SlipperySally Slide Tubes Tubular transfer devices made from SlipperySally low-friction material sewn into a tube shape, eliminating the need for a second slide sheet during patient transfers; available in single patient use and reusable options; for clinical staff performing patient handling.
• SallySling Patient Slings Patient lifting slings sold in General Purpose, Hygiene, Repositioning, and Sit-to-Stand variants, in clip and loop options, designed for single-patient use to reduce cross-contamination; for hospitals and aged care facilities performing patient lifting.
• FloMat Pro Transfer Mat Air-assisted lateral transfer mat using proprietary FloMat air-assisted transfer technology to enable smooth patient transfers between surfaces; single-patient-use design for infection control; for hospitals and healthcare facilities.
• Banana FloJac Air-Assisted Lifting Device Air-assisted lifting device that uses controlled inflation and deflation with ergonomic handles to assist clinicians in lifting patients weighing up to 500 kg from the floor; for hospital and aged care clinical staff performing patient lifts.
• Haines Reusable Transfer Mattress (Bridgeair) Durable, reusable air-assisted transfer mattress that can be laundered or wiped down for quick cleaning, providing a cost-effective alternative to single-use transfer mats; for healthcare facilities performing high volumes of lateral transfers.
• SallyBoard Transfer Boards Lightweight transfer boards (slide boards) for assisting patients with limited mobility during transfers between surfaces; available in medium, large, and curved configurations; for clinical and aged care staff.
• Banana Q2 Motility Board Curved transfer board designed for seated transitions, particularly in tight spaces with heavier patients, and preferred by manual handling trainers; for clinical and aged care staff performing seated patient transfers.
• Banana Foldable Transfer Board Innovative hinged folding transfer board designed for semi-upright and supine transfers, particularly useful for patients with respiratory conditions who cannot lie flat; for clinical staff performing patient transfers.
• RediCare Positioning Straps Body and arm positioning straps co-developed with Flinders Medical Centre, made of soft breathable foam-feel fabric without clips or buckles to enhance recyclability and reduce waste; offered in Premium, standard, and Arm Positioning variants for single-patient use; for hospitals needing precise patient positioning during procedures.
• RediCare Tourniquets Range of tourniquets including reusable fabric, reusable silicone, single patient use, tie-on, vascular pressure, and paediatric variants for clinical venous access procedures; for healthcare clinicians performing venepuncture and cannulation.
• SmartBarrier Surgical Masks Surgical face masks in ASTM Level 2 and Level 3 variants providing barrier protection for healthcare workers against airborne particles; for hospital and aged care clinical and non-clinical staff.
• SmartBarrier Isolation Gowns Staff isolation gowns providing graded barrier protection across AAMI Level 1 (general ward), Level 2 (low-risk procedures), and Level 3 (moderate-risk/emergency care) ratings; for healthcare workers in hospitals and aged care.
• RediCare Patient Gowns Single-use patient gowns in standard, EasyWrap (no-gap design), Diagnostic (sleeveless), and Paediatric variants, made from soft breathable SMS material; for hospital and clinic patients.
• RediCare Medical Bedding Disposable medical bedding including patient blankets, warming blankets, fitted sheets, flat sheets, stretcher sheets, and mattress protectors designed for healthcare settings; for hospitals, aged care, and healthcare facility patients.
• TouchDRY Heavy Duty Absorbent Draw Sheet Medical absorbent draw sheet with advanced moisture-wicking technology to keep patients dry and reduce risk of skin irritation and pressure ulcers; for hospital and aged care patients on bed rest.
• WipeClean Heavy Duty PVC Mackintosh Draw Sheet Waterproof, hospital-grade PVC draw sheet designed for durability and patient comfort with an easy-to-clean surface supporting infection control; for hospital and aged care bed protection.
• Reynard Health Patient Care and Hygiene Products Brand of patient care and hygiene products including patient wipes, surface wipes, hand hygiene gels, bath wipes, shampoo caps, chlorhexidine wash cloths, and incontinence wipes; for hospital, aged care, and home care use.
• Reynard Chlorhexidine Skin Prep Products Clinical skin cleansing products including chlorhexidine prep pads (0.5% and 2%) and chlorhexidine/alcohol swabsticks for preparation of intact skin before medical procedures; for clinical staff performing skin antisepsis prior to venepuncture, cannulation, and surgery.
• GreenyCare Compostable Apron Single-use plant-based compostable apron made from cornstarch-based bioplastic, designed for healthcare environments requiring both performance and sustainability; for clinical and aged care staff.
• GreenyCare Compostable Underpad Compostable patient underpad made from eco-friendly materials as an alternative to traditional plastic-backed underpads in healthcare settings; for hospital, aged care, and home care incontinence management.
• GreenyCare Compostable Medical Trays Compostable holloware including kidney dishes, injection trays, and anaesthetic trays made from PFAS-free medical-grade sugarcane bagasse, EN 13432 compliant and fully compostable within 180 days; for hospitals and clinical settings requiring sustainable medical consumables.
• MediCurtains Antimicrobial Medical Curtains Antimicrobial privacy curtains designed to maintain sterile environments in patient care areas and help reduce the spread of infection; available in standard, mesh top, and pattern variants; for hospitals and aged care facilities.
• SallySocks Non-Slip Socks Non-slip patient socks with grip pads providing comfort and stability, helping patients stay warm while reducing slip risks on dry floors; available in 6 sizes from paediatric to bariatric; for hospital, aged care, and home care patients.
• RediCare Liquid Medicine Cups Recyclable liquid medicine cups (30 ml and 60 ml) made from 98% paper pulp with PE lining, designed for precise medication dispensing; for hospitals, clinics, and aged care medication administration.
• RediCare Paper Wound Ruler Disposable wound measurement tool made from 100% paper, developed with wound managers for monitoring and recording wound and pressure injury progress; fully recyclable when unsoiled; for wound-care clinicians in hospitals and aged care.
• Haines Solutions Lab Custom Product Development Product development program allowing healthcare professionals to submit ideas for new medical products that Haines Medical may design and manufacture to address unmet clinical needs; for Australian healthcare and aged care clinicians seeking custom solutions.

Quantifiable outcome

• SlipperySally Premium Reusable Slide Sheets retain slip quality through up to 250 washes at 75°C
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Flinders Medical CentrecoreStrategic or Co-development PartnerDeveloped RediCare Body Positioning Strap and Arm Positioning Straps in collaboration with Flinders Medical Centre. The straps were designed to reduce waste in healthcare settings by eliminating unnecessary accessories and packaging while ensuring comfort and simplicity for patients and caregivers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mölnlycke Health Care: Swedish wound care, surgical, and single-use medical products manufacturer. Comparable to Haines' infection prevention consumables, surgical masks/gowns (SmartBarrier), and procedure-pack offerings sold into hospital systems across comparable regulatory regimes.
• Ansell Limited: Australian-listed global medical and PPE manufacturer headquartered in Melbourne. Directly comparable on SmartBarrier masks and gowns and RediCare patient gowns, with shared Australian healthcare distribution footprint and similar B2B sales motion into Australian hospitals.
• HoverTech International: US-based specialist in air-assisted patient transfer devices, the closest peer to Haines' FloMat and FloJac air-assisted product lines. Comparable technology focus, single-use transfer mat category, and similar clinical positioning in lateral transfer and lift applications.
• Arjo: Swedish-headquartered patient handling and mobility solutions manufacturer offering slide sheets, transfer boards, lifting devices, and slings. Direct competitor to Haines' SlipperySally, SallySling, FloMat, and SallyBoard product lines with overlapping category presence across Australian hospitals and aged care.
• Performance Health: US-based medical equipment and supplies manufacturer offering patient transfer, mobility, and rehabilitation products. Comparable to Haines' patient handling lines including slide sheets, transfer boards, and positioning aids, with similar customer profiles in hospitals and aged care.

Broad incumbents

• Medline Industries: Largest privately held medical supplies manufacturer and distributor in the US, with broad portfolio spanning PPE, patient care, surgical, and infection prevention. Overlaps with multiple Haines divisions (SmartBarrier, SlipperySally, RediCare) but operates at much greater scale and across more geographies.
• 3M Health Care: Global healthcare division producing surgical masks, gowns, skin prep, and a broad range of medical consumables. Directly comparable to SmartBarrier masks and Reynard chlorhexidine skin prep categories with significantly greater R&D resources and global distribution.
• Cardinal Health: Large medical products and distribution company with extensive healthcare supplies portfolio. Comparable as a multi-category incumbent that hospitals can switch to for combined PPE, patient care, and surgical supply contracts, putting pressure on smaller specialists like Haines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hainesmedical

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haines Medical