What easybank does

easybank is the digital, branchless direct-banking brand of BAWAG P.S.K. Bank für Arbeit und Wirtschaft und Österreichische Postsparkasse Aktiengesellschaft, itself part of BAWAG Group AG, which is publicly listed on the Vienna Stock Exchange and ranked #1 in the Börsianer-Ranking 2025 among 46 Austrian financial institutions. Headquartered at Wiedner Gürtel 11, 1100 Wien, easybank operates in Austria (easybank.at) and Germany (easybank.de), distributing a full retail and small-business banking platform through a web portal and native mobile apps on iOS, Android, and Huawei AppGallery.

The product set is organized around four pillars: Accounts (easy gratis, easy youth, easy plus, easy metal card, easy business basic/pro, plus debit and credit cards), Credit (easy kredit, Autokredit, Wohnbaukredit, business loans and limits), Savings (easy zinsmax, easy geldmarkt offering up to 2.25% p.a.), and Investing (Wertpapierdepot incl. Young Investors Depot, Business Depot, ETF/Fonds-Sparpläne, easyChoice funds, Trader Club, Vermögensverwaltung with DJE Kapital AG, Krypto-ETPs, and physical gold bars via UBS custody). Supporting infrastructure includes eBanking, mobile apps with Apple Pay/Google Pay, 3D Secure, tax-optimized brokerage with automated KESt handling, the free Börsen-Führerschein education platform (106 lessons), and easybank Akademie webinars.

The business model combines net interest income (personal, mortgage, auto, business loans and overdrafts) with transaction-fee brokerage (e.g., €4.95 flat for Vienna Stock Exchange, 1.25% gold spreads) and recurring account/card/wealth fees. Go-to-market is product-led growth through self-serve digital onboarding via Kapsch BusinessCom video legitimation, supported by BAWAG branch referrals for B2B legitimations, inside-sales for business depository clients, content marketing (blog, webinars, Börsen-Führerschein), and promotional campaigns (BMW 1er prize draw with Wolfgang Denzel Auto AG and gettex). Customer segments span Austrian retail, German retail, self-employed/freelancer, and legal-entity clients (GmbH, FlexCo, AG, KG, OG, Privatstiftungen). The brand is recognized as #1 in product variety among Austrian direct banks (ÖGVS 2025) and #1 in customer satisfaction among Austrian credit banks (ÖGSV 2025).

Name

easybank

Legal name

easybank (Digital Banking Brand of BAWAG P.S.K.)

Website

https://easybank.at

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

easybank is the branchless digital-banking brand of BAWAG Group AG, offering Austrian and German retail, self-employed, and legal-entity customers a full suite of accounts, credit, savings, and securities products via web and mobile apps.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (52211)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Retail-focused Neobanks (Mass Market) (FSABAFAA)

akta.pro secondary industries

Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE), Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)

Keywords

• Retail banking services
• Direct online banking
• Securities brokerage
• Consumer lending products
• Digital wealth management

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Net Interest Income (Kreditgeschäft): Interest income from personal loans (easy Kredit), home loans (Wohnbaukredit), car loans (Autokredit), business loans (Geschäftskredit), and overdraft facilities. Competitive rates advertised (up to 2.25% p.a. on money market savings).
2. Brokerage & Securities Trading Fees: Order fees for securities trading (e.g., 4.95 EUR flat fee for Vienna Stock Exchange trades), depot fees (0.1% p.a. for business legal entities), and markups on gold trading (1.25% buy/sell). Revenue is partly subsidized by product partners (Starpartner) covering part of trading fees.
3. Account & Card Fees: Monthly account management fees, credit card fees (easy kreditkarte, easy kreditkarte gold, metal card with 49 EUR annual fee if conditions not met), and debit card fees.
4. Wealth Management (Vermögensverwaltung): Managed investment services through easy INVEST (online, from 5,000 EUR) and easy premium INVEST (individual titles, from 100,000 EUR), provided in partnership with DJE Kapital AG. Revenue likely generated via management/performance fees.
5. Business Account Fees: Monthly fees for business accounts (easy business basic/pro), e-Gründung service, and corporate depot services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

easybank is a fully digital direct bank offering retail and business checking accounts, credit/debit cards, personal and mortgage loans, savings accounts, and a full securities trading platform including stocks, ETFs, funds, certificates, leveraged products, and physical gold (custodied at UBS). Services are delivered via web and mobile app with digital onboarding (video legitimation), Apple Pay/Google Pay, and wealth management through DJE Kapital AG in products like easy INVEST and easy premium INVEST.

Product overview

easybank is a digital direct bank based in Austria (easybank.at) and Germany (easybank.de) operating as a brand of BAWAG Group. The offering is a platform-plus-modules architecture organized around four core pillars: Accounts (Girokonten), Credit (Kredite), Savings (Sparen), and Investing (Investieren). Under Accounts, the product lineup spans free and premium current accounts (easy gratis, easy youth, easy metal card) and business accounts (easy business basic/pro). Under Credit, it offers personal loans (easy kredit), auto loans (Autokredit), home mortgages (Wohnbaukredit), business credit, and Lombard lending against securities. The Savings pillar includes money market accounts (easy geldmarkt, up to 2.25% p.a.) and fixed-rate savings (easy zinsmax). The Investing pillar is the most feature-rich, centered on the Wertpapierdepot (securities depot) with sub-products including Young Investors Depot (under-27 offering), Business Depot, and specialized services like Vermögensverwaltung (wealth management via DJE Kapital AG), ETF-Sparpläne, Fonds-Sparpläne, easyChoice curated funds, Goldbarren (gold bullion with UBS custody), Krypto-ETPs, Trader Club, and Free Trade campaigns through Starpartner. Supporting infrastructure includes the eBanking platform, the easybank mobile App (iOS/Android/Huawei AppGallery), Apple Pay/Google Pay integration, and the free Börsen-Führerschein educational platform. A separate German entity (Easy Bank) is preparing to enter the Saudi Arabian market as a digital bank.

Differentiator

Problem solved

Functional benefit

Brands

• easy: Account product line including easy gratis (free account), easy youth (youth account), easy plus, and easy metal card
• easy credit
• easy investment (easy INVEST)
• easy business
• Börsen-Führerschein (Stock Market License)

Products and services

• easy gratis Free current account (Girokonto) with basic banking features including a debit card, eBanking access, and the easybank mobile app, targeted at Austrian retail consumers.
• easy youth Free youth bank account for 14- to under-18-year-olds featuring a transparent UV-design card and up to EUR 50 pocket money bonus for new customers.
• easy plus Premium current account product included in the easybank private account line-up.
• easy metal card Premium metal debit card with enhanced benefits, exclusive privileges, access to Formula 1 experiences and promotions; EUR 49 one-time fee waived when the card is held as primary salary/pension account with EUR 500 minimum income and account-switch service use.
• easy business basic Basic business current account (Geschäftskonto) for entrepreneurs and small businesses with essential banking services; also available with optional e-Gründung (digital incorporation) service.
• easy business pro Premium business current account with extended features and services for established businesses and self-employed professionals.
• easy kreditkarte Standard easybank credit card offering with digital wallet integration (Apple Pay/Google Pay) and standard credit facilities.
• easy kreditkarte gold Premium gold-tier credit card with enhanced benefits, higher limits, and premium customer services.
• Studentenkreditkarte Credit card tailored for students with features and credit limits appropriate for student financial needs.
• Debit Mastercard Debit Mastercard linked directly to the easybank current account for immediate spending and withdrawals, secured with 3D Secure.
• easy kredit (Online Personal Loan) Online personal loan (easy Kredit) for various purposes including debt consolidation (Umschuldung with EUR 200 bonus), with digital application, fast approval, and credit restructuring options.
• Autokredit (Car Loan) Specialized car loan for financing new or used vehicles with competitive rates and flexible repayment terms.
• Wohnbaukredit (Home Mortgage) Home mortgage loan (Wohnbaukredit) for purchasing or refinancing residential property in Austria with various rate options.
• easy business Kredit (Business Loan & Limit) Business loan (business Kredit) and revolving business credit limit (business Limit) for established small businesses.
• Lombardkredit (Lombard Loan) Securities-backed Lombard lending available to depot holders, allowing credit drawn against securities held in the Wertpapierdepot.
• easy zinsmax (Fixed-Rate Savings) High-interest savings account (Sparkonto) with competitive fixed interest rates for medium- to long-term savings.
• easy geldmarkt (Money Market Savings) Money market savings account offering up to 2.25% fixed interest p.a. with flexible access and minimum deposits starting at EUR 100.
• Wertpapierdepot (Securities Depot) Securities depot for trading stocks, ETFs, funds, certificates, and other investment products with access to multiple trading venues including gettex; supports tax-optimized KESt handling and Lombard lending.
• Young Investors Depot Securities depot specifically designed for investors under 27, featuring 0 EUR depot fees, 0 EUR ETF-savings plan fees, and gettex trading at EUR 1 per trade.
• Business Depot Securities depot tailored for Austrian businesses, self-employed professionals, and legal entities (GmbH, FlexCo, AG, KG, OG, Privatstiftungen), suitable for using investment allowances and profit exemptions; 0 EUR order fees (subsidized by product partners) and 0.1% p.a. depot fee.
• Vermögensverwaltung (Wealth Management) Wealth management service with two tiers: easy online INVEST (digital management from EUR 5,000) and easy premium INVEST (individual securities management from EUR 100,000), managed in partnership with DJE Kapital AG.
• easyChoice Fonds Curated selection of four actively managed funds (conservative to aggressive) presented as a simplified fund selection tool for investors.
• Goldbarren (Gold Bullion Trading) Physical gold bullion trading in 50g to 1000g bars with 999.9‰ purity, purchased and stored as segregated assets (Sondervermögen) at UBS AG Zurich, with 1.25% buy/sell spread and 0.20% annual custody fee.
• Krypto-ETPs (Crypto ETPs) Exchange-traded products (ETPs) providing exposure to cryptocurrencies, allowing investment in digital assets through the easybank securities depot.
• Börsen-Führerschein (Stock Exchange License Course) Free online educational platform with 106 lessons covering stock market basics, securities, trading, and investment strategies across four modules (Börse & Indizes, Wertpapiere, Handel, Investment), including certifications, webinars via Akademie, and Börsencoach content.

Quantifiable outcome

• Ranked #1 in customer satisfaction among Austrian credit banks (ÖGSV award)
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Wolfgang Denzel Auto AG (Denzel)minorGTM or Marketing Partner · 27 April 2026Promotional partnership for the BMW 1er prize draw campaign (1.5.–31.7.2026). Denzel provides a BMW 1er (worth 36,744 EUR including VAT) as the grand prize for gettex traders. Denzel is an Austrian car dealership group (Autohaus Denzel) based in Vienna.
• gettex (Börse München)coreTechnology or Integration · 27 April 2026gettex is the stock exchange platform of the Bayerische Börse AG, enabling electronic securities trading for easybank customers. easybank promotes gettex trading through campaigns including the BMW 1er prize draw. Trading on gettex is offered at 1 EUR per trade for Young Investors Depot.
• UBS AG ZürichcoreTechnology or IntegrationUBS AG Zürich serves as the custodian for easybank's gold bar holdings. Gold bars purchased by easybank customers are physically held as special assets (Sondervermögen) in UBS's custody, segregated from the bank's own assets. All gold trading is intermediated via UBS.
• Kapsch BusinessComcoreTechnology or IntegrationVideo legitimation service provider enabling fully digital identity verification for account and securities depot opening. Customers complete identity verification via video call within approximately 5 minutes, replacing in-person branch visits.
• DJE Kapital AGcoreStrategic or Co-development PartnerDJE Kapital AG is the external asset manager providing the investment management engine for easybank's wealth management products (easy INVEST, easy premium INVEST). DJE manages the portfolios while easybank distributes the service to its customer base.
• Starpartner (Multiple Financial Product Partners)coreGTM or Marketing PartnerProduct partners (Starpartner) subsidize a portion of easybank's trading fees, enabling free trades and reduced-cost trading for customers. Partners include various fund providers and securities issuers. This is a key element of easybank's competitive pricing model.
• BAWAG Group AGcoreOtherseasybank is a digital banking brand fully owned and operated by BAWAG Group AG, one of Austria's largest banking groups. BAWAG Group provides the regulatory backbone, capital, and brand umbrella, while easybank operates with its own digital platform and customer proposition. BAWAG Group also ranked #1 in Börsianer-Ranking 2025.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Erste Group Bank: Austrian-headquartered banking group with the largest retail footprint in CEE, offering full-service retail and business banking, brokerage (GeMoney), and wealth management. Comparable as an Austrian incumbent competitor whose retail digital channels (Erste Bank Oesterreich, George) compete head-to-head with easybank for retail customers.
• Raiffeisen Bank International (RBI): Austrian-headquartered universal bank with strong retail presence in Austria and across CEE, offering accounts, lending, brokerage, and investment products. Comparable as one of the three large Austrian incumbent groups whose retail and SME customers easybank targets.
• Bank Austria (UniCredit Bank Austria): One of Austria's largest retail and commercial banks, offering checking accounts, savings, mortgage and personal loans, credit cards, securities, and wealth management through a hybrid branch-plus-digital model. Directly comparable because it is the dominant incumbent that easybank's retail and SME segments are benchmarked against in Austrian consumer rankings.

Emerging players

• Scalable Capital: Munich-headquartered European robo-advisor and broker with full banking license (Scalable Broker, Scalable Wealth), offering securities trading, ETF savings plans, and managed portfolios. Comparable because it targets the same DACH retail-investor and wealth-management segments with overlapping product design (free trading tiers, ETF savings plans).
• Revolut: UK-headquartered global neobank offering multi-currency accounts, debit and credit cards, securities, crypto, and business banking via a mobile-first platform now operating under an EU banking license in Austria. Comparable as a direct neobank competitor for retail deposits, payments, and securities customers in the Austrian and German markets.
• Trade Republic: Berlin-based pan-European neobroker and now licensed bank offering commission-free securities trading, savings, and debit card products via mobile app. Comparable because it directly competes for the same active young-investor and ETF-savings-plan customer segment that easybank targets with its Young Investors Depot and ETF-Sparplan.

Direct peers

• DKB (Deutsche Kreditbank): Major German direct bank offering checking, savings, loans, credit cards, and brokerage via digital channels with no branch network. Highly comparable as a digital-first direct bank whose product architecture and target customer closely mirror easybank's, and which competes directly in the same DACH retail banking pool.
• ING-DiBa (ING Germany): Largest direct bank in Germany with a strong DACH presence, offering free checking, savings, personal and mortgage loans, securities trading, and wealth management delivered primarily through a digital platform. Closest analog to easybank in business model and product breadth within the broader German-speaking market easybank.de operates in.
• DreiBanken-EDV (bank99): Austrian direct/digital bank spin-off offering checking, savings, loans, and brokerage via app-first delivery with no branches. Head-to-head competitor in the Austrian direct bank category, particularly relevant because ÖGVS rankings compare bank99 and easybank directly on product variety and customer satisfaction.

Regional players

• Hello bank! (BNP Paribas): BNP Paribas's digital retail bank in Austria offering checking, savings, credit cards, and brokerage via app and web with no branches. Comparable as a direct competitor in the Austrian direct-bank category that competes for the same digitally native retail customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about easybank