Chiva-Som International Health Resorts

What Chiva-Som International Health Resorts does

Chiva-Som International Health Resorts is a privately held luxury wellness hospitality group founded in 1995 by Boonchu Rojanastien in Hua Hin, Thailand. The company operates two integrated destination resorts — the flagship Chiva-Som Hua Hin in Thailand and Zulal Wellness Resort by Chiva-Som in Khalifa City, Qatar (opened 2022) — and serves affluent wellness travellers, families, and corporate clients seeking holistic, multi-week health and lifestyle transformation programmes. Its core offering combines personalised one-on-one Health and Wellness Advisory consultations with a portfolio of retreats, treatments, activities, and wellness cuisine, integrating Eastern and Western therapeutic modalities and, at Zulal, Traditional Arabic and Islamic Medicine (TAIM). The business model is primarily direct-to-consumer bookings through chivasom.com and zulal.com, supplemented by an affiliate programme (via Affilired Agency), a dedicated corporate wellness sales motion, a B2C retail channel (Chiva-Som Boutique), and a professional training vertical (Chiva-Som Academy). Pricing is quote-based and not publicly disclosed, anchored on per-stay retreat packages, individual treatments, and ancillary lifestyle products. The group employs 251–500 staff, holds no external institutional investment, and is founder-controlled, with expansion executed organically from operating cash flow.

Name

Chiva-Som International Health Resorts

Legal name

Chiva-Som International Health Resorts

Website

https://chivasom.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Chiva-Som is a privately held luxury wellness resort group operating Chiva-Som Hua Hin (Thailand, 1995) and Zulal Wellness Resort (Qatar, 2022), delivering personalised holistic retreats, treatments, wellness cuisine, and Traditional Arabic and Islamic Medicine to affluent leisure travellers, families, and corporate wellness clients.

Ownership category

akta.pro rank

Product category

Wellness Resort Services

NAICS

Other Traveler Accommodation (72119), Full-Service Restaurants (722511), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Ayurveda & Traditional Medicine Retreats (THAGAMAF), Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI)

Keywords

• Luxury wellness resorts
• Holistic health retreats
• Spa therapy services
• Wellness cuisine dining
• Corporate wellness programs

Headquarters

HQ city

Hua Hin

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation and Retreat Bookings: Core revenue from wellness resort stays at Chiva-Som Hua Hin and Zulal Wellness Resort, encompassing accommodation, meals, treatments, and access to facilities and activities.
2. Wellness Treatments and Therapies: Individual treatment packages and therapy sessions offered as part of the retreat experience or as standalone services.
3. Affiliate Programme Commission: Commission-based revenue from affiliate partners who refer customers to book wellness retreats through the company's website.
4. Corporate Wellness Retreats: Dedicated corporate wellness programmes targeting businesses seeking employee wellness solutions.
5. Boutique Products: Sale of wellness products through the Chiva-Som Boutique (boutique.chivasom.com), offering retail products for continued wellness at home.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Chiva-Som operates luxury destination wellness resorts that deliver multi-night holistic health retreats combining personalized wellness consultations, therapeutic treatments, fitness activities, and nutrition-focused cuisine. The portfolio includes the flagship Chiva-Som Hua Hin in Thailand (founded 1995) and Zulal Wellness Resort by Chiva-Som in Qatar (opened 2022), with the latter introducing Traditional Arabic and Islamic Medicine (TAIM) and dedicated family wellness programming. Complementary lines include a wellness education academy, an online boutique selling wellness products, and tailored corporate wellness retreats.

Product overview

Chiva-Som International Health Resorts operates a portfolio of luxury wellness resorts, starting with its flagship Chiva-Som Hua Hin in Thailand (established 1995) and expanding internationally with Zulal Wellness Resort by Chiva-Som in Qatar (opened 2022). The company offers integrated wellness experiences combining treatments, retreats, wellness cuisine, and Traditional Arabic and Islamic Medicine (TAIM), supplemented by educational programs through Chiva-Som Academy, retail products via Chiva-Som Boutique, and corporate wellness offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Zulal Serenity: Adult-exclusive wellness experience at the Zulal property in Qatar
• Zulal Discovery
• Chiva-Som Academy
• Chiva-Som Boutique

Products and services

• Chiva-Som Hua Hin Flagship wellness resort in Hua Hin, Thailand, offering multi-night holistic wellness retreats including personalized health consultations, therapeutic spa treatments, fitness activities, wellness cuisine, and accommodation. Targets affluent individual wellness travelers.
• Zulal Wellness Resort by Chiva-Som Wellness resort in Khalifa City, Qatar, operating two distinct experiences: Zulal Serenity (adult-only) and Zulal Discovery (family-focused). Integrates Traditional Arabic and Islamic Medicine (TAIM) with Chiva-Som's holistic wellness approach.
• Retreat Programs Pre-designed and personalized multi-day wellness retreat packages combining treatments, exercise, therapies, and mindful nutrition to address goals such as stress relief, burnout recovery, fitness, weight management, and holistic transformation.
• Corporate Wellness Retreat Tailored corporate wellness programs and team-building retreats designed for businesses seeking to promote employee health, executive wellness, and workplace wellbeing. Sold directly to corporate clients.
• Chiva-Som Academy Educational institution focused on wellness education and professional development in the health and wellness industry, offering training and courses built on Chiva-Som's three decades of wellness expertise.
• Chiva-Som Boutique Online retail store offering wellness products, supplements, and lifestyle merchandise that allow guests to extend the Chiva-Som wellness experience into their daily lives at home.

Quantifiable outcome

• Guests report transformative lifestyle changes and lasting wellness improvements
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Affilired AgencyminorGTM or Marketing PartnerAffilired oversees the Chiva-Som Online Affiliate Programme, providing tracking links, widgets, and banners for affiliate partners to earn commissions on completed bookings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SHA Wellness Clinic: Integrated medical-wellness resort in Spain offering personalized health optimization programs. Most direct comparable as a destination wellness clinic with curative, retreat-based model similar to Chiva-Som Hua Hin.
• Six Senses Hotels Resorts Spas: Multi-property luxury wellness resort brand owned by IHG with destination spas across Asia, Europe and the Middle East. Closest direct competitor in scale, luxury positioning, and integrated wellness programming.
• COMO Hotels and Resorts: Luxury hospitality group with a strong wellness identity (COMO Shambhala), spanning urban and resort properties across Asia and beyond. Comparable as a multi-property wellness-led luxury brand targeting affluent travelers.
• The Ranch Malibu: US-based luxury wellness retreat offering immersive structured programs combining fitness, nutrition and mindfulness. Comparable on the structured multi-day wellness retreat model targeting affluent health-focused guests.
• Kamalaya Koh Samui: Thailand-based wellness sanctuary and holistic spa resort founded in 2005. Highly comparable on geography (Thailand), wellness retreat model, and personalized integrative health programming.
• Clinique La Prairie: Swiss longevity and preventive-health clinic with a luxury resort component. Comparable as a high-end medical-wellness retreat combining diagnostics, treatments and lifestyle programs at premium price points.
• Ananda in the Himalayas: Luxury destination spa in India combining Ayurveda, yoga and modern wellness therapies. Comparable as an Asian heritage wellness retreat targeting affluent international wellness travelers.
• Aman Resorts: Ultra-luxury resort brand with extensive wellness, spa and holistic programming across 35+ properties globally. Comparable on luxury positioning, Asian origins, and integrated wellness offerings targeting the same high-net-worth guest.
• Lanserhof Group: European medical-wellness resort group with multiple flagship properties in Austria, Germany, and Mallorca. Comparable as a destination wellness clinic focused on detoxification, longevity and integrative medicine.

Broad incumbents

• Banyan Tree Hotels & Resorts: Large multi-brand Asian luxury hotel group with a dedicated spa and wellness pillar. Comparable as a broader luxury Asian hospitality incumbent with overlapping wellness offerings, though wellness is one of several verticals rather than the sole focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/chivasomresort
• YouTubeyoutube.com/channel/UC9SG7p-HOUlT6Bub0O4SfQg
• Facebookfacebook.com/ChivaSomResort
• LinkedInlinkedin.com/company/chiva-som
• Instagraminstagram.com/chivasomhuahin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chiva-Som International Health Resorts