Christ

What Christ does

CHRIST Juweliere und Uhrmacher seit 1863 GmbH is a privately held German jewelry and watch retailer headquartered in Hagen, Germany, founded in 1863. The company operates an omnichannel retail model that combines three country-specific e-commerce platforms (christ.de, christ.at, christ-juwelier.nl) with a network of physical retail stores across Germany, Austria, and the Netherlands. CHRIST carries over 50 third-party brands — including premium Swiss watchmakers Breitling, TAG Heuer, Tudor, Longines, and Tissot — alongside jewelry brands such as Pandora, Swarovski, Thomas Sabo, Garmin, and Seiko, and a portfolio of six own-label brands (CHRIST, CHRIST X YOU, YAMŌKO, FAVS, GUIA, FAVS LITTLE FRIENDS).

Revenue is generated primarily through one-time retail sales of jewelry (rings, necklaces, earrings, bracelets, charms, pearls, lab-grown and mined diamonds, gold and silver pieces) and watches (automatic, chronograph, smartwatch, diver, pilot) at price points ranging from entry-level silver (from ~€49) to premium gold and diamond jewelry (€3,000+). Complementary revenue streams include the Goldankauf gold-buying service, personalized engraving, jewelry and watch repair, ear piercing in-store, and sale of gift vouchers. The CHRIST Club loyalty program offers up to 30% extra savings on sale items, and the Trauringkonfigurator enables online customization of wedding rings with in-store consultation booking.

The technology stack is a conventional e-commerce platform with real-time store-level inventory visibility enabling buy-online-pickup-in-store and free in-store returns, novomind iChat browser-based chat support, and integrations with Mastercard, Visa, Apple Pay, Google Pay, PayPal, Klarna, American Express, Diners Club, and Discover. Marketing is executed via email (€10 welcome incentive), organic social (Facebook, Instagram, Pinterest, TikTok), a WhatsApp channel, content marketing through the CHRIST Magazine, and search/discovery on the storefront. The company is EHI Retail Institute certified and holds a 4.55/5 Trusted Shops rating.

Name

Christ

Legal name

CHRIST Juweliere und Uhrmacher seit 1863 GmbH

Website

https://www.christ.de/

Company type

Private

Founded year

1863

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CHRIST is a privately held German jewelry and watch retailer founded in 1863, operating an omnichannel business across e-commerce and physical stores in Germany, Austria, and the Netherlands, serving consumers with a multi-brand portfolio spanning entry-level to premium price points.

Ownership category

akta.pro rank

Product category

Jewelry & Watch Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industry

Bridal & Engagement Jewelry Retail (CRAKAGAC)

Keywords

• Fine jewelry retail
• Watches and accessories
• Wedding ring configurator
• Luxury watch retailer
• Engagement ring sales

Headquarters

HQ city

Hagen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Jewelry and Watch Retail: Core revenue from selling jewelry (rings, necklaces, earrings, bracelets, charms, pearls, diamonds, gold, silver), watches (automatic, chronograph, smartwatch, diver, pilot), and gifts. Products range from affordable silver pieces (from ~€49) to premium gold and diamond jewelry (up to ~€3000+). Sales occur through e-commerce and physical retail stores.
2. Gold Buying (Goldankauf): CHRIST purchases gold jewelry from customers, providing a secure and fair transaction service for unwanted gold items.
3. Engraving Services: Personalization service for jewelry and watches with custom engraving
4. Repair Services: Service and repair offerings for jewelry and watches
5. Gift Vouchers: Sale of gift vouchers for gifting occasions

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

CHRIST is an omnichannel jewelry and watch retailer selling branded and own-brand jewelry (rings, necklaces, earrings, bracelets, charms, pearls, diamonds, gold, silver) and watches (automatic, chronograph, smartwatch, diver, pilot) from entry-level silver pieces (~€49) to premium Swiss watches and diamond jewelry (~€3,000+). The company operates physical retail stores in Germany plus e-commerce platforms in Germany, Austria, and the Netherlands, and offers complementary services including a custom wedding ring configurator (Trauringkonfigurator), engraving, ear piercing, gold buying, gift vouchers, and a customer loyalty program.

Product overview

CHRIST is a German jewelry and watches retailer founded in 1863, operating both online at christ.de and through physical stores. The company offers a diversified portfolio of products centered on jewelry (rings, earrings, necklaces, bracelets, pendants) and watches, with materials ranging from gold, silver, diamond, pearl, and lab-grown gemstones. CHRIST operates as a multi-brand retailer carrying both owned brands (CHRIST, CHRIST X YOU, YAMŌKO, FAVS, GUIA) and third-party luxury brands (Pandora, Swarovski, Thomas Sabo, Tissot, Longines, TAG Heuer, Tudor, Breitling, among others). The company provides complementary services including a wedding ring configurator, engraving, ear piercing, gold buying, and a loyalty program (CHRIST Club). The Premium division offers high-end watches and jewelry from prestigious Swiss and German manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• CHRIST: Primary own brand for jewelry and watches
• CHRIST X YOU
• YAMŌKO by CHRIST
• FAVS by CHRIST
• GUIA by CHRIST
• FAVS LITTLE FRIENDS

Products and services

• CHRIST Jewelry Collection
• CHRIST X YOU Personalized Jewelry
• YAMŌKO by CHRIST
• FAVS by CHRIST
• GUIA by CHRIST
• FAVS LITTLE FRIENDS Children's Jewelry
• CHRIST Lab Grown Diamond Jewelry
• Engagement Rings (Verlobungsringe)
• Wedding Rings (Trauringe) with Trauringkonfigurator
• CHRIST Premium Welt - Luxury Watches & Fine Jewelry
• Gold Buying Service (Goldankauf)
• Engraving Service (Gravur)
• Ear Piercing Service (Ohrloch Stechen)
• Gift Vouchers (Gutscheine)
• CHRIST Club Loyalty Program

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

19 partnerships are on record, tiered minor and core.

• DHLminorOthersDHL is the logistics partner for CHRIST's e-commerce shipping, providing domestic and international delivery services with tracking for online orders.
• JETTEcoreChannel Partner/ Reseller/ DistributorDesigner brand 'Selected by CHRIST' - JETTE jewelry and watches sold through CHRIST stores and website as exclusive or preferred retail partner
• Guido Maria KretschmercoreChannel Partner/ Reseller/ DistributorGerman fashion designer brand 'Selected by CHRIST' - Guido Maria Kretschmer jewelry and accessories sold through CHRIST stores and website
• Daniel WellingtoncoreChannel Partner/ Reseller/ DistributorSwedish watch and jewelry brand 'Selected by CHRIST' - Daniel Wellington products sold through CHRIST retail channels
• PandoracoreChannel Partner/ Reseller/ DistributorDanish jewelry brand - Pandora charms, bracelets, rings, and jewelry sold through CHRIST stores and website
• SwarovskicoreChannel Partner/ Reseller/ DistributorAustrian crystal and jewelry brand - Swarovski jewelry, watches, and accessories sold through CHRIST stores and website
• TissotcoreChannel Partner/ Reseller/ DistributorSwiss luxury watchmaker (Swatch Group) - Tissot watches sold through CHRIST premium retail channels including stores and website
• BreitlingcoreChannel Partner/ Reseller/ DistributorSwiss luxury watch manufacturer - Breitling watches sold through CHRIST premium retail channels
• TAG HeuercoreChannel Partner/ Reseller/ DistributorSwiss luxury watch brand (LVMH) - TAG Heuer watches sold through CHRIST premium retail channels
• LonginescoreChannel Partner/ Reseller/ DistributorSwiss watch manufacturer (Swatch Group) - Longines watches sold through CHRIST premium retail channels
• TudorcoreChannel Partner/ Reseller/ DistributorSwiss luxury watch brand (Rolex Group) - Tudor watches sold through CHRIST premium retail channels
• SeikocoreChannel Partner/ Reseller/ DistributorJapanese watch manufacturer - Seiko watches sold through CHRIST retail channels
• Emporio ArmanicoreChannel Partner/ Reseller/ DistributorItalian fashion brand (Giorgio Armani) - Emporio Armani watches and jewelry sold through CHRIST stores and website
• Michael KorscoreChannel Partner/ Reseller/ DistributorAmerican fashion brand - Michael Kors watches and jewelry sold through CHRIST retail channels
• Thomas SabocoreChannel Partner/ Reseller/ DistributorGerman jewelry brand - Thomas Sabo jewelry, charms, and watches sold through CHRIST stores and website
• MaseraticoreChannel Partner/ Reseller/ DistributorItalian luxury car brand licensing - Maserati watches and accessories sold as 'Selected by CHRIST' brand
• Karl LagerfeldcoreChannel Partner/ Reseller/ DistributorFashion designer brand - Karl Lagerfeld watches and jewelry sold through CHRIST stores and website
• FossilcoreChannel Partner/ Reseller/ DistributorAmerican accessories brand - Fossil watches, wallets, and jewelry sold through CHRIST retail channels
• GarmincoreChannel Partner/ Reseller/ DistributorTechnology company - Garmin smartwatches and fitness trackers sold through CHRIST stores and website

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thomas Sabo: German silver jewelry and watch brand with its own mono-brand retail and wholesale distribution through partners like CHRIST. Direct overlap in charm and sterling-silver jewelry categories and comparable DACH retail footprint.
• Wempe: German family-owned luxury watch and jewelry retailer founded 1878 with multi-country stores and a near-identical assortment of Swiss premium watch brands plus bridal and engraving services. Operates as CHRIST's most direct domestic competitor for high-AOV watch and jewelry purchases in Germany.
• Pandora: Danish jewelry brand with extensive own-store and concession retail across Europe, including key wholesale partnerships with multi-brand jewelers like CHRIST. Competes head-on in the charm and affordable-luxury jewelry segment that is core to CHRIST's women's assortment.
• Swarovski: Austrian crystal jewelry and accessories brand operating its own retail network across the DACH region. Overlaps with CHRIST in crystal/fashion jewelry and gifting purchases, and competes for the same omnichannel gift-buyer audience.
• Fossil Group: US-based watch and accessories brand and wholesaler selling through department stores, jewelry chains, and own retail across Europe. Overlaps directly with CHRIST's mid-range fashion watch assortment (Fossil, Armani, Michael Kors, Diesel, Skagen).
• Bucherer: Swiss-origin luxury watch and jewelry retailer (now majority-owned by Rolex) with strong DACH and Benelux store presence and an overlapping premium watch portfolio. Competes with CHRIST for the same affluent multi-brand watch customer across German-speaking markets.

Emerging players

• Blue Nile: Online-first diamond and fine jewelry retailer (now part of Signet) targeting the same bridal and engagement buyer that CHRIST's Trauringkonfigurator serves. Represents the digital pure-play competitive threat to CHRIST's online jewelry business.
• Garmin: Smartwatch and fitness tracker brand that CHRIST retails as a core partner. Represents the technology-driven shift in the watch category where CHRIST must adapt its assortment toward connected wearables alongside traditional Swiss mechanicals.

Broad incumbents

• Signet Jewelers: Large UK/US jewelry retail conglomerate (H. Samuel, Ernest Jones, Kay Jewelers, Zales) operating an omnichannel jewelry and watch model analogous to CHRIST but at significantly greater scale and with a primarily English-speaking customer base.
• Tiffany & Co. Luxury jewelry flagship brand under LVMH with global mono-brand boutiques and a strong bridal/engagement franchise. Competes with CHRIST in the high-end engagement ring and fine jewelry segment where brand prestige drives selection.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/juwelierchrist
• Instagraminstagram.com/christ_juweliere
• Pinterestde.pinterest.com/christ_jewelry
• TikToktiktok.com/@christ_juweliere
• LinkedInlinkedin.com/company/christ-juweliere-und-uhrmacher-seit-1863-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Christ