What Metroll does

Metroll is an Australian private manufacturer of steel building products, operating 30 manufacturing sites, 30+ branches across every state and territory, an owned fleet of 100+ trucks, and a workforce of approximately 800 employees headquartered in Sydney. Its core product portfolio spans roofing and walling profiles (Corodek, Trimclad, Metlok 700, Metrib, Metroclad, Metrospan), rainwater goods, COLORBOND-based fencing, structural purlins and girts (including MEGASPAN and the SafeBridge bridging/insulation system), insulated panels (Solarspan, Insulroof), the premium Metroll Architectural Collection (MAC) cladding and fencing line, roller doors, and home improvement/outdoor area products. The company also operates the MetFlash mobile app — a digital drawing and ordering platform for custom folded steel flashings — and publishes BIM and CAD specification files for architects and designers, sourced through a strategic materials partnership with BlueScope Steel.

The business generates revenue primarily through direct hardware sales via its branch network, supplemented by a credit-account programme for commercial customers and tiered subscription pricing for the MetFlash app (Individual $29/month up to 50-user Business at $990/month). Customer segments span residential builders and homeowners, commercial and industrial construction contractors, and tradespeople (roofers, builders, sheet metal professionals); its segmentation approach is horizontal rather than vertical-specialised. Distribution is entirely domestic — a network of 30+ branches backed by owned logistics and the MetFlash digital channel — and the company serves named enterprise accounts including Bunnings Warehouse, Metronet Armadale Line, Metroplex Westgate Brisbane, and various government and education projects.

The company's competitive position rests on national scale combined with branch-level local decision-making, a broad branded product portfolio protected by 50+ registered trademarks, and vertical integration from manufacturing through last-mile delivery. Recent strategic activity centres on product extension (MetFlash, MAC, SafeBridge) and SKU breadth rather than geographic expansion, M&A, or disclosed capital raises. No AI/ML capability, public listing, parent company, or funding history is evident in the available data.

Name

Metroll

Legal name

Metroll

Website

https://metroll.com.au

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Metroll is a privately held Australian steel building-products manufacturer operating 30 manufacturing sites, 30+ branches, and a 100+ truck fleet to supply roofing, cladding, fencing, structural, and architectural products to residential, commercial, and industrial construction customers nationwide.

Ownership category

akta.pro rank

Product category

Steel Building Products

NAICS

Ornamental and Architectural Metal Work Manufacturing (332323)

SIC

Fabricated Structural Metal Products (3440), Sheet Metal Work (3444), Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Steel Joists, Joist Girders & Decking (IMADACAC)

Keywords

• Steel building products
• Metal roofing systems
• Steel cladding solutions
• Structural purlins girts
• Rainwater management products

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices23 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Steel Building Products Sales: Metroll generates revenue through manufacturing and selling steel building products including roofing, cladding, rainwater goods, structural products, fencing, and building accessories through their network of branches across Australia.
2. MetFlash App Subscription: Monthly or annual subscription plans for the MetFlash mobile app that enables users to create and order custom flashings. Plans range from individual to team-based business accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Metroll manufactures and supplies a comprehensive range of steel building products spanning roofing, walling, rainwater goods, structural purlins and girts, fencing, insulated panels, roller doors, and architectural cladding. Products are produced at 30 manufacturing sites across Australia and distributed through a national branch network of 30+ locations backed by a 100+ truck fleet, serving residential, commercial, and industrial construction customers.

Product overview

Metroll is a steel building products manufacturer offering a comprehensive portfolio of products across roofing, walling, rainwater management, fencing, structural components, and architectural solutions. The product range includes core categories like Roofing & Walling (with sub-brands Corodek, Trimclad, Metlok, Metrib, Metroclad, Metrospan), Rainwater Goods (gutters, fascias, flashings), COLORBOND Fencing (multiple styles), Purlins & Structural (MEGASPAN and Standard lines), Battens, Top Hats & Stud Framing, Insulated Panels (Solarspan, Insulroof), the Metroll Architectural Collection (MAC) premium cladding and fencing, Roller Doors, and SafeBridge purlin bridging/insulation systems. Additionally, Metroll offers digital tools including MetFlash mobile app for flashing orders, and downloadable BIM and CAD files for design professionals. The company operates 30 manufacturing sites across Australia with over 800 employees.

Differentiator

Problem solved

Functional benefit

Brands

• METLOK 500: Registered trademark owned by METROLL
• METROPANEL
• METROSPAN
• CORODEK
• METFENCE
• TRIMCLAD
• MASTERLINE
• WEATHERDEK
• METLine
• METFix
• TRUSTYLE FENCING
• METLine Plus
• SafeBridge
• MetFlash
• MAC Distinction
• MAC Snap Lock
• MAC Nail Strip
• MAC Interlocking Cladding
• MAC Atlas Fencing
• MAC Gemini Fencing
• MAC Polaris Fencing

Products and services

• Roofing & Walling Steel roofing and walling products available in residential, commercial and industrial options, including corrugated and standing seam profiles for Australian construction projects.
• Rainwater Goods Gutters, fascia, flashings, downpipes, sumps and rain heads for rainwater management across Australian buildings.
• COLORBOND Fencing Steel fencing products including Metline, Harmony, Premium, Corodek, Mini Corodek, Trimclad, Metzag and the MAC Fencing Range for residential, commercial, and industrial applications.
• SafeBridge Purlin & Insulation System Award-winning roof insulation system using existing purlin space to provide energy-efficient roof insulation for commercial and industrial structures without compromising roof height, wind rating, or structural integrity. Fully compliant with BCA Section J.
• Purlins & Structural Products MEGASPAN heavy-duty structural purlins and girts, standard purlins and girts, bridging systems, and stud framing products for industrial building construction.
• Battens, Top Hats & Stud Framing Roof battens, ceiling battens, top hats and stud framing products for Australian construction projects.
• Metroll Architectural Collection (MAC) Premium architectural cladding and fencing products including MAC Distinction, MAC Nail Strip, MAC Snap Lock, MAC Interlocking Cladding, MAC Atlas Fencing, MAC Gemini Fencing, and MAC Polaris Fencing for high-end architectural applications.
• Insulated Panels Insulated roof and wall panels including Solarspan (insulated patio roofing) and Insulroof (insulated roof panel) products for residential, commercial, and industrial applications.
• Roller Doors Roller doors available in Domestic (Series 1), Light Industrial (Series 2), and Industrial (Series 3) options for Australian residential, commercial, and industrial buildings.
• Door Frames & Meter Boxes Metal door frames and meter boxes supplied for the Western Australian market.
• Home Improvements & Outdoor Areas Products for outdoor residential areas including Spanplus 500 and Spanplus 330 insulated patio roofing, Insulated Panels, Patio Tube, Posts & Beams, Carports, and ALTO Patios, Verandahs & Carports.
• MetFlash Mobile App A specialised mobile app and web platform for roofers, builders, and sheet metal professionals to create precise digital drawings of custom folded steel flashings and submit orders directly to their nominated Metroll branch. Offered as an Individual Plan or Business Plan with team-based subscriptions.

Quantifiable outcome

• 100% On Time In Full delivery achieved for Bunnings Warehouse Keperra project with up to 21m lengths

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• BlueScope SteelcoreTechnology or IntegrationBlueScope Steel is a key materials partner providing steel products including ZINCALUME, COLORBOND, Truecore, and related steel products used in Metroll's building products. Metroll provides links to BlueScope's Environmental Product Declarations and technical documentation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• BlueScope Steel: Metroll's primary steel materials supplier (COLORBOND, ZINCALUME, Truecore) and operator of the competing Lysaght building products brand. Critical ecosystem participant as both supplier and competitor via the Lysaght channel.
• Bunnings Warehouse (Wesfarmers): Australia's dominant hardware retail chain and a documented Metroll enterprise customer (e.g., Bunnings Warehouse Keperra project). Critical distribution channel partner shaping Metroll's downstream volume and specification influence.

Broad incumbents

• CSR Limited: Australian building products conglomerate (Bradford insulation, Gyprock plasterboard, etc.) with adjacent product categories in insulation and building envelope that overlap with parts of Metroll's roofing, insulation, and walling range.
• Reece Group: Australian-listed building products distribution group focused on plumbing, bathroom, and water-related categories with some overlap into rainwater goods. Broader distribution competitor with overlapping trade customer base but different core categories.
• Lysaght (BlueScope Steel): BlueScope Steel's branded steel building products division offering roofing, walling, and structural products across Australia. Overlaps significantly with Metroll's core range but operates as part of BlueScope's larger vertically integrated steel portfolio.

Direct peers

• Steeline: Australia-wide network of independently operated steel building products branches manufacturing and distributing roofing, fencing, rainwater goods, and structural products. Closely comparable to Metroll in branch-based distribution model and product mix.
• Roofing Industries: Australian manufacturer of steel roofing, walling, and rainwater products serving residential and commercial construction. Comparable to Metroll in core sheet metal roofing/cladding product categories and Australian market focus.
• Stramit Building Products: Australian manufacturer and distributor of steel building products including roofing, cladding, rainwater, fencing, and structural products. Closest direct competitor to Metroll with overlapping product range and national Australian branch footprint.

Regional players

• NCI Building Systems (Cornerstone Building Brands): North American manufacturer of metal building products including roofing, wall systems, and structural components. Comparable product categories to Metroll but operates primarily in US/Canada markets rather than competing directly in Australia.
• Steel & Tube: New Zealand-based steel products manufacturer and distributor serving construction, roofing, and rainwater markets. Comparable product offering to Metroll but primarily serves the New Zealand market rather than Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MetrollAustralia/featured
• Facebookfacebook.com/metroll.au
• LinkedInlinkedin.com/company/metroll-au
• Instagraminstagram.com/metroll.au

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metroll