GoldBio
GoldBio manufactures and sells affordable, 'Proven and Published®' biochemical reagents — including D-Luciferin, biological buffers, competent cells, and protein purification tools — directly via e-commerce to academic and commercial life-science researchers across 50+ countries.
- Company typePrivate
- Founded1985
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What GoldBio does
GoldBio (Gold Biotechnology, Inc.), founded in 1985 and headquartered in St. Louis, Missouri, is a privately held manufacturer and direct-to-customer distributor of biochemical reagents for life science, plant science, and molecular biology research. Its catalog spans bioluminescence substrates (D-Luciferin potassium and sodium salts in Proven and Published® and endotoxin-free variants), a comprehensive line of biological buffers (ACES, HEPES, MES, Bis-Tris, CAPS, CHES, Bicine, and others), E. coli competent cells (GB5-alpha™, GB10B™), Agrobacterium strains (AGL1, GV3101, EHA105, LBA4404, C58C1), pSuperAgro® helper plasmids for plant transformation, protein purification resins (cobalt, nickel, glutathione agarose), ProBlock™ protease inhibitor cocktails, Goof-Proof™ qPCR master mixes, BLUEstain™ protein ladders, TrueBlack™ autofluorescence quencher, and the recently introduced Notacow™ recombinant human serum albumin.
The commercial model is e-commerce-first, with unit-based pricing on goldbio.com, volume discounts, mailing-list and new-customer quote incentives, and a global distributor network that includes the dedicated Duchefa Direct plant-reagent channel. GoldBio reaches 50+ countries with localized pricing, maintains ISO 9001:2015 certification, and positions its catalog under a 'Proven and Published®' mark backed by 1,000+ publication citations. The customer base is horizontal: academic and commercial research laboratories and principal investigators — with dedicated outreach to newly funded labs and plant science specialists. The company is led by President Paul Gold, operates with 11–50 employees, has no disclosed outside funding, and has not announced acquisitions or major leadership changes.
GoldBio firmographics
Firmographics- Name
- GoldBio
- Legal name
- Gold Biotechnology, Inc.
- Website
- https://goldbio.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoldBio manufactures and sells affordable, 'Proven and Published®' biochemical reagents — including D-Luciferin, biological buffers, competent cells, and protein purification tools — directly via e-commerce to academic and commercial life-science researchers across 50+ countries.
- Ownership category
- akta.pro rank
GoldBio industry classification
Industry- Product category
- Laboratory Biochemical Reagents
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (424210)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Raw Materials & Critical Reagents Supply (Media/Resins/Cytokines) (HLAGAGAI)
Keywords
Where GoldBio is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GoldBio business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Laboratory Reagent Sales: GoldBio generates revenue through direct product sales of biochemical reagents, chemicals, enzymes, bioluminescence substrates, competent cells, and laboratory supplies. Products are sold via e-commerce with unit-based pricing (per gram, mg, mL, unit). No subscription model is employed; transactions are primarily one-time purchases with occasional volume discounts for larger quantities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based product pricing with volume discounts |
| Unit Pricing | Pay-as-you-go | Mailing list subscriber discount |
| Unit Pricing | Multi-year contract | New customer standing quote program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
GoldBio product offering
Product offeringCore offering
GoldBio manufactures and sells affordable biochemical reagents, bioluminescence substrates, competent cells, biological buffers, enzymes, and protein purification tools for academic and commercial life science, plant science, and molecular biology research laboratories. Products are sold primarily through a direct e-commerce store and complemented by inside sales account managers and a global distributor network, with an emphasis on batch consistency validated through publication citations.
Product overview
GoldBio is a laboratory reagents company that has operated for 40 years, offering a comprehensive catalog of research chemicals and reagents organized into distinct product categories. The portfolio spans bioluminescence substrates (D-Luciferin Potassium and Sodium Salts in both Proven and Published® and Endotoxin-Free variants), biological buffers (ACES, ADA, BES, Bicine, Bis-Tris, CAPS, CHES, HEPES, HEPPSO, MES), competent cells (E. coli GB5-alpha™ and GB10B™ strains, Agrobacterium strains including AGL1, GV3101, EHA105, LBA4404, C58C1), enzymes, inhibitors and substrates, protein analysis tools (BLUEstain™ protein ladders), protein expression and purification products (ProBlock™ protease inhibitor cocktails, Dr. Gold's Protein Extraction Reagent), affinity purification resins (cobalt, nickel, glutathione agarose beads), PCR and DNA amplification reagents (Goof-Proof™ qPCR master mixes, EvaGreen® dye), plant research reagents, plasmids (pSuperAgro®, SuperAgro™, pSoup series), microscopy stains (TrueBlack™), and lab tools. The company emphasizes its 'Proven and Published®' quality designation and competitive pricing as key differentiators. Free educational resources include handbooks on PCR, lab management, science writing, and biological buffers.
Differentiator
Problem solved
Functional benefit
Brands
- Proven and Published: A quality assurance brand indicating that products have been tested and cited in published scientific research.
- pSuperAgro
- D-Luciferin
Products and services
- Biological Buffers (Good's Buffers Line) Zwitterionic buffering agents including HEPES, HEPPSO, MES, ACES, ADA, BES, Bicine, Bis-Tris, CAPS, and CHES, used for cell culture media, electrophoresis, protein crystallization, chromatography, and enzymatic reactions. Target customers are academic and commercial life science research laboratories.
- D-Luciferin Bioluminescent Substrates (Proven and Published® and Endotoxin-Free) High-purity firefly luciferase substrates in potassium and sodium salt forms, available with endotoxin-free formulations for sensitive in vivo imaging, cell-based assays, gene expression analysis, tumor imaging, stem cell tracking, and high-throughput screening. Target customers are biomedical imaging researchers, cancer researchers, and drug discovery teams.
- E. coli Competent Cells (Cloning and Expression Strains) Chemically and electrocompetent E. coli strains optimized for cloning and protein expression workflows, including DH5α, DH10B, BL21 (DE3), and DL39 (DE3) variants, together with animal-free recovery media. Target customers are molecular biology and protein expression research laboratories.
- Agrobacterium Competent Cells (AGL1, GV3101, EHA105, LBA4404, C58C1) Chemically and electrocompetent Agrobacterium strains including AGL1, GV3101, EHA105, LBA4404, and C58C1 optimized for plant transformation applications. Target customers are plant biology and agricultural biotechnology researchers.
- pSuperAgro® Plasmids and Helper Cells Helper plasmids designed to enhance gene transfer efficiency in Agrobacterium-mediated plant transformation by boosting T-DNA delivery and reducing protocol variability, including pSuperAgro® v4 competent cells with AcdS and GabT activity. Target customers are plant genetics and agricultural biotechnology researchers.
- Affinity Purification Resins (Cobalt, Nickel, Glutathione Agarose) Immobilized metal affinity chromatography (IMAC) and affinity resins for protein purification, including high-density cobalt agarose, Cobalt HTC agarose, highest density nickel agarose (polychelator, EDTA/DTT compatible), glutathione agarose for GST fusion proteins, and immobilized ficin and papain agarose resins for antibody fragmentation. Target customers are protein expression and purification research laboratories.
- Dr. Gold's Bacterial Protein Extraction Reagent (B-PER) Proprietary ready-to-use reagent containing buffering agents, dialyzable non-denaturing detergents, lysozyme, nucleases, and optimized salt solution for gentle but thorough bacterial cell lysis while preserving native protein structure and activity. Target customers are protein expression and proteomics research laboratories.
- ProBlock™ Protease Inhibitor Cocktails and AEBSF Broad-spectrum protease inhibitor cocktails (ProBlock™) and the irreversible serine protease inhibitor AEBSF for protecting protein samples during extraction and purification. Target customers are protein biochemistry and proteomics research laboratories.
- Goof-Proof™ qPCR and Probe-Based Master Mixes Pre-formulated qPCR and probe-based master mixes engineered for consistent performance across a wide range of real-time PCR applications, with or without ROX. Target customers are molecular biology and genomics research laboratories performing gene expression analysis.
- BLUEstain™ Ready-to-Use Protein Ladders Ready-to-use protein ladders offering high band resolution across a wide range of molecular weights for SDS-PAGE and protein analysis. Target customers are biochemistry and molecular biology research laboratories.
- TrueBlack™ Lipofuscin Autofluorescence Quencher Microscopy stain for quenching lipofuscin autofluorescence in tissue sections for immunofluorescence staining, serving as a non-toxic alternative to Sudan Black B. Target customers are histology, neuroscience, and imaging research laboratories.
- Bioluminescence Plasmids, Assay Kits, and Inhibitors Luciferase plasmids targeting specific pathways, firefly and Renilla dual luciferase assay kits, bioluminescence lysis buffers, and luciferase inhibitors for gene expression and reporter activity studies. Target customers are biomedical researchers using reporter gene assays.
- IPTG (Protein Expression Inducer) Isopropyl β-D-1-thiogalactopyranoside (IPTG) induction reagent used for protein expression in E. coli systems. Target customers are molecular biology and protein expression research laboratories.
- Notacow™ rAlbumin (Recombinant Human Serum Albumin) Recombinant human serum albumin (rAlbumin) offered as an animal-free alternative for cell culture and bioprocessing applications. Target customers are cell culture, bioprocessing, and regenerative medicine research laboratories.
- Free Educational Handbooks (PCR, Buffers, Lab Management, Science Writing) Free downloadable educational handbooks covering PCR, biological buffers, lab management, and scientific writing, offered as a value-added resource for researchers. Target customers are graduate students, early-career researchers, and lab managers.
Companies that use GoldBio
Customer profileSegments4 records
Ideal customer profiles4 records
GoldBio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
GoldBio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Duchefa DirectcoreDuchefa Direct serves as GoldBio's dedicated distribution channel for Duchefa brand plant research reagents. Duchefa is described as the world leader in plant research reagents, specializing in agar and agar substitutes designed to be free of contaminants for plant cell growth applications. This partnership allows GoldBio to offer comprehensive plant biology research solutions.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
GoldBio competitors and assessment
Company assessmentBroad incumbents
- VWR / Avantor: Global lab supplies distributor and reagent provider, comparable in distribution model and overlapping catalog across biochemicals, buffers, and lab consumables sold to research labs.
- Bio-Rad Laboratories: Diversified life science tool manufacturer with overlapping reagent, protein electrophoresis, and PCR/qPCR product lines. Offers broader portfolio and scale than GoldBio but competes in overlapping categories like protein ladders and amplification reagents.
- Sigma-Aldrich (Merck KGaA): Largest global life science reagents supplier with extensive biochemical, buffer, and reagent catalog. Direct competitor on virtually every GoldBio SKU but operates at vastly greater scale and institutional reach.
- Thermo Fisher Scientific: Global life science tools giant with broad reagent and lab supplies catalog under brands including Thermo Scientific and Invitrogen. Overlaps with GoldBio on biochemicals, competent cells, and protein analysis products.
- Bio-Techne (R&D Systems): Public life science reagent supplier offering proteins, antibodies, and assay kits. Compares in protein expression, luminescence assays, and cell biology reagents overlapping with GoldBio's portfolio.
Direct peers
- Gold Standard Diagnostics / Duchefa Biochemie: Duchefa is the plant research reagent partner GoldBio distributes through; comparable in plant-biology reagent categories (Agrobacterium, plant transformation reagents, growth regulators) and a direct category peer.
- New England Biolabs: Privately held supplier of enzymes, competent cells, and molecular biology reagents for academic and industrial research. Directly comparable in DNA amplification, cloning, and protein analysis reagent categories that overlap with GoldBio's core catalog.
- Santa Cruz Biotechnology: Privately held supplier of antibodies, biochemicals, and research reagents for life science research. Comparable in product categories (biochemicals, lab reagents) and direct-to-customer distribution.
- Cayman Chemical: Privately held supplier of biochemicals, assay kits, and research reagents serving academic and pharmaceutical researchers. Comparable in product mix (biochemicals, biochemical reagents) and direct-to-researcher e-commerce distribution model.
- Promega Corporation: Independent manufacturer of life science research reagents, enzymes, and assay kits serving academic and pharmaceutical labs. Closely comparable to GoldBio in product categories (enzymes, competent cells, protein analysis, bioluminescence) and customer base (research laboratories).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
GoldBio social profiles
Digital presenceGoldBio compliance and trust
Trust signalCompliance1 record
GoldBio financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoldBio leadership team
Management profileNumber of profiles
Profiles1 record
GoldBio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoldBio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoldBio
What does GoldBio do?
GoldBio manufactures and sells affordable biochemical reagents, bioluminescence substrates, competent cells, biological buffers, enzymes, and protein purification tools for academic and commercial life science, plant science, and molecular biology research laboratories. Products are sold primarily through a direct e-commerce store and complemented by inside sales account managers and a global distributor network, with an emphasis on batch consistency validated through publication citations.
Is GoldBio a public or private company?
GoldBio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoldBio founded?
GoldBio was founded in 1985. It employs 11 to 50 people.
Where is GoldBio based?
GoldBio is headquartered in St Louis, United States, in the North America region.
How does GoldBio make money?
One revenue line is on record: laboratory Reagent Sales.
Who are GoldBio's main competitors?
Broad incumbents on record are VWR / Avantor, Bio-Rad Laboratories, Sigma-Aldrich (Merck KGaA), Thermo Fisher Scientific and Bio-Techne (R&D Systems). Direct peers are Gold Standard Diagnostics / Duchefa Biochemie, New England Biolabs, Santa Cruz Biotechnology, Cayman Chemical and Promega Corporation.
Does GoldBio have an API?
No public API is recorded for GoldBio.
What industry is GoldBio in?
GoldBio's product category is Laboratory Biochemical Reagents. Its primary akta.pro industry code is HLAGAGAI, Raw Materials & Critical Reagents Supply (Media/Resins/Cytokines). Its NAICS code is 424210 and its SIC code is 2833.