Katz Digital
Katz Digital is the digital advertising arm of Katz Media Group, operating an omnichannel audience platform that sells premium inventory across Digital Audio, Podcasts, Connected TV, and live sports via managed service and programmatic channels. It serves 5,000+ enterprise brands and agencies through 16 US offices and proprietary KIM data engine.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Katz Digital does
Katz Digital is the digital advertising arm of Katz Media Group, operating as an omnichannel audience platform that sells premium advertising inventory across Digital Audio, Podcasts, Connected TV (CTV), and live sports and entertainment streaming. The company's core product suite includes Katz Digital Audio (reaching 260M+ consumers monthly via broadcasters, pureplay streamers, and mobile apps), Katz Connected TV (2,000+ streaming destinations), PodKatz (300K+ podcasts), Katz Live (AI-enhanced in-event ad units for live streaming), Katz Programmatic (PMPs and Programmatic Guaranteed buying), Katz Digital Multicultural (Unidos and United networks for Hispanic and African American audiences), Katz Digital Political, and Katz International. Underpinning the platform is Katz Intelligence Manager (KIM), a proprietary data engine that combines first-party publisher data with third-party data partnerships to curate audiences by demographic, behavior, location, context, and time of day.
The business model is enterprise-led managed-service advertising sales supplemented by programmatic channels. Katz Digital generates revenue primarily through direct insertion orders and programmatic buying (PMPs and Programmatic Guaranteed) for advertisers and agencies across four core advertising verticals: Digital Audio, CTV, Podcast (PodKatz), and Programmatic. Customers include enterprise advertisers and agencies across travel, retail, healthcare, government, food/QSR, e-commerce, and political categories, with the company claiming relationships with 5,000+ brands. Pricing is quote-based and not publicly disclosed; multi-year contracts are typical with white-glove support from planning through optimization. Distribution is via 16 nationwide sales offices (New York HQ plus Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, Miami, Minneapolis, Philadelphia, Phoenix, St. Louis, San Antonio, San Francisco, Seattle, and Washington, DC). The company is privately held as a subsidiary of Katz Media Group (founded 1888), with no disclosed external funding rounds.
The technology architecture is a platform-plus-modules model with KIM as the unified data layer powering audience curation across all channels. Notable technical components include AI-enhanced ad units for live streaming sports, brand-safety verification through the Barometer partnership, dynamic ad insertion for podcasts, and exclusive local representation of Spotify. The company maintains integrations with leading data providers, FAST channel partners, and podcast publishers, and operates in the audio (Digital Audio) and video (CTV) modalities of AI-driven advertising.
Katz Digital firmographics
Firmographics- Name
- Katz Digital
- Legal name
- Katz Digital
- Website
- https://katzdigital.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Katz Digital is the digital advertising arm of Katz Media Group, operating an omnichannel audience platform that sells premium inventory across Digital Audio, Podcasts, Connected TV, and live sports via managed service and programmatic channels. It serves 5,000+ enterprise brands and agencies through 16 US offices and proprietary KIM data engine.
- Ownership category
- akta.pro rank
Katz Digital industry classification
Industry- Product category
- Digital Advertising / Omnichannel Ad Platform
- NAICS
- Media Buying Agencies (541830), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industry
- Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM)
Keywords
Where Katz Digital is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices16 records
Markets served
Katz Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D
Revenue model
- Digital Advertising - Digital Audio: Revenue generated from selling digital audio advertising inventory across 260M+ consumers monthly. Includes broadcast streams, pureplays, podcasts, and mobile in-app audio through direct IO or programmatic channels.
- Connected TV Advertising: Revenue from delivering premium CTV supply across 2,000+ streaming TV destinations including FAST channels and trusted apps, with audience targeting and measurable results.
- Podcast Advertising (PodKatz): Revenue from podcast marketplace advertising across 300,000+ shows, with dynamic insertion capabilities and brand safety partnerships.
- Programmatic Advertising: Automated access to omnichannel inventory through PMPs and Programmatic Guaranteed, with real-time optimization capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Managed Service + Programmatic |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Katz Digital product offering
Product offeringCore offering
Katz Digital sells advertising inventory and managed advertising services across digital audio, podcasts, connected TV (CTV), live sports and entertainment, multicultural audiences, political campaigns, and international markets. Its proprietary Katz Intelligence Manager (KIM) data engine curates audiences using first-party publisher data combined with third-party data partnerships. The company offers both managed-service buying with white-glove support and programmatic buying via Private Marketplaces and Programmatic Guaranteed.
Product overview
Katz Digital is an omnichannel audience platform providing access to premium digital advertising supply across multiple channels. The platform operates as a platform-plus-modules architecture with core products including Katz Intelligence Manager (KIM) as the proprietary data engine, Katz Programmatic for automated buying, Katz Digital Audio (260M+ consumers), Katz Connected TV (2,000+ streaming destinations), and PodKatz (300K+ podcasts). Additional specialized offerings include Katz Live for live sports and entertainment, Katz Digital Multicultural (Unidos/United networks), Katz Digital Political, and Katz International. KIM unifies all offerings through AI-powered audience curation across demographics, location, behaviors, interests, context, and time of day.
Differentiator
Problem solved
Functional benefit
Brands
- PodKatz: The largest podcast marketplace built for targeting at scale, delivering scale and precision through strategic partnerships with leading publishers, platforms, creators, and influencers. Access to 300,000+ shows from premium publishers and creators spanning every genre.
- Katz Intelligence Manager (KIM)
- Katz Live
- Unidos Network
- United Network
- Katz Programmatic
Products and services
- Katz Intelligence Manager (KIM)
- Katz Programmatic
- Katz Digital Audio
- Katz Connected TV
Quantifiable outcome
- Reaches 290M+ consumers across omnichannel platforms
- +6 more outcomes
Companies that use Katz Digital
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles5 records
Katz Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature3 records
Katz Digital partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- BroadcasterscorePartnership with top-tier broadcasters to reach listeners on broadcast streams and top music and talk content for Digital Audio marketplace.
- Pureplay Streaming ServicescorePartnership with pureplay streaming services for accessing streaming audio inventory and audiences.
- SpotifycoreExclusive local representation of Spotify, enabling Katz Digital to offer Spotify advertising inventory across their streaming platform.
- Mobile Apps (Streaming and Gaming)corePartnership with premium mobile apps for in-app audio advertising across gaming, news, sports, weather, and other go-to applications.
- Podcast Publishers and CreatorscoreStrategic partnerships with leading publishers, platforms, creators, and influencers to access 300,000+ podcast shows spanning all major verticals and niche interests.
- BarometercoreBrand safety and suitability partnership ensuring ad placement meets brand standards through Barometer's measurement and verification platform.
- Premium Publishers (Multicultural)corePremium publisher partnerships for Unidos Network (Hispanic audiences) and United Network (African American audiences) enabling culturally resonant advertising at scale.
- FAST Channel PartnerscorePartnership with Free Ad-Supported Streaming TV (FAST) channels and trusted apps for CTV advertising across 2,000+ streaming TV destinations.
- International PublisherscoreGlobal inventory access through leading international publishers enabling brands to reach audiences across any country or region worldwide.
- Leading Data CompaniescorePartnerships with leading data companies combined with publishers' first-party data to power Katz Intelligence Manager (KIM) for advanced audience curation.
- Publishers (First-Party Data)corePublisher first-party data partnerships enabling KIM to leverage proprietary audience data for targeting across the platform.
Scale indicators11 records
Recent moves6 records
Expansion highlights7 records
Katz Digital competitors and assessment
Company assessmentDirect peers
- Triton Digital: Triton Digital provides digital audio and podcast technology, programmatic marketplace (a2x), and measurement. Directly competes with Katz Programmatic and PodKatz on audio/podcast programmatic ad buying infrastructure.
- iHeartMedia: iHeartMedia operates one of the largest US radio footprints alongside digital audio, podcast, and programmatic ad businesses. Competes directly with Katz Digital across audio supply aggregation, podcast marketplaces, and omnichannel digital ad sales.
- Audacy: Audacy is a major US audio entertainment and advertising platform combining broadcast radio, streaming, and podcast inventory. Directly overlaps Katz Digital's broadcast-stream aggregation and podcast marketplace (PodKatz) offerings.
- Acast: Acast is a leading global podcast hosting and monetization platform with open marketplace and programmatic podcast ad buying. Directly competes with PodKatz on podcast advertising inventory aggregation and dynamic ad insertion.
- Westwood One: Westwood One is a major US audio network and Cumulus-owned advertising sales platform for broadcast radio, digital audio, and podcasts. Directly comparable to Katz Digital as a sales-rep platform aggregating broadcaster digital audio inventory for national advertisers.
- SiriusXM Media: SiriusXM Media (formerly Pandora, Stitcher, SoundCloud Ads) is the largest independent digital audio advertising platform in the US. Directly competes with Katz Digital Audio on streaming audio supply, podcast monetization, and programmatic audio buying for the same advertiser base.
Broad incumbents
- Magnite: Magnite is the largest independent supply-side platform specializing in CTV and video advertising. Competes with Katz Digital's CTV offering on the sell-side programmatic infrastructure for streaming TV inventory.
- Havas Media: Havas Media is a global media agency network that buys omnichannel digital audio, CTV, and podcast inventory on behalf of advertisers. Competes with Katz Digital at the buyer side, particularly for managed-service omnichannel campaigns.
- The Trade Desk: The Trade Desk is the largest independent demand-side platform for programmatic advertising across CTV, audio, video, and display. Competes with Katz Programmatic on the buyer side of omnichannel digital ad campaigns, particularly CTV and audio.
Emerging players
- Spotify Ad Studio: Spotify's self-serve ad platform competes with Katz's exclusive Spotify local representation by offering advertisers direct programmatic access to Spotify inventory. As Spotify expands Ad Studio, it increasingly threatens Katz's intermediary position on this key audio channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Katz Digital social profiles
Digital presenceKatz Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Katz Digital leadership team
Management profileNumber of profiles
Profiles16 records
Katz Digital subsidiaries and ownership
Company hierarchySubsidiaries2 records
Katz Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Katz Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Katz Digital
What does Katz Digital do?
Katz Digital sells advertising inventory and managed advertising services across digital audio, podcasts, connected TV (CTV), live sports and entertainment, multicultural audiences, political campaigns, and international markets. Its proprietary Katz Intelligence Manager (KIM) data engine curates audiences using first-party publisher data combined with third-party data partnerships. The company offers both managed-service buying with white-glove support and programmatic buying via Private Marketplaces and Programmatic Guaranteed.
Is Katz Digital a public or private company?
Katz Digital is a private company. It is classified as corporate owned and is currently operating.
When was Katz Digital founded?
Katz Digital was founded in 2021. It employs 51 to 100 people.
Where is Katz Digital based?
Katz Digital is headquartered in New York, United States, in the North America region.
How does Katz Digital make money?
Four revenue lines are on record. Digital Advertising - Digital Audio is the primary driver. The others are connected TV Advertising, podcast Advertising (PodKatz) and programmatic Advertising.
Who are Katz Digital's main competitors?
Direct peers on record are Triton Digital, iHeartMedia, Audacy, Acast, Westwood One and SiriusXM Media. Broad incumbents are Magnite, Havas Media and The Trade Desk. Spotify Ad Studio is listed as an emerging player.
Does Katz Digital have an API?
No public API is recorded for Katz Digital.
What industry is Katz Digital in?
Katz Digital's product category is Digital Advertising / Omnichannel Ad Platform. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of BPAMAJAM, Stock Media, Asset Marketplaces & Licensing Platforms. Its NAICS code is 541830 and its SIC code is 7310.