Cygnett
Cygnett is an Australian digital accessories company founded in 2003 that designs and sells mobile power banks, portable power stations, chargers, cables, cases, and screen protectors to consumer and outdoor users across Australia, the UK, New Zealand, the Philippines, and Italy via DTC e-commerce and authorized retail.
- Company typePrivate
- Founded2003
- HeadquartersRichmond, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cygnett does
Cygnett Pty Ltd is an Australian developer and retailer of digital accessories, founded in 2003 and headquartered in Port Melbourne, Victoria. The company designs, sources, and sells a broad portfolio of mobile power and connectivity products spanning power banks (5,000mAh to 40,000mAh), portable power stations (200W to 1000W with LiFePO4 battery chemistry rated for 3,000 charge cycles), folding solar panels, Qi2 wireless chargers, GaN wall chargers, USB-C/Lightning/HDMI/Ethernet cables, device cases, screen protectors, docking stations, and travel accessories. Notable technical components include pure sine wave inverters, semi-solid state battery technology in the Outback V3 line, modular expansion battery architecture (capacity scaling to 1,842Wh), and Qi2 magnetic wireless charging integration. Sub-brands such as ChargeUp, Armoured, Outback, Roam, Voyager, and ChargeBase organize the SKU hierarchy.
The business operates a hybrid go-to-market model: direct-to-consumer e-commerce via a Shopify-hosted storefront at cygnett.com, country-specific storefronts for the UK, New Zealand, Philippines, and Italy, authorized retailer distribution across Australia, and APAC regional distributors (ARS Pte Ltd in Singapore, CASCOS/Raphas Gear in the Philippines, Dicker Data in New Zealand). A dedicated B2B channel addresses wholesale, government, and education bulk enquiries. Revenue is generated through unit-priced hardware sales across price points from approximately $29.95 AUD for entry accessories up to $699.95 AUD for the flagship 1000W portable power station, with Afterpay interest-free installments available at retail. The product mix is anchored on consumer mobile device users and outdoor/camping enthusiasts as primary segments, supplemented by business/government bulk procurement and licensed sports merchandise buyers (AFL across all 18 teams, NRL, and All Blacks).
The company is privately held with no disclosed institutional investors, no funding history, and an 11-50 employee headcount band. Leadership comprises co-founder and owner Tim Swann and general manager Gary Newman. Marketing is executed through email/SMS newsletters, content marketing via the TechTalk blog, Instagram giveaways with retail partners such as JB Hi-Fi, and seasonal promotional campaigns. The company explicitly does not ship internationally from its Australian warehouse, indicating a regionally segmented fulfillment model rather than a unified global shipping operation.
Cygnett firmographics
Firmographics- Name
- Cygnett
- Legal name
- Cygnett Pty Ltd
- Website
- https://cygnett.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cygnett is an Australian digital accessories company founded in 2003 that designs and sells mobile power banks, portable power stations, chargers, cables, cases, and screen protectors to consumer and outdoor users across Australia, the UK, New Zealand, the Philippines, and Italy via DTC e-commerce and authorized retail.
- Ownership category
- akta.pro rank
Cygnett industry classification
Industry- Product category
- Consumer Mobile Accessories
- NAICS
- Battery Manufacturing (33591), Small Electrical Appliance Manufacturing (335210)
- SIC
- Electronic Components & Accessories (3670), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD)
Keywords
Where Cygnett is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Cygnett business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Hardware Product Sales: Cygnett generates revenue primarily through the sale of physical mobile accessories including power banks, portable power stations, chargers (wall, car, wireless), cables (USB-C, Lightning, HDMI, Ethernet, Starlink), phone cases, screen protectors, and travel accessories. Products are sold directly to consumers via e-commerce and through authorized retailers and distributors.
- B2B/Wholesale: Cygnett offers business enquiries for wholesale, retail, government, and education sectors, providing customized tech solutions for business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Power Banks |
| Unit Pricing | Pay-as-you-go | Portable Power Stations |
| Unit Pricing | Pay-as-you-go | Cases & Screen Protectors |
| Unit Pricing | Pay-as-you-go | Chargers & Cables |
| Unit Pricing | Pay-as-you-go | Licensed Sports Products |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Cygnett product offering
Product offeringCore offering
Cygnett designs, develops, and sells branded mobile device accessories including portable power banks (5K–40K mAh), portable power stations with LiFePO4 batteries, Qi2 wireless chargers, USB-C/HDMI/Ethernet cables, phone and laptop protective cases, screen protectors, USB-C docking stations, and solar panels. The company also produces officially licensed AFL, NRL, and All Blacks team-branded power banks and accessories. Products are sold through direct e-commerce, authorized retailers across Australia, and APAC distributors.
Product overview
Cygnett is Australia's premier developer of digital accessories, offering a comprehensive portfolio of mobile power and connectivity solutions. The product range centers on power banks (from compact 5K mAh magnetic wireless models to high-capacity 40K mAh laptop power banks), portable power stations (200W-1000W with LiFePO4 battery technology supporting up to 3,000 charge cycles), and solar solutions (100W ETFE folding panels). The charging ecosystem includes Qi2 wireless chargers (2-in-1 and 3-in-1), wall chargers (up to 67W GaN), car chargers (including Starlink Mini 100W compatible), and an extensive cable portfolio featuring Armoured Pro 240W USB-C to USB-C cables with 5-year warranty. Device protection encompasses MacBook Neo cases (AeroShield Clear and ClearShield Tough), iPhone/Samsung Galaxy/iPad cases, AirTag cases (silicone and leather), and Voyager travel cases with fire-proof bag options. Workspace tech includes 13-in-1 USB-C docking stations, wireless desk chargers, and keyboard/mouse combos. The licensed products segment features AFL team-branded power banks (18 teams), NRL licensee power banks, and All Blacks branded products. Starlink-specific accessories include DC to DC cables (7.5M/20M), USB-C to DC cables, and Ethernet cables in multiple lengths. The portfolio is sold through direct-to-consumer e-commerce (Shopify-hosted store) and authorized retail channels, with APAC distribution in Singapore, Malaysia, New Zealand, Japan, and Philippines.
Differentiator
Problem solved
Functional benefit
Brands
- ChargeUp: Power bank product line including ChargeUp Pro, ChargeUp Maxx, ChargeUp Auto, and ChargeUp Prime variants
- Armoured
- Outback
- Roam
- Voyager
- ClearShield
- AeroShield
- StyleTrack
- ChargeBase Qi2
- VertPWR
- Unite HighDock
- CarPower
- Orbit
Products and services
- ChargeUp Pro 27K (60W Laptop Power Bank) High-capacity 27,000mAh laptop power bank with 60W output for charging laptops, phones, and tablets on the go. Targets mobile professionals and laptop users needing portable high-wattage power.
- ChargeUp Maxx Digital 30K Power Bank 30,000mAh high-capacity power bank with digital display for monitoring charge levels, designed for extended travel and multi-device users.
- ChargeUp Outback 20K Gen 2 (Outdoor Solar Power Bank) 20,000mAh outdoor solar power bank designed for rugged conditions with solar charging capability, targeting outdoor and adventure users.
- ChargeUp Maxx 40K Power Bank with Integrated USB-C Cable 40,000mAh high-capacity power bank with built-in integrated USB-C cable for convenient high-capacity charging.
- VertPWR 100W Laptop Power Bank 25K + Stand 100W laptop power bank with 25,000mAh capacity and integrated stand, available in Obsidian and Champagne colors, for high-wattage laptop charging.
- Outback V3 Semi-Solid State Solar Power Bank 20K
Quantifiable outcome
- LiFePO4 batteries rated for 3,000 charge cycles, approximately 10x more than standard lithium-ion batteries
- +1 more outcomes
Companies that use Cygnett
Customer profileSegments4 records
Ideal customer profiles4 records
Cygnett technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Cygnett partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ARS Pte LtdcoreARS Pte Ltd is Cygnett's authorized distributor for Singapore market. Located at 1 Tannery Road, #06-05 One Tannery, Singapore 347719. Handles APAC region distribution.
- CASCOS / Raphas GearcoreCASCOS is Cygnett's authorized distributor for Philippines market. Located at La Fuerza Plaza, Makati City. Distributes through raphasgear.com.
- Dicker DatacoreDicker Data (formerly Exeed) is Cygnett's authorized distributor for New Zealand market. Located at Level 4/2A Augustus Terrace, Parnell, Auckland 1052.
- Shopify Inc.coreCygnett's e-commerce platform is hosted on Shopify Inc., providing the online store infrastructure. Shopify stores data securely with PCI-DSS compliance.
- Australian Football League (AFL)coreCygnett is an official AFL licensee producing branded power banks for all 18 AFL teams including Adelaide Crows, Brisbane Lions, Carlton Blues, Collingwood Magpies, Essendon Bombers, Fremantle Dockers, Geelong Cats, Gold Coast Suns, GWS Giants, Hawthorn Hawks, Melbourne Demons, North Melbourne Kangaroos, Port Adelaide Power, Richmond Tigers, St Kilda Saints, Sydney Swans, West Coast Eagles, and Western Bulldogs.
- National Rugby League (NRL)coreCygnett is an official NRL licensee producing NRL-branded power banks as part of their licensed product range.
- All BlackscoreCygnett produces All Blacks-branded power banks as part of their licensed sports merchandise range.
- JB Hi-FiminorJB Hi-Fi NZ partnership for Instagram giveaways including Synthony 'Once in a Lifetime' ticket giveaway. Joint marketing promotion requiring participants to follow both @cygnett and @jbhifi_nz accounts.
- Luxury EscapesminorPartnership for customer appreciation promotions including gift voucher giveaways ($250 AUD for NZ, $1,000 AUD for AU) and Chadstone store promotional events.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cygnett competitors and assessment
Company assessmentDirect peers
- Anker Innovations: Global leader in charging and power bank products, with significant overlap in power banks, wall chargers, GaN chargers, cables, and portable power stations (Anker SOLIX). Direct competitor across most of Cygnett's core SKU range.
- Belkin: Established accessories brand with comparable product categories including power banks, wireless chargers, wall chargers, cables, and cases. Direct competitor especially in Apple device accessories and retail channels.
- Mophie (ZAGG): Power bank and charging accessories specialist with strong retail presence. Closely comparable in power bank product line and premium positioning for mobile device users.
- Ugreen: Direct competitor in power banks, GaN wall chargers, USB-C cables, docking stations, and portable power stations, with rapidly growing global distribution and aggressive pricing.
- OtterBox: Premium case and screen protector brand with an expanding charging and power accessories portfolio. Comparable in case and protection product categories, with strong retail distribution.
- Aukey Technology: Direct competitor in power banks, USB-C and GaN wall chargers, wireless chargers, and cables, with strong value-tier positioning in the same consumer charging categories.
- Nomad Goods: Premium charging and cable brand (Horizon, MagSafe-compatible chargers, rugged cables) with similar premium positioning and direct-to-consumer focus as Cygnett.
- Native Union: Design-led mobile accessories brand covering wireless chargers, cables, power banks, and travel accessories. Comparable in style-and-substance positioning and DTC-led GTM motion.
- Jackery: Direct competitor in the portable power station category with Explorer series targeting camping, emergency backup, and off-grid use—the same use cases as Cygnett's Roam line.
- Satechi: Premium accessories brand spanning USB-C hubs and docking stations, wireless chargers, and MacBook/iPad accessories—overlapping with Cygnett's workspace tech and Apple device accessory lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Cygnett social profiles
Digital presenceCygnett financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cygnett leadership team
Management profileNumber of profiles
Profiles2 records
Cygnett funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cygnett M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cygnett
What does Cygnett do?
Cygnett designs, develops, and sells branded mobile device accessories including portable power banks (5K–40K mAh), portable power stations with LiFePO4 batteries, Qi2 wireless chargers, USB-C/HDMI/Ethernet cables, phone and laptop protective cases, screen protectors, USB-C docking stations, and solar panels. The company also produces officially licensed AFL, NRL, and All Blacks team-branded power banks and accessories. Products are sold through direct e-commerce, authorized retailers across Australia, and APAC distributors.
Is Cygnett a public or private company?
Cygnett is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cygnett founded?
Cygnett was founded in 2003. It employs 11 to 50 people.
Where is Cygnett based?
Cygnett is headquartered in Richmond, Australia, in the Oceania region.
How does Cygnett make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are B2B/Wholesale.
Who are Cygnett's main competitors?
Direct peers on record are Anker Innovations, Belkin, Mophie (ZAGG), Ugreen, OtterBox, Aukey Technology, Nomad Goods, Native Union, Jackery and Satechi.
Does Cygnett have an API?
No public API is recorded for Cygnett.
What industry is Cygnett in?
Cygnett's product category is Consumer Mobile Accessories. Its primary akta.pro industry code is CRACATAD, Power Banks & Portable Power (Battery Packs, MagSafe Packs). Its NAICS code is 33591 and its SIC code is 3670.