Listing Leaders
- Company typePrivate
- Founded2016
- HeadquartersMerrillville, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Listing Leaders firmographics
Firmographics- Name
- Listing Leaders
- Legal name
- Listing Leaders
- Website
- https://listingleaders.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Listing Leaders industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Seller Representation & Listing Services (BPAJAAAK)
- akta.pro secondary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where Listing Leaders is headquartered
LocationHeadquarters
- HQ city
- Merrillville
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Listing Leaders business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Real Estate Transaction Commissions: Revenue generated through commissions on residential property buying and selling transactions. Agents represent buyers and sellers in transactions across the Northwest Indiana and Illinois markets, earning a percentage of each transaction closed.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Listing Leaders product offering
Product offeringCore offering
Listing Leaders is a residential real estate brokerage that connects home buyers and sellers in Northwest Indiana and Illinois through a network of 200+ affiliated brokers operating from 24 office locations. The firm provides property listing and search tools, agent representation for transactions, home valuation estimates, rental listings, mortgage financing referrals, and real estate licensing education through three in-house schools.
Product overview
Listing Leaders is a real estate brokerage operating as a unified platform in Northwest Indiana, combining property listings, agent services, and complementary real estate services. The core product is the Listing Leaders Real Estate Brokerage Platform, which includes property search tools (Advanced Search, Interactive Map Search, Lifestyle Searches), a Broker/Agent Directory with 200+ agents, and Home Estimate/Property Valuation tools. The company also offers related services including rental listings, home financing through The Mortgage Exchange LLC partnership, and real estate education through three Listing Leaders schools (Academy, MVP, Northwest). The platform serves home buyers and sellers across Indiana and Illinois through 24 office locations.
Differentiator
Problem solved
Functional benefit
Brands
- Listing Leaders Academy: Real estate school located in Merrillville, IN providing real estate licensing education.
- Listing Leaders MVP
- Listing Leaders Northwest
Products and services
- Home Buyer Representation Brokerage services for residential home buyers in Northwest Indiana and Illinois, including MLS-backed property search, agent representation, offer preparation, and transaction guidance from contract through closing.
- Home Seller Representation Brokerage services for residential home sellers, including listing input, pricing consultation using home valuation tools, marketing across MLS and digital channels, and transaction management through closing.
- Rental Listings Rental property search platform featuring available homes for rent in Northwest Indiana, with detailed property information to assist individuals and families seeking rentals.
- Real Estate Licensing Schools Real estate pre-licensing and ongoing education delivered through three wholly owned schools — Listing Leaders Academy (Merrillville, IN), Listing Leaders MVP (Crown Point, IN), and Listing Leaders Northwest (St. John, IN) — providing hands-on broker training for aspiring and active agents.
- Brokerage Franchise Program Franchise opportunities for licensed real estate agents and brokers, providing office locations, training, leads, CRM tools, and mentorship programs under the Listing Leaders brand.
- Home Financing Referral Service Referral-based mortgage lending services for Listing Leaders clients through a strategic partnership with The Mortgage Exchange LLC (Seth Domazet), offering purchase and refinance loan guidance.
Companies that use Listing Leaders
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Listing Leaders technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Listing Leaders partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Mortgage Exchange LLCcoreSeth Domazet and The Mortgage Exchange LLC serve as the preferred mortgage lending partner for Listing Leaders clients. The partnership provides home loan services including purchase and refinance options, with 20+ years of mortgage industry experience. Seth Domazet is positioned as a dedicated lender available seven days a week to guide clients through the mortgage process.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Listing Leaders competitors and assessment
Company assessmentRegional players
- @properties: Midwest-focused brokerage headquartered in Chicago with strong presence in Illinois and Northwest Indiana. Most comparable regional peer to Listing Leaders in terms of market overlap and agent-centric model.
Broad incumbents
- eXp Realty: Cloud-based brokerage with a national agent network and aggressive commission-split model. Competes for agent recruitment in Indiana and Illinois, particularly among high-producing agents seeking equity participation.
- RE/MAX: Global franchise brokerage with strong presence in Northwest Indiana. Competes directly for agent recruitment through a similar franchise model.
- Keller Williams Realty: Largest real estate franchise by agent count in the US, with market centers across Indiana and Illinois. Competes on training, culture, and profit-sharing models for agent attraction.
- Compass: Tech-enabled national brokerage with proprietary platform and premium agent tools. Sets competitive pressure on agent retention and technology expectations in markets including Illinois.
- Berkshire Hathaway HomeServices: Large national brokerage franchise with presence in Indiana and Illinois. Competes on brand credibility and network reach for both agents and consumers.
- CENTURY 21: Global franchise brokerage with established offices across Indiana and Illinois. Competes on brand recognition and franchise agent support in the same regional market.
- Coldwell Banker: Established national brokerage with franchise offices across Indiana and Illinois. Competes for agent affiliation and consumer mindshare in the same regional footprint.
Direct peers
- McColly Real Estate: Regional brokerage operating across Northwest Indiana and the Chicago Southland with multiple offices and a large agent network. Most direct comparable given shared geography and similar mid-market residential focus.
Emerging players
- Redfin: Tech-enabled brokerage with a national footprint and direct-to-consumer platform. Competes for buyer leads and seller listings in select Illinois markets and pressures traditional brokerage commissions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Listing Leaders social profiles
Digital presenceListing Leaders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Listing Leaders leadership team
Management profileNumber of profiles
Profiles6 records
Listing Leaders subsidiaries and ownership
Company hierarchySubsidiaries3 records
Listing Leaders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Listing Leaders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Listing Leaders
What does Listing Leaders do?
Listing Leaders is a residential real estate brokerage that connects home buyers and sellers in Northwest Indiana and Illinois through a network of 200+ affiliated brokers operating from 24 office locations. The firm provides property listing and search tools, agent representation for transactions, home valuation estimates, rental listings, mortgage financing referrals, and real estate licensing education through three in-house schools.
Is Listing Leaders a public or private company?
Listing Leaders is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Listing Leaders founded?
Listing Leaders was founded in 2016. It employs 51 to 100 people.
Where is Listing Leaders based?
Listing Leaders is headquartered in Merrillville, United States, in the North America region.
How does Listing Leaders make money?
One revenue line is on record: real Estate Transaction Commissions.
Who are Listing Leaders's main competitors?
@properties is listed as a regional player. Broad incumbents are eXp Realty, RE/MAX, Keller Williams Realty, Compass, Berkshire Hathaway HomeServices, CENTURY 21 and Coldwell Banker. McColly Real Estate is listed as a direct peer. Redfin is listed as an emerging player.
Does Listing Leaders have an API?
No public API is recorded for Listing Leaders.
What industry is Listing Leaders in?
Listing Leaders's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAK, Seller Representation & Listing Services, with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.