Berkley Care Group

What Berkley Care Group does

Berkley Care Group operates The Berkley Collection, a portfolio of 12 luxury care homes across eight counties in England (Avon, Berkshire, Buckinghamshire, Leicestershire, Oxfordshire, Warwickshire, Wiltshire, Worcestershire). Founded in 2010 and headquartered in Worcester, the company employs over 1,100 team members and serves elderly individuals and their families through five integrated care types: residential, nursing, dementia, palliative, and respite care. The proposition combines clinical capability (24-hour registered nursing, complex interventions including PEG/tracheostomy/stoma care, specialist dementia programmes) with hotel-grade hospitality (fine dining, bar bistros, private cinemas, hairdressing salons, landscaped gardens, dedicated chauffeur transport, and a resident-created signature gin).

The business model is a recurring weekly all-inclusive subscription, with one weekly fee covering accommodation, personal and clinical care, dining, activities, salon access, transport, and all facilities — quote-based after a personalized assessment rather than publicly listed pricing. Distribution is direct: families enquire by phone, website, or brochure, then book in-person tours and complete a pre-admission assessment. Marketing is primarily organic — Instagram, the Berkley Journal, SEO-optimised individual home pages, and earned PR — supported by a sales and marketing function that works with each home to drive awareness and occupancy. Respite stays are billed pay-as-you-go, occasionally promoted (e.g., three-for-two or three-month-free offers), providing a secondary acquisition channel and trial pathway into permanent residency.

The group holds rare regulatory credentials (Shinfield View is one of only 21 UK homes rated Outstanding across all five CQC domains) and was certified UK Top Employer in 2024 and 2025. Notable proprietary initiatives include a neurodiversity training and adapted interview programme developed with Theo Smith, nationally recognised clinical development work on Incontinence-Associated Dermatitis led by Quality Director Masline Chitura (a Queen's Nurse and Chief Nurse's Gold Award recipient), and the Golden Hour gin developed with Sky Wave Gin (Master medal at the Global Gin Masters). No parent company, private equity backing, or public listing has been disclosed; the most recent material capital event referenced is a 2014 funding round from Albion Capital Group.

Name

Berkley Care Group

Legal name

Berkley Care Homes

Website

https://berkleycaregroup.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Berkley Care Group operates 12 luxury care homes across 8 English counties, delivering all-inclusive residential, nursing, dementia, palliative, and respite care to elderly residents through 1,100+ staff on a weekly subscription model.

Ownership category

akta.pro rank

Product category

Luxury Residential Care Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industries

Overnight & Live-In Respite Care (HLADAKAD), Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL)

Keywords

• Luxury care homes
• Residential care services
• Nursing care facilities
• Dementia care services
• Palliative care services

Headquarters

HQ city

Holborn

HQ country

United Kingdom

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. All-Inclusive Residential Care Fees: Weekly all-inclusive fees covering accommodation, personal care, nursing care, fine dining, bar bistro access, hairdressing salon, private screening room, daily activities, outings with dedicated transport, and housekeeping. One agreed fee with no hidden extras or surprise bills. Fees vary by home, suite, and level of care required (residential, nursing, or dementia). Post-hospital convalescence stays charged per night or weekly.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Berkley Care Group operates twelve luxury care homes across England providing residential, nursing, dementia, palliative, and respite care services to elderly residents. The group delivers an all-inclusive pricing model that bundles accommodation, gourmet dining, lifestyle activities, and clinical care into a single weekly fee. Each home is staffed by qualified nurses, carers, and hospitality teams serving individuals requiring varying levels of daily support.

Product overview

Berkley Care Group operates The Berkley Collection, a platform of 12 luxury care homes across England offering five integrated core services: Residential Care, Nursing Care, Dementia Care, Palliative Care, and Respite Care. All services are delivered through an all-inclusive luxury model with standard facilities at each home (fine dining, bar bistro, screening room, salon, landscaped gardens). Each of the 12 named care homes provides the full spectrum of services, with variations in design, character, and specific offerings (e.g., dedicated dementia floors, The Grove at Blenheim House). The individual homes serve as the primary product touchpoints while care types represent the service modules available within each home.

Differentiator

Problem solved

Functional benefit

Brands

• The Berkley Collection: The brand name for Berkley Care Group's portfolio of 12 luxury care homes across England.

Products and services

• Residential Care Long-term accommodation and personal care for elderly residents who need help with daily living activities such as washing, dressing, and medication management, delivered within luxury home environments with en-suite rooms and bespoke care plans.
• Nursing Care Around-the-clock clinical nursing care provided by registered nurses for residents with complex medical needs, including wound care, medication administration, and chronic condition management.
• Dementia Care Specialist care for residents living with Alzheimer's disease and other forms of dementia, delivered in secure environments with trained dementia-friendly staff and tailored activity programmes.
• Palliative Care Compassionate end-of-life and symptom management care for residents with life-limiting conditions, focusing on comfort, dignity, pain relief, and family support.
• Respite Care Short-term care stays ranging from a few days to several weeks, providing temporary relief for family carers and post-operative or post-hospital recovery support for elderly individuals.
• The Berkley Collection A membership programme offering VIP discounted rates, priority access to Berkley care homes, complimentary services, and exclusive perks for members and their families considering future care needs.
• Badminton Place Care Home Berkley luxury care home in Bradley Stoke, Bristol, offering residential, nursing, dementia, and respite care to elderly residents in South West England.
• Cedar Mews Care Home Berkley luxury care home in Leighton Buzzard, Bedfordshire, delivering residential, nursing, and dementia care services.
• Blenheim House Care Home Berkley luxury care home in Thame, Oxfordshire, providing residential, nursing, and dementia care.
• Burcot Grange & Lodge Care Home Berkley luxury care home comprising Burcot Grange and Burcot Lodge in Bromsgrove, Worcestershire, offering residential, nursing, dementia, and respite care.
• Cumnor Hill House Care Home Berkley luxury care home in Oxford, Oxfordshire, providing residential, nursing, and dementia care.
• Fernhill House Care Home Berkley luxury care home in Wolverhampton, West Midlands, delivering residential, nursing, and dementia care services.
• Jubilee House Care Home Berkley luxury care home in Doncaster, South Yorkshire, providing residential, nursing, dementia, and respite care.
• Leycester House Care Home Berkley luxury care home in Warwick, Warwickshire, providing residential, nursing, dementia, and respite care.
• Portobello Place Care Home Berkley luxury care home in Burton upon Trent, Staffordshire, providing residential, nursing, dementia, and respite care.
• Ryefield Court Care Home Berkley luxury care home in Uxbridge, Greater London, offering residential, nursing, and dementia care.
• Shinfield View Care Home Berkley luxury care home in Shinfield, near Reading, Berkshire, providing residential, nursing, and dementia care.

Quantifiable outcome

• Shinfield View is one of only 21 homes in the UK rated Outstanding in all five CQC domains
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sky Wave GincoreStrategic or Co-development Partner · 1 January 2024Residents collaborated with the team at Sky Wave Gin in their distillery to create a bespoke gin called Golden Hour, selecting every botanical through tasting and debate. The gin won a Master medal at the Global Gin Masters. The partnership showcases Berkley's hospitality-led approach and resident empowerment, integrating the gin into bar bistro experiences and signature cocktails.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hamberley Care Homes: UK operator of luxury, design-led care homes offering residential, nursing and dementia care with premium hospitality amenities. Closest direct competitor to Berkley in scale, positioning, and amenity-led differentiation.
• Signature Senior Lifestyle: Operates luxury care homes and retirement villages across London and the Home Counties with hotel-style services, fine dining, and all-inclusive pricing — directly comparable to Berkley's Berkley Collection.
• Audley Group: Luxury retirement village and care operator in the UK targeting affluent self-pay residents with high-end amenities. Comparable premium positioning and self-pay funding model, though with a greater weighting to independent living villages.
• Richmond Villages (part of Bupa): Luxury retirement villages and care homes operated by Bupa in the UK, featuring premium amenities and continuum-of-care models. Comparable self-pay luxury positioning and use of hospitality-style differentiation.

Broad incumbents

• Barchester Healthcare: One of the UK's largest private care home operators with 250+ homes across the country. Overlaps in nursing, dementia and residential services but operates at much larger scale and a broader price-tier mix.
• Care UK: Major UK provider of residential, nursing and dementia care across more than 150 homes. Large-scale incumbent with overlapping services but typically more standardized, less luxury-skewed than Berkley.
• Avery Healthcare: UK care home operator with 50+ homes offering residential, nursing, dementia and respite care. Comparable mid-to-premium tier presence and similar growth trajectory, though broader geographic footprint.
• Sunrise Senior Living UK: UK arm of international senior living operator providing residential, dementia and assisted living with hotel-style amenities. Comparable amenity-led model but operates at larger scale across multiple geographies.
• Anchor Hanover: One of the largest not-for-profit providers of housing and care for older people in England. Overlaps operationally with Berkley's residential and dementia care but differs in funding model and price tier.

Regional players

• Brendoncare: UK charity operating a network of care homes and clubs for older people, including nursing and dementia care. Comparable services in residential and nursing care but operates as a not-for-profit at different price points.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/berkleycaregroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berkley Care Group