Revealit

Shoppable Video Streamingrevealit.io

Revealit operates revealit TV, a multi-device streaming platform using AI-powered computer vision and augmented reality to let viewers shop products visible in any frame of video content, currently in a 1,000-user Early Access Beta.

Company typePrivate
Founded2016
HeadquartersSeattle, United States
Headcount11–50
GTM typeB2C
OfferingSoftware

What Revealit does

Revealit Corporation, operating under the brand revealit TV, is a Seattle-based private company founded in 2016 that has built a multi-device streaming platform enabling viewers to shop products visible in any frame of video content. The platform is built on a proprietary, patented Velocity Engine that combines computer vision, generative AI, Web 3.0 architecture, and Augmented Reality to identify shoppable items within video frames and allow direct in-content purchasing, including AR-based virtual try-on. Distribution extends across iPhone, Android, iPad, Smart TV, and web browser, with the company emphasizing Smart TV as the primary large-screen viewing surface. The current product is gated through an Early Access Beta program limited to 1,000 users.

The company targets a horizontal consumer segment—TV and streaming viewers seeking interactive, self-directed experiences—addressing the inability to shop products seen in video and the friction between content discovery and checkout. Its intended revenue model centers on transaction-based commerce (take-rate on in-video purchases) complemented by an advertising model repositioning traditional push ads as pull-based, engagement-driven interactive ads. Content is sourced through a dedicated Curation vertical with published terms, suggesting merchant and content partner onboarding plans, though no partnerships, customer logos, or merchants are publicly disclosed.

Revealit is led by CEO and Founder Garry Smith, CTO Steven Flinn (the named inventor on 56 issued AI ML patents), and Co-founder and VP of Engineering Zachary Oakes. The company has 11-50 employees, has not publicly disclosed any funding rounds, institutional investors, or revenue figures, and operates as a privately held entity with no parent company or subsidiary structure reported. The Leadership page reference to a "Partners" route and a blog suggest pipeline development for future commercialization, but the company remains in pre-launch beta as of the most recent disclosed activity in 2023.

Revealit firmographics

Firmographics

Name: Revealit
Legal name: revealit Corporation
Website: https://revealit.io
Company type: Private
Founded year: 2016
Operating status: Operating
Headcount range: 11–50 employees
Short description: Revealit operates revealit TV, a multi-device streaming platform using AI-powered computer vision and augmented reality to let viewers shop products visible in any frame of video content, currently in a 1,000-user Early Access Beta.
Ownership category
akta.pro rank

Revealit industry classification

Industry

Product category: Shoppable Video Streaming
NAICS: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
SIC: Services-Motion Picture & Video Tape Distribution (7822)
akta.pro primary industry: Transactional Video Platforms (TVOD/EST) (MPACAAAJ)

Keywords

Shoppable video streaming
Interactive video commerce
AI video technology
Augmented reality shopping
Generative AI video

Where Revealit is headquartered

Location

Headquarters

HQ city: Seattle
HQ country: United States
HQ region: North America

Markets served

Revealit business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

Transaction-based commerce: Revenue generated from transaction fees when viewers purchase products directly from within the video content. The platform enables friction-free buying, earning a commission or take-rate on each sale facilitated through the interactive video shopping experience.
Advertising integration: Alternative revenue stream leveraging the platform's interactive ad capabilities that shift from push advertising to pull-based advertising, where viewers actively engage with shoppable content rather than passively receiving traditional ads.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Revealit product offering

Product offering

Core offering

Revealit operates revealit TV, the world's first streaming platform that enables viewers to shop products visible in any frame of video content. The platform is powered by a patented Velocity Engine that combines AI, Web 3.0, and Augmented Reality to transform passive video viewing into an interactive, shoppable experience with in-frame product identification, virtual try-on, and friction-free purchasing. The platform is available across iPhone, Android, iPad, Smart TV, and laptop devices.

Product overview

Revealit offers revealit TV, the world's first streaming platform that enables viewers to shop products visible in any frame of video content. The platform is built on a proprietary patented velocity engine that leverages AI, Web 3.0, and Augmented Reality technologies. The core product consists of the revealit TV streaming platform with its embedded AI-powered velocity engine technology, delivered across multiple devices including iPhone, Android, iPad, Smart TV, and Laptop. The platform's key features—Interact, Shop, Try-it, and Buy-it—work together to transform passive video viewing into an interactive shopping experience. Currently available through an Early Access Beta program limited to 1000 users.

Differentiator

Problem solved

Functional benefit

Products and services

revealit TV revealit TV is the world's first streaming platform that allows viewers to shop what they see in any frame of video. Using a patented Velocity Engine with AI, Web 3.0, and Augmented Reality, the platform transforms video content into an interactive, shoppable experience enabling viewers to interact with products, virtually try them on, and purchase directly within the streaming experience across iOS, Android, Smart TV, and web browsers.

Quantifiable outcome

Early positioning in generative AI video media market through early investment in video AI technology and patents.

Companies that use Revealit

Customer profile

Segments1 record

Ideal customer profiles2 records

Revealit technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Revealit partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Revealit competitors and assessment

Company assessment

Direct peers

TikTok (ByteDance): TikTok Shop offers in-feed shoppable short-form video and live shopping experiences, directly competing with Revealit's shoppable, AI-powered video commerce value proposition.
YouTube (Google): YouTube Shopping overlays shoppable products on creator videos and live streams, serving the same 'shop what you see in video' use case at much greater scale.
Instagram (Meta): Instagram Shopping and live shopping features embed product tagging and checkout inside video content, overlapping directly with Revealit's in-frame shopping model.
Amazon Live: Amazon Live delivers shoppable streaming video with embedded product purchase, combining streaming and transaction-based commerce in the same way Revealit does.
Twitch (Amazon): Twitch is a live video streaming platform with extensions and integrations that enable viewer interaction and commerce inside video, overlapping with Revealit's interactive shoppable streaming model.

Broad incumbents

Roku: Roku operates a Smart TV streaming platform with advertising and commerce integrations, making it a broader incumbent adjacent to Revealit's Smart TV-centric shoppable streaming play.
Fire TV (Amazon): Fire TV is a Smart TV and connected device platform with shopping features and a huge installed base, making it a broad incumbent competing for the same shoppable TV experience.

Emerging players

NTWRK: NTWRK runs shoppable live video events and curated drops, representing an emerging player in the same shoppable video commerce category Revealit targets.
Whatnot: Whatnot combines live video streaming with real-time purchasing for collectibles and other verticals, comparable to Revealit's live/in-frame shoppable video commerce model.

Others

Vimeo: Vimeo is a streaming and video infrastructure platform that enables creators and brands to host, distribute, and monetize video content, providing adjacent video technology to Revealit's platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revealit financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Revealit leadership team

Management profile

Number of profiles

Profiles3 records

Revealit funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Revealit M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revealit

What does Revealit do?

Is Revealit a public or private company?

Revealit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Revealit founded?

Revealit was founded in 2016. It employs 11 to 50 people.

Where is Revealit based?

Revealit is headquartered in Seattle, United States, in the North America region.

How does Revealit make money?

Two revenue lines are on record. Transaction-based commerce is the primary driver. The others are advertising integration.

Who are Revealit's main competitors?

Direct peers on record are TikTok (ByteDance), YouTube (Google), Instagram (Meta), Amazon Live and Twitch (Amazon). Broad incumbents are Roku and Fire TV (Amazon). Emerging players are NTWRK and Whatnot. Vimeo is listed as an others.

Does Revealit have an API?

No public API is recorded for Revealit.

What industry is Revealit in?

Revealit's product category is Shoppable Video Streaming. Its primary akta.pro industry code is MPACAAAJ, Transactional Video Platforms (TVOD/EST). Its NAICS code is 516210 and its SIC code is 7822.