eMoviePoster

What eMoviePoster does

eMoviePoster is a specialized online auction house for vintage movie posters and related film memorabilia, including one-sheets, folded and rolled posters, lobby cards, stills, transparencies, and international posters spanning pre-1900 to the 2020s. Owned and operated by Bruce Hershenson from West Plains, Missouri, with a headcount of 1-10, the company serves a global base of individual collectors and, historically, consignors/estates seeking to liquidate collections. It markets itself as the world's leading auctioneer of movie posters, citing over $25 million in poster sales since 1990.

The company operates a proprietary auction platform on emovieposter.com structured around three synchronized galleries running on a four-week cycle: Tuesday (flat items — one-sheets, folded posters, lobby cards, stills; ~1,367 items), Thursday (rolled posters, U.S. and non-U.S.; ~704 items), and Sunday (bulk lots; ~644 lots containing ~30,926 items). Each cycle auctions roughly 2,500-4,000 items. The platform integrates member registration, bidding, watch lists, want lists, and account management, and offers a Fixed Price section for immediate purchase, an E-mail Club subscription for auction notifications, and an extensive searchable Auction History archive (Top 800 by year/decade, yearly summaries, book guide). Since April 2008, auctions have run exclusively on the company's own website rather than third-party marketplaces such as eBay.

The business historically ran on a consignment model in which sellers consigned 100% of inventory and the company earned a commission on successful sales, supplemented by fixed-price sales and gift certificates; it emphasizes complete buyer protection with no time limit and no buyer's premiums, and direct owner access via the "Hershenson Help Hotline." Notably, as of May 1, 2025, the company no longer accepts any consignments, meaning it now sells down existing inventory. Go-to-market relies on organic website presence, the E-mail Club, Facebook, and reputation-driven traffic rather than paid advertising.

Name

eMoviePoster

Legal name

eMoviePoster (operated by Bruce Hershenson)

Website

https://emovieposter.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

eMoviePoster is an online auction house for vintage movie posters and film memorabilia — one-sheets, lobby cards, stills, and international posters — serving global individual collectors and consignors via its proprietary platform running three auction galleries on a four-week cycle.

Ownership category

akta.pro rank

Product category

Movie Poster Auctions

NAICS

Art Dealers (459920)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Auction-based Generalist Marketplaces (CRAFAAAC)

Keywords

• Vintage movie posters
• Movie memorabilia auctions
• Online auction platform
• Collectibles marketplace
• Film poster sales

Headquarters

HQ city

West Plains

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Auction Sales Commission: Operates a consignment-based auction model where sellers consign 100% of inventory. Company takes a commission on successful sales. Auctions run every four weeks across three galleries with 2,500-4,000 items per cycle.
2. Fixed Price Sales: Offers fixed price posters in addition to auction format, providing alternative revenue stream for certain inventory.
3. Gift Certificates: Sale of gift certificates to customers, providing additional revenue and customer acquisition tool.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

eMoviePoster is an online auction house that sells vintage movie posters and related film memorabilia through three synchronized auction galleries (Tuesday, Thursday, Sunday) running every four weeks. It operates a 100% consignment model in which third-party sellers consign inventory, the company runs the auctions on its proprietary platform, and it also offers a fixed-price storefront and gift certificates. The platform serves a global community of vintage movie poster collectors.

Product overview

eMoviePoster is a specialized auction platform for vintage movie posters and related collectibles. The company operates three synchronized auction events every four weeks (Tuesday, Thursday, and Sunday galleries) featuring approximately 2,500 to 4,000 items per cycle. The product portfolio includes the core auction platforms (Tuesday, Thursday, Sunday auctions), a Fixed Price option for immediate purchases, an E-mail Club subscription service for auction notifications, an Auction History archive for research, and gift certificates. The company has transitioned from consignment-only operations as of May 2025, and now sells from their existing inventory. The auctions feature items ranging from ultra-rare collectibles to bulk lots, with categories including one-sheets, lobby cards, stills, international posters (Japanese, Italian, French, British), and special collections across multiple decades from pre-1900 to 2020s.

Differentiator

Problem solved

Functional benefit

Products and services

• Tuesday Auctions Auction gallery featuring one-sheets, folded posters, lobby cards, stills, and related flat items. Current auctions feature approximately 1,367 items per cycle, running every four weeks.
• Thursday Auctions Auction gallery featuring rolled posters including U.S. and non-U.S., movie and non-movie items. Current auctions feature approximately 704 rolled items per cycle, running every four weeks.
• Sunday Auctions Auction gallery featuring bulk lots of flat items that ship in flat packages or boxes. Current auctions feature approximately 644 bulk lots containing about 30,926 items per cycle, running every four weeks.
• Fixed Price Posters Non-auction direct purchase section where vintage movie posters are sold at set prices, providing buyers an immediate-purchase alternative to competitive bidding.
• E-mail Club Free subscription service providing registered members with auction notifications, current messages, polls, and access to an archive of past club communications.
• Gift Certificates Purchasable gift certificates that allow buyers to give eMoviePoster purchasing credit to other movie poster collectors.
• Consignment Services

Quantifiable outcome

• Over $5M average annual sales for past 10 years
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators10 records

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Bonhams: International auction house with dedicated entertainment memorabilia sales. Overlaps in collectibles category but is a broad incumbent spanning many categories.
• Sotheby's: Global premier auction house with periodic sales of fine art and select collectibles including entertainment memorabilia. Overlaps with eMoviePoster in the collectibles/auction marketplace but operates at vastly larger scale and broader category scope.
• Christie's: Global auction house that occasionally features movie and entertainment memorabilia in curated sales. Comparable auction format but operates as a broad incumbent rather than a movie poster specialist.

Direct peers

• Heritage Auctions: One of the world's largest collectibles auction houses, operating weekly auctions across movie posters, entertainment memorabilia, comics, and many adjacent categories. Directly competes with eMoviePoster for movie poster consignments and buyers, with significantly broader scale.
• RR Auction: Long-running New Hampshire-based auction house specializing in rare documents, autographs, and movie memorabilia, including regular movie poster sales. Closely comparable to eMoviePoster in business model, target customers, and product category.
• Profiles in History: Auction house focused on Hollywood memorabilia, props, and movie posters. Directly competes in the same movie memorabilia category with similar consignment-based auction format.
• Hake's Auctions: Specialty auction house for pop culture, movie posters, comic books, and political memorabilia. Closely comparable auction format and collector base to eMoviePoster.
• Potter & Potter Auctions: Chicago-based auction house running regular sales of paper Americana, rare books, and entertainment memorabilia including movie posters. Comparable auction model and customer segment.
• Nate D. Sanders Auctions: Los Angeles auction house specializing in autographs, historical documents, and entertainment memorabilia. Operates a similar online auction model targeting overlapping collector demographics.

Emerging players

• LiveAuctioneers: Online aggregator that hosts auction listings from hundreds of auction houses including movie poster specialists. Represents a different distribution channel that competes for the same collector attention and could either complement or substitute for eMoviePoster's proprietary platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/emovieposter
• LinkedInlinkedin.com/company/movie-memorabilia-investors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eMoviePoster