Hatfield Manufacturing

What Hatfield Manufacturing does

Hatfield Manufacturing, Inc. is a third-generation, family-owned manufacturer of dairy and calf-raising equipment founded in 1978 and headquartered in Gooding, Idaho. The company designs and builds three integrated product lines for commercial dairy operations: Barn & Corral equipment (heavy-duty headlocks, individual head catches, feed rail systems, freestall loops and components, poly brisket boards, rubber mattresses, water troughs from Miraco, Johnson, Mirafount, Pride of the Farm, galvanized grating, Agri-diamond and Agri-interlock rubber flooring, parlor accessories, the Agri-comfort Roto Cow Brush, sprinkler systems, and fence supplies), Calf Raising Equipment (SL Rancher through Supreme Buddy hutches, group and flex pen systems, Dry Zone slatted floors, calf blankets, nursing bottles and nipples, bottle filling manifolds, calf bottle trailers, stainless steel mixing vats, Flo-Pro milk feeding trailers, gravity flow water trailers, the Self-Propelled Calf Water Truck with proprietary meter system, the Self-Propelled Calf Grain Truck with hydrostatic drive, the Grain Refusal Trailer, Ultra-Lift/Ultra-Lift XL/ECO-Lift/Lo-Pro bedding trailers, calf hutches from Agri-Plastics, and the Down Cow Bucket rescue cradle), and Implements & Attachments (V-style and wheel feed push-up equipment, corral harrows, Bed Buster and freestall groomers, rubber tire and box scrapers, bale forks, Bed-Pro freestall bedding trailers, Bale Blaster straw spreaders, and quick-attach couplers for JRB, Volvo, CAT, and John Deere).

Hatfield Manufacturing generates revenue primarily through direct hardware sales of equipment and a stocked Parts Department offering replacement components (pricing examples include Lockup Top Kit $15.50, Headlock Wear Slide $0.99, Rotator Handle Assembly $50.00, and Lock Rails $12-$18). Distribution is multi-channel: toll-free direct sales covering USA, Canada and Mexico, an in-house Shop Online e-commerce storefront, a Used/Discounted Equipment secondary marketplace, and an exclusive international sales partnership with Creva International based in Athenry, County Galway, Ireland, which handles all non-North American markets. Customer financing is facilitated through a partnership with Crest Capital. Marketing runs through the company website (product catalogs, manuals, an extensive video library demonstrating equipment operation), Facebook, and Instagram, with bottom-of-funnel conversion via a Request a Quote form. The company's primary customer segments are commercial Dairy Farms and Calf Raising Operations, with a secondary use-case segment of general Livestock Farm Operations requiring implements and tractor attachments.

Name

Hatfield Manufacturing

Legal name

Hatfield Manufacturing, Inc.

Website

https://hatfieldmfg.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Hatfield Manufacturing is a third-generation, family-owned dairy equipment OEM founded in 1978 in Gooding, Idaho, designing heavy-duty barn and corral hardware, calf raising systems, and tractor implements for commercial dairy and livestock operations across North America and international markets via Creva International.

Ownership category

akta.pro rank

Product category

Dairy and Livestock Equipment Manufacturing

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates) (AFAAAIAK)

akta.pro secondary industries

Livestock & Dairy Equipment (IMAHACAG), Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI), Hay & Bale Handling Equipment (IMAHACAF), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)

Keywords

• Dairy equipment manufacturing
• Calf raising equipment
• Livestock handling equipment
• Barn and corral systems
• Tractor attachments and implements

Headquarters

HQ city

Gooding

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Primary revenue from manufacturing and selling dairy equipment, calf raising equipment, implements and tractor attachments. Products sold directly and through distribution.
2. Parts Department: Replacement parts and accessories for all equipment lines including headlock parts, bedding trailer parts, and implements parts.
3. Financing Services: Financing options available through Crest Capital partnership for equipment purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hatfield Manufacturing designs, builds, and sells heavy-duty dairy equipment, calf raising equipment, barn and corral systems, and tractor implements and attachments for commercial dairy and livestock operations. Products are manufactured at the company's Gooding, Idaho facility, sold directly and through e-commerce, and distributed internationally via Creva International. The catalog spans headlocks, freestalls, gates, water troughs, rubber flooring, calf hutches and pens, milk mixing and feeding systems, self-propelled water and grain trucks, bedding trailers, feed push-up equipment, scrapers, harrows, and bale handling tools, complemented by a stocked replacement parts department.

Product overview

Hatfield Manufacturing is a third-generation dairy equipment company founded in 1978, headquartered in Gooding, Idaho, offering three integrated product lines: Barn & Corral Equipment (headlocks, freestalls, gates, water troughs, flooring, and cow comfort products like the Agri-comfort Roto Brush), Calf Raising Equipment (hutches in various sizes from SL Rancher to Supreme Buddy, indoor pens, bottle trailers, feeding systems, self-propelled water/grain trucks, and bedding trailers including Ultra-Lift, ECO-Lift, and Lo-Pro series), and Implements & Attachments (feed push-up equipment, scrapers, harrows, bed groomers, bale forks, bedding spreaders, and down-cow rescue equipment). The company also distributes complementary products including bottles, nipples, blankets, water troughs from brands like Miraco, Johnson, and Mirafount, and calf hutches from Agri-Plastics. Products are available through a global dealer network including Creva International for international markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Barn & Corral Equipment Complete barn and corral product line for dairy operations including HMI Heavy Duty Headlocks, Individual Head Catch, Angle Feed Rack, Trainer Feed Rack, Floating Feed Rails, Feed Rail Systems, Heavy Duty Gates, Freestall Systems with loop dividers, poly brisket boards, rubber freestall mattresses, Miraco/Johnson/Mirafount/Pride of the Farm water troughs, stainless steel dump troughs, galvanized grating, parlor accessories, Agri-diamond and Agri-interlock rubber flooring, Agri-GH interlocking mats, fence supplies, sprinkler systems, and Agri-comfort Roto Cow Brush. Designed for commercial dairy farms needing durable cattle handling, housing, watering, and flooring infrastructure.
• Calf Raising Equipment Full calf raising product line including SL Rancher, Deluxe EXL, Dual XL, Flex, Supreme Buddy, Group, and Eco calve hutches, Calf Starter Pens, Ultra Flex Indoor Calf Pens, Open Air Flex Pens, ECO/XL/XL Max Group Pens, DryZone Slatted Floors, calf blankets, 2-4 quart HMI calf bottles, Merrick and Milk Bar snap-on nipples, snap-on caps, bottle holders, brushes, bottle crates, Bottle Filling Manifold, Calf Bottle Trailers, Stainless Steel Milk Mixing Vats (150-800 gallon), Nipple Washing Equipment, Bucket Brush Sink, Direct Mount Pails, Hanging Feed Troughs, Self Propelled Calf Grain Truck (hydrostatic drive, 5.5 yard), Calf Grain Trailers, Grain Box Feeders, Grain Refusal Trailer, Flo-Pro Calf Feeding Trailer with CIP wash, Gravity Flow Calf Water Trailers, Self Propelled Calf Water Truck (Kubota Diesel, metered dispense), Calf Bucket Vac Truck, Ultra-Lift / Ultra-Lift XL / ECO-Lift / Lo-Pro Bedding Trailers, Calf Hutch Lifter, Ground Load Calf Trailers, Calf Carriers, Compact Calf Trailers, and Headlock Bottle Feeding System. Targeted at calf raising facilities and on-farm calf programs.
• Implements & Attachments Tractor and skid steer implement line including V Style Feed Push-up Blade, Feed Push-up Wheels, Tractor Mount Push-up Blades and Wheels, 3 Point Lift Type and Drag Type Corral Harrows, Bed Buster freestall bed conditioner, Freestall Groomers (skid steer and tractor mount), Rubber Tire Scrapers, Wheel Drop Tire Scrapers, 3 Point and Hydraulic Box Scrapers, Heavy Duty and Standard Duty Bale Forks, Bed-Pro Freestall Bedding Trailer (BP1000, BP1500, BP2000), Bale Blaster Straw Spreader (2-8 bale), Down Cow Bucket rescue equipment, Detach Couplers (JRB, Volvo, CAT, John Deere compatible), and Kubota UTV Push-up Blade. Built for daily feed lane, corral, bedding, and material handling workflows on livestock and dairy operations.
• Replacement Parts Department Stocked parts inventory covering headlock parts, bedding trailer parts, implements parts, and accessories including Lockup Top Kit ($15.50), Headlock Wear Slide ($0.99), Rotator Handle Assembly ($50.00), and Lock Rails ($12.00-$18.00). Available via direct contact (Tyler H, 208.539.5870) and the online store for ongoing maintenance of installed equipment.

Quantifiable outcome

• Products ship worldwide from Gooding, Idaho headquarters

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Creva InternationalcoreChannel Partner/ Reseller/ DistributorCreva International serves as the exclusive international sales partner for Hatfield Manufacturing, handling sales and distribution for European and international markets from their office in Athenry, County Galway, Ireland. They provide local market expertise and customer support for international customers.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• DairyMaster: DairyMaster is an Irish/UK-based dairy equipment manufacturer (milking parlors, feeding, cooling). Strong parallel to Hatfield through the Creva International distribution channel and comparable barn/dairy equipment focus.
• BouMatic: BouMatic is a global manufacturer of milking parlors and dairy barn equipment. Directly comparable to Hatfield as a dairy equipment manufacturer serving commercial dairy farms with similar product categories (barn systems, handling, milking).
• Agri-Plastics: Agri-Plastics is a North American manufacturer of calf hutches and group pen systems. Hatfield itself distributes Agri-Plastics hutches, evidencing direct product overlap with the Calf Raising Equipment line.
• Calf-Star: Calf-Star is a U.S. manufacturer of calf milk feeding equipment and bottle/nipple systems. Directly comparable to Hatfield's calf bottle trailers, mixing vats, and nipple wash equipment lines.
• Double M Equipment: Double M Equipment is an Idaho-region manufacturer of dairy implements including bedding trailers, feed pushers, and corral maintenance equipment. Direct peer in HMI's Implements & Attachments segment.
• Patz Corporation: Patz Corporation manufactures dairy and livestock material-handling equipment (feed mixers, conveyors, manure handling). Comparable to Hatfield on the livestock implements side and dairy barn equipment.

Broad incumbents

• GEA Farm Technologies: GEA is a global industrial group whose Farm Technologies division supplies milking, feeding, cooling and barn equipment. Broad incumbent serving the same dairy farm customer base as Hatfield, with a much wider portfolio that overlaps Hatfield's barn and calf lines.
• DeLaval: DeLaval is one of the largest global dairy equipment suppliers (milking robots, barn systems, cooling). Comparable to Hatfield as an incumbent in dairy barn and handling equipment; broader scale and automation footprint.
• Lely: Lely is a leading dairy automation manufacturer (Astronaut milking robots, Vector feeding). Compares to Hatfield as an established dairy equipment supplier with broader automation-led capabilities versus HMI's mechanical-handling focus.
• Kuhn North America: Kuhn North America is a major agricultural equipment manufacturer (tillage, hay tools, livestock handling). Broad incumbent that overlaps HMI's bale handling (bale forks, Bale Blaster) and implement attachment categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hatfieldmanufacturing
• Instagraminstagram.com/hatfield_manufacturing_inc
• LinkedInlinkedin.com/company/hatfield-mfg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hatfield Manufacturing