VITA School

What VITA School does

VITA School is a private, for-profit Christian K-12 institution headquartered in Surabaya, Indonesia, operating two physical campuses: the Dove Campus (Jl. Dharmahusada Indah Timur II/4-10) for Pre-School and the Lighthouse Campus (Jl. Arif Rahman Hakim 189-191) for Elementary, Junior High, and Senior High. The school offers a continuous 16-year educational pathway framed around academic competence, character formation, life skills, spiritual growth, and service, with marketing positioning it as "a leading Christian school in Surabaya."

The core product is its educational program across four school levels, delivered directly to enrolled students. Supporting the operation are three internal digital platforms — a student-facing APP (app.vita.sch.id), an ERP system (erp.vita.sch.id), and an HRIS (hr.vita.sch.id) — used for academic, administrative, and staff management. Brand and community engagement are layered on through a blog/podcast platform (including the student-initiated SummerCast Project on Spotify and YouTube), the ANNORA elementary newsletter, the official "Brave To Be" anthem, and recurring community events such as VITA CUP, COMPASS, Parents Build workshops, Choir Recitals, and Art Day.

Revenue is generated through recurring tuition and school fees, with amounts not publicly disclosed; prospective parents are routed to admissions hotlines (082-141-151-888 and 085-101-512-777) and an admissions web page. The go-to-market is direct-to-consumer, supplemented by community-led programming (parenting workshops, family events, inter-school competitions) that functions as a trust- and referral-building layer. Customer segments are Surabaya-resident families seeking holistic Christian education for children aged approximately 4–18, and the broader Christian community engaged through faith-based programming. The school reports 101–250 employees and operates solely within Indonesia (Java region), with no disclosed multi-city expansion, ownership structure, or financial metrics.

Name

VITA School

Legal name

VITA School

Website

https://vitaschool.sch.id

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

VITA School is a private, for-profit Christian K-12 institution in Surabaya, Indonesia, operating two campuses that deliver a 16-year Pre-School through Senior High educational pathway to Surabaya families seeking faith-based, holistic education. Revenue is generated from recurring tuition and fees collected directly from enrolled student families.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Based (Religious) K–12 Schools (EDAJABAC)

Keywords

• Private Christian education
• K-12 schooling
• Preschool programs
• Primary education
• Secondary education

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tuition and School Fees: As a private Christian school from Pre-School to Senior High, VITA School's primary revenue is derived from tuition and related educational fees charged to enrolled students.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

VITA School is a private Christian school in Surabaya, Indonesia, offering a continuous 16-year educational journey from Pre-School through Senior High School across two campuses: Dove Campus (Preschool) and Lighthouse Campus (Elementary, Junior High, and Senior High). The school provides academic instruction integrated with Christian values, life skills, character development, and community-building programs such as Parents Build workshops and inter-school events.

Product overview

VITA School is a Christian educational institution in Surabaya, Indonesia, offering a unified educational program spanning Pre-School to Senior High School across Dove Campus (Preschool) and Lighthouse Campus (Elementary through Senior High). The institution provides complementary internal platforms including APP (student portal), ERP (enterprise resource planning), and HRIS (human resources information system) for operational management. Content and community engagement are delivered through the VITA School Blog platform, which encompasses sub-brands such as the ANNORA Elementary newsletter and the SummerCast Project podcast series. The school's creative content also includes the official VITA School Anthem 'Brave To Be.'

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-School Program (Dove Campus) Early childhood education program for young children at the Dove Campus on Jl. Dharmahusada Indah Timur II/4-10, Surabaya, providing foundational learning integrated with Christian values.
• Elementary School Program (Lighthouse Campus) Primary education program for elementary-age students at the Lighthouse Campus on Jl. Arif Rahman Hakim 189-191, Surabaya, covering academic subjects, character building, and Christian values.
• Junior High School Program (Lighthouse Campus) Secondary education program for junior high students at the Lighthouse Campus, building critical thinking, creativity, and problem-solving skills within a Christian framework.
• Senior High School Program (Lighthouse Campus) Upper secondary education program for senior high students at the Lighthouse Campus, preparing students for higher education with emphasis on academics, leadership, and service orientation.
• Parents Build Workshops Parenting and community workshops for parents of VITA students covering topics such as child health, family relationships, and emotional development, designed to support families beyond classroom instruction.

Quantifiable outcome

• VITA CUP 2026: Zenith Games brought together over 650 students from SD–SMA across Surabaya schools in a multi-discipline competition.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Universitas Katolik Darma CendikaminorStrategic or Co-development Partner · 28 May 2026VITA Elementary Choir Recital 2026 was held at Universitas Katolik Darma Cendika, providing a venue and institutional partnership for the school's choral performance event.
• Institut Français d'Indonésie (IFI) SurabayaminorStrategic or Co-development Partner · 27 February 2026VITA Elementary collaborated with IFI Surabaya for Art Day 2026, themed 'Artventure in France,' providing students with cultural learning experiences tied to French arts and language.
• Universitas Katolik Widya Mandala SurabayaminorStrategic or Co-development Partner · 5 June 2023VITA Senior High COMPASS 2023 (Communicate Your Passion) event was co-hosted at Universitas Katolik Widya Mandala Surabaya, a venue and institutional partner for the academic competition.
• Universitas Pelita Harapan SurabayaminorStrategic or Co-development Partner · 5 June 2023VITA Senior High COMPASS 2023 was also held at Universitas Pelita Harapan Surabaya, serving as a co-host venue partner for the academic competition.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• BPK Penabur: One of Indonesia's largest Christian K-12 school networks, headquartered in Jakarta. Directly comparable to VITA as a multi-level private Christian school serving Indonesian families seeking faith-based education.
• Sekolah Pelita Harapan: Major Indonesian private Christian K-12 school network with multiple campuses across Indonesia. Comparable to VITA in faith-based positioning, end-to-end K-12 pathway, and target segment of affluent Christian families.
• Cita Hati Christian School: Surabaya-based private Christian K-12 school offering a comparable faith-based education pathway. Direct local competitor to VITA for Surabaya's Christian family segment.
• Sekolah Ciputra: Well-known Surabaya private K-12 school competing for the same high-end family segment, though not faith-based. Comparable in scale, premium positioning, and Surabaya-based delivery model.

Regional players

• Surabaya Intercultural School: International K-12 school in Surabaya offering an alternative premium private education option to similar affluent Surabaya families. Comparable in serving expatriate and upper-middle-class Surabaya families, though operating under an international curriculum rather than faith-based positioning.
• ACS Jakarta (Anglo-Chinese School Jakarta): Christian international K-12 school in Jakarta with similar faith-based roots and premium positioning. Comparable in faith-based K-12 philosophy and target family profile, though operating primarily in a different Indonesian city.
• Singapore American School: Premium international K-12 school in Singapore with Christian heritage. Comparable in faith-affiliated, premium-tier K-12 positioning serving affluent families, though operating in a different regional market.

Others

• Universitas Pelita Harapan Surabaya: Surabaya campus of a major Indonesian Christian university that has hosted VITA's COMPASS 2023 academic competition. Comparable as a Christian higher-education institution in the same Surabaya market that could serve as a collegiate pathway for VITA graduates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vitaschool
• Facebookfacebook.com/VITASchool
• LinkedInlinkedin.com/company/vitaschool

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VITA School