We Media
We Media is a privately-held multimedia organization combining a curated long-form content publishing platform with a professional services studio serving media, technology, nonprofit, education, and arts clients through innovation, strategy, and content production work.
- Company typePrivate
- Founded2006
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What We Media does
We Media, operating through its legal entity The 726 Group LLC (Virginia, USA), is a privately-held multimedia organization that combines a curated long-form content publishing platform with a professional services studio. The company curates and publishes essays, analysis, opinion, photo stories, and poetry from a global contributor base via a single editorial feed on wemedia.com, with submissions reviewed by founder Andrew Nachison. Its product set includes the We Media Platform (editorial), the "One Thing" occasional newsletter, the We Media Studio (offering innovation, strategy, media, communication, marketing, design and production services), the PitchIt Challenge startup competition for digital media ventures, and CREATIVZ.US, a project produced with the Center for Cultural Innovation and the National Endowment for the Arts.
Revenue is generated primarily through fee-based studio consulting engagements with enterprise, nonprofit, education, government, and arts clients, supplemented by event programming (conferences in Miami and NYC) and the PitchIt Challenge. Studio clients disclosed in company materials include Associated Press, BBC, Reuters, New York Times, Gannett, Google, Microsoft, AARP, Ashoka, Amnesty International USA, University of Miami, University of Southern California, National Endowment for the Arts, the Knight Foundation, the Ethics & Excellence in Journalism Foundation, and PR firms Ogilvy, Edelman, Weber Shandwick, and Fleishman Hillard. Distribution is digital-first: a free website, an email newsletter, and social channels on Facebook, Twitter, and Instagram, with direct enterprise sales for studio work. Pricing is not publicly disclosed, and there is no subscription or platform monetization described.
The company traces to 2004 as The Media Center, which published the seminal "We Media" research report on citizen journalism; Andrew Nachison formalized the organization under the We Media name in 2006 and has led it since, with co-founder emeritus Dale Peskin (now Executive Editor of the Loudoun Times-Mirror). In 2017, the company relaunched around a curated long-form editorial and newsletter model explicitly positioned as an alternative to algorithmic social media. Headcount is 11–50, headquarters are in Reston, Virginia, and there is no disclosed external institutional funding, venture capital, or private equity backing — the company is privately financed by its founder and operating revenue.
We Media firmographics
Firmographics- Name
- We Media
- Legal name
- The 726 Group LLC
- Website
- https://wemedia.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- We Media is a privately-held multimedia organization combining a curated long-form content publishing platform with a professional services studio serving media, technology, nonprofit, education, and arts clients through innovation, strategy, and content production work.
- Ownership category
- akta.pro rank
We Media industry classification
Industry- Product category
- Media and Innovation Consulting Services
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Community-Integrated Publishing Platforms (MPACAIAI)
- akta.pro secondary industries
- Arts, Culture & Literary Magazines (MPAJAEAN), PR, Reputation Management & Earned Media Platforms (BPAMALAO)
Keywords
Where We Media is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
We Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Innovation and Strategy Services: We Media provides innovation, strategy, media, communication, marketing, design and production services to business, policy, education, nonprofit and arts organizations through their studio practice.
- Original Content Production: The company produces original content including long-form essays, analysis, photo stories, and poetry published on their platform, generating audience engagement and potentially sponsorship or advertising revenue.
- Research and Reports: We Media has published seminal research reports, including their original We Media report in 2004 that forecast the rise of citizen journalism.
- Events and Conferences: The company organizes and hosts conferences, startup challenges (PitchIt Challenge), and networking events that serve as revenue-generating activities.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
We Media product offering
Product offeringCore offering
We Media operates a curated editorial publishing platform that hosts long-form essays, personal stories, analysis, photo stories, poetry, and opinion pieces from a global network of contributors. Through its Studio practice, the company delivers innovation, strategy, media, communication, marketing, design, and production services to enterprise, policy, education, nonprofit, and arts clients. Supplementary offerings include the "One Thing" newsletter by founder Andrew Nachison, the PitchIt Challenge startup competition, and project-based initiatives such as CREATIVZ.US produced for arts-sector partners.
Product overview
We Media operates as a multi-faceted media organization combining a curated content publishing platform with professional services. The core We Media Platform publishes long-form essays, personal stories, and opinion pieces through a single curated feed. Supporting offerings include the One Thing Newsletter by Andrew Nachison, the We Media Studio providing content production and strategy services, the CREATIVZ.US artist support project, and the PitchIt Challenge startup competition program.
Differentiator
Problem solved
Functional benefit
Brands
- One Thing: An occasional newsletter from Andrew Nachison covering anything of interest.
- We Media PitchIt Challenge
Products and services
- We Media Studio A studio practice delivering innovation, strategy, media, communication, marketing, design, and production services to business, policy, education, nonprofit, and arts organizations. Past clients include the Associated Press, BBC, Reuters, New York Times, Gannett, Google, Microsoft, AARP, Ashoka, Amnesty International USA, Knight Foundation, Ogilvy, Edelman, Weber Shandwick, and Fleishman Hillard.
- We Media Platform A curated content publishing platform hosting long-form essays, personal stories, analysis, photo stories, poetry, and opinions from contributors worldwide, delivered through a single editor-reviewed feed on wemedia.com.
- One Thing Newsletter An occasional email newsletter curated by Andrew Nachison covering subjects of interest, distributed to free subscribers via wemedia.com/1thg/.
- CREATIVZ.US A collaborative project produced by We Media for the Center for Cultural Innovation (CCI) and the National Endowment for the Arts (NEA), convening a national conversation about what U.S. artists need to sustain and strengthen their careers.
- We Media PitchIt Challenge A startup challenge that identifies and supports innovative digital media and technology ventures, ranked among the world's top 10 startup challenges by StartupSmart (Australia) in 2011.
Companies that use We Media
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles5 records
We Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
We Media partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- Yahoo!minorListed as a client/sponsor of We Media studio services and collaborations.
- GoogleminorListed as a client/sponsor of We Media studio services and collaborations.
- MicrosoftminorListed as a client/sponsor of We Media studio services and collaborations.
- John S. and James L. Knight FoundationminorListed as a client/sponsor of We Media studio services and collaborations.
- National Endowment for the ArtsminorPartner for CREATIVZ.US project - a conversation about what artists in the United States need to sustain and strengthen their careers.
- Center for Cultural InnovationminorPartner for CREATIVZ.US project - a conversation about what artists in the United States need to sustain and strengthen their careers.
- Wolf Trap Foundation for the Performing ArtsminorListed as a client/sponsor of We Media studio services and collaborations.
- Tok Media InternationalminorListed as a client/sponsor of We Media studio services and collaborations.
- StartupSmartminorAustralian website StartupSmart ranked the We Media PitchIt Challenge among the world's top 10 startup challenges.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
We Media competitors and assessment
Company assessmentDirect peers
- Medium: Digital publishing platform hosting long-form essays and analysis from independent contributors. Like We Media, it curates and distributes personal, essay-style content outside traditional media channels.
- Substack: Newsletter and subscription publishing platform built around independent writers and curated feeds. We Media's One Thing newsletter and contributor-submitted long-form model overlap directly with Substack's core proposition.
- Longreads: Curated long-form storytelling platform aggregating essays, reported features and personal narratives. We Media's archive of 1,800+ pages of curated long-form essays sits in the same product category.
- The Atavist: Digital magazine and long-form journalism platform producing in-depth narrative non-fiction. Comparable in its emphasis on curated, high-quality long-form storytelling rather than news cycles.
- Puck News: Subscription-based digital media company built around insider journalism, original reporting and curated newsletters. We Media's newsletter-plus-studio model parallels Puck's news-plus-events approach.
- Tortoise Media: Independent, member-supported newsroom producing long-form journalism and live events. We Media's combination of curated content, events and convening of leaders mirrors Tortoise's newsroom-plus-events structure.
- StoryCorps: Nonprofit oral-history and personal-storytelling organization producing long-form audio, video and written content from contributors worldwide. Shares We Media's emphasis on personal stories and community-submitted narratives.
Broad incumbents
- Nieman Foundation for Journalism: Harvard-based journalism innovation, research and convening institution. We Media's global network of media leaders and its 2004 research report on citizen journalism parallel Nieman's role in shaping journalism's future.
- Shorenstein Center: Harvard Kennedy School research center focused on press, politics and public policy. Shares We Media's orientation toward research-driven commentary on journalism, democracy and media trust.
Others
- Knight Foundation: Major funder of media innovation, journalism and civic technology (and named We Media client/sponsor). They sit in the same ecosystem of media-innovation philanthropy and have funded overlapping initiatives like the PitchIt Challenge's themes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
We Media social profiles
Digital presenceWe Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Media leadership team
Management profileNumber of profiles
Profiles1 record
We Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Media
What does We Media do?
We Media operates a curated editorial publishing platform that hosts long-form essays, personal stories, analysis, photo stories, poetry, and opinion pieces from a global network of contributors. Through its Studio practice, the company delivers innovation, strategy, media, communication, marketing, design, and production services to enterprise, policy, education, nonprofit, and arts clients. Supplementary offerings include the "One Thing" newsletter by founder Andrew Nachison, the PitchIt Challenge startup competition, and project-based initiatives such as CREATIVZ.US produced for arts-sector partners.
Is We Media a public or private company?
We Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was We Media founded?
We Media was founded in 2006. It employs 11 to 50 people.
Where is We Media based?
We Media is headquartered in New York, United States, in the North America region.
How does We Media make money?
Four revenue lines are on record. Innovation and Strategy Services are the primary driver. The others are original Content Production, research and Reports and events and Conferences.
Who are We Media's main competitors?
Direct peers on record are Medium, Substack, Longreads, The Atavist, Puck News, Tortoise Media and StoryCorps. Broad incumbents are Nieman Foundation for Journalism and Shorenstein Center. Knight Foundation is listed as an others.
Does We Media have an API?
No public API is recorded for We Media.
What industry is We Media in?
We Media's product category is Media and Innovation Consulting Services. Its primary akta.pro industry code is MPACAIAI, Community-Integrated Publishing Platforms, with a secondary code of MPAJAEAN, Arts, Culture & Literary Magazines. Its NAICS code is 5131 and its SIC code is 2721.