The New Yorker Hotel by Wyndham

What The New Yorker Hotel by Wyndham does

The New Yorker Hotel by Wyndham is a historic Art Deco full-service hotel located at 481 8th Avenue in Midtown Manhattan, operating continuously in some form since its 1930 opening. The property offers 12 distinct room types organized into Metro (entry), Executive (newly renovated), and Suite (premium/terrace) tiers, ranging from 170 sq. ft. Metro Queen rooms to 345 sq. ft. Queen Terrace Suites, alongside ADA-compliant accessible rooms. It serves three primary customer segments: leisure travelers visiting Midtown attractions, business travelers needing Penn Station and Madison Square Garden access, and group/corporate event clients using 23,000 sq. ft. of banqueting and meeting space, with three on-site F&B venues (Butcher & Banker steakhouse, Trattoria Bianca Italian restaurant, and Tick Tock Diner) supplementing room revenue.

The business operates on a nightly-pay-as-you-go accommodation model with extended-stay discounts (15-25% for 2+ nights), bundled packages (City Breakfast, Shop and Stay with Macy's), and event venue rental fees, with a stated workforce of 501-1000 employees. Distribution is hybrid: a direct booking engine on newyorkerhotel.com, telephone reservations, and channel partnerships — most recently with Lotte Hotels (effective 2025, succeeding the 2014-2025 Wyndham affiliation). Highgate is identified as the operating management company, and the property is privately held with no public listing or disclosed funding rounds. The company has no disclosed AI/ML or proprietary technology platform, relying on standard hotel PMS and OTA-style booking infrastructure.

Revenue is generated across three streams — room accommodations (primary), food and beverage (three venues plus packages), and event/meeting venue rentals — with a small number of promotional package products (City Breakfast, Shop and Stay, Stay Longer Save More) used to drive direct bookings and incremental spend. The operating model is asset-heavy real estate rather than software or platform; competitive differentiation rests on the historic Art Deco asset, the prime Penn Station-adjacent location, the on-site F&B mix, and brand/distribution access through Lotte (and previously Wyndham). No public revenue, occupancy, or ADR data is disclosed, and the firm's growth signals are largely tied to brand transition, product packaging, and group/event capture rather than to scaling new units.

Name

The New Yorker Hotel by Wyndham

Legal name

The New Yorker Hotel

Website

https://newyorkerhotel.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The New Yorker Hotel by Wyndham is a historic 1930 Art Deco full-service hotel in Midtown Manhattan offering 12 room types, three on-site F&B venues, and 23,000 sq. ft. of event space, serving leisure travelers, business guests, and group events under Lotte Hotels management.

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

City/Urban Convention Hotels (THAGALAA)

Keywords

• Hotel accommodations
• Event venue rental
• Hotel dining services
• Extended stay packages
• Accessible hotel rooms

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Room Accommodations: Primary revenue stream from hotel room rentals across various room types including Metro Rooms, Executive Rooms, and Suites. Rooms range from 170 sq. ft. Metro Queen to 345 sq. ft. Queen Suite. Revenue is generated through nightly rates with seasonal pricing variations and length-of-stay discounts (15-25% for extended stays).
2. Food & Beverage: Three on-site dining venues generate food and beverage revenue: Butcher & Banker (steakhouse in former bank vault), Trattoria Bianca (Italian restaurant), and Tick Tock Diner (classic American diner open late). Packages like the City Breakfast Package and Shop and Stay Package bundle dining with accommodations.
3. Event & Meeting Spaces: 23,000 square feet of banqueting, conference, and meeting space available for corporate events, weddings, and social gatherings. Revenue generated through venue rental fees and associated services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The New Yorker Hotel is a historic Art Deco hotel in Midtown Manhattan offering 12 distinct guest room categories ranging from 170 sq. ft. Metro Rooms to 345 sq. ft. Queen Suites. The property supplements its room accommodations with three on-site dining venues (Butcher & Banker steakhouse, Trattoria Bianca Italian restaurant, and Tick Tock Diner), 23,000 sq. ft. of meeting and event space, and promotional packages such as the City Breakfast Package and Stay Longer Save More.

Product overview

The New Yorker Hotel is a historic Art Deco hotel in Midtown Manhattan offering a portfolio of 12 distinct accommodation types spanning Metro Rooms, Executive Rooms, and Suites, along with three on-site dining venues (Butcher & Banker steakhouse, Trattoria Bianca Italian restaurant, and Tick Tock Diner), and 23,000 square feet of event/meeting space. The hotel operates as a unified hospitality offering with room accommodations as the core product, supplemented by dining, events, and promotional packages. Room types range from compact 170 sq. ft. Metro Queen Rooms to 355 sq. ft. Executive Accessible Rooms and 300-345 sq. ft. Suites, organized into Metro (value), Executive (upgraded), and Suite tiers, with select rooms featuring Manhattan skyline views or private terraces.

Differentiator

Problem solved

Functional benefit

Products and services

• Metro Rooms Value-tier Art Deco guest rooms available in queen and double bed configurations with both standard and Manhattan view options, plus an ADA-accessible variant, suitable for individual travelers, couples, and families.
• Executive Rooms Newly renovated mid-tier rooms with elevated furnishings, city or skyline views, and ADA-accessible options, suited for business travelers and guests seeking upgraded comfort.
• Suites Premium Art Deco suites with separate living areas, including a variant with a private terrace offering Manhattan skyline views, intended for guests seeking luxury and extra space.
• Butcher & Banker Restaurant On-site steakhouse located in a former bank vault beneath the hotel, serving premium cuts and craft cocktails to hotel guests and walk-in diners.
• Trattoria Bianca Restaurant On-site Italian restaurant offering fine wines, fresh seafood, handmade pastas, and Chianti-braised short rib in an Art Deco-inspired dining room.
• Tick Tock Diner On-site classic American diner open from early morning to late night, serving comfort food to hotel guests and the public.
• Event Venues & Meeting Space 23,000 sq. ft. of flexible banqueting, conference, and meeting space including ballrooms, available for corporate events, weddings, and social gatherings with on-site catering.
• City Breakfast Package Bundled room package offering daily breakfast at Tick Tock Diner for up to two guests, available only when booked directly through the hotel website.
• Stay Longer Save More Extended-stay discount package with tiered length-of-stay pricing (15% off 2-4 nights, 20% off 5-7 nights, 25% off 7+ nights) and flexible refundable rates.
• Shop and Stay Package Bundled stay package including a $25 Macy's Gift Card per room per stay and a complimentary late check-out, leveraging the proximity of Macy's Herald Square.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Lotte HotelscoreChannel Partner/ Reseller/ Distributor · 1 January 2025In 2025, The New Yorker joined the Lotte Hotels portfolio, ushering in ambitious global stewardship and signaling a new chapter in its evolution as a historic Manhattan icon. Lotte Hotels operates properties across Asia and beyond, expanding the hotel's reach into international markets.
• Wyndham Hotels & ResortscoreChannel Partner/ Reseller/ Distributor · 1 January 2014The New Yorker Hotel joined the Wyndham Hotels & Resorts family in 2014, gaining access to Wyndham's global distribution network, loyalty program (Wyndham Rewards), and brand standards. This partnership provides marketing reach and reservation system integration through one of the world's largest hotel chains.
• HighgatecoreImplementation/ SI/ Consulting PartnerHighgate is listed as the parent/management company on the hotel's website footer. As a prominent hotel management company, Highgate handles day-to-day operations, property management, and hospitality services for the hotel.
• Macy'sminorGTM or Marketing PartnerThe 'Shop and Stay Package' bundles a $25 Macy's Gift Card with hotel stays. Macy's flagship Herald Square store is within walking distance of the hotel, creating a convenient shopping partnership for guests.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXDFDBPGBkC07HOxL7ISQLQ
• Facebookfacebook.com/newyorkerhotel
• Instagraminstagram.com/newyorkerhotel
• Xx.com/wyndhamnyh
• LinkedInlinkedin.com/company/thenewyorkerhotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New Yorker Hotel by Wyndham