What Coactive does

Co-Active Training Institute (operating as Coactive; formerly The Coaches Training Institute) is a private, founder-owned coach training and leadership development organization founded in 1992 and headquartered in San Rafael, California. The company invented much of the modern coaching industry alongside its co-founders Laura Whitworth, Karen Kimsey-House, Henry Kimsey-House, and Thomas Leonard, and has trained more than 150,000 practitioners across 120+ countries, delivering programs live online in 13+ languages. It is the first organization to receive International Coaching Federation (ICF) Level 1 and Level 2 accreditation and counts leaders from more than one-third of Fortune 100 companies among its alumni, including Lululemon, Adidas, Adobe, Barclays, CBRE, Honda, Cargill, Hertz, and Alliance Data.

The core product is a stackable certification and leadership pathway built on the proprietary Co-Active Model and its Four Cornerstones framework: Foundations ($490, 8-hour immersive), Ignite the Practice leading to the Co-Active Practitioner Designation ($3,490 or $5,280 bundled with ICF-ACC supervision), Deepen the Work leading to the Certified Professional Co-Active Coach credential ($8,490, 20 weeks), and Master the Art (MCC preparation, launching 2026). A standalone Distributed Leadership course ($3,490) addresses corporate leaders without requiring coach certification. Courses are delivered live online with two expert faculty co-leading each cohort, supported by the proprietary Co-Active Learning Platform, the Co-Active Connect community platform, and a free Coaching Toolkit for top-of-funnel demand generation.

Revenue is generated primarily through one-time program tuition payments for individual learners via self-serve online enrollment with advisor consultation, supplemented by customized enterprise/organizational training contracts and ICF supervision add-ons. Pricing is transparent and published, with interest-free multi-payment plans and scholarships for underrepresented backgrounds. The firm has no disclosed external investors, operates from 101-250 employees, and has not publicly released revenue figures; growth is reinvested and paced by the founder-owned structure.

Name

Coactive

Legal name

Co-Active Training Institute

Website

https://coactive.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Co-Active Training Institute (operating as Coactive) is a private, founder-owned ICF-accredited coach training and leadership development organization founded in 1992, serving individual learners seeking coaching certification and enterprise clients via tiered live-online programs built on the proprietary Co-Active Model.

Ownership category

akta.pro rank

Product category

Professional Coaching Training and Leadership Development

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

akta.pro secondary industries

Workplace Culture, Engagement & Wellbeing Training (EDABAIAG), C-Suite & Senior Executive Coaching (EDABANAA)

Keywords

• Coach training programs
• Leadership development courses
• Executive coaching certification
• Organizational training services
• Professional coaching credentials

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coach Training Programs: Revenue generated from tiered coach training programs including Foundations ($490), Ignite the Practice ($3,490-$5,280), and Deepen the Work ($8,490). Programs offered in fixed Fast Track or flexible Flex Track formats.
2. Leadership Development Programs: Distributed Leadership course offered at $3,490, with Foundations included at no additional cost for those who haven't completed it as a prerequisite.
3. ICF ACC Supervision Package: Add-on supervision package for ICF ACC credential pathway, bundled with Ignite the Practice for $5,280 total or available separately for those who completed Ignite elsewhere.
4. Corporate/Organizational Training: Customized organizational training programs delivered to enterprise clients for leadership development and coaching culture building.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Co-Active Training Institute delivers ICF-accredited coach training and leadership development programs built on its proprietary Co-Active Model and Four Cornerstones framework. Offerings include Foundations workshops, Ignite the Practice (CAP), Deepen the Work (CPCC), a Distributed Leadership course, and the upcoming Master the Art program, delivered live online globally to individuals and corporate clients.

Product overview

Co-Active Training Institute offers a modular coaching certification and leadership development program portfolio built on the proprietary Co-Active Framework. The core training pathway progresses through four levels: (1) Co-Active Foundations (8-hour introductory workshop, $490), (2) Ignite the Practice leading to CAP designation ($3,490 standalone, $5,280 with ACC package), (3) Deepen the Work leading to CPCC certification ($8,490, 20 weeks), and (4) Master the Art (MCC preparation, launching 2026). Standalone, the Co-Active Leadership: Distributed Leadership course ($3,490) focuses on leadership development separate from the coaching certification track. Supporting infrastructure includes the Co-Active Learning Platform for course delivery and the Co-Active Connect community platform. The organization also provides a free Coaching Toolkit resource. ICF-accredited, programs are delivered live online in multiple languages across 120+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Co-Active Coaching Model: The proprietary relational coaching and leadership methodology developed by CTI that integrates who you are with what you do.
• CAP (Co-Active Practitioner Designation)
• CPCC (Certified Professional Co-Active Coach)

Products and services

• Co-Active Foundations 8-hour immersive introductory workshop covering the four cornerstones of relational capacity and the Co-Active Framework. Serves as a prerequisite for all coaching and leadership courses; priced at $490 with 8 ICF hours.
• Ignite the Practice (CAP) 5-day (3+2) immersive practitioner training program providing 52 ICF training hours and leading to the CAP credential. Priced at $3,490 standalone or $5,280 when bundled with the ICF ACC Supervision Package.
• Deepen the Work (CPCC) 20-week advanced certification with five live modules, weekly practice pods, individual and group supervision, totaling 96.5 training hours including 10.5 mentor coaching hours. Available in Fast Track or Flex Track formats at $8,490.
• Master the Art (CMCC) Advanced master coach certification program designed to prepare experienced coaches for the ICF MCC credential. Scheduled to launch in 2026.
• Co-Active Leadership: Distributed Leadership Standalone 5-day (3+2) leadership development course developing presence, relational intelligence, and discernment. Priced at $3,490; Foundations included at no additional cost if prerequisite not yet completed.
• ICF-ACC Supervision Package Add-on supervision package providing the complete pathway to the ICF Associate Certified Coach (ACC) credential, including 4 group supervision calls, 2 individual supervision calls, asynchronous modules, a performance evaluation, and ICF Letter of Completion.
• Corporate/Organizational Training Customized enterprise training programs for leadership teams and organizations seeking to build coaching cultures. Delivered with cohort scheduling, modular formats, and tailored content; clients include Lululemon, Adidas, Adobe, Barclays, CBRE, Honda, Cargill, Hertz, and Alliance Data.

Quantifiable outcome

• 30%+ of graduates integrate coaching into existing careers rather than becoming full-time coaches
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• International Coaching Federation (ICF)coreStrategic or Co-development PartnerICF is the premier global organization setting standards for professional coaching. Co-Active Training Institute was the first ICF-accredited coach training organization. Programs are ICF-accredited at both Level 1 and Level 2, enabling graduates to pursue ICF credentials (ACC, PCC). The partnership provides global recognition and standards alignment for Co-Active credentials.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Coach U: Coach U is one of the original ICF-accredited coach training programs (founded in 1992 alongside Co-Active's predecessor) and offers a comparable Core Essentials through Advanced Certification pathway. It is a direct legacy competitor in foundational coach education.
• iPEC (Institute for Professional Excellence in Coaching): iPEC is an ICF-accredited coach training school offering multi-level certification programs (CPC, CPC ELITE, Energy Leadership) with similar cohort-based delivery and a comparable price ladder. It directly competes for aspiring and professional coaches at the same entry-to-mid tier as Co-Active's Foundations, Ignite, and CPCC pathways.
• New Ventures West: New Ventures West delivers an ICF-accredited Integral Coaching program focused on adult development and transformative coaching, overlapping directly with Co-Active's experiential, whole-person methodology and serving a similar professional coach and leadership audience.
• Accomplishment Coaching: Accomplishment Coaching is an ICF-accredited coach training provider offering a Certified Professional Coach program with cohort-based, mentor-coach-supported delivery. It competes head-to-head with Co-Active's Ignite the Practice and CPCC tiers on price, format, and target learner.

Broad incumbents

• BetterUp: BetterUp is a technology-led enterprise coaching and leadership development platform combining AI-driven matching with 1:1 coaching. It targets the same corporate L&D buyers as Co-Active's organizational training but at a much larger scale and with a fundamentally different delivery model.
• Center for Creative Leadership: CCL is a globally recognized leadership development provider offering programs, assessments, and coaching for senior executives. It is a broad incumbent competing with Co-Active's Distributed Leadership and corporate training in the leadership development category.
• FranklinCovey: FranklinCovey delivers enterprise leadership, execution, and trust training programs (e.g., The 7 Habits) to Fortune 500 clients. It competes for the same corporate L&D wallet as Co-Active's organizational leadership programs but with a wider content portfolio and global delivery infrastructure.
• Korn Ferry (Leadership Development): Korn Ferry is a global organizational consulting firm whose leadership development and executive coaching practice serves many of the same Fortune 100 HR and L&D buyers as Co-Active. It is a broad incumbent offering executive coaching as part of a wider talent consulting portfolio.

Regional players

• Marshall Goldsmith Stakeholder Centered Coaching: Marshall Goldsmith is a globally recognized executive coach whose Stakeholder Centered Coaching methodology and certification program target senior leaders and HR buyers. It is a leading brand in executive coaching that competes for the same corporate coaching engagements as Co-Active's enterprise work.

Others

• International Coach Federation (ICF): ICF is the global professional association that sets coaching standards, accredits coach training programs (including Co-Active's), and issues the ACC, PCC, and MCC credentials. It is an ecosystem enabler and standards body rather than a direct competitor, but its credentialing framework is central to Co-Active's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CoactiveLeaders
• YouTubeyoutube.com/c/CoactiveLeaders
• Facebookfacebook.com/CoactiveLeaders
• LinkedInlinkedin.com/company/co-active
• Instagraminstagram.com/CoactiveLeaders

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coactive