ReDefine

What ReDefine does

ReDefine is a global visual effects and animation studio operating as a wholly-owned subsidiary of DNEG Group (which is itself controlled by India-listed Prime Focus Limited). Headquartered in Montreal, the company runs 17 studios across four continents — North America (Montreal, Toronto, Vancouver, Los Angeles), Europe (London as regional HQ, plus Sofia, Budapest, and Barcelona), India (Mumbai, Hyderabad, Bengaluru, Pune, Goa, Patna, Trivandrum, Kolkata), and Australia (Sydney) — and employs between 1,001 and 5,000 people. The studio is organized into four service divisions: ReDefine VFX (visual effects for feature films and episodic content), ReDefine Animation (animated features, series, and hybrid productions), ReDefine Asia (services for the Asian market including digital intermediate and advertising), and ReDefine Originals (a co-production and co-financing animation division built on a dedicated Unreal Engine pipeline with real-time workflows).

ReDefine's core technology stack centers on CG animation and visual effects pipelines, with ReDefine Originals explicitly leveraging Unreal Engine and real-time rendering as a differentiator for animated content production. The studio's output spans 3D simulations, compositing, digital environments, destruction effects, digital matte paintings, and CG character/creature animation — evidenced by credited work on projects ranging from 277-shot episodic engagements (The Penguin, HBO) to 900+ shot blockbusters (Kalki 2898 AD, delivered with 1,200+ artists) and 1,700-shot animated features (Rally Road Racers). The studio benefits from DNEG Group's 25+ years of accumulated technology infrastructure and access to BRAHMA AI, a DNEG subsidiary developing AI tooling for media services.

ReDefine generates revenue through B2B professional services on a project-by-project basis, serving film studios, television networks, streaming platforms, and advertising clients. Named customers include HBO/Max, Netflix, Warner Bros. Television, Paramount Pictures, Prime Focus Studios, Viacom18 Studios, Jio Studios, and Monster Mind Creations. The go-to-market is relationship-driven and sales-led, with direct enterprise engagement on individual productions rather than distribution through intermediaries. The company monetizes through project-based pricing with no publicly disclosed rate cards, and is exploring IP co-ownership through ReDefine Originals. Award recognition in 2025 — including a Primetime Emmy and VES Award for The Penguin and Filmfare and TOIFA awards for Munjya — underscores its positioning in the premium VFX tier.

Name

ReDefine

Legal name

Double Negative Limited

Website

https://redefine.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ReDefine is a global visual effects and animation studio operating 17 facilities across four continents as part of DNEG Group. It delivers VFX, animation, digital intermediate, and co-production services to film studios, streaming platforms, and production houses including HBO/Max, Netflix, and major Indian producers.

Ownership category

akta.pro rank

Product category

Visual Effects and Animation Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

VFX Production & Supervision (2D/3D, Compositing, FX, CG) (MPADAHAA)

akta.pro secondary industries

VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB), CG Asset Creation (Modeling, Texturing, Lookdev, Rigging) (MPAHABAE), Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF), Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines) (MPADAHAH)

Keywords

• Visual effects services
• CG animation production
• VFX post-production
• Digital intermediate services
• Animation studio services

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. VFX and Animation Services: ReDefine generates revenue by providing visual effects and animation services to studios, filmmakers, and streaming companies on a project-by-project basis. Services include VFX for feature films and episodic content, animation production (animated features and episodic series), digital intermediate services, and advertising creative services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ReDefine is a global VFX and animation company providing high-quality visual effects, CG animation, digital intermediate, and advertising creative services to film studios, television production companies, and streaming platforms. The company operates an integrated network of 17 studios across North America, Europe, India, and Australia, delivering tailored creative services on a project-by-project basis to help clients efficiently bring their stories to life.

Product overview

ReDefine is a global VFX and animation studio providing high-quality creative services as part of the DNEG Group. The company operates as a unified studio network organized into four main service divisions: ReDefine VFX (visual effects for film and episodic content), ReDefine Animation (animated features and series production), ReDefine Asia (services for the Asian media market), and ReDefine Originals (co-production and full animation services with Unreal Engine-based real-time workflows). The company leverages DNEG's 25 years of innovation and technology infrastructure to deliver tailored solutions across 17 studios in North America, Europe, India, and Australia.

Differentiator

Problem solved

Functional benefit

Brands

• ReDefine VFX: Visual effects services division specializing in feature films and episodic content
• ReDefine Animation
• ReDefine Asia
• ReDefine Originals

Products and services

• ReDefine VFX Visual effects services for feature films and episodic content, providing complex compositing, 3D simulations, digital environments, and destruction effects for major streaming and theatrical releases.
• ReDefine Animation Animation services specializing in animated features, episodic series, and hybrid live-action animation projects, including full CG animation production with dedicated pipelines.
• ReDefine Asia Creative services division for the Asian media and entertainment industry, delivering VFX, digital intermediate, and advertising services for feature films, episodic series, OTT content, and advertising in Asia.
• ReDefine Originals Full-service animation production company with a dedicated CG pipeline utilizing Unreal Engine and real-time workflows, developing and producing CG animated content including pre-school and 8-12 animated series, feature-length animation projects, with co-production and co-financing services.

Quantifiable outcome

• VFX for The Penguin won both VES Award for Outstanding Compositing & Lighting and Primetime Emmy for Outstanding Special Visual Effects
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cantilever MediacoreStrategic or Co-development PartnerReDefine Originals signed first-look co-production deal with Cantilever Media. ReDefine serves as co-producing creative partner and exclusive animation studio on projects including Christmas Inc. and Tom & Jerry: Forbidden Compass. Cantilever Media is an animation studio based in Eastbourne that received £500,000 investment from Creative Growth Finance in 2026.
• ArchitectcoreStrategic or Co-development PartnerGlobal sales and financing outfit partnering with ReDefine Originals and Cantilever Media on Christmas Inc. animated family feature film.
• Kazoo FilmsminorChannel Partner/ Reseller/ DistributorUK and Ireland rights holder for Christmas Inc. Co-producer alongside ReDefine Originals and Cantilever Media.
• Moonshot FilmsminorStrategic or Co-development PartnerCo-producer on Christmas Inc. animated family feature alongside ReDefine Originals and Cantilever Media.
• DNEG GroupcoreOthersReDefine is part of the DNEG Group, providing access to over 25 years of innovation and award-winning creative excellence, as well as a market-leading technology infrastructure. DNEG is a technology-oriented company delivering visual effects, animation and creative technologies for film, TV, and immersive content.
• Prime Focus StudioscoreStrategic or Co-development PartnerPrime Focus Studios is part of the Prime Focus Group (the world's largest independent media services powerhouse) and collaborates with ReDefine on major projects including Ramayana (two-part cinematic franchise).
• Prime Focus LimitedcoreOthersParent company through the Prime Focus Group. ReDefine carries the legacy of the world's largest independent media services powerhouse. Prime Focus Limited (PFL) has seen its stock rally significantly, driven by VFX subsidiary DNEG winning Emmy for The Penguin.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• FuseFX: US-headquartered VFX studio with multiple locations, focused on episodic television and streaming content; a more episodic-tilted competitor with overlapping customer base among streamers.

Regional players

• Rising Sun Pictures: Adelaide-based VFX studio competing for Hollywood film and episodic work, primarily serving APAC-originating productions; comparable in scale and offering, with overlap in streaming-era episodic VFX.

Direct peers

• DNEG: ReDefine's parent and the largest direct peer; DNEG is a global VFX and animation powerhouse serving the same Hollywood and OTT clients with comparable film, episodic, and immersive content services. Effectively ReDefine shares DNA, technology infrastructure, and often the same productions with DNEG.
• Framestore: UK-based global VFX and animation studio with comparable service offerings across film, episodic, and advertising; Emmy and Oscar-winning competitor directly competing for the same premium VFX engagements.
• Industrial Light & Magic (ILM): Lucasfilm-owned VFX and animation studio delivering feature and episodic VFX at the highest creative tier; a direct competitor on tentpole film and prestige series projects with similar scale and global studio footprint.
• Weta FX: New Zealand-based VFX studio known for high-end feature and episodic work; competes with ReDefine for premium Hollywood VFX bids and shares a creative-pedigree, awards-driven positioning.
• Sony Pictures Imageworks: In-house and third-party VFX/animation studio offering feature and episodic services globally; competes with ReDefine for both VFX shot work and full animation production at scale.
• Method Studios: Encore-owned global VFX and post-production studio with comparable feature, episodic, and advertising VFX capabilities, directly competing for streaming-era episodic VFX work.
• Cinesite: Multi-location VFX and animation studio offering feature and episodic services, with comparable presence in Montreal and London; directly competes for VFX shot delivery and animated feature work.
• Luma Pictures: Independent VFX studio with feature and episodic capabilities, frequently a co-producer or competitor on Marvel-tier and streaming VFX projects, with a similar high-end creative positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thisisredefine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReDefine