Funrise
Funrise Toy Corp is a consumer goods company offering toys manufacturing and distribution services.
- Company typePrivate
- Founded1987
- HeadquartersVan Nuys, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Funrise does
Funrise has been an innovator and industry leader in the design, manufacturing, and distribution of toys. Its mission is to create fun for kids of all ages by building impactful brands through innovation and imagination.
Funrise firmographics
Firmographics- Name
- Funrise
- Legal name
- Funrise, Inc.
- Website
- https://funrise.com/
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Funrise Toy Corp is a consumer goods company offering toys manufacturing and distribution services.
- Ownership category
- akta.pro rank
Funrise industry classification
Industry- Product category
- Children's Toys
- NAICS
- Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Traditional Toy Stores (CRALAFAA)
- akta.pro secondary industry
- Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI)
Keywords
Where Funrise is headquartered
LocationHeadquarters
- HQ city
- Van Nuys
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Funrise business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Toy Manufacturing and Distribution: Design, manufacture, and distribution of toys worldwide through internal brands and licensed properties. Revenue is generated through wholesale and retail channels selling physical toy products.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Funrise product offering
Product offeringCore offering
Funrise designs, manufactures, and distributes a portfolio of toys for children worldwide, built around a mix of internal proprietary brands (including Gazillion Bubbles, Fart Ninjas, Furlings, Burp Zombies, Mighty Fleet, Powershots, and Rainbow Butterfly Unicorn Kitty) and licensed properties (Caterpillar/Cat, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Wonder Park). Products span bubble toys and solutions, construction vehicles, collectible figures, playsets, plush toys, and radio-controlled vehicles, distributed through major retailers including Walmart, Target, Amazon, and Costco.
Product overview
Funrise is a global toy company with over 35 years of experience in the design, manufacturing, and distribution of toys. The company operates a diversified portfolio strategy consisting of both internal brands (GAZILLION Bubbles, FART NINJAS, FURLINGS, BURP ZOMBIES, MIGHTY FLEET, Powershots, Rainbow Butterfly Unicorn Kitty) and licensed properties (Cat Construction Toys, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Wonder Park). Funrise's product portfolio spans multiple categories including bubble toys and solutions, construction vehicles, collectible figures, playsets, plush toys, and radio-controlled vehicles. The company also developed an IP and entertainment division creating original animated content, most notably Rainbow Butterfly Unicorn Kitty.
Differentiator
Problem solved
Functional benefit
Brands
- GAZILLION®: Bubble toys brand known for bubble machines, bubble solutions, and bubble wands. Won Circana's #1 Toy Industry Award in U.S. Bubble Toys/Solution Category for 2024.
- FURLINGS™
- FART NINJAS™
- BURP ZOMBIES™
- MIGHTY FLEET™
- POWERSHOTS
- Rainbow Butterfly Unicorn Kitty™
Products and services
- Gazillion Bubbles Bubble toys and solutions brand featuring bubble machines, bubble wands, and bubble solution products. Known for non-toxic, stain-free, eco-friendly bubble solutions and patent-protected bubble machines including Tornado, Monsoon, Whirlwind Party Machine, Typhoon, and Triple Bubble Blaster. Sold to children and families through major retailers.
- Cat Construction Toys Realistic toy construction machines licensed from Caterpillar Inc., including motorized toys, lights-and-sounds toys, radio control vehicles, free-wheeling toys in various scales, and metal construction toys. Sold to children through major retailers worldwide.
- Fart Ninjas Collectible farting figures with electronic fart sounds and motion sensor activation. Series 1 includes 8 figures with 10 realistic fart sounds each; XL Series features larger 5-inch figures with remote control for on-demand fart sounds and sound recording. Includes martial-arts themed accessories and a companion mobile app.
- Furlings Internal toy brand featuring character-based toys and collectibles, with products including instruction-based playsets and collectible figures. Sold to children through major retailers.
- Mighty Fleet Toy vehicle brand featuring collectible trucks and fleet vehicles with construction and adventure themes, including Tonka-branded vehicle lines. Sold to children through major retailers.
- Burp Zombies Collectible zombie-themed figures featuring novelty sounds and gross-out humor as part of Funrise's internal brand portfolio. Sold to children through major retailers.
- Powershots Action toy brand featuring projectile and launching toy products with competitive play themes. Sold to children through major retailers.
- SpongeBob SquarePants Toys Licensed toy line based on Nickelodeon's SpongeBob SquarePants property, featuring characters and playsets including the Flying Dutchman Playset, RC SpongeBob products, and themed collectibles. Sold to children through major retailers.
- Teenage Mutant Ninja Turtles (TMNT) Toys Licensed toy line based on the Teenage Mutant Ninja Turtles property, featuring collectible figures, vehicles, and playsets including Cowabunga Skate RC, Arcade Cruiser, Sewer Cap Striker, Shell Smashers, and various character-based products. Sold to children through major retailers.
- Wonder Park Toys Toy line based on Paramount Animation and Nickelodeon Movies' Wonder Park feature film, including figures, playsets, plush toys (including Huggable Boomer Plush and cotton candy scented Wonder Chimp Plush), and collectibles. Sold to children through major retailers.
- Rainbow Butterfly Unicorn Kitty Funrise's original animated series IP featuring the character Rainbow Butterfly Unicorn Kitty, a magical hybrid character. The property launched as an animated TV series on Nickelodeon in January 2019, with associated toy line and an extensive licensing program across apparel, accessories, bedding, stationery, party goods, and cosmetics categories.
Quantifiable outcome
- #1 Selling Toy in U.S. Bubble Toys/Solution category for 2024 by Circana
- +1 more outcomes
Companies that use Funrise
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Funrise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Funrise partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Caterpillar Inc.coreFunrise entered into a multi-year global master toy license with Caterpillar to produce, distribute and market a line of realistic toy machines based on Cat construction machines. The agreement covers machines in various styles including motorized toys, toys with lights and sounds, radio control toys, and free-wheeling toys in different scales.
- NickelodeoncoreFunrise licenses properties including SpongeBob SquarePants and Teenage Mutant Ninja Turtles from Nickelodeon for toy products.
- Paramount AnimationcoreFunrise launched toys based on Paramount Animation and Nickelodeon Movies' Wonder Park feature film, including figures, playsets, plush, and collectibles.
- Matrix Holdings LimitedcoreFunrise is a wholly-owned subsidiary of Matrix Holdings Limited, which provides corporate ownership and support.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Funrise competitors and assessment
Company assessmentDirect peers
- Spin Master: Global toy company designing, manufacturing, and distributing toys across multiple categories including licensed entertainment, collectibles, and activity toys. Highly comparable to Funrise given overlapping product mix (licensed toys, collectibles, vehicles) and similar GTM through major retailers.
- Moose Toys: Privately-held global toy company known for collectible and novelty toys (Magic Mixies, Trash Pack, Shopkins). Comparable to Funrise in targeting trend-driven, collectible toy categories and distributing through mass-market retail.
- MGA Entertainment: Privately-held toy company behind Bratz, Little Tikes, and LOL Surprise. Comparable to Funrise in privately-held status, broad toy portfolio across dolls, vehicles, and collectibles, and reliance on both internal IP and licensed properties.
- Jazwares: Toy company specializing in licensed products (Squishmallows, Fortnite, Pokémon) and collectibles. Comparable to Funrise for its licensed-property-heavy portfolio and strength in collectibles distributed through mass retail.
- Zuru: Privately-held global toy manufacturer known for affordable, innovative toys across categories including collectibles (5 Surprise) and licensed lines. Comparable to Funrise in privately-held status, global distribution, and trend-driven product launches.
- Basic Fun!: Toy company focused on nostalgic and licensed brands (Care Bears, Lite-Brite, Tonka). Comparable to Funrise for its licensed-property strategy, classic toy categories, and distribution through mass retailers.
- Just Play (PlayMonster): Toy company producing licensed and proprietary toys across categories including games, plush, and collectibles. Comparable to Funrise in mixing internal brands with licensed entertainment properties distributed through major retailers.
Broad incumbents
- Mattel: One of the largest global toy companies (Barbie, Hot Wheels, Fisher-Price, American Girl). Comparable to Funrise as a broad incumbent in the toy manufacturing and distribution space with overlapping categories (vehicles, licensed properties, collectibles).
- Hasbro: Major global toy and entertainment company (NERF, Play-Doh, Transformers, My Little Pony). Comparable to Funrise as a broad incumbent spanning toy manufacturing, licensed properties, and content/IP development.
Regional players
- Alpha Group (Alpha Animation): Asia-based toy manufacturer and licensor with global distribution, particularly strong in licensed character toys and vehicles. Comparable to Funrise for overlapping categories (vehicles, licensed toys) and global retail distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Funrise social profiles
Digital presenceFunrise compliance and trust
Trust signalCompliance2 records
Funrise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Funrise leadership team
Management profileNumber of profiles
Profiles5 records
Funrise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Funrise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Funrise
What does Funrise do?
Funrise designs, manufactures, and distributes a portfolio of toys for children worldwide, built around a mix of internal proprietary brands (including Gazillion Bubbles, Fart Ninjas, Furlings, Burp Zombies, Mighty Fleet, Powershots, and Rainbow Butterfly Unicorn Kitty) and licensed properties (Caterpillar/Cat, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Wonder Park). Products span bubble toys and solutions, construction vehicles, collectible figures, playsets, plush toys, and radio-controlled vehicles, distributed through major retailers including Walmart, Target, Amazon, and Costco.
Is Funrise a public or private company?
Funrise is a private company. It is classified as corporate owned and is currently operating.
When was Funrise founded?
Funrise was founded in 1987. It employs 51 to 100 people.
Where is Funrise based?
Funrise is headquartered in Van Nuys, United States, in the North America region.
How does Funrise make money?
One revenue line is on record: toy Manufacturing and Distribution.
Who are Funrise's main competitors?
Direct peers on record are Spin Master, Moose Toys, MGA Entertainment, Jazwares, Zuru, Basic Fun! and Just Play (PlayMonster). Broad incumbents are Mattel and Hasbro. Alpha Group (Alpha Animation) is listed as a regional player.
Does Funrise have an API?
No public API is recorded for Funrise.
What industry is Funrise in?
Funrise's product category is Children's Toys. Its primary akta.pro industry code is CRALAFAA, Traditional Toy Stores, with a secondary code of CRALAFAI, Collectibles, Trading Cards & Blind Box Toys Retail. Its NAICS code is 339930 and its SIC code is 3944.