Funrise

What Funrise does

Funrise has been an innovator and industry leader in the design, manufacturing, and distribution of toys. Its mission is to create fun for kids of all ages by building impactful brands through innovation and imagination.

Name

Funrise

Legal name

Funrise, Inc.

Website

https://funrise.com/

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Funrise Toy Corp is a consumer goods company offering toys manufacturing and distribution services.

Ownership category

akta.pro rank

Product category

Children's Toys

NAICS

Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Traditional Toy Stores (CRALAFAA)

akta.pro secondary industry

Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI)

Keywords

• Toy manufacturing services
• Licensed toy products
• Bubble toy products
• Collectible toy figures
• Toy distribution

Headquarters

HQ city

Van Nuys

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Toy Manufacturing and Distribution: Design, manufacture, and distribution of toys worldwide through internal brands and licensed properties. Revenue is generated through wholesale and retail channels selling physical toy products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Funrise designs, manufactures, and distributes a portfolio of toys for children worldwide, built around a mix of internal proprietary brands (including Gazillion Bubbles, Fart Ninjas, Furlings, Burp Zombies, Mighty Fleet, Powershots, and Rainbow Butterfly Unicorn Kitty) and licensed properties (Caterpillar/Cat, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Wonder Park). Products span bubble toys and solutions, construction vehicles, collectible figures, playsets, plush toys, and radio-controlled vehicles, distributed through major retailers including Walmart, Target, Amazon, and Costco.

Product overview

Funrise is a global toy company with over 35 years of experience in the design, manufacturing, and distribution of toys. The company operates a diversified portfolio strategy consisting of both internal brands (GAZILLION Bubbles, FART NINJAS, FURLINGS, BURP ZOMBIES, MIGHTY FLEET, Powershots, Rainbow Butterfly Unicorn Kitty) and licensed properties (Cat Construction Toys, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Wonder Park). Funrise's product portfolio spans multiple categories including bubble toys and solutions, construction vehicles, collectible figures, playsets, plush toys, and radio-controlled vehicles. The company also developed an IP and entertainment division creating original animated content, most notably Rainbow Butterfly Unicorn Kitty.

Differentiator

Problem solved

Functional benefit

Brands

• GAZILLION®: Bubble toys brand known for bubble machines, bubble solutions, and bubble wands. Won Circana's #1 Toy Industry Award in U.S. Bubble Toys/Solution Category for 2024.
• FURLINGS™
• FART NINJAS™
• BURP ZOMBIES™
• MIGHTY FLEET™
• POWERSHOTS
• Rainbow Butterfly Unicorn Kitty™

Products and services

• Gazillion Bubbles Bubble toys and solutions brand featuring bubble machines, bubble wands, and bubble solution products. Known for non-toxic, stain-free, eco-friendly bubble solutions and patent-protected bubble machines including Tornado, Monsoon, Whirlwind Party Machine, Typhoon, and Triple Bubble Blaster. Sold to children and families through major retailers.
• Cat Construction Toys Realistic toy construction machines licensed from Caterpillar Inc., including motorized toys, lights-and-sounds toys, radio control vehicles, free-wheeling toys in various scales, and metal construction toys. Sold to children through major retailers worldwide.
• Fart Ninjas Collectible farting figures with electronic fart sounds and motion sensor activation. Series 1 includes 8 figures with 10 realistic fart sounds each; XL Series features larger 5-inch figures with remote control for on-demand fart sounds and sound recording. Includes martial-arts themed accessories and a companion mobile app.
• Furlings Internal toy brand featuring character-based toys and collectibles, with products including instruction-based playsets and collectible figures. Sold to children through major retailers.
• Mighty Fleet Toy vehicle brand featuring collectible trucks and fleet vehicles with construction and adventure themes, including Tonka-branded vehicle lines. Sold to children through major retailers.
• Burp Zombies Collectible zombie-themed figures featuring novelty sounds and gross-out humor as part of Funrise's internal brand portfolio. Sold to children through major retailers.
• Powershots Action toy brand featuring projectile and launching toy products with competitive play themes. Sold to children through major retailers.
• SpongeBob SquarePants Toys Licensed toy line based on Nickelodeon's SpongeBob SquarePants property, featuring characters and playsets including the Flying Dutchman Playset, RC SpongeBob products, and themed collectibles. Sold to children through major retailers.
• Teenage Mutant Ninja Turtles (TMNT) Toys Licensed toy line based on the Teenage Mutant Ninja Turtles property, featuring collectible figures, vehicles, and playsets including Cowabunga Skate RC, Arcade Cruiser, Sewer Cap Striker, Shell Smashers, and various character-based products. Sold to children through major retailers.
• Wonder Park Toys Toy line based on Paramount Animation and Nickelodeon Movies' Wonder Park feature film, including figures, playsets, plush toys (including Huggable Boomer Plush and cotton candy scented Wonder Chimp Plush), and collectibles. Sold to children through major retailers.
• Rainbow Butterfly Unicorn Kitty Funrise's original animated series IP featuring the character Rainbow Butterfly Unicorn Kitty, a magical hybrid character. The property launched as an animated TV series on Nickelodeon in January 2019, with associated toy line and an extensive licensing program across apparel, accessories, bedding, stationery, party goods, and cosmetics categories.

Quantifiable outcome

• #1 Selling Toy in U.S. Bubble Toys/Solution category for 2024 by Circana
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Caterpillar Inc.coreLicensing PartnerFunrise entered into a multi-year global master toy license with Caterpillar to produce, distribute and market a line of realistic toy machines based on Cat construction machines. The agreement covers machines in various styles including motorized toys, toys with lights and sounds, radio control toys, and free-wheeling toys in different scales.
• NickelodeoncoreLicensing PartnerFunrise licenses properties including SpongeBob SquarePants and Teenage Mutant Ninja Turtles from Nickelodeon for toy products.
• Paramount AnimationcoreLicensing PartnerFunrise launched toys based on Paramount Animation and Nickelodeon Movies' Wonder Park feature film, including figures, playsets, plush, and collectibles.
• Matrix Holdings LimitedcoreOthersFunrise is a wholly-owned subsidiary of Matrix Holdings Limited, which provides corporate ownership and support.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spin Master: Global toy company designing, manufacturing, and distributing toys across multiple categories including licensed entertainment, collectibles, and activity toys. Highly comparable to Funrise given overlapping product mix (licensed toys, collectibles, vehicles) and similar GTM through major retailers.
• Moose Toys: Privately-held global toy company known for collectible and novelty toys (Magic Mixies, Trash Pack, Shopkins). Comparable to Funrise in targeting trend-driven, collectible toy categories and distributing through mass-market retail.
• MGA Entertainment: Privately-held toy company behind Bratz, Little Tikes, and LOL Surprise. Comparable to Funrise in privately-held status, broad toy portfolio across dolls, vehicles, and collectibles, and reliance on both internal IP and licensed properties.
• Jazwares: Toy company specializing in licensed products (Squishmallows, Fortnite, Pokémon) and collectibles. Comparable to Funrise for its licensed-property-heavy portfolio and strength in collectibles distributed through mass retail.
• Zuru: Privately-held global toy manufacturer known for affordable, innovative toys across categories including collectibles (5 Surprise) and licensed lines. Comparable to Funrise in privately-held status, global distribution, and trend-driven product launches.
• Basic Fun!: Toy company focused on nostalgic and licensed brands (Care Bears, Lite-Brite, Tonka). Comparable to Funrise for its licensed-property strategy, classic toy categories, and distribution through mass retailers.
• Just Play (PlayMonster): Toy company producing licensed and proprietary toys across categories including games, plush, and collectibles. Comparable to Funrise in mixing internal brands with licensed entertainment properties distributed through major retailers.

Broad incumbents

• Mattel: One of the largest global toy companies (Barbie, Hot Wheels, Fisher-Price, American Girl). Comparable to Funrise as a broad incumbent in the toy manufacturing and distribution space with overlapping categories (vehicles, licensed properties, collectibles).
• Hasbro: Major global toy and entertainment company (NERF, Play-Doh, Transformers, My Little Pony). Comparable to Funrise as a broad incumbent spanning toy manufacturing, licensed properties, and content/IP development.

Regional players

• Alpha Group (Alpha Animation): Asia-based toy manufacturer and licensor with global distribution, particularly strong in licensed character toys and vehicles. Comparable to Funrise for overlapping categories (vehicles, licensed toys) and global retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/FunriseToys
• Facebookfacebook.com/funrise-toys-124687527545498
• Instagraminstagram.com/funrisetoys
• Xx.com/funrise_toys
• LinkedInlinkedin.com/company/funrise

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funrise