Blue360 Media
Blue360 Media is a Utah-based legal publisher that produces state-specific criminal and traffic law manuals, professional development titles, and the AskBlue subscription platform exclusively for U.S. law enforcement agencies and officers across 47 states.
- Company typePrivate
- Founded2017
- HeadquartersPark City, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Blue360 Media does
Blue360 Media is a Park City, Utah-based legal publishing company that produces criminal and traffic law reference materials exclusively for the U.S. law enforcement community. Its catalog includes state-specific Criminal & Traffic Law Manuals covering 47 states, national professional development titles under the Officer Series (covering leadership, tactical communication, prosecution, and decision-making under pressure), and specialty handbooks on topics such as K9 operations, immigration enforcement, and tactical Spanish. Content is attorney- and former-officer-authored, with proprietary annotations, 250+ pages of Search & Seizure and Active Shooter Guidelines content, and annual updates reflecting U.S. Supreme Court rulings and legislative changes.
The company's technology stack centers on the AskBlue digital platform, which provides natural language legal Q&A, statute search, case citation lookup, and integrated training quizzing at both state and national subscription tiers. Distribution occurs through a direct e-commerce storefront at blue360media.com, native iOS and Android mobile applications with offline access and instant legislative update notifications, and eBook format. Products are sold in multiple formats — print softcover, eBook, and app — to accommodate differing procurement preferences among government buyers and individual officers.
Commercially, Blue360 Media operates a sales-led, direct-to-buyer model targeting police departments, sheriff's offices, federal/state agencies, corrections facilities, courts, police academies, and individual officers. Revenue is generated through one-time publication purchases ($15-$150 per title) and recurring AskBlue subscriptions (from $15 upward), with custom publication services available for agency-specific needs. The company is a privately held Utah LLC with no disclosed funding, no parent company, and a reported headcount of 1-10 employees, operating solely within the United States.
Blue360 Media firmographics
Firmographics- Name
- Blue360 Media
- Legal name
- Blue 360 Media LLC
- Website
- https://blue360media.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blue360 Media is a Utah-based legal publisher that produces state-specific criminal and traffic law manuals, professional development titles, and the AskBlue subscription platform exclusively for U.S. law enforcement agencies and officers across 47 states.
- Ownership category
- akta.pro rank
Where Blue360 Media is headquartered
LocationHeadquarters
- HQ city
- Park City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Blue360 Media business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Publication Sales (Print and Digital): One-time purchase of law enforcement manuals, code books, field guides, and professional development publications available in print softcover, eBook, and app formats. Pricing ranges from $15 to over $150 depending on publication type and format.
- AskBlue Subscriptions: Subscription-based access to AskBlue platform providing searchable legal database with Q&A functionality, statute search, case citations, and integrated training quizzers. Offered at state and national levels.
- Custom Publication Services: Custom publications serving the direct needs of agencies and departments, including exclusive highlights of key legislative changes and hand-selected code changes for relevance to law enforcement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | AskBlue - National subscription with statute search, Q&A, case citations, and integrated training |
| One time/ perpetual license | Pay-as-you-go | Professional Development Publications |
| One time/ perpetual license | Pay-as-you-go | Legal Reference Publications |
| One time/ perpetual license | Pay-as-you-go | State Criminal & Traffic Law Manuals |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Blue360 Media product offering
Product offeringCore offering
Blue360 Media publishes annotated state-specific Criminal & Traffic Law Manuals covering 47 U.S. states, the AskBlue digital Q&A platform for legal reference and training, and the Officer Series of professional development publications for law enforcement. Offerings are delivered in print softcover, eBook, and mobile app formats, with content authored and reviewed by attorneys and former law enforcement officers, and targeted at police departments, sheriff's offices, government agencies, corrections, courts, academies, and individual officers.
Product overview
Blue360 Media is a legal publishing company serving law enforcement with a portfolio of print and digital products. The offering includes state-specific Criminal & Traffic Law Manuals covering 47 states, national titles on law enforcement topics, the AskBlue digital platform providing searchable legal references with integrated training quizzes, and mobile applications for iOS and Android. Publications are available in multiple formats including print softcover, eBooks, and apps. The product line encompasses law enforcement manuals, code books, field guides, and professional development titles covering areas such as search and seizure, criminal procedure, leadership, tactical training, and report writing.
Differentiator
Problem solved
Functional benefit
Brands
- AskBlue: Legal Q&A platform for law enforcement providing answers to legal questions with statute and case law references
- AskBlue National
- Officer Series
Products and services
- AskBlue - National Comprehensive legal reference platform for U.S. law enforcement offering searchable state statutes, natural-language Q&A functionality, current state laws, and integrated training quizzes, available by annual subscription.
- AskBlue - Georgia State-specific legal reference platform providing trusted legal answers, statute search, and case citations tailored to Georgia law enforcement officers working in the field.
- Criminal & Traffic Law Manuals (State-Specific) Annotated state-specific manuals covering criminal law, traffic law, search and seizure, arrests, and confession laws, published in print softcover, eBook, and mobile app formats for individual officers and agencies.
- Immigration Law Sourcebook Compilation of federal immigration law for law enforcement including the Immigration and Nationality Act, relevant provisions from Title 8, and regulations from 8 C.F.R. and 22 C.F.R.
- Law Enforcement Management: What Works and What Doesn't Comprehensive guide covering organizational structure, supervisory skills, pursuit and use-of-force policies, ethics in supervision, and promotion preparation for law enforcement supervisors.
- Effective Police Leadership: Moving Beyond Management Fifth edition covering fundamental leadership concepts, community-oriented policing, professional ethics, conflict management, and strategic planning for police leaders.
- Processing Under Pressure: Stress, Memory & Decision Making in Law Enforcement Third edition resource by Matthew J. Sharps, Ph.D. covering the science of stress on cognitive functions and decision-making during high-pressure law enforcement situations.
- The Art of Prosecution Comprehensive guide for prosecutors covering case preparation, voir dire, opening statements, direct and cross-examinations, and summation.
- Verbal Judo Way of Leadership Guide by George J. Thompson, Ph.D. and Gregory A. Walker focusing on tactical communication techniques and verbal de-escalation strategies for law enforcement.
- K9 Officer's Legal Handbook Third edition by Ken Wallentine covering constitutional search, seizure, and use of force principles specifically for K9 operations and patrol service dogs.
- gunFIGHT! An Integrated Approach to Shooting & Fighting in Close Quarters Guide by Richard Nance covering strategies for effective handgun use in close-quarter combat for law enforcement and self-defense.
- Tactical Spanish for Law Enforcement Second edition by Jose Blanco providing essential Spanish phrases and terminology for traffic stops, DWIs, arrests, and emergency situations.
- Custom Publication Services Custom publications serving the direct needs of agencies and departments, including exclusive highlights of key legislative changes and hand-selected code changes for relevance to law enforcement.
- Blue360 Media Mobile App (iOS and Android) Native mobile application for iOS and Android providing access to publications with bookmarking, highlighting, quarterly updates, instant notifications for legal changes, offline access, annotation, note-taking, and text-to-speech functionality.
Companies that use Blue360 Media
Customer profileSegments4 records
Ideal customer profiles4 records
Blue360 Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Blue360 Media partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Blue360 Media competitors and assessment
Company assessmentDirect peers
- Lexipol: Lexipol provides policy manuals, training, and content specifically built for law enforcement, fire, EMS, and corrections agencies — the closest direct competitor to Blue360's content-for-cops model, with overlapping customer segments (police chiefs, training officers) and overlapping product surfaces (subscription knowledge bases).
- Gould Publications (Lawbook / Legal Eagle): Gould Publications produces state-specific legal code books and criminal/traffic manuals for law enforcement — essentially the same legacy print-plus-digital business model targeting the same state-jurisdiction buyers, making it the closest head-to-head peer in the core manual line.
- PowerDMS: PowerDMS sells a cloud-based policy and training platform to public safety and government agencies, competing with AskBlue in the digital knowledge-management layer while overlapping on training, accreditation, and policy-procedure content delivery.
Broad incumbents
- Thomson Reuters (West/Legal — Government segment): Thomson Reuters' West and FindLaw businesses serve legal professionals across the public and private sector with comprehensive legal research and publishing tools, including law-enforcement-adjacent content — a much larger incumbent that could vertically extend into Blue360's niche.
- LexisNexis (RELX): LexisNexis provides legal research platforms and data-driven risk/pubic-safety solutions used by prosecutors, courts, and law enforcement; an established broad incumbent operating across the same regulatory and statutory content categories as Blue360 but at significantly larger scale.
- J.J. Keller & Associates: J.J. Keller provides compliance, safety, and regulatory publishing for fleet, workplace, and public-sector buyers; its content-plus-subscription model for regulated industries parallels Blue360's playbook, though broader in vertical focus.
Emerging players
- Matthew Bender / LexisNexis Legal Publishing: Matthew Bender publishes treatises, codebooks, and practice guides for lawyers — directly comparable in print/manual legal publishing model, though oriented to attorneys rather than police officers; relevant where criminal-procedure overlap exists (e.g., prosecutor reference titles).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Blue360 Media social profiles
Digital presenceBlue360 Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue360 Media leadership team
Management profileNumber of profiles
Blue360 Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue360 Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue360 Media
What does Blue360 Media do?
Blue360 Media publishes annotated state-specific Criminal & Traffic Law Manuals covering 47 U.S. states, the AskBlue digital Q&A platform for legal reference and training, and the Officer Series of professional development publications for law enforcement. Offerings are delivered in print softcover, eBook, and mobile app formats, with content authored and reviewed by attorneys and former law enforcement officers, and targeted at police departments, sheriff's offices, government agencies, corrections, courts, academies, and individual officers.
Is Blue360 Media a public or private company?
Blue360 Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue360 Media founded?
Blue360 Media was founded in 2017. It employs 1 to 10 people.
Where is Blue360 Media based?
Blue360 Media is headquartered in Park City, United States, in the North America region.
How does Blue360 Media make money?
Three revenue lines are on record. Publication Sales (Print and Digital) is the primary driver. The others are askBlue Subscriptions and custom Publication Services.
Who are Blue360 Media's main competitors?
Direct peers on record are Lexipol, Gould Publications (Lawbook / Legal Eagle) and PowerDMS. Broad incumbents are Thomson Reuters (West/Legal — Government segment), LexisNexis (RELX) and J.J. Keller & Associates. Matthew Bender / LexisNexis Legal Publishing is listed as an emerging player.
Does Blue360 Media have an API?
No public API is recorded for Blue360 Media.