SuperStock
SuperStock is a Dallas-based stock photography and footage licensing platform founded in 1973, serving creative, marketing, publishing, and corporate buyers worldwide with curated royalty-free and rights-managed imagery, subscriptions, API access, and print-on-demand services.
- Company typePrivate
- Founded1973
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What SuperStock does
SuperStock is a privately held digital media company founded in 1973 and headquartered in Dallas, Texas, that licenses stock photography, illustrations, and video footage to creative professionals, marketing teams, publishers, and corporate buyers worldwide. The company operates a curated content library built around photographer-owned artistry, with core offerings spanning Royalty-Free and Rights-Managed image licensing, subscription plans, a Fine Art collection, a Vintage archive, a dedicated Footage library, and specialty archives including the Danita Delimont Collection (over 1 million nature, travel, and cultural images), the ClassicStock collection, and the recently acquired View Pictures (architectural and interiors photography). Distribution is primarily through the superstock.com e-commerce storefront, supported by a public API for programmatic access, a separate print-on-demand storefront for physical framed art, and a content marketing engine anchored by the Frame of Mind blog.
Revenue is generated through three streams: per-image licensing fees (Royalty-Free tiers from $49 to $249 plus super-resolution packs; Rights-Managed tiers from $25 personal use up to $299 marketing/PR), recurring subscription plans with discounted per-image rates, and print-on-demand hardware sales. The company employs 11-50 people and has no disclosed parent company, funding history, or revenue figures. Recent strategic activity has been concentrated on expanding the content library and vertical reach, notably the June 2026 acquisition of View Pictures and partnership with ZUMA Press for daily editorial coverage, positioning SuperStock as a consolidator of specialist stock imagery archives rather than a volume challenger to the largest incumbents.
SuperStock firmographics
Firmographics- Name
- SuperStock
- Legal name
- SuperStock
- Website
- https://superstock.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SuperStock is a Dallas-based stock photography and footage licensing platform founded in 1973, serving creative, marketing, publishing, and corporate buyers worldwide with curated royalty-free and rights-managed imagery, subscriptions, API access, and print-on-demand services.
- Ownership category
- akta.pro rank
SuperStock industry classification
Industry- Product category
- Stock Photography and Footage Licensing
- NAICS
- Motion Picture and Video Distribution (51212), Motion Picture and Video Distribution (512120)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Footage & Stock Media Licensing (Archival/Newsreel/Stock) (MPADALAD)
- akta.pro secondary industries
- Archive & Library Footage Licensing (News, Sports, Entertainment) (MPABANAC), Clip Licensing & Stock Video (Short-form Excerpts) (MPABANAD), Rights Catalog Management & Metadata/Asset Registry (MPADALAL)
Keywords
Where SuperStock is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Markets served
SuperStock business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Image and Footage Licensing: SuperStock generates revenue through licensing stock photography and video footage. The company offers both royalty-free licensing (one-time fees for perpetual worldwide use) and rights-managed licensing with tiered pricing based on resolution and usage rights.
- Subscription Plans: Annual and monthly subscription plans providing access to the image library with discounted licensing rates for subscribers.
- Print-on-Demand: SuperStock offers print-on-demand services through its store, allowing customers to order framed prints and wall decor of licensed images.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Royalty-Free Single Image License - tiered by resolution |
| One time/ perpetual license | Pay-as-you-go | Rights Managed License - tiered by usage type |
| Subscription | Monthly | Subscription Plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SuperStock product offering
Product offeringCore offering
SuperStock licenses royalty-free and rights-managed stock photography and video footage through its e-commerce platform and API, offering millions of curated images across specialty collections including Fine Art, Vintage, the Danita Delimont Collection, and View Pictures. Customers access content via individual image licenses, subscription plans, programmatic API integration, and a print-on-demand storefront for physical prints.
Product overview
SuperStock is a stock photography and footage licensing platform offering millions of royalty-free and rights-managed images, illustrations, and video assets. The core product portfolio includes Fine Art, Vintage, and Footage sub-brands alongside the main image library. Customers can access content through individual purchases, subscription plans, or API integration. Additional offerings include print-on-demand services, curated Boards for project organization, free creative research assistance, professional retouching services, and a Student licensing program. The platform also hosts the Frame of Mind Blog for industry insights and has expanded through acquisitions like the Danita Delimont Collection and View Pictures.
Differentiator
Problem solved
Functional benefit
Brands
- SuperStock Store: Print-on-demand service for high-quality framed prints
Products and services
- Stock Photography and Footage The core offering providing millions of royalty-free and rights-managed stock photos, illustrations, and video footage to creative professionals, publishers, and corporate buyers worldwide. Customers purchase licenses for commercial or editorial use.
- Fine Art Collection Curated collection of fine art photography and artwork for licensing, targeting high-end creative and design projects.
- Vintage Collection Historic and archival photography spanning multiple decades, offering vintage photographs from various eras for creative and editorial use.
- Stock Footage Video footage library containing moving images for use in film, advertising, digital media, and broadcast productions.
- Subscription Plans Annual and monthly subscription plans providing discounted access to SuperStock's image and footage library with reduced per-image licensing costs for subscribers.
- Danita Delimont Collection (DDSP) World-class travel, wildlife, landscape, and culture photography collection now integrated into SuperStock, featuring over 1 million images of nature, travel, and cultural content.
- View Pictures Collection UK-based architectural and interiors photo archive acquired by SuperStock, providing one of the world's premier collections of architecture and interior design photography for licensing.
- Print-on-Demand Service enabling customers to order framed prints and wall art of licensed images directly from SuperStock's print-on-demand online store.
- API Access Developer and partner API enabling programmatic search, licensing, and download of SuperStock's image and footage catalog for integration into third-party applications and workflows.
- SuperStock for Students Educational licensing program offering discounted access to SuperStock's image library for students and academic institutions.
- Professional Retouching Services Custom image editing and retouching services available for clients needing enhanced or modified versions of licensed images beyond standard asset delivery.
Quantifiable outcome
- Since 1973, SuperStock has championed photographer-owned artistry
Companies that use SuperStock
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
SuperStock technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
SuperStock partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- View PicturescoreSuperStock has acquired View Pictures, a UK-based architectural and interiors photo archive. This acquisition adds one of the world's premier architectural and interiors photo collections to SuperStock's growing stable of specialist libraries, expanding its content portfolio in the architecture and design space.
- ZUMA PresscoreSuperStock has partnered with ZUMA Press to add daily editorial coverage to its platform. ZUMA Press is one of the world's largest independent press agencies and wire services, providing current news, sports, entertainment, celebrity, culture, and world-event imagery to SuperStock's expanding image and motion licensing platform.
- Danita Delimont CollectioncoreThe Danita Delimont Collection - a world-class travel, wildlife, landscape and culture collection - has become a permanent part of SuperStock, bringing over 1 million images of the world's best nature, travel, and cultural imagery to the platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
SuperStock competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SuperStock social profiles
Digital presenceSuperStock financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperStock leadership team
Management profileNumber of profiles
SuperStock subsidiaries and ownership
Company hierarchySubsidiaries2 records
SuperStock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperStock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperStock
What does SuperStock do?
SuperStock licenses royalty-free and rights-managed stock photography and video footage through its e-commerce platform and API, offering millions of curated images across specialty collections including Fine Art, Vintage, the Danita Delimont Collection, and View Pictures. Customers access content via individual image licenses, subscription plans, programmatic API integration, and a print-on-demand storefront for physical prints.
Is SuperStock a public or private company?
SuperStock is a private company. It is classified as unknown and is currently operating.
When was SuperStock founded?
SuperStock was founded in 1973. It employs 11 to 50 people.
Where is SuperStock based?
SuperStock is headquartered in Dallas, United States, in the North America region.
How does SuperStock make money?
Three revenue lines are on record. Image and Footage Licensing is the primary driver. The others are subscription Plans and print-on-Demand.
Does SuperStock have an API?
Yes. SuperStock offers API Access for developers and partners to access their stock imagery and footage library. The API enables programmatic search, licensing, and download of images and video assets. Available through /app/page/api-access endpoint. Developer documentation is at www.superstock.com/app/page/api-access.
What industry is SuperStock in?
SuperStock's product category is Stock Photography and Footage Licensing. Its primary akta.pro industry code is MPADALAD, Footage & Stock Media Licensing (Archival/Newsreel/Stock), with a secondary code of MPABANAC, Archive & Library Footage Licensing (News, Sports, Entertainment). Its NAICS code is 51212 and its SIC code is 7822.