Schaefer Advertising Company
Schaefer Advertising is a Fort Worth-based, founder-owned full-service advertising agency serving enterprise and mid-market clients across Healthcare, Real Estate, and Attractions/Tourism/Arts through integrated strategy, creative, media, digital, and CRM services.
- Company typePrivate
- Founded1995
- HeadquartersFort Worth, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Schaefer Advertising Company does
Schaefer Advertising Company is a privately held, founder-owned full-service advertising agency founded in 1995 and headquartered at 207 E. Broadway Ave. in Fort Worth, Texas. The firm operates with 11–50 employees (30+ named across strategy, creative, media, CRM, and account management) and serves enterprise and mid-market clients across three vertical specializations: Healthcare (pharmaceuticals, medical devices, hospitals, eye care), Real Estate (developers, communities, economic development), and Attractions, Tourism & The Arts (zoos, museums, theaters, universities). Its service portfolio is organized around six integrated disciplines — Strategy, Creative, Web & Interactive, Media, CRM, and Client Services — delivered through a sales-led, multi-year retainer and project-based model with direct client engagement, industry event participation, and referral-driven growth.
The agency's core technology stack combines standard integrated marketing platforms with Google Partner and Microsoft Partner-certified media buying capabilities, augmented by AI-assisted production tooling that uses generative AI for storyboarding, environment generation, AI voiceover, and branded interface graphics to deliver cinematic-quality video on compressed budgets, as demonstrated in the Vision Source Exchange 2026 mainstage campaign. Revenue is generated through professional services engagements, with pricing custom to project scope and retainer arrangements; no standard pricing or public financial disclosures are available.
Named enterprise clients include Alcon, Vision Source, Galderma/Cetaphil, Kyzatrex, Menninger Clinic, AllianceTexas/Hillwood, Bell Textron, NEC Co-op Energy, Texas Ballet Theater, Kimbell Art Museum, Fort Worth Zoo, and Likewize, with case studies documenting outcomes such as multi-year sell-out event campaigns, double-digit membership revenue growth, and high engagement/conversion rates on healthcare provider campaigns. The firm holds Google Partner and Microsoft Partner certifications and has been recognized with multiple 2025 American Advertising Awards (Gold, Silver, Crystal ADDYs) and the 2024 AAF Fort Worth Silver Medal Award to founder Ken Schaefer.
Schaefer Advertising Company firmographics
Firmographics- Name
- Schaefer Advertising Company
- Legal name
- Schaefer Advertising Co.
- Website
- https://schaeferadvertising.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Schaefer Advertising is a Fort Worth-based, founder-owned full-service advertising agency serving enterprise and mid-market clients across Healthcare, Real Estate, and Attractions/Tourism/Arts through integrated strategy, creative, media, digital, and CRM services.
- Ownership category
- akta.pro rank
Schaefer Advertising Company industry classification
Industry- Product category
- Advertising Agency Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
- akta.pro secondary industries
- Customer Journey Orchestration & Campaign Management (BPAFAFAF), CRM Strategy, Implementation & Managed Services (MPAAAIAD)
Keywords
Where Schaefer Advertising Company is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Schaefer Advertising Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising and Marketing Services: Traditional advertising agency revenue generated through professional service engagements including brand strategy, creative development, media planning and buying, digital services, and ongoing client partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency retainer and project-based arrangements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Schaefer Advertising Company product offering
Product offeringCore offering
Schaefer Advertising Company is a full-service advertising agency that delivers integrated marketing campaigns through six core disciplines: Strategy, Creative, Web & Interactive, Media, CRM, and Client Services. The agency specializes in three verticals—Healthcare, Real Estate, and Attractions, Tourism & The Arts—serving enterprise and mid-market clients with brand strategy, creative development, video production, media planning and buying, digital experiences, and customer relationship management. Services are delivered as project-based engagements and multi-year retainers.
Product overview
Schaefer Advertising Co. is an integrated advertising agency offering a unified suite of marketing services organized around six core disciplines: Strategy, Creative, Web & Interactive, Media, CRM, and Client Services. The agency operates across three vertical specializations—Healthcare, Real Estate, and Attractions, Tourism & The Arts—delivering integrated campaigns that combine brand strategy, creative development, digital production, media planning/buying, and customer relationship management. The agency is not a software product company but rather a full-service marketing agency.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services Marketing audits, strategic planning, strategic positioning, brand development, primary research, market insights, and competitive analysis delivered to clients across healthcare, real estate, and attractions sectors.
- Creative Services
- Web & Interactive Services
- Media Services
- CRM Services
- Client Services
- Healthcare Marketing
- Real Estate Marketing
- Attractions, Tourism & The Arts Marketing
Quantifiable outcome
- Fort Worth Zoo Run: Third consecutive sell-out with 32% YoY increase in campaign impressions
- +6 more outcomes
Companies that use Schaefer Advertising Company
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Schaefer Advertising Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature2 records
Schaefer Advertising Company partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Schaefer Advertising Company competitors and assessment
Company assessmentDirect peers
- PMG: Fort Worth-based independent agency offering integrated media, creative, and digital services to enterprise clients. Comparable as a similarly sized Texas-headquartered independent competing for the same regional enterprise accounts with a digital-first integrated model.
- GSD&M: Austin-based full-service advertising agency with a long-standing reputation in Texas. Comparable as a Texas-rooted independent full-service shop with integrated creative, media, and digital capabilities targeting enterprise and regional clients.
- Moroch Partners: Dallas-based independent integrated marketing agency serving national brands across multiple verticals. Comparable as a DFW-area full-service independent with multi-vertical enterprise client rosters and a similar mid-sized operating model.
- T3: Austin-based digital-first advertising and marketing agency. Comparable as a Texas-based mid-sized independent offering strategy, creative, media, and technology services to enterprise clients across verticals.
- The Loomis Agency: Dallas-based creative and digital agency. Comparable as a DFW full-service independent serving enterprise clients with integrated brand, digital, and media capabilities.
- TracyLocke: Dallas-based creative commerce and shopper marketing agency (part of Omnicom). Comparable as a DFW-rooted agency with integrated creative and shopper/experiential capabilities serving enterprise CPG and retail clients.
- Launch Agency: Dallas-based integrated marketing agency. Comparable as a DFW mid-sized independent with full-service strategy, creative, media, and digital offerings for enterprise brands.
Broad incumbents
- Wieden+Kennedy: Globally renowned independent creative agency with offices in Portland, New York, London, and beyond. Comparable as a full-service independent offering integrated strategy, creative, and media at scale, though operating at materially greater size and geographic reach.
- Droga5: Globally recognized creative agency (Accenture Song). Comparable as a full-service creative-led agency competing for the same enterprise brand clients, but with significantly larger scale and broader geographic reach.
Emerging players
- R/GA: Global innovation and advertising agency under IPG. Comparable as an integrated agency blending strategy, creative, and technology-enabled production — increasingly relevant as AI-driven production reshapes agency services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Schaefer Advertising Company social profiles
Digital presenceSchaefer Advertising Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schaefer Advertising Company leadership team
Management profileNumber of profiles
Profiles17 records
Schaefer Advertising Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schaefer Advertising Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schaefer Advertising Company
What does Schaefer Advertising Company do?
Schaefer Advertising Company is a full-service advertising agency that delivers integrated marketing campaigns through six core disciplines: Strategy, Creative, Web & Interactive, Media, CRM, and Client Services. The agency specializes in three verticals—Healthcare, Real Estate, and Attractions, Tourism & The Arts—serving enterprise and mid-market clients with brand strategy, creative development, video production, media planning and buying, digital experiences, and customer relationship management. Services are delivered as project-based engagements and multi-year retainers.
Is Schaefer Advertising Company a public or private company?
Schaefer Advertising Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Schaefer Advertising Company founded?
Schaefer Advertising Company was founded in 1995. It employs 11 to 50 people.
Where is Schaefer Advertising Company based?
Schaefer Advertising Company is headquartered in Fort Worth, United States, in the North America region.
How does Schaefer Advertising Company make money?
One revenue line is on record: advertising and Marketing Services.
Who are Schaefer Advertising Company's main competitors?
Direct peers on record are PMG, GSD&M, Moroch Partners, T3, The Loomis Agency, TracyLocke and Launch Agency. Broad incumbents are Wieden+Kennedy and Droga5. R/GA is listed as an emerging player.
Does Schaefer Advertising Company have an API?
No public API is recorded for Schaefer Advertising Company.
What industry is Schaefer Advertising Company in?
Schaefer Advertising Company's product category is Advertising Agency Services. Its primary akta.pro industry code is BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty), with a secondary code of BPAFAFAF, Customer Journey Orchestration & Campaign Management. Its NAICS code is 541810 and its SIC code is 7311.