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Alcool NB Liquor

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uuid000f359

Namestring
Alcool NB Liquor
Legal namestring
ACCEO SOLUTIONS INC.
Websiteurl
anbl.com
Company typeenum
Private
Founded yearint
1980
Descriptiontext

Alcool NB Liquor (ANBL), founded in 1975 and headquartered in Fredericton, Canada, is the provincially-constituted entity responsible for the purchase, importation, distribution, and retail of all beverage alcohol in New Brunswick. Its stated scope covers the full value chain — from centralized procurement and importation through wholesale distribution to a province-wide retail footprint — serving both individual consumers and licensed establishments such as bars, restaurants, and other on-premise accounts.

The organization operates as a single-channel distributor and retailer, a structure consistent with provincial Crown corporation liquor mandates in Canada. ANBL runs a workforce of 501–1,000 employees supporting wholesale operations to licensees and retail operations to the broader public, with its public-facing web presence at anbl.com. Leadership is vested in President and CEO Lori Stickles.

No additional information on product assortment depth, pricing mechanics, technology stack, financials, partnerships, recent transactions, or strategic initiatives was available in the supplied source material; the remainder of the aggregated input pertained to an unrelated Canadian accounting-software entity and is not representative of Alcool NB Liquor.

Short descriptiontext

Alcool NB Liquor, founded in 1975 in Fredericton, Canada, is the provincial beverage-alcohol authority responsible for the purchase, importation, distribution, and retail of all beverage alcohol across New Brunswick, serving consumers and licensed establishments.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersFredericton, Canada
HQ citystring
Fredericton
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
beverage alcohol retail, liquor distribution, alcohol importation, retail store operations, alcoholic beverage sales
Industry3 codes
1Liquor Stores (General Off-Premise)
CodeCRANAAAAPrimaryYes
2Alcohol Importers & Brand Owners (Wholesale)
CodeCRAOAIABPrimaryNo
3Alcoholic Beverage Wholesale (Beer, Wine, Spirits)
CodeAFAIAGAAPrimaryNo
NAICS code3 codes
  • Beer, Wine, and Liquor Retailers445320
  • Wine and Distilled Alcoholic Beverage Merchant Wholesalers42482
  • Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers4248
SIC code1 code
  • Wholesale-Beer, Wine & Distilled Alcoholic Beverages5180
Product category
Alcoholic Beverage Retail
Social media profiles3 records
Cost components5 values
Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 4 records shown
1Acomba GO
Description

Cloud-based online management software

acomba.com
+3 more records
Core offering1 text field

Alcool NB Liquor purchases, imports, distributes, and retails beverage alcohol products across New Brunswick. The organization operates as the provincial channel through which alcoholic beverages reach consumers via licensed retail stores and distribution to licensed establishments.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

The source data provided does not contain any information about Alcool NB Liquor. The content describes Acomba, a Canadian accounting and e-commerce software company offering products including Acomba GO, Acomba (classic accounting software), payroll solutions, Acomba Construction, and Acomba e-commerce powered by k-eCommerce. Since no data is available for Alcool NB Liquor in the provided source, this field cannot be populated.

Product and service3 records
1Beverage Alcohol Retail
CategoryAlcoholic Beverage Retail
Description

Retail sale of all categories of beverage alcohol (spirits, wine, beer, coolers) to adult consumers in New Brunswick through corporate-owned stores.

2Alcohol Importation
CategoryWholesale Distribution
Description

Sourcing and importing beverage alcohol from domestic and international producers to supply the New Brunswick market.

3Alcohol Distribution to Licensees
CategoryWholesale Distribution
Description

Wholesale distribution of beverage alcohol products to licensed establishments such as bars, restaurants, and other permit holders across New Brunswick.

No data
Peers9 records
1PEI Liquor Control Commission
TypeDirect peer
Description

Prince Edward Island's provincial monopoly for beverage alcohol retail and distribution, comparable in scale and structure to Alcool NB Liquor.

2Liquor Control Board of Ontario (LCBO)
TypeDirect peer
Description

Ontario's provincial Crown corporation monopoly for beverage alcohol retail and wholesale, with the same purchase, import, distribution, and retail mandate as Alcool NB Liquor across a much larger population base.

3Société des alcools du Québec (SAQ)
TypeDirect peer
Description

Quebec's provincial monopoly for the purchase, importation, and retail of beverage alcohol, operating under the same integrated wholesale-retail model as ANBL.

4Nova Scotia Liquor Corporation (NSLC)
TypeDirect peer
Description

Nova Scotia's provincial liquor authority with a near-identical mandate to ANBL, controlling retail and wholesale of beverage alcohol in an Atlantic Canadian market of comparable size.

5BC Liquor Distribution Branch (BCLDB)
TypeDirect peer
Description

British Columbia's provincial wholesale and retail distributor for beverage alcohol, sharing the integrated import-distribute-retail mandate with ANBL.

6Alberta Gaming, Liquor and Cannabis (AGLC)
TypeDirect peer
Description

Alberta's provincial body that, despite Alberta's privatized retail model, retains the wholesale monopoly on beverage alcohol—comparable to ANBL's wholesale function and a useful benchmark for hybrid provincial models.

7Saskatchewan Liquor and Gaming Authority (SLGA)
TypeDirect peer
Description

Saskatchewan's provincial authority overseeing the distribution and retail of beverage alcohol, operating the same integrated wholesale-retail mandate as ANBL.

8Manitoba Liquor & Lotteries
TypeDirect peer
Description

Manitoba's provincial Crown corporation responsible for beverage alcohol distribution and retail, structurally identical to ANBL in mandate and operating model.

9Newfoundland and Labrador Liquor Corporation (NLC)
TypeDirect peer
Description

Newfoundland and Labrador's provincial monopoly for beverage alcohol retail and wholesale—another small-population Atlantic Canadian peer with the same model as ANBL.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries6 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Alcool NB Liquor

Alcoholic Beverage Retailanbl.com

Alcool NB Liquor, founded in 1975 in Fredericton, Canada, is the provincial beverage-alcohol authority responsible for the purchase, importation, distribution, and retail of all beverage alcohol across New Brunswick, serving consumers and licensed establishments.

What Alcool NB Liquor does

Alcool NB Liquor (ANBL), founded in 1975 and headquartered in Fredericton, Canada, is the provincially-constituted entity responsible for the purchase, importation, distribution, and retail of all beverage alcohol in New Brunswick. Its stated scope covers the full value chain — from centralized procurement and importation through wholesale distribution to a province-wide retail footprint — serving both individual consumers and licensed establishments such as bars, restaurants, and other on-premise accounts.

The organization operates as a single-channel distributor and retailer, a structure consistent with provincial Crown corporation liquor mandates in Canada. ANBL runs a workforce of 501–1,000 employees supporting wholesale operations to licensees and retail operations to the broader public, with its public-facing web presence at anbl.com. Leadership is vested in President and CEO Lori Stickles.

No additional information on product assortment depth, pricing mechanics, technology stack, financials, partnerships, recent transactions, or strategic initiatives was available in the supplied source material; the remainder of the aggregated input pertained to an unrelated Canadian accounting-software entity and is not representative of Alcool NB Liquor.

Alcool NB Liquor firmographics

Firmographics
Name
Alcool NB Liquor
Legal name
ACCEO SOLUTIONS INC.
Website
https://anbl.com
Company type
Private
Founded year
1980
Operating status
Operating
Headcount range
501–1,000 employees
Short description
Alcool NB Liquor, founded in 1975 in Fredericton, Canada, is the provincial beverage-alcohol authority responsible for the purchase, importation, distribution, and retail of all beverage alcohol across New Brunswick, serving consumers and licensed establishments.
Ownership category
akta.pro rank

Alcool NB Liquor industry classification

Industry
Product category
Alcoholic Beverage Retail
NAICS
Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)
SIC
Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
akta.pro primary industry
Liquor Stores (General Off-Premise) (CRANAAAA)
akta.pro secondary industries
Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB), Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)

Keywords

  • Beverage alcohol retail
  • Liquor distribution
  • Alcohol importation
  • Retail store operations
  • Alcoholic beverage sales

Where Alcool NB Liquor is headquartered

Location

Headquarters

HQ city
Fredericton
HQ country
Canada
HQ region
North America

Markets served

Alcool NB Liquor business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Alcool NB Liquor product offering

Product offering

Core offering

Alcool NB Liquor purchases, imports, distributes, and retails beverage alcohol products across New Brunswick. The organization operates as the provincial channel through which alcoholic beverages reach consumers via licensed retail stores and distribution to licensed establishments.

Product overview

The source data provided does not contain any information about Alcool NB Liquor. The content describes Acomba, a Canadian accounting and e-commerce software company offering products including Acomba GO, Acomba (classic accounting software), payroll solutions, Acomba Construction, and Acomba e-commerce powered by k-eCommerce. Since no data is available for Alcool NB Liquor in the provided source, this field cannot be populated.

Differentiator

Problem solved

Functional benefit

Brands

  • Acomba GO: Cloud-based online management software
  • Acomba Construction
  • MaPaie.net
  • Centre de formation en ligne

Products and services

  • Beverage Alcohol Retail Retail sale of all categories of beverage alcohol (spirits, wine, beer, coolers) to adult consumers in New Brunswick through corporate-owned stores.
  • Alcohol Importation Sourcing and importing beverage alcohol from domestic and international producers to supply the New Brunswick market.
  • Alcohol Distribution to Licensees Wholesale distribution of beverage alcohol products to licensed establishments such as bars, restaurants, and other permit holders across New Brunswick.

Companies that use Alcool NB Liquor

Customer profile

Ideal customer profiles2 records

Alcool NB Liquor technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Alcool NB Liquor competitors and assessment

Company assessment

Direct peers

  • PEI Liquor Control Commission: Prince Edward Island's provincial monopoly for beverage alcohol retail and distribution, comparable in scale and structure to Alcool NB Liquor.
  • Liquor Control Board of Ontario (LCBO): Ontario's provincial Crown corporation monopoly for beverage alcohol retail and wholesale, with the same purchase, import, distribution, and retail mandate as Alcool NB Liquor across a much larger population base.
  • Société des alcools du Québec (SAQ): Quebec's provincial monopoly for the purchase, importation, and retail of beverage alcohol, operating under the same integrated wholesale-retail model as ANBL.
  • Nova Scotia Liquor Corporation (NSLC): Nova Scotia's provincial liquor authority with a near-identical mandate to ANBL, controlling retail and wholesale of beverage alcohol in an Atlantic Canadian market of comparable size.
  • BC Liquor Distribution Branch (BCLDB): British Columbia's provincial wholesale and retail distributor for beverage alcohol, sharing the integrated import-distribute-retail mandate with ANBL.
  • Alberta Gaming, Liquor and Cannabis (AGLC): Alberta's provincial body that, despite Alberta's privatized retail model, retains the wholesale monopoly on beverage alcohol—comparable to ANBL's wholesale function and a useful benchmark for hybrid provincial models.
  • Saskatchewan Liquor and Gaming Authority (SLGA): Saskatchewan's provincial authority overseeing the distribution and retail of beverage alcohol, operating the same integrated wholesale-retail mandate as ANBL.
  • Manitoba Liquor & Lotteries: Manitoba's provincial Crown corporation responsible for beverage alcohol distribution and retail, structurally identical to ANBL in mandate and operating model.
  • Newfoundland and Labrador Liquor Corporation (NLC): Newfoundland and Labrador's provincial monopoly for beverage alcohol retail and wholesale—another small-population Atlantic Canadian peer with the same model as ANBL.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

Alcool NB Liquor social profiles

Digital presence

Alcool NB Liquor financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Alcool NB Liquor leadership team

Management profile

Number of profiles

Profiles1 record

Alcool NB Liquor subsidiaries and ownership

Company hierarchy

Subsidiaries6 records

Alcool NB Liquor funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Alcool NB Liquor M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alcool NB Liquor

What does Alcool NB Liquor do?

Alcool NB Liquor purchases, imports, distributes, and retails beverage alcohol products across New Brunswick. The organization operates as the provincial channel through which alcoholic beverages reach consumers via licensed retail stores and distribution to licensed establishments.

Is Alcool NB Liquor a public or private company?

Alcool NB Liquor is a private company. It is classified as state government owned and is currently operating.

When was Alcool NB Liquor founded?

Alcool NB Liquor was founded in 1980. It employs 501 to 1,000 people.

Where is Alcool NB Liquor based?

Alcool NB Liquor is headquartered in Fredericton, Canada, in the North America region.

Who are Alcool NB Liquor's main competitors?

Direct peers on record are PEI Liquor Control Commission, Liquor Control Board of Ontario (LCBO), Société des alcools du Québec (SAQ), Nova Scotia Liquor Corporation (NSLC), BC Liquor Distribution Branch (BCLDB), Alberta Gaming, Liquor and Cannabis (AGLC), Saskatchewan Liquor and Gaming Authority (SLGA), Manitoba Liquor & Lotteries and Newfoundland and Labrador Liquor Corporation (NLC).

Does Alcool NB Liquor have an API?

No public API is recorded for Alcool NB Liquor.

What industry is Alcool NB Liquor in?

Alcool NB Liquor's product category is Alcoholic Beverage Retail. Its primary akta.pro industry code is CRANAAAA, Liquor Stores (General Off-Premise), with a secondary code of CRAOAIAB, Alcohol Importers & Brand Owners (Wholesale). Its NAICS code is 445320 and its SIC code is 5180.

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Live signals
NewswireMadia Montepulciano d'Abruzzo Secures General Listing in New BrunswickFamiglia De Cerchio's Madia Montepulciano d'Abruzzo DOC secured a general listing with Alcool NB Liquor in New Brunswick, making it available in stores and online. The wine, produced by Torre Zambra, is made from 100% Montepulciano and reflects the family's historic vineyard. The listing expands the family's Canadian distribution.GlobeNewswireMedia Advisory: MADD Canada Teams Up with Provincial Sponsor Alcool NB Liquor to Bring Its School Program to New Brunswick YouthMADD Canada will host a school program screening in Fredericton, New Brunswick, on November 19, 2025, with provincial sponsor Alcool NB Liquor. The event targets Grades 7-8 students, featuring films and testimonials on impaired driving risks. Schools can choose presentation formats and receive educator guides.GlobeNewswireMADD Canada And Alcool NB Liquor Bring Sober Driving Message To Students Across New BrunswickMADD Canada's School Program returns to New Brunswick with ANBL sponsorship, delivering sober-driving messages to Grades 7-12 students. The tour includes 56 presentations, starting today at école Champlain in Moncton, with three film options in English and French. The program aims to reduce impaired driving among youth.GlobeNewswireNew Brunswick gets a B-minus grade on pandemic liquor policy report cardRestaurants Canada's Raise the Bar report card gave New Brunswick a B-minus, its fourth time since 2015, and named it 'Most Improved' for rising two grades from D-minus. The improvement came from Alcool NB Liquor's licensee pricing rebate program in Q1 2020. Restaurants Canada recommends further reforms to raise the grade.GlobeNewswireYouth Education Program Shows NB Students How One Decision Can Take Them “Over The Edge”MADD Canada screened its School Assembly Program 'Over the Edge' at Devon Middle School in Fredericton on Wednesday. The 45-minute presentation, sponsored by Alcool NB Liquor, depicts impaired driving consequences and features interviews with victims. It is one of 56 presentations across New Brunswick.GlobeNewswireNB Students See How All Their Tomorrows Could Be Erased By Impaired DrivingMADD Canada and Alcool NB Liquor are screening the 'No Tomorrow' film at Carman Bliss Middle School in Fredericton, New Brunswick. ANBL is funding 56 presentations to New Brunswick students this year. The program aims to teach students that impaired driving is preventable.GlobeNewswireMedia Advisory: Fredericton School Hosts Special Education Program from MADD Canada and Alcool NB Liquor on Risks of Impaired DrivingMADD Canada and Alcool NB Liquor will screen their 'No Tomorrow' program at Carman Bliss Middle School in Fredericton on April 18. The program educates students on impaired driving risks, featuring a fictional story and victim interviews. ANBL sponsors 56 presentations across New Brunswick schools.GlobeNewswireNew Brunswick Students Urged to Make a Pact to Never Drive ImpairedMADD Canada and Alcool NB Liquor are screening The Pact, a school assembly program, in New Brunswick schools to educate students about impaired driving. The program features a fictional story and real-life victim testimonials, with 56 presentations planned this year. It aims to encourage students to make a pact to never drive impaired.GlobeNewswireStudents See the Real Impact of Impaired Driving In Presentation from MADD Canada and NB LiquorMADD Canada and NB Liquor are presenting a new impaired driving program to New Brunswick students, featuring a fictional story and real-life victim accounts. The program, titled Impact, is the second French production for MADD Canada's School Assembly Program, with 50 presentations sponsored by NB Liquor. The program aims to deter impaired driving among teens and young adults.