What Variety Gem Co does

Variety Gem Co., Inc. is a privately held US jewelry manufacturer and wholesaler founded in 1984 and headquartered in Great Neck, New York. The company designs, produces, and distributes 14K gold fine jewelry — including engagement rings, wedding bands, fashion rings, bangles, bracelets, earrings, necklaces, and pendants — set with diamonds, emeralds, rubies, sapphires, and semi-precious stones. Its product technology centers on semi-mount engagement settings (allowing retailers to fit customer-supplied center stones in cushion, oval, pear, marquise, or emerald-cut shapes) and two proprietary design platforms: the Flexible Jewelry line of twistable/bendable lightweight constructions and the Kinetic Pinwheel System, which uses an internal ball-bearing mechanism to allow diamond-encrusted elements to spin fluidly. The company maintains a portfolio of branded collections including EverLove, Bezame Bridal, Genesis Bridal, Halo Collection, Contour Rings, Radiance, Bridal Tuxedo, and Miracle Plate.

Variety Gem operates an exclusive B2B wholesale go-to-market with no direct-to-consumer sales. Revenue is generated through one-time wholesale orders from authorized jewelry retailers who are accessed via memberships in major US trade organizations — IJO Master Jewelers, the Jewelers Board of Trade (JBT), the Retail Jewelers Organization (RJO), and the New York Diamond Dealers Club. The company offers retailer credit terms, dedicated login portals, a diamond search tool, and a store locator that directs end consumers to its retail partners. Pricing spans from entry-level $615 cross pendants to high-end $25,200 diamond necklaces, with engagement rings priced $1,850–$7,700, wedding bands $930–$14,200, and bangles $3,925–$22,000. Geographic operations are confined to the United States, and the company maintains 11–50 employees with no disclosed venture capital or private equity backing.

Name

Variety Gem Co

Legal name

Variety Gem Co., Inc.

Website

https://varietygem.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Variety Gem Co., Inc. is a privately held US jewelry wholesaler founded in 1984 that designs and distributes 14K gold engagement rings, wedding bands, and fine jewelry through authorized retailers accessed via IJO, JBT, RJO, and Diamond Dealers Club memberships.

Ownership category

akta.pro rank

Product category

Wholesale Fine Jewelry Manufacturing

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry and Silverware Manufacturing (339910), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

akta.pro secondary industries

Diamond Jewelry (CRAKAAAA), Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

Keywords

• Wholesale fine jewelry
• Engagement rings
• Wedding bands
• Bridal jewelry
• 14K gold jewelry

Headquarters

HQ city

Great Neck

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wholesale Jewelry Sales to Retailers: B2B wholesale model selling 14K gold fine jewelry, engagement rings, wedding bands, and fashion jewelry to authorized jewelry retailers. Products are sold with wholesale pricing to retail partners who then sell to end consumers. The company offers credit terms through a credit application process.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Variety Gem Co. manufactures 14K gold fine jewelry — including engagement rings, wedding bands, bridal sets, bracelets, earrings, necklaces, pendants, and bangles — and sells the finished inventory at wholesale to a carefully selected network of authorized independent jewelry retailers across the United States. The line includes proprietary Flexible Jewelry (twistable/bendable), Kinetic Pinwheel pieces with internal ball-bearing systems, and Semi-Mount engagement ring settings that retailers can complete with customer-supplied center stones.

Product overview

Variety Gem Co. is a B2B jewelry wholesaler and retailer offering a comprehensive portfolio of fine jewelry products. The product lineup centers on Engagement Rings (featuring sub-brands EverLove, Bezame Bridal, Contour Rings, Genesis Bridal, and Halo Collection), Wedding Rings (including curved bands, eternity rings, and men's wedding bands), and Fine Jewelry (bangles, bracelets, earrings, necklaces, pendants). The company differentiates through branded collections like Flexible Jewelry, Fashion Jewelry, Bridal Tuxedo Collection, and one-of-a-kind pieces. Products are organized by gemstone type including Diamond, Emerald, Ruby, Sapphire, and Semi-Precious (lapis, malachite, mother of pearl, onyx, turquoise, aquamarine, blue topaz, fire opal). The latest 2025-2026 New Designs collection represents the company's newest product releases.

Differentiator

Problem solved

Functional benefit

Brands

• Bezame Bridal: Bridal jewelry collection featuring engagement rings and wedding sets
• Genesis Bridal
• Halo Collection
• EverLove
• Contour Rings
• Radiance By Variety Gem
• One of a Kind by Variety Gem
• Flexible Jewelry
• Bridal Tuxedo Collection
• Sunburst Collection
• Miracle Plate Collection

Products and services

• Engagement Rings 14K gold diamond and gemstone engagement rings sold wholesale to authorized jewelry retailers, including semi-mount settings for various center-stone shapes.
• Wedding Rings 14K gold wedding bands and wedding ring sets (curved, eternity, stackable, wrap, men's) sold wholesale to authorized jewelry retailers.
• Fine Jewelry 14K gold fine jewelry assortment of bangles, bracelets, earrings, necklaces, pendants, and rings, organized by gemstone type, sold wholesale to authorized jewelry retailers.
• Diamond Search Online diamond-search functionality allowing retailers and customers to browse and select loose diamonds.
• Flexible Jewelry Collection Proprietary line of 14K gold twistable and bendable bangles and bracelets designed for lightweight comfort.
• Kinetic Pinwheel Jewelry Proprietary kinetic jewelry pieces with internal ball-bearing systems that allow diamond-encrusted petals or circle swirls to spin fluidly against a stationary chain.
• 2025-2026 New Designs Collection Latest jewelry designs for 2025-2026, featuring new engagement rings, necklaces, earrings, pendants, wedding bands, and fashion pieces.
• Bezame Bridal Collection Sub-brand bridal collection of engagement rings and wedding sets.
• Bridal Jewelry Collection Complete bridal assortment of engagement rings, wedding bands, and bridal sets.
• Bridal Tuxedo Collection Tuxedo-inspired bridal jewelry collection with modern geometric designs.
• Contour Rings Collection Contour-style engagement rings designed to fit around center stones.
• Fashion Jewelry Collection Fashion-forward rings, earrings, and necklaces with contemporary designs.
• Genesis Bridal Collection Engagement and wedding jewelry collection under the Genesis Bridal sub-brand.
• Gift Ideas Collection Curated jewelry gift collection assembled by Variety Gem for various occasions and recipients.
• Halo Collection Halo-style engagement rings featuring a center stone surrounded by accent diamonds.
• Men's Jewelry Collection Men's engagement rings and wedding bands designed specifically for men.
• One of a Kind by Variety Gem Exclusive one-of-a-kind jewelry pieces sold only through Variety Gem.
• Petite Engagement Rings Delicate, smaller-scale engagement rings for buyers preferring subtle elegance.
• Radiance by Variety Gem Signature fine jewelry collection under the Radiance by Variety Gem sub-brand.
• Silver & CZ Alphabet Initials Sterling silver jewelry with cubic zirconia and personalized alphabet initial designs.
• Stackables Collection Stackable rings designed to be worn together for a layered look.
• Sunburst Collection Sunburst-pattern jewelry featuring miracle plate settings with diamonds.
• Miracle Plate Collection Jewelry featuring the miracle plate setting technique.
• Diamond Jewelry Line Jewelry pieces featuring diamonds, including rings, earrings, necklaces, and bracelets.
• Emerald Jewelry Line Jewelry featuring emeralds as the primary or accent gemstone.
• Ruby Jewelry Line Jewelry featuring rubies as the primary or accent gemstone.
• Sapphire Jewelry Line Jewelry featuring sapphires as the primary or accent gemstone.
• Semi-Precious Jewelry Line Jewelry featuring semi-precious stones including lapis, malachite, mother of pearl, onyx, turquoise, aquamarine, blue topaz, and fire opal.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• IJO (IJO Master Jewelers)coreChannel Partner/ Reseller/ DistributorIJO is a major jewelry organization whose members retail Variety Gem Co. products. IJO Master Jewelers are carefully selected retail partners.
• JBT (Jewelers Board of Trade)coreChannel Partner/ Reseller/ DistributorJBT Jewelers Board of Trade members are authorized retailers of Variety Gem Co. jewelry products.
• RJO (Retail Jewelers Organization)coreChannel Partner/ Reseller/ DistributorRJO Retail Jewelers Organization members are authorized to retail Variety Gem Co. fine jewelry and bridal collections.
• Diamond Dealers Club (NY)minorChannel Partner/ Reseller/ DistributorDiamond Dealers Club members in New York have access to Variety Gem Co. products for their retail operations.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• S. Herzberg & Co. Long-established US fine jewelry manufacturer and wholesaler based in the New York metro area, selling to independent jewelers. Comparable as a regional/domestic fine jewelry B2B supplier with bridal focus.
• Stuller, Inc. Largest US-based B2B jewelry manufacturer and wholesaler of finished fine jewelry, bridal mountings, findings, and loose diamonds. Directly comparable to Variety Gem as a wholesale supplier serving independent jewelers with bridal and fine jewelry lines.
• Gabriel & Co. Designer and manufacturer of bridal and fine jewelry sold through authorized independent retailers. Comparable to Variety Gem in B2B bridal/fine jewelry wholesale with multiple branded collections and engagement ring focus.
• Parade Design: B2B bridal and fashion jewelry manufacturer selling to authorized retailers across the US. Directly comparable product overlap in bridal mountings, engagement rings, and fashion fine jewelry.
• Benchmark: US-based wedding band and bridal jewelry manufacturer with proprietary comfort-fit metal technology sold wholesale to retailers. Overlaps with Variety Gem in bridal/wedding band wholesale with distinctive construction IP.
• Ashi Diamonds: B2B fine jewelry manufacturer specializing in diamond bridal and fashion jewelry, distributed through authorized retailers. Comparable channel model and bridal/fine jewelry assortment to Variety Gem.
• Beverley K: Wholesale bridal jewelry manufacturer offering engagement rings and wedding bands to independent jewelers. Comparable B2B bridal assortment and authorized-retailer distribution model.

Emerging players

• Simmons Jewelry Co. Smaller-scale bridal jewelry wholesaler with overlapping engagement ring and wedding band assortments. Comparable sub-scale B2B bridal supplier competing for independent retailer shelf space.
• Brilliant Earth: Digitally-native DTC fine and bridal jewelry retailer. Comparable as an industry participant shaping how bridal consumers research and purchase, representing both an indirect competitive threat and a channel-shift signal relevant to Variety Gem's wholesale model.

Broad incumbents

• Signet Jewelers: Largest specialty jewelry retailer in the US (Kay, Zales, Jared) and parent of James Allen. Comparable as a buyer of bridal jewelry and a benchmark for retailer consolidation dynamics affecting Variety Gem's independent-jeweler customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gemvariety

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Variety Gem Co