What Gemvision does

Gemvision is a privately held jewelry design software company founded in 1989 and operating as a wholly owned subsidiary of Stuller, a major North American jewelry manufacturer and supplier. Headquartered in Lafayette, Louisiana, alongside Stuller's corporate HQ, Gemvision develops CAD and client-facing design tools for the custom jewelry industry. Its primary customer segments are independent retail jewelers, custom jewelry manufacturers, professional jewelry designers/CAD artists, and educational institutions (including SCAD, FIT, Paris Junior College, and New Approach Jewelry School).

Gemvision's product portfolio centers on two software platforms. MatrixGold is a professional-grade jewelry CAD application built on top of Rhinoceros 8 (McNeel), offering parametric and NURBS-based 3D modeling with jewelry-specific proprietary tools such as the Scoop (controlled hollowing), Azure Cutter (geometric openings), Gem Creator (fully custom parametric gemstones), Prong Guide, Thickness Analysis, and SubD organic modeling. CounterSketch is a separate client-facing design tool that enables jewelers to customize designs in real time during consultations with built-in validation and instant pricing via Quick Quote. Both products integrate with Stuller's CAD/CAM and manufacturing services, creating a closed-loop digital-to-physical production workflow.

The revenue model combines recurring software licenses/subscriptions for MatrixGold and CounterSketch, paid certification programs (Artisan $1,995; Specialist; Master), the MatrixGold Online Academy subscription ($695/year), one-on-one training ($299/hour), Rhino 8 upgrades, and freemium 30-minute live demos. Distribution runs through a direct sales team (territory managers and solution specialists), a global authorized dealer network (Thailand, UK, Italy, Germany, India via Cascade Star, etc.), an e-commerce store, and trade show presence at 15+ international events including JCK Las Vegas, Vicenzaoro, Inhorgenta Munich, and IIJS India. Pricing is partially disclosed; enterprise license pricing requires direct sales contact.

Name

Gemvision

Legal name

Gemvision

Website

https://gemvision.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Gemvision, a Stuller subsidiary founded in 1989, develops MatrixGold and CounterSketch — parametric jewelry CAD and client-facing design software built on Rhino 8 — serving independent retailers, manufacturers, professional designers, and educational institutions globally.

Ownership category

akta.pro rank

Product category

Jewelry CAD Software

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Jewelry, Precious Metal (3911)

akta.pro primary industry

CAD/CAM, Wax Modeling & Prototyping Services (CRAKAIAJ)

akta.pro secondary industries

Stone Setting & Gem Mounting Services (CRAKAIAG), 3D Printing/Additive Manufacturing for Jewelry (CRAKAIAK)

Keywords

• Jewelry CAD software
• Parametric 3D modeling
• Custom jewelry design
• CAD/CAM manufacturing
• Rhino 8 jewelry

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. MatrixGold Software Licenses and Subscriptions: MatrixGold is sold as a software license with ongoing version updates included for users on the latest version. Customers need a valid license to access the software and training programs.
2. CounterSketch Software Licenses: CounterSketch is sold as a software subscription/license, enabling real-time customer-facing design and quoting in retail environments.
3. Training and Certification Programs: Instructor-led in-person and virtual certification programs (MatrixGold Artisan Level 1 at $1,995; MatrixGold Specialist Level 2; MatrixGold Master Level 3), virtual workshops, one-on-one sessions ($299/hour), and the MatrixGold Online Academy ($695/year). CounterSketch training also available at similar price points.
4. Rhino 8 Upgrades: Gemvision sells Rhino 8 upgrade licenses to existing Rhino users as part of the MatrixGold ecosystem.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Gemvision develops and sells MatrixGold and CounterSketch, professional jewelry CAD software products. MatrixGold is a parametric 3D modeling platform built on Rhino 8 for jewelry designers and manufacturers, with proprietary jewelry-specific tools for stone settings, ring rails, shanks, hollowing, and production-ready outputs. CounterSketch is a client-facing design tool enabling real-time custom design, pricing, and visualization during retail consultations. The company also offers certification programs (Artisan, Specialist, Master), the MatrixGold Online Academy, and distributes globally through an authorized dealer network integrated with parent company Stuller's manufacturing services.

Product overview

Gemvision provides a dual-product portfolio for jewelry design: MatrixGold is the professional-grade CAD software for jewelry designers and manufacturers, built on Rhinoceros 8 with parametric modeling, SubD workflows, and production validation features. CounterSketch is the client-facing sales tool enabling real-time design customization during consultations with built-in pricing and Stuller manufacturing integration. Both products are supported by the MatrixGold Online Academy subscription training library, a three-tier Certification Program (Artisan, Specialist, Master), the Gemvision Forum community platform, and one-on-one training sessions. MatrixGold Membership provides ongoing access to training resources. The ecosystem connects design (MatrixGold and CounterSketch), education (Academy and certifications), community (Forum), and manufacturing (Stuller CAD/CAM services).

Differentiator

Problem solved

Functional benefit

Brands

• MatrixGold: Professional 3D jewelry CAD software built for Rhino 8, featuring parametric design, workflow-driven tools, and production validation capabilities.
• CounterSketch

Products and services

• MatrixGold Professional jewelry CAD software built on Rhinoceros 8, offering parametric modeling, SubD workflows, real-time design control, and production-ready outputs for professional jewelry designers and manufacturers.
• CounterSketch Client-facing design software enabling jewelers to customize designs in real time during consultations with built-in pricing, rendering, and integration with Stuller CAD/CAM manufacturing services.
• MatrixGold Online Academy Subscription-based video tutorial library offering beginner to advanced MatrixGold training, specialized workshops in rendering, organic modeling (SubD/Clayoo), and digital manufacturing. Full access included with active MatrixGold Membership; standalone annual subscription priced at $695 per year.
• MatrixGold Certification Program Three-tier instructor-led and virtual certification program (Level 1 Artisan beginner, Level 2 Specialist intermediate, Level 3 Master advanced) covering parametric modeling, SubD techniques, surface continuity, and production workflows for MatrixGold users.
• MatrixGold Membership Annual subscription providing MatrixGold users with full access to the MatrixGold Online Academy video library and training resources for continuous professional development.
• One-on-One Training Sessions Personalized hourly training sessions available as pre-recorded videos or live virtual instruction with Gemvision trainers, focused on specific MatrixGold topics. Priced at $299 per hour.
• Rhino 8 Upgrade License Upgrade license from Rhinoceros to Rhino 8 sold by Gemvision to existing Rhino users as part of the MatrixGold ecosystem.

Quantifiable outcome

• Designers can become fully operational with MatrixGold in under 3 months, working faster and more efficiently than with Matrix 9.
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature9 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Paris Junior College / Texas Institute of Jewelry TechnologyminorOthers · 13 August 2024Educational partnership integrating MatrixGold into the Paris Junior College jewelry technology curriculum. The institution provides hands-on training in traditional and digital jewelry making techniques, industry connections, and job placement assistance. Class sizes are small to ensure personalized attention.
• Fashion Institute of Technology (FIT)minorOthers · 13 August 2024Educational partnership with FIT in New York City, integrating MatrixGold into the interdisciplinary fashion and jewelry design curriculum. FIT combines jewelry design with broader fashion studies, leveraging its location in a global fashion hub to provide students access to industry professionals and events.
• SCAD (Savannah College of Art and Design)minorOthers · 13 August 2024Educational partnership with SCAD, integrating MatrixGold into the university's creative careers curriculum. SCAD provides access to cutting-edge design technology including 3D printing and CAD/CAM, and hosts high-profile exhibitions and design contests for student exposure.
• New Approach Jewelry SchoolminorOthers · 13 August 2024Educational partnership with New Approach Jewelry School, which offers intensive, professional-focused training in jewelry design and repair. The school emphasizes technical precision and provides industry-recognized certifications, making it a pipeline for MatrixGold-proficient jewelry professionals.
• StullercoreOthersGemvision is a Stuller Company — a wholly owned subsidiary of Stuller, a major North American jewelry manufacturer and supplier. This relationship provides deep integration between Gemvision's CAD software and Stuller's end-to-end manufacturing and supply chain services. Stuller executives meet regularly with the Gemvision team to align product development with market needs. Gemvision's login and account systems use Stuller credentials.
• Cad CastcoreChannel Partner/ Reseller/ DistributorCad Cast is Gemvision's official dealer in Thailand, responsible for local sales, support, and training. Cad Cast organized and hosted India's first-ever live MatrixGold training program in collaboration with Stuller and Bharat Ratnam - Mega CFC, featuring Gemvision CAD Specialist Joan Codina and Product Director Oriol Collelldemont.
• GV UK DesigncoreChannel Partner/ Reseller/ DistributorGV UK Design is Gemvision's official dealer in the United Kingdom. The dealer was featured in Professional Jeweller magazine (March 2024) for its dedication to excellence in the jewelry design software space. GV UK Design participates in UK jewelry trade events including the London Jewellery Show.
• Gv FormacadcoreChannel Partner/ Reseller/ DistributorGv Formacad is Gemvision's official dealer in Italy. Gemvision Product Director Oriol Collelldemont conducted live demonstrations and Q&A sessions with Gv Formacad at Vicenzaoro 2024 (Hall 9, Booth 147).
• Design Engineering Erdei GmbHcoreChannel Partner/ Reseller/ DistributorDesign Engineering Erdei GmbH is Gemvision's official dealer in Germany, representing the brand at Inhorgenta Munich 2024 (Hall C2, Booth 422A).
• Cascade StarcoreChannel Partner/ Reseller/ DistributorCascade Star (also referenced as Cascadestar) is Gemvision's key partner in India, having organized India's first-ever live MatrixGold training program in collaboration with Stuller and Bharat Ratnam - Mega CFC. Cascade Star CAD trainer Avinash Singh conducts MatrixGold seminars and training for the Indian jewelry manufacturing community. The company also hosts inspiring seminars reaching CAD designers, seasoned professionals, and aspiring artisans across the jewelry industry.
• Bharat Ratnam - Mega CFCminorStrategic or Co-development PartnerBharat Ratnam - Mega CFC co-hosted India's first-ever MatrixGold training program with Cascade Star and Stuller, providing facilities and industry network access for the hands-on CAD training event in India.
• McNeel (Rhinoceros)coreTechnology or IntegrationGemvision's MatrixGold is built on top of Rhinoceros 8 (Rhino 8), developed by McNeel & Associates. The product development team at Gemvision works closely with McNeel, and this deep integration was highlighted at the 2025 Gemvision International Dealers Forum in Barcelona, where McNeel presented on Rhino's evolution and its expanding plugin ecosystem including Grasshopper for visual programming.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• 3Design by Audazon: 3Design is a dedicated jewelry CAD/CAM software platform widely used by professional jewelers and manufacturers for parametric jewelry design. It competes head-to-head with MatrixGold in the same niche, serving independent retail jewelers and custom manufacturers with similar digital design-to-production workflows.
• RhinoGold (by TDM Solutions / McNeel ecosystem): RhinoGold was a pioneering jewelry CAD plugin for Rhinoceros and is part of the broader McNeel ecosystem in which Gemvision's MatrixGold also operates. It addresses the same core use case of parametric jewelry design for jewelers and represents the most direct historical and technical peer.
• JewelCAD (now powered by 3Design/CADTALK): JewelCAD is a long-established jewelry CAD/CAM solution widely used across Asia and other jewelry manufacturing hubs. It targets the same jewelry designer and manufacturer audience as Gemvision's MatrixGold with comparable parametric modeling and manufacturing outputs.
• Matrix (predecessor product line / legacy Gemvision): Matrix 9 was Gemvision's legacy jewelry CAD software that has been superseded by MatrixGold (with a dedicated Migration Wizard in place). Comparable as the prior-generation incarnation of the same product category, with extensive overlap in customer base and use cases.

Broad incumbents

• Stuller (parent / distribution ecosystem): Stuller is Gemvision's parent company and the largest North American jewelry manufacturer and supplier. It is broadly comparable as the end-to-end jewelry supply and manufacturing ecosystem into which Gemvision plugs, although its core competency is manufacturing, distribution and findings rather than dedicated CAD software.

Emerging players

• Type-A Machines / 3D printing for jewelry: 3D printer makers targeting direct jewelry casting and prototyping workflows overlap with MatrixGold's downstream production integration. While not direct CAD software competitors, they represent the same digital-to-physical jewelry manufacturing pipeline that Gemvision's software feeds into.
• Formlabs (3D printing for jewelry casting): Formlabs' desktop SLA 3D printers are widely used for jewelry casting workflows downstream of MatrixGold CAD outputs. It is an enabling/emerging player in the same digital jewelry production pipeline rather than a direct CAD software competitor.
• Dremel DigiLab / 3D printing ecosystem (by Bosch): Dremel-branded 3D printing solutions are used by small jewelers for prototyping and casting. Comparable as an emerging participant in the entry-level digital jewelry manufacturing ecosystem that overlaps with the SMB end of Gemvision's user base.
• CounterSketch direct competitor (in-store custom jewelry design tools): Other client-facing jewelry design and quoting tools (e.g., Jeweler's Advantage custom design modules and similar POS-integrated configurators) overlap with CounterSketch's niche of real-time in-store consultation customization. Identity of the strongest direct competitor is not disclosed, so this represents the competitive niche broadly.

Others

• Sculpteo (3D printing / on-demand manufacturing): Sculpteo provides online 3D printing and on-demand manufacturing services including in metals suitable for jewelry. It is an adjacent ecosystem participant whose manufacturing outputs integrate with the same digital jewelry CAD pipelines that Gemvision's MatrixGold enables.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GemvisionCorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gemvision