What Bartelt Packaging does

Bartelt Packaging is a product brand of ProMach, headquartered at 5501 N Washington Blvd in Sarasota, Florida, and operates as part of ProMach's Flexibles & Trays business line within the broader ProMach Flexible Packaging Group. Founded in the 1940s as a pioneer of horizontal form fill seal (HFFS) pouching technology, Bartelt designs, manufactures, and services capital packaging equipment across five product surfaces: Bartelt Pouchers (MAG Series magnetic linear track HFFS, IM Series intermittent-motion HFFS, RPM Series rotary, BRS Series servo-driven, BPM-6 pre-made rotary), Bartelt Cartoners (continuous motion BCC-L up to 400 cpm, intermittent motion VP-1/BIC-L/BIC-S, hand-load models), FLtècnics Rollstock Pouchers (distributed under exclusive North American master agreement), Umbra Large Baggers (also under exclusive North American master distribution), and Ready-to-Buy stock machines. The company's installed base includes 4,000+ IM Series units worldwide, with proprietary technology differentiators including magnetic linear track motion, adaptive seal control, recipe-based changeovers with average 15-minute MAG Series changeover, FLtècnics' dual top/corner valve applicator, and the FL AutoSplicer Pro roll-to-roll splicing system.

Bartelt serves food and beverage, household products, cosmetics and personal care, pharmaceuticals, nutraceuticals, tobacco, pet care, and agriculture end markets. Revenue is generated through hardware sales of new equipment, supported by aftermarket parts, conversions, and service contracts, plus ready-to-buy in-stock equipment for shorter lead-time orders. The company sells through a direct enterprise field-sales model organized by regional territories across the United States, Canada, and Mexico, supplemented by participation in major industry trade shows (Pack Expo International 2026, Interpack 2026). Pricing is quote-based on configuration rather than list-price, consistent with engineered capital-equipment sales cycles; the company does not publicly disclose revenue, pricing, or installed-base metrics. Ownership rests entirely with ProMach, a private diversified packaging-machinery conglomerate, and Bartelt's strategic positioning is increasingly integrated with ProMach sister brands (Matrix VFFS, HMC, CL&D Graphics, INVpack, Pacraft, and the recently acquired Lako Tool & Manufacturing).

The company employs 51-100 people and operates primarily from its Sarasota headquarters, leveraging ProMach's broader North American and international footprint for customer service and distribution. Strategic activity over 2025-2026 includes the Umbra distribution agreement (September 2025), the Lako acquisition (March 2026), two Regional Sales Manager hires (January and June 2026), and product launches including the MAG-R duplex HFFS configuration for Interpack 2026.

Name

Bartelt Packaging

Legal name

Bartelt Packaging, LLC

Website

https://barteltpackaging.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

51–100 employees

Short description

Bartelt Packaging is a Sarasota, Florida-based packaging machinery manufacturer and pioneer of horizontal form fill seal (HFFS) technology, operating as a product brand within ProMach's Flexibles & Trays business line. It designs and services pouching and cartoning equipment, plus distributes FLtècnics and Umbra systems, for food, beverage, pharmaceutical, and consumer goods manufacturers.

Ownership category

akta.pro rank

Product category

Industrial Packaging Machinery

NAICS

Packaging Machinery Manufacturing (333993)

akta.pro primary industry

Form-Fill-Seal (Vertical & Horizontal) Machines (IMALAOAA)

akta.pro secondary industry

Bagging, Pouching & Sachet Packaging Machines (IMALAOAJ)

Keywords

• Horizontal form fill seal
• Pouching machinery
• Cartoning equipment
• Flexible packaging machinery
• Large-format bagging systems

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Packaging Machinery Sales: Sale of HFFS pouching machines, cartoning systems, and related equipment including MAG Series, IM Series, RPM Series, BRS Series, FLtècnics machines, and Umbra baggers.
2. Parts and Service: Aftermarket parts, service support, upgrades, and conversions for existing equipment. Supported by dedicated Parts, Conversions, and Service teams.
3. Ready-to-Buy Machines: Immediate sale of in-stock packaging equipment for manufacturers seeking quick solutions without waiting for lead times.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bartelt Packaging manufactures and sells horizontal form fill seal (HFFS) pouching machines and cartoning systems for industrial packaging of food, beverage, household, cosmetics, pharmaceutical, nutraceutical, tobacco, agriculture, and pet care products. The portfolio includes Bartelt-built MAG, IM, RPM, and BRS Series HFFS pouchers, continuous and intermittent motion cartoners, plus North American distribution of FLtècnics HFFS platforms and Umbra large-bag packaging, shrink-wrapping, and palletizing equipment. The company also provides aftermarket parts, conversions, and service for installed equipment.

Product overview

Bartelt Packaging is a product brand of ProMach and part of the ProMach Flexibles & Trays business line, delivering best-in-class pouching and cartoning solutions for the food, beverage, candy and confectionery, household products, cosmetics, pharmaceutical, and nutraceutical markets. The portfolio is organized into five product lines: (1) Bartelt Pouchers — HFFS pouching machines including the MAG Series (modular magnetic linear track technology, up to 300 pouches/min in dual-output), IM Series (intermittent motion, 4,000+ units globally), RPM Series (compact rotary turret), BRS Series (servo-driven high-speed), and BPM-6 (rotary pre-made pouch); (2) Bartelt Cartoners — continuous motion (BCC-L, BCC-S), intermittent motion (VP-1, BIC-L, BIC-S), and hand-load models (HAB-VCC, HLG) for a wide range of carton styles; (3) FLtècnics Rollstock Pouchers — distributed by Bartelt in North America, featuring walking-beam and inline carousel HFFS platforms up to 400 units/min, including the only machine capable of switching between top and corner valve pouches on the same applicator; (4) Umbra Large Baggers — Bartelt is the North American master distributor for Italy-based Umbra, offering large-format bagging (UP 1000/1000 PRO/1200, UPS EVO, UPD EVO PRO, UPS MINI 30/60, UP HYGENIC, UPS COMBI, UP TWIN), shrink-wrapping (UPF), and robotic palletizing (UPR) for bulk, powder, and granular products; (5) Ready-to-Buy Machines — in-stock equipment for immediate purchase including the Bartelt Pouch Maker rollstock production system. As a pioneer in HFFS technology since the 1940s, Bartelt also offers parts, conversions, and service support. The company is also part of ProMach's Flexible Packaging Group (Bartelt, Matrix, CL&D Graphics, HMC Products, LAKO).

Differentiator

Problem solved

Functional benefit

Brands

• Bartelt Pouchers: Horizontal form fill seal pouching machines including MAG Series, IM Series, RPM Series, and BRS Series.
• Bartelt Cartoners
• FLtècnics
• Umbra Packaging

Products and services

• MAG Series HFFS Pouchers Modular family of HFFS pouching machines built on magnetic linear track technology with independently controlled motors, supporting MAG-L, MAG-B, MAG-R, and MAG-D configurations at speeds up to 300 pouches per minute in dual-output mode
• IM Series HFFS Pouchers Mechanically driven, intermittent-motion HFFS platform with more than 4,000 units operating worldwide, featuring servo-driven main drive, touchscreen operator panel, and recipe-based changeovers
• RPM Series HFFS Pouchers Compact rotary HFFS platform with a space-saving rotary turret design and double pouch clamps, capable of speeds up to 60 cycles per minute or up to 120 pouches per minute in duplex configuration for sachets, gusseted bags, and stand-up pouches
• BRS Series HFFS Pouchers Servo-driven HFFS pouching platform (formerly K Series) with pre-programmed recipe settings, supporting stand-up pouches, gusset bottoms, and frangible seals at speeds up to 100 pouches per minute
• BPM-6 Pre-Made Rotary Poucher Six-station rotary pre-made pouch machine delivering servo-driven performance at speeds up to 30 pouches per minute for moderate production volumes of 1 to 5 million units annually
• BCC-L Cartoner Horizontal continuous motion cartoning machine with full servo control and speeds up to 400 cycles per minute for high-performance class continuous motion cartoning
• BCC-S Cartoner Continuous motion, small-center, progressive load cartoner with rotary carton feed, phased product bucket conveyor, and carton carrier chain for quick and easy size changeovers at speeds up to 200 cartons per minute
• BIC-L Cartoner Servo-driven, horizontal, intermittent motion cartoner with multi-head rotary carton feeder, servo-driven product inserter, and servo rotary flap tuckers delivering control at speeds up to 60 cycles per minute
• BIC-S Cartoner Intermittent motion automatic cartoning machine achieving speeds up to 60 cycles per minute for food, consumer goods, pharmaceuticals, and tobacco applications
• VP-1 Variety Pack Cartoner Servo-driven, intermittent motion, horizontal end-load cartoning system designed for variety pack cartoning with on-demand operation and speeds up to 40 cartons per minute
• HLG Hand Load Cartoner Mechanically driven cartoner with simple operation and manual product loading, modular design supports extended load stations for up to five operators with speeds up to 100 cartons per minute
• HAB-VCC Vertical Carton Closer/Erector Automatic-bottom carton closer/erector for vertically packing fragile or irregular products, can be paired with the VCC vertical carton closer at speeds up to 25 cycles per minute
• FLtècnics HFFS Rollstock Pouchers (FL 1.4, 1.7, 1.4B, 1.7B, 2.2, 2.6, 3.3, 2.7, 3.2, 4.2, 3.2 Quadruplex, 3.8 Quadruplex) FLtècnics walking-beam and inline carousel HFFS rollstock pouching platforms distributed exclusively by Bartelt in North America, producing spouted, zipped, stand-up, and custom-shaped pouches with servo-controlled performance up to 400 units per minute, including the only machine capable of switching between top and corner valve pouches on the same valve applicator
• Pre-Made Pouch Fill Seal Machine & Pouch-Forming Series Pre-made and pouch-forming packaging solutions for manufacturers seeking precision, efficiency, and scalability, available in both walking-beam and carousel styles
• FL AutoSplicer Pro Stand-alone automatic roll-splicing system that automates roll-to-roll splicing on HFFS and VFFS pouch machines without stopping production, increasing line efficiency by up to 10% with payback in 3-6 months
• UP 1000 Granular or Powder Product Large-Format Bagger Umbra high-speed bagging machine for granular and powder products in 1-50 kg pre-made open-mouth bags, delivering up to 1,000 bags per hour with electronic weighing, gusset-preserving filling, and multiple closure technologies
• UP 1000 PRO Granular Product Large-Format Bagger Industrial-grade bagging system for granular products in 1-25 kg pre-made open-mouth bags at speeds up to 1,000 bags per hour with proprietary alignment, dust-control, and bag mouth cleaning technologies
• UP 1200 Granular Product Large-Format Bagger Fully automated high-precision bagging line for open-mouth bags from 1-40 kg with multi-position bag magazine, high-precision weighing, and gusset-preserving fill for pet food, fertilizers, building materials, minerals, and grains
• UPS EVO Powder Product Large-Format Bagger Engineered for floured, dusty, and fine powder products into 3-50 kg pre-made open-mouth bags with vacuum system, laminar clean-air handling, and bag mouth cleaning at 200-400 bags per hour
• UPD EVO PRO Granular Product Large-Format Bagger Ultra-high-speed packaging system for granular products in 1-50 kg pre-formed open-mouth bags at 1,500 bags/hour for large bags and 1,800 bags/hour for smaller formats, combining accuracy, speed, and reliable bag handling
• UPS MINI 30 Granular Product Large-Format Bagger Small-format bagging system for pet food producers with 300 g to 5 kg pre-made bags at production speeds up to 2,400 bags/hour preserving bag appearance, accuracy, and cleanliness
• UPS MINI 60 Granular Product Large-Format Bagger Umbra ultra high-speed solution for 200 g to 5 kg pre-made bags reaching 3,600 bags/hour with high-precision weighing, dust-control, bag mouth cleaning, and proprietary alignment systems
• UP HYGENIC Powder Product Large-Format Bagger Umbra specialized hygienic bagging system for 3-50 kg pre-made open-mouth bags of dusty, powder-based products at 200-800 bags/hour with stainless-steel electronic weighing auger dosing, clean-air laminar flow, and optional wash-down design
• UPS COMBI Powder and Granular Product Large-Format Bagger Dual-application bagging system for both floured powders and granular products in 1-50 kg open-mouth bags at up to 1,000 bags/hour for facilities running mixed product types
• UP TWIN Granular Product Dual-Lane Large-Format Bagger Dual-lane high-speed bagging system for 1-50 kg pre-made open-mouth bags delivering 2,400 bags/hour with two synchronized bagging lanes and advanced weighing, alignment, and bag mouth cleaning
• UPF Shrinkwrapper All-in-one automatic shrink-wrapping system engineered for flexible product handling, precise bundle formation, and consistent shrink results in industrial environments
• UPR Palletizer Top-loading robotic palletizer handling bags, packs, and boxes from 1-50 kg with multiple speed configurations up to 1,800 bags per hour for high-efficiency end-of-line automation
• Stock Pouch Maker Rollstock pouch production system that produces simplex pouches on-site, eliminating the need for pre-converted pouches, reducing film costs by up to 40%, and cutting logistics expenses with just-in-time production at up to 100 pouches per minute
• Bartelt Parts, Conversions, and Service Support Aftermarket parts, equipment upgrades, conversions, and service support for installed Bartelt machinery, delivered by dedicated Parts, Conversions, and Service teams

Quantifiable outcome

• IM Series: 4,000+ units operating worldwide
• +6 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered flagship, core and supporting.

• Lako Tool & ManufacturingflagshipStrategic or Co-development Partner · 12 March 2026ProMach acquired Lako Tool & Manufacturing, an international leader in high-quality components for flexible packaging. Lako designs and manufactures high-performance sealing, cutting, and punching solutions for flexible film packaging machines. Lako's 59 employees will join ProMach's Systems & Process business unit. Founded in 1976 in Perrysburg, Ohio.
• Umbra PackagingcoreChannel Partner/ Reseller/ Distributor · 24 September 2025Bartelt is the exclusive North American master distributor for Umbra Packaging, an Italy-based manufacturer of large-format bagging systems for heavy fills of powder and granular products. Umbra's modular bagging, shrink wrapping, and palletizing solutions serve pet care, agriculture, ingredient, and chemical markets.
• FLtècnicscoreChannel Partner/ Reseller/ DistributorBartelt is the North American master distributor of FLtècnics, a Spain-based manufacturer of flexible rollstock and pre-made pouch HFFS technologies. FLtècnics specializes in modular walking-beam and in-line carousel platforms designed for versatility, scalability, and quick changeovers for stand-up, spouted, and specialty pouches.
• Matrix Packaging MachinerycoreTechnology or IntegrationPart of ProMach's Flexible Packaging Group (FPG), Matrix is a leader in vertical form fill seal (VFFS) packaging equipment, producing flexible bag styles like pillow, gusseted, flat bottom, and modified doy formats. Matrix serves as a complementary technology partner within the FPG unified approach.
• HMC ProductscoreTechnology or IntegrationPart of ProMach's Flexible Packaging Group, HMC Products designs and builds horizontal form fill seal systems producing 3-side seal, 4-side seal, gusseted, and stand-up gusset pouch formats. HMC provides rebuild and upgrade services for existing horizontal pouch machines.
• CL&D GraphicssupportingTechnology or IntegrationPart of ProMach's Flexible Packaging Group, CL&D Graphics is a leader in flexographic packaging printing and digital short-run graphics, helping brands achieve consistent, high-quality results while optimizing package performance.
• INVpacksupportingTechnology or IntegrationINVpack specializes in high-speed sachet and stick pack solutions designed for precise, small-format packaging applications. EXPands Matrix's flexible packaging portfolio through distributed brand.
• Pacraft (formerly Toyo Jidoki)supportingTechnology or IntegrationPacraft focuses on rotary pre-made pouch packaging systems that support a wide range of pouch styles and products. Known for versatility, reliable performance, and efficient changeovers. Expands Matrix's flexible packaging portfolio.
• ProMachflagshipOthersBartelt is a product brand of ProMach, a global leader in processing and packaging line solutions. Bartelt is part of the ProMach Flexibles & Trays business line. ProMach operates across the entire packaging spectrum and is headquartered near Cincinnati, Ohio with facilities worldwide.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Matrix Packaging Machinery: Matrix is a sister brand under ProMach's Flexible Packaging Group specializing in vertical form fill seal (VFFS) machinery for pillow, gusseted, flat bottom, and doy-style pouches. Directly comparable as a flexible packaging equipment peer within the same corporate family.
• HMC Products: HMC Products is a sister brand under ProMach's Flexible Packaging Group building horizontal form fill seal systems for 3-side seal, 4-side seal, gusseted, and stand-up gusset pouches. Direct HFFS competitor within the same corporate parent, serving overlapping customers.
• FLtècnics: Spain-based manufacturer of HFFS rollstock and pre-made pouch machinery distributed by Bartelt in North America. FLtècnics is a direct HFFS peer in Europe with walking-beam and inline carousel platforms for stand-up, spouted, and specialty pouches.
• Rovema: Rovema is a German manufacturer of VFFS and HFFS packaging machinery for food and non-food applications. Comparable as a mid-sized European specialist competing in the same horizontal and vertical form-fill-seal equipment categories as Bartelt.
• Triangle Package Machinery: Triangle Package Machinery is a US-based manufacturer of VFFS and HFFS packaging equipment for food and consumer goods. Direct peer in North America with comparable form-fill-seal product offering and customer base.

Broad incumbents

• Syntegon (formerly Bosch Packaging Technology): Syntegon is a global packaging machinery incumbent with a broad portfolio spanning horizontal and vertical packaging, fill-finish, and processing equipment. Comparable as a larger established player operating across the same flexible packaging categories with deeper R&D and global service.
• Coesia Group: Coesia is an Italian packaging machinery conglomerate owning brands such as Volpak, GIMA, and R.A Jones. Comparable as a large incumbent offering flexible packaging equipment (sachets, pouches) alongside broader filling and converting solutions.
• IMA Group: IMA is a global packaging machinery leader for pharma, food, and personal care. Comparable as a broad incumbent with pouching and cartoning capabilities serving overlapping food, pharma, and nutraceutical end markets as Bartelt.
• GEA Group: GEA is a global food processing and packaging equipment major with broad capabilities across dairy, food, and pharma. Comparable as a larger incumbent addressing overlapping CPG and food packaging customers.
• ProMach: ProMach is Bartelt's parent company and a diversified global packaging machinery conglomerate offering integrated line solutions from filling to palletizing. Comparable as the broader portfolio owner and customer of Bartelt's products through the Flexibles & Trays business line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bartelt-packaging

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bartelt Packaging